Cynopsis: Sports
08/10/12

Good morning. It’s Friday, August 10, 2012, and this is your first early morning Sports briefing. 

Wednesday evening’s primetime coverage of the Olympics on NBC scored an average of 29.1 million viewers, to continue the Game-to-Game upticks and scoring as the most-watched second Wednesday for any Summer Olympics since the 1976 Montreal Olympics. Coverage featured Misty May-Treanor and Kerri Walsh Jennings taking their third straight gold medal in beach volleyball and bested the comparable night from the Beijing Olympics by 17%. Coverage drew a 16.8/28 national rating/share, for an 11% bump over Beijing. 

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On the Air

Tennis Channel reports that the FCC has again denied Comcast’s request for a stay of the commission’s carriage decision. That said, the cable operator has already petitioned the U.S. Court of appeals for the D.C. Circuit to avoid shifting the network. The sports network released a statement reading, “For the fifth time since Tennis Channel filed its carriage complaint in January 2010, the FCC has again ruled against Comcast and its continuing attempts to illegally discriminate against our network. By denying Comcast’s petition for a stay in all significant respects today, the FCC has reinforced that Comcast must begin positioning Tennis Channel on equal footing with its own Golf Channel and NBC Sports Network. The FCC has reiterated that this repositioning must happen within the required timeframe, which is now approximately 30 days from today’s ruling.”

MLB locked in its 2012 postseason schedule, which will introduce a first-ever pair of Wild Card games. The two games will both be held on Friday, October 5thand run on TBS. Two Division Series games will start on the 6th, with the other two set for the 7th. TBS will air 18 of the 20 Division Series games, while MLB Network will debut its live Postseason game coverage with one telecast on Sunday, October 7th and another on Wednesday, October 10th. The first game of the American League Championship Series will be held on Saturday, October 13th, with the National League Championship Series starting the day after on FOX Sports. Game One of the 2012 World Series will be scheduled for Wednesday, October 24th on FOX Sports.

ESPN and the Big 12 Conference announced the 2013 men’s college basketball television schedule for the family of networks. The action will tip off on Saturday, Jan. 5 with an ESPNU telecast pitting Texas/Baylor at 2p and two games on the Big 12 Network and ESPN3 featuring Oklahoma State/Kansas State at 1:30p and Oklahoma/West Virginia at 4p. On average, ESPN and ESPN2 will combine to televise three Big 12 games a week.

NHL commissioner Gary Bettman stated that the league is willing to order a lockout if a new collective bargaining agreement is not in place by Sept. 15, which is when the current deal expires. According to the AP, there is a ”wide gap” on a number of issues. The NHLPA, however, said that the two sides can continue talks beyond Sept. 15 if need be, and that there is no need for the league to lock out its players.

Tomorrow will see Telemundo’s live broadcast of “The Great Golden Soccer Final” pitting Mexico and Brazil at 9a. Leading up to the match, the network will also broadcast a special about the game tonight at 7p, featuring analysis, expert commentary and feature stories about the match.

FUEL TV scheduled two upcoming live shows around UFC 150: Henderson vs. Edgar II with coverage beginning tonight at 6p with the live UFC Weigh-in on FUEL TV, hosted by Karyn Bryant. Two-time UFC Heavyweight Champion Frank Mir joins the telecast while Ariel Helwani conducts fighter interviews. The network then wraps up UFC 150 on Saturday at 1a with the UFC Postfight Show on FUEL TV following the Pay-Per-View.

Professional Bull Riders returns to CBS Sports Network tonight after an annual summer hiatus with The Express Classic starting at 10p. Craig Hummerand J.W. Hartwill announce.

MSG+ is slating a look back at the best games from the New Jersey Devils 2011-12 season, dubbed Summer Ice, for four consecutive Saturdays starting August 11 at 8p. For each two-hour episode featured Steve Cangialosi and Ken Daneyko breaking down the featured game.

Santa Anita announced that the racetrack will play to host the Breeders’ Cup once again in 2013, with races set for Nov. 1 and 2. The declaration marks the second year in a row the venue hits the Arcadia trace.

Anucha Browne Sanders has been named as the NCAA’s Vice President of Women’s Basketball Championships where she will oversee the strategic direction as well as the operation and management of the Division I, II and III women’s basketball championships. Browne Sanders previously served as the Buffalo Senior Associate Athletic Director and Senior Woman Administrator.

WWE and Saban Brands are teaming up for a new, weekly half-hour show called WWE Saturday Morning Slam, that will debut on Saturday, August 25 at 10a as part of the television premiere of Vortexx on The CW. This marks the first time since 2001 that WWE will have a program in a kids’ time slot.

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Sponsorship & Promotion

Fresh off an advertising payday for the Summer Olympics, advertisers are already making moves on the 2014 Winter Games. Ad Age reports that NBC Universal has locked in $200 million worth of advertising for the broadcast, with Seth Winter, Executive VP of Sales and Marketing at NBC Sports noting that officials expect sales to only gain momentum given the success of the London Games.

Digital Fields

WWE announced that Perkins Miller has been named Executive Vice President, Digital Media for the company where he will oversee the development of strategic plans and initiatives across all of WWE’s digital and social channels on a global basis. Prior to joining WWE, Miller served as COO and Founding Member of Vocativ, a global digital media start-up.

The University of Oregon announced the creation of “a social media command center” dubbed “QuackCave” that is being called the first digital media hub in college athletics. According to a release, the school is looking to drive the university’s interaction with fans across social media platforms.

The Main Event

While the Olympics wind down and wrap up on NBC on Sunday, don’t forget the PGA Championship today from 1-7p on TNT, as well as tomorrow and Sunday from 11a-2p on TNT and 2-7p on CBS.

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ON THIS DAY in 1981: Pete Rose sets the National League record for hits.

Answer to Our Last Sports Trivia Question: Who delivered the phrase “the thrill of victory, the agony of defeat” for ABC’s Wide World of Sports? The great Jim McKay. Phyllis McQuillan-MSG Media/NY; J. Barry McMullin-Professional Bull Riders/NY; Michael A Neuman-Scout Sports and Entertainment/NY; Todd Hommel-ESPN/NY; Bob Scanlon-Velocity Network/Silver Spring; Larry Kahn-Golf Channel/Orlando; Rob Caravello-NBC Sports Group/Orlando; Rick Rosenfelt-New York Jets/Florham Park; Thom Sutton-Telemundo/Chicago; Robert Teinowitz-Live Action Media/Chicago; Kristin Staskowski-Charter Media/Birmingham; Dory Melman Petsrillo-Petry Media Corp/Dallas; David Hauptman/Denver; Greg Moloznik-GLM Media/Scottsdale; Matt Sautter-OpenTV/Golden; Warren Weideman-Producer/LA; Bill Phillips-Turner Broadcasting/Burbank; Susan Torrey-New Day Marketing/Santa Barbara; Cathy Korda-ABC Entertainment/Burbank.

In The Know: What NBA team has a mascot named Hugo? ( Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
08.10.12

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