Monday November 1, 2021 The integration of data from the court and field to the broadcast to expansive brand and fan engagement has never been more critical for business growth, and there are few more experienced at leading such integration than David Levy. During a 30-year run at Turner, Levy played a key […]
Friday October 29, 2021 The IOC and Fanatics locked in a deal that will see fans of the Games get access to Olympic-branded merchandise from past, present and future Olympic and Paralympic Games via the Olympic Shop. Through the Olympic Shop, fans will be able to purchase official Olympic and Paralympic Games merchandise […]
Thursday October 28, 2021 Good morning! It’s Thursday and this is your weekly Esports Brief. Content creator and entrepreneur Imane “Pokimane” Anys is expanding her portfolio, announcing that she was taking on duties at new talent management and brand consulting firm RTS where she would serve as a co-founder and Chief Creative Officer: […]
Wednesday October 27, 2021 Monster day for the National Lacrosse League yesterday, announcing the most extensive United States media rights agreement in its history, with ESPN and ESPN+ picking up exclusive rights in the U.S. and the rest of the world outside Canada for live NLL games. All NLL games will be carried […]
Monday October 25, 2021 There is no doubt the NFT rise will continue to be one of the key sports business growth stories of 2021. However, what we are still learning is where the value is and how the market will play out with collectors and fans. One thing that has stood out […]
Friday October 22, 2021 The NFL continued its ratings bonanza as week 7 began Thursday night. The league has seen an 11% viewership increase over last season through Week 6, with games averaging 16.6 million viewers when combining TV and digital. Overall, NFL games account for the top 33 shows on TV since […]
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Wednesday October 20, 2021 As season 75 begins, The NBA is now in the crypto business. On Tuesday, the league signed a multiyear agreement with United States-based crypto exchange platform Coinbase. Coinbase will have league-level rights with not only the NBA, but also the WNBA, NBA G League, NBA 2K League, and USA […]
Monday October 18, 2021 The issues with abuse concerning athletes continued last week when the New York Times released a story tied to Jiu Jitsu. In a scandal that has rocked the NWSL, leadership is now scrambling to put systems into place to better assist the athletes in safe, secure reporting of problems. […]
Friday October 15, 2021 Tony Stewart is bringing his brand to the NHRA, announcing that his team Tony Stewart Racing will field two fulltime entries – one in Top Fuel for nine-time event winner Leah Pruett and one in Funny Car for 39-time event winner Matt Hagan. The manufacturer and the team’s technical alliance […]
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