10/20/21: NBA Tips Off With A Crypto Score

Wednesday October 20, 2021

As season 75 begins, The NBA is now in the crypto business. On Tuesday, the league signed a multiyear agreement with United States-based crypto exchange platform Coinbase. Coinbase will have league-level rights with not only the NBA, but also the WNBA, NBA G League, NBA 2K League, and USA Basketball.

“Coinbase is a natural fit as the NBA’s first-ever partner in this thriving category,” said Kerry Tatlock, NBA senior vice president of global marketing partnerships and media. “We look forward to collaborating with Coinbase to provide fans with new ways to engage with the league and each other, while also enhancing the experience for fans who are already Coinbase users.”

Coinbase will gain brand presence during nationally televised games, and become a presenting partner of the WNBA Commissioner’s Cup and for USA Basketball men’s and women’s national team exhibition tours, and serve as a partner of NBA G League Ignite.

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PROGRAMMING

ESPN and the Central Intercollegiate Athletics Association (CIAA) announced a multi-year, multi-platform media rights agreement, enhancing ESPN’s college sports portfolio and coverage of Historically Black Colleges and Universities (HBCU) with the addition of the conference’s men’s and women’s basketball tournaments. ESPNU will carry both CIAA Men’s and Women’s Basketball Tournament Championship Games, while all 22 games of both tournaments will be available on an ESPN platform through at least 2024.

Danica Patrick will join the Sky Sports broadcast team for next weekend’s United States Grand Prix. The former IndyCar and NASCAR driver — the most successful female driver in American open-wheel history — retired from competition in 2018 but has worked on NBC’s coverage of the Indy 500, among other events, and will be a pundit at her first F1 race in Austin.

FS1 announced it will air USWNT star Carli Lloyd’s final match on Oct. 26 from Allianz Field when the USA meets Korea Republic.

ESPN’s Monday Night Football experienced year-over-year gains for the fourth consecutive week (Weeks 3 through 6), as 12.6 million viewers (ESPN and ESPN Deportes) watched the Buffalo Bills and Tennessee Titans (October 18, 8 p.m. ET). The Bills-Titans audience 12,528,000 (ESPN only) was up 6% over the Dallas Cowboys’ Week 6 appearance in 2020, when they hosted the Cardinals (11,831,000 viewers), and is also the second-most-viewed Week 6 game since the 2015 season.

NBC Sports’ Premier League Mornings Live fan fest heads to the West Coast for the first time, with a weekend of activity in Los Angeles, Calif., this Saturday, and Sunday. Across the two-day festival – which will take place at the historic Los Angeles Memorial Coliseum – registered fans can get involved in NBC Sports’ live on-site broadcast, meet former Premier League soccer stars and take part in free on-site activities, which includes the opportunity to have photos taken with the Premier League Trophy and club mascots from Burnley, Leeds United, Manchester City, Watford and Wolverhampton Wanderers.

FOX NFL Week Six delivered a 10.1/26 rating, up 3% over last season’s week six window.

Sunday’s Seahawks-Steelers matchup on Sunday Night Football on NBC drew a total audience of 17.2 million, the most watched week six SNF game since 2018, and up 31% from last season.

SPONSORSHIP, CAMPAIGNS & PROMOTION

ESPNhas launched a new creative campaign targeting sports fans for the Disney Bundle. “More To Be A Fan Of” appeals to ESPN’s fans as passionate consumers of great stories and characters.ESPN worked with Austin creative agency Preacher on the new campaign, which reminds fans that the elements in sports that they love the most – heroes, villains, victories, defeats, dynasties, and Cinderella stories – can be found in Disney+ and Hulu content as well.

espnW also launched a new brand campaign anchored by the line, “That’s a W.” “The goal for espnW has always been to elevate female athletes and the sports we play. We want our fans to know that the brand represents all that motivates women to compete, reach their potential and be leaders in this world,” said Laura Gentile, executive vice president, commercial marketing, Disney Networks & ESPN, and Founder, espnW. “With this campaign, we want our audience to recognize that a W can be defined in so many inspiring ways, and that espnW is the home for telling those stories.”

The Washington Wizards expanded their presence in Israel by striking a deal with Israeli-based renewable energy company Energix. As an official partner, Energix will have in-arena television network advertisements, Wizards courtside LED rotational and LED basket stanchion signage. Since the arrival of Israeli forward Deni Avdija in 2020, the Wizards have increased their footprint in Israel by developing a team website in Hebrew and the NBA’s first Israeli Instagram and Twitter accounts.

The Los Angeles Lakers have become the latest NBA franchise to sign blockchain provider Socios.com as a sponsor. The fan-centered sponsorship with the Chiliz-owned brand will focus, in particular, on social media-based interactions.

Google’s Pixel phone was named as the first presenting sponsor of the NBA Playoffs, with Google expanding an earlier WNBA deal with expansive rights across the NBA, G League and 2K League. The new sponsorship includes rights within the cell phone and search-engine categories, and designation of the Pixel as the league’s official fan phone, and Google as the league’s official search engine, and official search trends and fan insights partner.

Kia and the NBA also signed a multiyear extension of their exclusive marketing partnership, now in its 15th season, that keeps Kia as the official automotive partner of the NBA, WNBA and G League.

Fanatics said the Chicago Skyhave already sold more merchandise since they won their WNBA title last night than any previous WNBA champion has sold in the first 30 days combined after a clinch. Numbers are for sales across the Fanatics network of online stores, which includes WNBAStore.com. Among the top-selling items so far are a Nike Championship T-shirt, Fanatics women’s Championship T-shirt and a Fanatics orange Championship hoodie.

The Mashantucket Pequot Tribal Nation, Foxwoods Resort Casino and DraftKings Inc. announced that online and mobile sports betting and online casino launched in Connecticut Tuesday after successfully completing the required soft launch testing which began a week ago. The first wager accepted was $25 on the Los Angeles Dodgers at -180 to beat the Atlanta Braves in tonight’s National League Championship game.

Bud Light will be providing discounted beer to NFL fans 21+ across the country this weekend to celebrate the third annual National Tight End’s Day. Bud Light is offering to pay back fans $1 towards their cases of Bud Light (18-pack +, purchased between 10/19-10/29) for every touchdown scored by a tight end on Sunday, October 24th.

Abbott announced it has entered into a three-year agreement to be the Health Sciences and Nutrition Partner of the Real Madrid Football Club and Global Partner of the Real Madrid Foundation—an organization founded by the club to promote the values inherent in sport to children globally. The partnership will encompass education, sports and social welfare activities in support of at-risk children in 80 countries, as well as nutritional support for the first men’s and women’s and Academy teams and new product innovation and development.

DIGITAL, DATA & TECH

RealResponse, the reporting platform for over 50,000 athletes, schools, teams and national governing bodies, announced a partnership with USADA to use its reporting software for all athletes in their system.

Cristiano Ronaldo is teaming up with billionaire Peter Lim on a venture aimed at creating a holistic digital experience and marketplace around soccer. The Manchester United star announced the launch of ZujuGP on Instagram, where he has a 357 million followers. The digital platform offers soccer merchandise, gaming opportunities, and social connections for fans. Fans can also watch live game

ESPORTS

ESL Gaming has named cybersecurity software company Norton as its official cyber safety partner for StarCraft II and Warcraft III’s ESL Pro Tour. The deal will see Norton collaborate with ESL Gaming on brand integrations, custom streams via Norton Gaming’s Twitch channel, as well as special giveaways during broadcasts and on social media.

Zenni announced it’s adding the newly formed Rocket League team, AXLE-R8, to its growing Zenni Gaming family. The team, owned by Beasley Esports, was built after the organization completed The Search For The Next Rocket League Team, a competition to find and sign its first Rocket League players and coach during this past summer.

ROSTER MOVES

The NWSL Named Marla Messing interim president.

AMB Sports and Entertainment announced the elevation of Latonda Henderson to Vice President of Diversity, Equity, and Inclusion.

Heather Anderson joined ESPN as vice president, programming and acquisitions. Anderson joins ESPN from The Walt Disney Company Legal, where she has served as vice president and assistant chief counsel.

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ON THIS DAY in
1924 The 1st Negro League World Series began. The KC Monarchs shut out Hilldales, 5-0.

Trivia Question
20 years ago this month, Michael Jordan returned to the NBA, this time with the Washington Wizards. Who was his Washington regular season debut against?
(Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
Also 20 years ago this week The U.S. Davis Cup team made history by by hosting the first international sporting event in the U.S. after 9/11. Who did they play? Answer: India. Kudos: John Ferlazzo-London UK; Randy Walker-New Chapter Media; FL; Michael Ritz-Lenox Advisors/NY Terry Lyons-Digital Sports Desk; Mass; Tom Moore-Kalt Productions/LA; Caroline Shaw- Gallo Wines; CA

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Job of the day

DIRECTOR OF CORPORATE SPONSORSHIP AND INDIVIDUAL GIVING
FRED ROGERS PRODUCTIONS
PITTSBURGH, PA
Assist President & CEO in the development and implementation of a comprehensive corporate sponsorship strategy. Analyze trends in corporate sponsorship and philanthropic giving. Identify corporate sponsorship programs nation-wide whose giving priorities align with our mission. 5 to 10 years of experience in sponsorships, sales, or advertising. Full info HERE (11/3)

DIGITAL COMMUNICATIONS ASSOC
LONG STORY SHORT MEDIA
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Writer for social media and short-form content, project managing, and gathering data and analytics that inform digital content strategy. Ideal candidates will be able to think about content across the multimedia spectrum. Full Info HERE (11/3)

PRODUCTION ASSISTANT >>
LONG STORY SHORT MEDIA/WASHINGTON, DC: Support all around production needs, responsible for executing multiple tasks from project conception to finalization. Excellent opportunity for a go getter to participate in all aspects of production. Full Info HERE (11/3)

SALES AND MARKETING MANAGER >>
BLUE ANT MEDIA/CA, NY, MARYLAND or MIAMI: Develop sales materials and plan pitches to platforms and affiliates. Key account management and new account development. Present carriage and distribution opportunities to clients and negotiate deals under the supervision of the SVP, Latin America & U.S. Channel Distribution. Minimum of 3-5 years of sales and marketing experience. Full Info HERE (11/3)

MEDIA TRAFFIC ASSISTANT
CIRCLE MEDIA
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Perform a variety of administrative tasks & should have experience with data entry background & attention to detail. Broadcast or Radio Traffic experience, & a bachelor’s degree in a related field preferred. Wide Orbit or related program & Microsoft office expertise is a plus. B.A. Degree or equivalent, preferable w/a marketing or business focus. Full info HERE (11/2)

FINANCIAL ACCOUNTANT
CIRCLE MEDIA
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Performs daily and monthly accounting and control procedures in accordance with generally accepted accounting principles (GAAP) including reconciliation of systems, month-end close, intercompany transactions, journal entries, and accruals. Financial accounting background and experience in television or network broadcasting, linear & OTT platforms. Full info HERE (11/2)

CONTENT EDITOR-MOTION GRAPHICS
CIRCLE MEDIA
NASHVILLE TN
Responsible for editing a variety of content, including but not limited to: acquired and original programming, network promos and graphics. Experience with Adobe editing suite and Motion graphics is a must. Create original programming for the linear network, AVOD platforms and social media as needed. Min of 2 yrs exp in broadcast/digital editing. Full info HERE (11/2)

MANAGER OF BRAND COMMUNICATIONS >>
FOX SPORTS / LOS ANGELES, CA: Communicate with outside voices, media, and other influencers to raise the profile of FOX Sports, its programming, executives & talent – garnering press coverage, securing speaking opportunities and conference participation to raise brand awareness. Full info HERE (10/28)

ACCOUNT MANAGER – ADVANCED TV >>
VEVO/NY, NY: Provide expertise on Vevo capabilities, products & offerings across programmatic & CTV. Shape new capabilities, strategies, products & partnerships across the exploding programmatic ecosystem. Understand marketplace trends to grow incremental revenue streams. Full info HERE (10/28)

ACCOUNT EXECUTIVE, SALES >>
VEVO/CHICAGO, IL: Develop, grow & manage local/regional book of business throughout the Midwest. Forecast/track/report sales performance, including budget, dates & probability to close. Full info HERE (10/28)

MANAGER, AD OPERATIONS >>
VEVO/CHICAGO, IL: Manage & drive development of Chicago Ad Operations team. Ensure successful campaign implementation and performance & proactively think about potential roadblocks to meeting campaign performance goals. Full info HERE (10/28)

SENIOR ANALYST, TV AUDIENCE RESEARCH
E.W. SCRIPPS COMPANY
ATLANTA, NYC
Report & evaluate existing metrics, develop new metrics and reports, & provide strategic recommendations to assist with driving decision-making & measuring performance for key stakeholders. Perform analyses for network programming & competitive analysis for programs on other networks. Minimum 3+ yrs Media and/or TV audience research experience. Full info HERE (10/28)

SENIOR MANAGER OF PROMO PLANNING AND STRATEGY >>
FOX SPORTS/LOS ANGELES, CA: Responsible for strategy & scheduling of all Sports promotional content, including promo spots & graphic elements. Accountable for maintaining reporting database of FOX Sports contractual & Marketing Promo Priorities. Collaborate with In-Game team members to strategically schedule in-game elements for all broadcast sporting events. Full info HERE (10/27)

LEAD MOTION GRAPHICS DESIGNER >>
MARQUEE SPORTS/CHICAGO: Lead graphics efforts to elevate sports viewing experience across multiple platforms. Design work for live television events and programs, advertiser features, brand marketing efforts and more. Experience as a motion graphics designer or animator at a media company, sports property, brand, or agency. Full info HERE (10/27)

BRAND DIRECTOR, FAIL ARMY
JUKIN MEDIA
LOS ANGELES, CA
Help set strategy for and execute business plan for your brand. Define and manage brand voice and tone. Hire, train, manage and develop team. Formulate and execute audience growth plan and use rapid testing, data and audience feedback to iterate and optimize content for the brand. 8+ yrs in the marketing and packaging of digital video brands req. Full info HERE (10/26)

SALES MANAGER >>
comScore/NYC, Remote: Individual contributor role responsible for selling our unique data services to agencies and brands; leveraging Comscore’s core audience, advertising measurement and activation capabilities to address clients’ strategic and tactical marketing challenges. Drive sales growth and grow existing agency and advertiser clients. 4-7 yrs related exp req. Full info HERE (10/26)

MEDIA PLANNER >>
VLADIMIR JONES/DENVER, COLORADO SPRINGS: Preparing and implementing client media plans of all types for existing and prospective clients. Includes audience identification, research, development, and presentation of media plans & buys. Possess and maintain an understanding of media planning and buying across mediums. 3+ years of agency experience in media planning and buying. Full info HERE (10/26)

ACCOUNT MANAGER – DEALMAKER >>
MEDIAOCEAN/NYC, NY: Execute a coordinated account plan for driving growth and adoption of Mediaocean solutions. Maintain a regular cadence of on-site visits to consult end users, identify and address business needs and challenges. Act as a trusted advisor and partner with customer contacts. 5+ years of experience in client services or consulting. Full info HERE (10/26)

MBUY MEDIA ASSOCIATE/MEDIA PLANNER/ACCOUNT MANAGER >>
MEDIAOCEAN/CHICAGO, IL: Identify and recommend relevant media opportunities as well as potential upsell opportunities. Assist in management of day to day communication with client point of contact and vendors. Manage implementation of media management tools and software. 2+ years of media experience across planning, buying and optimization. Full info HERE (10/26)

CUSTOMER SUCCESS DIRECTOR >>
MEDIAOCEAN/CHICAGO IL: Prioritize and deliver on key customer objectives: understand business requirements, identify challenges, manage development projects and actively recognize cross-sell and up-sell opportunities. Define desired business outcomes and KPIs for each customer and manage overall customer health. 7+ years of experience in customer-facing role/consulting. Full info HERE (10/26)

TECHNICAL PRODUCT MANAGER >>
WEATHER GROUP/ALLEN MEDIA/ATLANTA, GA: Manage & drive the full product lifecycle from digital product strategy to product development to product maintenance. Lead the evaluation & refinement of the existing technology stack & design the desired future-state products; and lead the release management process. 3-5 years of product management experience & technical product. Full info HERE (10/25)

EXECUTIVE PRODUCER >>
WEATHER GROUP/ALLEN MEDIA/ATLANTA, GA: Lead a team of producers & associate producers for live programming. Develop topical, engaging climate & sustainability content. Supervise the segment producers for all live and taped segments, making sure broadcast needs are consistently being met. 5 yrs recent and significant live television/control room & production/development experience req. Full info HERE (10/25)

SENIOR DIGITAL DATA ANALYST >>
WEATHER GROUP/ALLEN MEDIA/ATLANTA, GA: Produce dashboards with Looker, Excel to provide routine reporting to clients & internal stakeholders. Design & execute ad hoc analyses to answer questions about digital performance. Collaborate with internal & external stakeholders to manage data logistics. 4+ yrs of direct experience w/analytics, data mining & advanced analytical modeling req. Full info HERE (10/25)

CONTENT QUALITY ASSURANCE SUPERVISOR
A+E NETWORKS
STAMFORD/REMOTE
Responsible for monitoring and reporting the status of A+E Network’s content publishing and related assets. Ensure all A+E media assets are delivered to partner package requirements and SLA’s. Must have familiarity with distribution products. Desired knowledge of partner platforms such as Amazon, Apple, Comcast, Pluto, Roku. Full info HERE (10/21)

AVID SYSTEMS ENGINEER
A+E NETWORKS
NYC Onsite
Support Post-Production and Production during the evening shift (2pm-10pm). Will provide technical support for our NY based Production & Post-Production facility including install/config/troubleshooting Systems include the Avid suite, Adobe Creative Cloud Suite (Premiere/Aftereffects), Telestream Vantage, Vidchecker, Spectra Logic Full info HERE (10/21)

ADMINISTRATOR, GLOBAL ACQUISITIONS
A+E NETWORKS
STAMFORD/REMOTE
Resp for the procurement, receipt, registration & processing of incoming Acquired Movies, Acquired Series for all A+E Network brands along with Lifetime Original Movies. 2 yrs of exp & understanding of movie formats. General knowledge of broadcast technical specs (video codecs, audio channel configs, closed captioning, post-production workflows). Full info HERE (10/21)

MANAGER, AUDIENCE DEVELOPMENT & ANALYSIS – STREAMING TV
JUKIN MEDIA
LOS ANGELES
Manage audience development and performance analysis and work with Program Strategy and Marketing teams on program/promo planning, scheduling and programming acquisitions. Analyze the performance of Streaming TV Channels, programming and promotion to optimize and grow viewership. 4+ yrs experience with 2+ yrs in a creative organization required. Full info HERE (10/21)

MANAGER, AUDIENCE DEVELOPMENT & ANALYSIS – SOCIAL
JUKIN MEDIA
LOS ANGELES
Manage audience development and content strategy & work with cross-functional brand team to develop & execute programming plans. Analyze the performance of all published content & establish effective feedback loops. Define & implement best practices for social media channel optimization. 4 yrs work exp with 2 yrs in programming and/or audience dev. Full info HERE (10/21)

DIRECTOR, PUBLIC RELATIONS
TV ONE
SILVER SPRING, MD
Works directly with the PR department Senior Vice President on developing PR strategy and campaign plans. Generate publicity for network programming & branding in consumer, business & trade press. Manage all press materials, including releases, bio captions, talking points, pitches & media correspondence. Min of 8 years related experience req. Full info HERE (10/20)

EXECUTIVE ASSISTANT & ASSET PLANNER, PUBLIC RELATIONS
TV ONE
SILVER SPRING, MD
Schedule appointments/meetings & maintain/update the daily calendar of the SVP, Public Relations. Display confidence in functioning as administrative liaison to internal TV One departments, external vendors, executives & consultants. Extensive experience in travel itineraries & preparing travel & expense reports. Min of 8 yrs admin exp req. Full info HERE (10/20)

SALES PLANNER >>
REELZ, NY: Create/revise upfront/scatter media plans, account stewardship & serve as agency liaison. Should be comfortable presenting and cultivating agency relationships. A min. 5 yrs ad sales exp. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, MS Suite. Full info HERE (10/20)

SALES ASSISTANT >>
REELZ, NY: Maintain agency accounts including upfront and scatter order entry, campaign changes, and product allocations. Assist Account Executives and work closely with the Director of Inventory Control. Bachelor’s Degree required. Proficient in Excel & PowerPoint. Full info HERE (10/20)

DIRECT RESPONSE SALES PLANNER >>
REELZ, NY: Support AE’s/management with all aspects of direct response sales effort. Create and maintain deals, monitor inventory/sellout levels to optimize & monetize pricing, primary liaison between sales, traffic, and agency contacts. Proficient in Wide Orbit, MS Suite. Full info HERE (10/20)

DIRECT RESPONSE ACCOUNT EXECUTIVE >>
REELZ, NY: 5+ years exp in direct-to-consumer ad sales. Strong knowledge of current DTC/performance driven marketplace. Grow and develop new revenue opportunities. Full info HERE (10/20)

MANAGER, SLAES PLANNING & ANALYSIS >>
REELZ, NY: Create, maintain and provide forecasts and analyses on advertising revenue, pricing, inventory, research data for P&I and Research groups across multiple networks/platforms. 3+years of finance or National Ad Sales exp. Knowledge of media math, research terminology, Wide Orbit and national ad sales planning. Full info HERE (10/20)

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