10/18/21: NWSL, NFLPA, NCAA Schools Find a RealResponse For Athlete Issues

Monday October 18, 2021

The issues with abuse concerning athletes continued last week when the New York Times released a story tied to Jiu Jitsu. In a scandal that has rocked the NWSL, leadership is now scrambling to put systems into place to better assist the athletes in safe, secure reporting of problems. One of the leaders in the space is RealResponse. Created by 31-year-old former college basketball player David Chadwick, RealResponse is a mobile platform for NCAA schools, national governing bodies, leagues and now teams. The Charlotte-based company recently added both the NWSL and OL Reign to its list, one which includes over 100 colleges and universities, the NFLPA, USA Gymnastics and other organizations, with over 50,000 athletes now with access to the system.

We asked Chadwick to explain the value RealResponse has not just for athletes, but for organizations and brands who are so closely tied to the on and off the field performance and issues that are present in athletics every day.

Chadwick on the company growth: As more and more brave athletes address their own personal struggles and challenges, especially in areas like abuse and mental health, it is giving others the confidence to do the same, which then creates a snowball effect. As a result, these sports organizations are quickly prioritizing investments into their athletes’ health, safety, and well-being. The tech and industry is evolving rapidly to meet the needs of this younger generation. Athletes want something quick, accessible, confidential, and mobile, and to actually know that their organization has not only received their information but also acted upon it.

On Expansive Adoption of RealResponse: The reason that so many people in various sectors of the sports world are reaching out to us now is because they truly do care about those within their organizations, and want to prioritize their well-being by being proactive to areas of need before things happen. Our most effective partnerships are always with those who share our mindset and mission in this way.

On Value for Brands: In a time when allegations and issues big and small are causing major distractions and business losses, we help organizations address the issues safely and in real time, and help prevent them from escalating into a crisis. Additionally, they can go to brands and potential sponsors and show that they have measures in place to deal with issues safely and confidentially before high profile problems arise. That assurance on the investment is becoming more and more important for companies who may be on the fence when spending money with an organization that has had issues, or if they are worried about what happens if they enter into a business relationship and unforeseen circumstances arise.

On The Expansion of the Business: Our value is by creating a real-time, seamless, and confidential way for people to communicate and document within their athletic organization. RealResponse can also be utilized as a clearinghouse of questions – as users can confidentially seek answers and clarification in different areas. But we also see people use RealResponse to highlight the positives – the work of a coach or a trainer that has gone unnoticed, or helped someone get back to health after an injury. Others have been able to point out better work in areas like healthy eating programs, financial aid preparation, or improved field conditions.

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SPONSORSHIP & PROMOTION

The Minnesota Wild has named the regional car dealership Twin Cities Toyota as the team’s new helmet entitlement partner. The dealership replaces utility company Xcel Energy – the naming rights partner to the Wild’s home venue, the Xcel Energy Center in Saint Paul – on the team’s helmets.

The New York Giants and Your Local Ford Stores signed an official multiyear partnership Friday, with Ford replacing longtime partner Toyota, which had been with the team for more than 10 years. Ford becomes the official vehicle, truck and SUV partner of the team and will also be presenting sponsor of Giants training camp starting next year. Ford also will receive placement on the Giants’ away game media backdrops.

Hendrick Motorsports and Liberty University signed a five-year extension of their deal that sees the school sponsor NASCAR Cup series driver William Byron and his No. 24 car.

Missouri QB Connor Bazelak has signed an NIL partnership with Jack Stack Barbecue, a chain of six restaurants in Kansas and Missouri.

PROGRAMMING

The expectation around big numbers coming from this weekend’s ALCS and NLCS remains very high as the week begins. Case in point were the surging numbers from the Dodgers-Giants NLDS. All drew at least 3.5 million viewers, with Thursday’s Game 5 hitting the high mark (6.5 million). The series as a whole averaged 4.60 million viewers on TBS, despite the late start times.

Follow that up with the Astros Game 1 of the ALCS with a 4.8/11 overnight rating,up +55% over last year’s 3.1/6 on FOX for Game 1 of the NLCS. All eyes are on a big week for baseball.

DIGITAL, DATA & TECH

Fubo Sportsbook is expanding its reach by becoming an authorized gaming partner of NASCAR. It is Fubo Sportsbook’s first partnership in motorsport and third major deal following partnerships with the National Football League’s New York Jets and National Basketball Association’s Cleveland Cavaliers.

ESPORTS

Electronic Arts Inc. made EA SPORTS NHL 22, available worldwide. As the first EA SPORTS NHL game powered by the Frostbite engine, NHL 22 offers a distinct upgrade with improved environments, player details and lighting effects. Superstar X-Factors, a new ability system that brings the league’s signature traits directly into play, adds another layer of class-based competition to the game.

eFuse acquired College CoD in a deal that is sure to impact the Collegiate CoD community.

ROSTER MOVES

Pro Football HOF President & Exec Dir David Baker is retiring from the Hall to return to his home, family and business projects in California and Nevada. Baker, in his role since January 2014, will “continue to represent” the Pro Football HOF at Ring of Excellence Ceremonies honoring members of the Centennial Class of ’20 and Class of ’21 at NFL stadiums for the remainder of the presentation schedule. Pro Football HOF Chief Marketing & Communications Officer Jim Porter has been named president of the Pro Football Hall of Fame and will oversee all daily business operations.

XFL President & CEO Jeffrey Pollack left the league on Friday, amidst the continued uncertainty over when the league would relaunch.

ASICS named ASICS North America President & COO Richard Sullivan President & CEO of ASICS North America and Exec Officer of ASICS Corp.

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ON THIS DAY in
1950- After 50 years at the helm of the Philadelphia (now Oakland) Athletics the legendary Connie Mack announced his retirement. He won 3,731 games in 53 years of managing.

IN THE KNOW
20 years ago this week The U.S. Davis Cup team hosted the first international sporting event in the U.S. after 9/11. Who did they play? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
Which pro team has a mascot named Captain Fear? Answer: Tampa Bay Buccaneers. Kudos: Synda Kollman-Charter Marketing Group/FLA; Michael Ritz-Lenox Advisors/NY; Louis Lewow- FITE/Atlanta; Andy Pittman- Baylor Univ./TX; David Westberg-SAG AFTRA Credit Union/CA; Larry Hutchings/LA; retired

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