11/01/21: David Levy breaks down Genius Sports’ aggressive strategy

 

Medias First Morning Read

 

Monday November 1, 2021

The integration of data from the court and field to the broadcast to expansive brand and fan engagement has never been more critical for business growth, and there are few more experienced at leading such integration than David Levy. During a 30-year run at Turner, Levy played a key role in defining and expanding the company’s media rights and securing long-term partnerships with the NBA, MLB, NCAA and PGA, while also expanding original content and finding areas of critical growth for partnerships beyond the traditional. Now in his role of chairman at Genius Sports, he is crafting the strategy for Genius’ expansive role beyond data integrity and sports betting into rights, marketing and media partnerships among other areas. Genius Sports has growing and evolving roles with the NCAA, the NFL, MLB, and the NBA as well as with over 500 leagues and federations around the world. How does all this fit together? We “bet” that Levy could explain.

Levy on Genius Sports’ evolution last two years: While our core mission of powering the ecosystem that connects sports, betting and media remains consistent, both the sector and our organization have been revolutionized over the last 12 months. In 2021 alone, this growth has culminated in several historic milestones including our listing on the New York Stock Exchange, an exclusive sports betting data, streaming and media partnership with the NFL as well a series of innovative and highly accretive acquisitions.

On what Genius offers brands with content: Bottom line, we provide brands with a complete range of fan engagement tools which transform the way sponsors can reach and interact with sports fans. As a technology partner to sports organizations around the world, we are perfectly positioned to help brands plug in directly to sports audiences and monetize every step of the fan’s journey by pulling together a vast array of datasets across a wide range of fan engagement platforms. These platforms are powered by the fastest, most accurate and diverse datasets, maximizing the chances of engagement across brands’ advertising, free-to-play games, widgets, push messaging and much more.

On what the message is to an American consumer: Even if they don’t realize, we’re already powering solutions and experiences that are used every day by millions of fans across the U.S. From collecting official NCAA box scores at courtside to delivering split-second odds on the NFL, NBA, MLB and more with the largest sportsbook brands, we’re at the heart of the action. And the reach of Genius Sports is only getting wider. Our Second Spectrum division is working alongside household names including the NBA, MLS, ESPN and Turner, deploying its cutting-edge data tracking and broadcast augmentation solutions to deliver the next generation of fan experiences. So, if a US sports fan doesn’t already know they’re interacting with Genius, they soon will!

On Genius’ work with the NCAA: Genius Sports has worked in close partnership with the NCAA since 2018, transforming the use of live game statistics across the entire college sports ecosystem. The NCAA’s vision was to centralize how its more than 1,100 members capture, manage, and distribute live statistics on every game, creating an official data feed that could act as a single verifiable source of truth. So far, NCAA LiveStats has been rolled out for five sports and counting, covering over 100,000 games across women’s and men’s competitions. The speed, accuracy and depth of the NCAA’s new official data feeds make them hugely valuable to not only their member schools and conferences but also their broadcast, brand, and media partners.

On The Genius/NFL relationship: The NFL partnership has transformed our business and fast-tracked our mission to power the entire sports ecosystem. This agreement combines the NFL’s cutting-edge official data feeds, including their Next Gen Stats (NGS) data, and live game streams with access to exclusive advertising inventory and a huge suite of fan engagement tools to transform how fans, brands, NFL teams, sportsbooks and media engage with one of the world’s largest sports organizations. Half-way through our first season and we’re already at the heart of the full NFL ecosystem, powering end-to-end betting solutions for sportsbooks including DraftKings, driving in-stadia activations for the Philadelphia Eagles and reimagining fan experiences.

PROGRAMMING

Greg Norman was named Chief Executive of a newly formed, Saudi Arabian backed company – LIV Golf Investments, which will look to launch a new 10-tournament series on the Asian Tour from 2022. LIV Golf Investments is backed by the Private Investment Fund which operates on behalf of the government of Saudi Arabia. According to multiple reports, the new Asian series will be added to the Asian Tour schedule starting in 2022 with new events across Asia, the Middle East and Europe.

Jake “The Problem Child” Paul and Tommy “TNT” Fury are confirmed to square off in a sanctioned eight-round cruiserweight battle headlining a SHOWTIME PPV event on Dec. 18 at the Amalie Arena in Tampa. Titled #PaulFury: One Will Fall, the event is produced and presented by Most Valuable Promotions and SHOWTIME PPV and promoted in association with Tony Holden Productions. The pay-per-view telecast begins live at 9p. “Jake Paul is about to learn a serious life lesson. This is my world, and he doesn’t belong here,” said Fury. “I’m not one of these MMA men or basketball players, I have been boxing my whole life. On December 18th I will show the world the difference between a YouTuber and a real fighting man. Thanks to my promoter Frank Warren, Most Valuable Promotions and Showtime for giving me the opportunity to shut this clown up once and for all.”

CBS Sports locked in its college football Saturday showcase for Nov. 6 at 3:30p, lining up Auburn/Texas A&M for its SEC on CBS matchup. Brad Nessler, Gary Danielson and reporter Jamie Erdahl will be on the call from Kyle Field in College Station. The day’s action kicks off at 11:30a with the first game of a CBS Sports college football doubleheader, featuring a Commander-in-Chief’s Trophy game between Army and Air Force from Globe Life Field.

World TeamTennis unveiled a trio of broadcast partners for the upcoming 2021 season, announcing that Tennis Channel, NBCSN and For The Fans will serve as the official broadcast partners for the 2021 season at the Indian Wells Tennis Garden from Nov. 13-28. In addition, Guaranteed Rate has been added as a session presenting sponsor for the championship match of the WTT season, with WTT Finals presented by Guaranteed Rate scheduled for Nov. 28. Tennis Channel, who will broadcast World TeamTennis for the second straight season, will be the exclusive outlet for the season’s second week, televising the final 13 matches. Eight matches will be carried on NBCSN between Nov. 13 and Nov. 18. For The Fans will have coverage of 10 matches, starting with the first match on Nov. 13 between the 2020 WTT runner-up Chicago Smash and the San Diego Aviators.

The 2021 NBA G League Winter Showcase lands in Las Vegas from Dec. 19-22 at the Mandalay Bay Convention Center. The event marks the return of the NBA G League’s premier in-season NBA scouting opportunity to Las Vegas, spanning four days with more than 30 games spread across two courts. Games will begin at 11a each day with four games on each court. The 2021 Winter Showcase will feature the expanded NBA G League Showcase Cup Tournament, a single-elimination tournament where eight teams will compete for the Showcase Cup Championship. Beginning Friday, Nov. 5, the league’s 29 teams and NBA G League Ignite will be separated into four regional pods and will play 12 games against one another in NBA G League markets. The teams with the best winning percentage in each regional pod, along with the next four teams across the league with the best winning percentages, will play for the Showcase Cup Championship during the Winter Showcase.

RIP to Jerry Remy who passed after a decades-long battle with cancer. The iconic broadcaster and Somerset, MA native played 10 years in Major League Baseball with the Angels (1975-77) and Red Sox (1978-84). Remy was inducted into the Red Sox Hall of Fame in 2006, the Massachusetts Broadcasters Association Hall of Fame in 2017, National Sports Media Association’s Massachusetts Sportscaster of the Year in 2004 and 2019, and was a 2019 New Englander of the Year. In January 2020, Remy was awarded the Judge Emil Fuchs Memorial Award for long and meritorious service to baseball by the Boston Baseball Writers Association.

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SPONSORSHIP & PROMOTION

Coca-Cola is on the verge of picking of a controlling stake in BodyArmor in a deal valued at $8 billion, according to a Bloomberg report. Coca-Cola originally bought into BodyArmor in 2018, becoming the second-largest shareholder behind co-founder Mike Repole. BodyArmor’s partnerships include MLS, UFC, and the US Open as well as athletes such as Megan Rapinoe, James Harden, Mike Trout, Naomi Osaka, Dustin Johnson, and Mookie Betts.

DIGITAL, DATA & TECH

Colorado reports that bettors delivered a record $408 million into Colorado’s online and retail sportsbooks in September, marking the 10th time in 17 months of sports betting that the state’s sportsbooks have posted a record high handle, according to PlayColorado. “It is no surprise that a new monthly record would come given the Broncos start, overall enthusiasm for the NFL’s return, influx of new online apps, and the number of games played by Colorado, Colorado State and Air Force,” said Ian St. Clair, analyst for PlayColorado.com. “Maybe more remarkably, though, is just how short-lived this record will likely be. This will be a very lucrative fall for the state’s sportsbooks.”

ESPORTS

ONE Esports locked in a slate of partnerships that include insurance company FWD, Marriott International’s travel program, Marriott Bonvoy, and McDonald’s Philippines. The partnership between ONE Esports and FWD will see FWD sponsor this year’s Mobile Legends Professional League Invitational in Indonesia, where the top teams across Southeast Asia compete to be the region’s best. ONE Esports will also feature FWD on its website, oneesports.gg, as well as create custom content for the brands’ flagship app, FWD Moments. Marriott Bonvoy teamed up with ONE Esports to expand their reach to passionate and engaged esports fans in Singapore and Malaysia via local Mobile Legends: Bang Bang community tournaments. Marriot Bonvoy and ONE Esports also plan to launch an esports talk show together in 2022. McDonald’s Philippines will provide food and services to the esports community at the Mobile Legends Professional League Invitational.

Wisdom Gaming and Riot Games announced a continued partnership for the Teamfight Tactics competitive tournament circuit in North America. As part of the partnership, Wisdom will be producing broadcasts and handling tournament organization in North America on behalf of Riot for the entirety of TFT Gizmos & Gadgets (Set 6), leading up to the TFT Gizmos & Gadgets World Championship in 2022. Wisdom will continue to host the competitive hub for NA competitive TFT with the newly updated Esports Website for Gizmos & Gadgets.

The BNC x AVGL Autumn Anarchy collegiate event wrapped up with record numbers as 1,200+ students and 400+ participating colleges competed. The tournament culminated with a BoomTV Code Red event with Fortnite stars like Clix, Bugha, Benjyfishy, and MrSavage competing alongside other top streamers. Comcast Xfinity returned as the title sponsor. The Anarchy series has nabbed 54MM+ impressions, 4,000+ student registrants, and provided over $100k in scholarships over three events.

INDUSTRY & ROSTER MOVES

Bally Sports South studio analyst Terry Crisp announced that this will be his final season covering the Nashville Predators for the network. “It was not a hard decision for us because it has been such a great trip,” said Crisp. “We’ve had so much in our hockey life and coming to Nashville was one of the best decisions we ever made. We were able to start with a new franchise and watch it grow, all while having a lot of fun in a wonderful city. Having one last season to enjoy with this young group is as good a way to finish as Sheila and I could ask for.”

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MEDIA BUYER
TATARI
NYC or LA

Purchase all types of TV inventory: local/national, broadcast, cable, OTT, etc. Cultivate relationships with the media industry & TV networks, at every level. Maintain daily contact & continuously update inventory pricing and availability. 3-6 years of experience with TV media-buying at all levels: local/national, remnant/upfront, cable/broadcast. Full info HERE (11/13)

SENIOR MEDIA BUYING – TEAM LEAD
TATARI
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Purchase all types of TV inventory: local/national, broadcast, cable, OTT, etc. Cultivate relationships with the media industry & TV networks, at every level. Maintain daily contact & continuously update inventory pricing and availability. 3-6 years of experience with TV media-buying at all levels: local/national, remnant/upfront, cable/broadcast. Full info HERE (11/13)

CLIENT SERVICES MANAGER
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Manage post-sales relationships for large client accounts as primary contact. Listen to clients needs, as well as identifying unknown or unmet needs. Leverage internal subject matter experts (Engineering, Data Science, etc.) to help clients prioritize and solve problems. 3-5 yrs in post-sales account management/client relationship support roles. Full info HERE (11/13)

CLIENT SERVICES, TEAM MANAGER
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Manage a small team of CSMs, including onboarding, mentoring, & providing guidance on client management. Develop the CSMs’ career path internally. Manage post-sales relationships for a handful of client. Listen to clients needs, as well as identifying unknown or unmet needs. 8+ yrs in post-sales account management/client relationship support roles. Full info HERE (11/13)

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MLB NETWORK
SECAUCUS, NJ
Enter program scheduling information into SIMS programming software for both MLB and NHL Networks. Manage reporting functions of scheduling software to create & distribute appropriate planning and customized reporting. Screen all taped non-quick turn programming prior to premiere. A min of 3 to 5 yrs’ experience or related business experience req. Full info HERE (11/12)

AD SALES PLANNER
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Seeking organized, motivated candidate to join our linear/CTV sales team. Develop proposals, allocate inventory, steward existing business. Strong communication skills, proficiency in MSExcel and 2 years applicable experience desired. IAB training opportunity included in development for the position. Full info HERE (11/12)

PLANNER, AD SALES
TV ONE
NYC, NY

Create Upfront/Scatter media plans. Prepare Pre & Post Analysis. Account stewardship: Monitor performance of media schedule and assign ADU. Actively track and arrange liability schedules. Update/Maintain/Validate internal reporting. Prior Sales and/or Media Planning experience strongly preferred. Full info HERE (11/11)

SR. ANALYST, RESEARCH
TV ONE
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Analyze, interpret & craft stories on viewing patterns, national & local markets, potential programming acquisitions & competitors; detecting & illustrating trends. Create, design & supervise all research daily, weekly, monthly & quarterly reports, efficiently. BA/BS degree and 2+ years research experience at a media company, agency or advertiser. Full info HERE (11/11)

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UP tv
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Work with advertising agency contacts & other advertising sales personnel to ensure that administration aspects of accounts are in order. Build, revise and maintain all sales proposals for AEs. Assist in the compilation & enhancement of upfront and scatter pricing and planning tools: reweight charts, pricing guide, etc. 1+ years related cable exp. Full info HERE (11/10)

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NYC, NY

Responsible for pre-sale planning and post-sale management & execution. Working closely with operations & sales on trafficking & QA for ad campaigns including scheduling, inventory requests, and production timelines. Helping sales and marketing put together pitch decks for client meetings and formal RFPs. 2-5 yrs prior exp. in the advertising/media. Full info HERE (11/10)

SENIOR SOLUTIONS CONSULTANT >>
TVSquared/NYC, REMOTE: You’ll be a part of our global and nurturing team and have regular contact with your international counterparts. You will work closely with Product, Marketing and Sales teams. The ideal candidate will work well under pressure and be able to easily adapt to new circumstances in a dynamic and demanding work environment. Full info HERE (11/10)

SOLUTIONS ANALYST >>
TVSquared/NYC, REMOTE: The role is a hybrid of product support and basic client-facing consultancy. You will ensure that our clients are brought on board successfully and have ongoing success with the TVSquared platform. This is a fantastic role for a junior candidate interested in progressing their career within a rapidly growing global tech company. Full info HERE (11/10)

MANAGER, CONSUMER MARKETING
A+E NETWORKS
NYC, NY

Crafting and implement communication plans and marketing strategies across paid and emerging media platforms for the History Channel. Experience working with consumer marketing and creative groups with media agencies and data/analytics. 3+ years experience in the entertainment industry, ideally TV networks. Full info HERE (11/9)

DIRECTOR OF CORPORATE SPONSORSHIP AND INDIVIDUAL GIVING
FRED ROGERS PRODUCTIONS
PITTSBURGH, PA

Assist President & CEO in the development and implementation of a comprehensive corporate sponsorship strategy. Analyze trends in corporate sponsorship and philanthropic giving. Identify corporate sponsorship programs nation-wide whose giving priorities align with our mission. 5 to 10 years of experience in sponsorships, sales, or advertising. Full info HERE (11/9)

DIGITAL COMMUNICATIONS ASSOC
LONG STORY SHORT MEDIA
WASHINGTON, DC

Writer for social media and short-form content, project managing, and gathering data and analytics that inform digital content strategy. Ideal candidates will be able to think about content across the multimedia spectrum. Full Info HERE (11/9)

PRODUCTION ASSISTANT >>
LONG STORY SHORT MEDIA/WASHINGTON, DC: Support all around production needs, responsible for executing multiple tasks from project conception to finalization. Excellent opportunity for a go getter to participate in all aspects of production. Full Info HERE (11/9)

SALES AND MARKETING MANAGER >>
BLUE ANT MEDIA/CA, NY, MARYLAND or MIAMI: Develop sales materials and plan pitches to platforms and affiliates. Key account management and new account development. Present carriage and distribution opportunities to clients and negotiate deals under the supervision of the SVP, Latin America & U.S. Channel Distribution. Minimum of 3-5 years of sales and marketing experience. Full Info HERE (11/8)

MEDIA TRAFFIC ASSISTANT
CIRCLE MEDIA
NASHVILLE TN

Perform a variety of administrative tasks & should have experience with data entry background & attention to detail. Broadcast or Radio Traffic experience, & a bachelor’s degree in a related field preferred. Wide Orbit or related program & Microsoft office expertise is a plus. B.A. Degree or equivalent, preferable w/a marketing or business focus. Full info HERE (11/8)

FINANCIAL ACCOUNTANT
CIRCLE MEDIA
NASHVILLE TN

Performs daily and monthly accounting and control procedures in accordance with generally accepted accounting principles (GAAP) including reconciliation of systems, month-end close, intercompany transactions, journal entries, and accruals. Financial accounting background and experience in television or network broadcasting, linear & OTT platforms. Full info HERE (11/8)

CONTENT EDITOR-MOTION GRAPHICS
CIRCLE MEDIA
NASHVILLE TN

Responsible for editing a variety of content, including but not limited to: acquired and original programming, network promos and graphics. Experience with Adobe editing suite and Motion graphics is a must. Create original programming for the linear network, AVOD platforms and social media as needed. Min of 2 yrs exp in broadcast/digital editing. Full info HERE (11/8)

MANAGER OF BRAND COMMUNICATIONS >>
FOX SPORTS/LOS ANGELES, CA: Communicate with outside voices, media, and other influencers to raise the profile of FOX Sports, its programming, executives & talent – garnering press coverage, securing speaking opportunities and conference participation to raise brand awareness. Full info HERE (11/7)

ACCOUNT MANAGER – ADVANCED TV
>>
VEVO/NY, NY: Provide expertise on Vevo capabilities, products & offerings across programmatic & CTV. Shape new capabilities, strategies, products & partnerships across the exploding programmatic ecosystem. Understand marketplace trends to grow incremental revenue streams. Full info HERE (11/7)

ACCOUNT EXECUTIVE, SALES >>
VEVO/CHICAGO, IL: Develop, grow & manage local/regional book of business throughout the Midwest. Forecast/track/report sales performance, including budget, dates & probability to close. Full info HERE (11/7)

MANAGER, AD OPERATIONS >>
VEVO/CHICAGO, IL: Manage & drive development of Chicago Ad Operations team. Ensure successful campaign implementation and performance & proactively think about potential roadblocks to meeting campaign performance goals. Full info HERE (11/6)

SENIOR ANALYST, TV AUDIENCE RESEARCH
E.W. SCRIPPS COMPANY
ATLANTA, NYC

Report & evaluate existing metrics, develop new metrics and reports, & provide strategic recommendations to assist with driving decision-making & measuring performance for key stakeholders. Perform analyses for network programming & competitive analysis for programs on other networks. Minimum 3+ yrs Media and/or TV audience research experience. Full info HERE (11/6)

SENIOR MANAGER OF PROMO PLANNING AND STRATEGY >>
FOX SPORTS/LOS ANGELES, CA: Responsible for strategy & scheduling of all Sports promotional content, including promo spots & graphic elements. Accountable for maintaining reporting database of FOX Sports contractual & Marketing Promo Priorities. Collaborate with In-Game team members to strategically schedule in-game elements for all broadcast sporting events. Full info HERE (11/5)

LEAD MOTION GRAPHICS DESIGNER
>>
MARQUEE SPORTS/CHICAGO: Lead graphics efforts to elevate sports viewing experience across multiple platforms. Design work for live television events and programs, advertiser features, brand marketing efforts and more. Experience as a motion graphics designer or animator at a media company, sports property, brand, or agency. Full info HERE (11/5)

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