10/22/21: NFL Kicks Off Week Seven Amid Continue Ratings Scores

 

Medias First Morning Read

 

Friday October 22, 2021

The NFL continued its ratings bonanza as week 7 began Thursday night. The league has seen an 11% viewership increase over last season through Week 6, with games averaging 16.6 million viewers when combining TV and digital. Overall, NFL games account for the top 33 shows on TV since the beginning of the season. Three teams – the Cowboys, Patriots and Super Bowl champion Buccaneers – are driving viewership this season. The Cowboys and Bucs have both been in three of the top 5 most-watched games of the season, while the Patriots have been in two.

Sunday’s Cowboys-Patriots game drew 23.2 million viewers on CBS and ranks as the fourth-most-watched game of the season across all networks. Cowboys-Pats, combined with Kentucky-Georgia on Saturday, delivered CBS the most-watched program on all of TV for both weekend days. CBS also drew just under 7.0 million viewers for the Jaguars’ late win over the Dolphins on Sunday morning, marking the most-watched NFL London game on any network in five years. THE NFL ON CBS’ coverage of Jacksonville-Miami was the most-watched London Game on any network in five years, averaging 6.998 million viewers. The game peaked with 10.306 million viewers from 12:30-12:45 PM ET.

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PROGRAMMING

The Premier Hockey Federation will stream 60 2021-22 regular season games, special events and its Isobel Cup Playoffs exclusively on ESPN+ in the U.S. The PHF season begins Saturday 11/6 with all six PHF teams in action, including a rematch of last year’s Isobel Cup Final between the Minnesota Whitecaps and the 2021 PHF champion Boston Pride.

Wednesday night’s New York Knicks double overtime victory over the Boston Celtics was ESPN’s most-watched Wednesday season-opening game in 18 years, according to Nielsen. The telecast averaged 1.96 million viewers, peaking with 2.87 million viewers from 10:30-10:45 p.m. ET. Overall, Wednesday was ESPN’s most-watched season-opening doubleheader since 2017. The doubleheader, which included Knicks vs. Celtics and Phoenix Suns vs. Denver Nuggets, averaged 1.74 million viewers. This is up 39 percent vs. 2020, up 10 percent vs. 2019 and up 22 percent vs. 2018.

The 2021 WNBA Finals averaged over half a million viewers, the most-viewed Finals since 2017. Viewership growth across the ESPN networks averaged 548,000 viewers across four games, a 23 percent increase from 2020 (447,000 average viewers in three games) and a 42 percent surge from 2019 (386,000 average viewers in five games). The 2021 Finals are the most viewed since the 2017 Finals between the LA Sparks and the Minnesota Lynx, which registered 563,000 viewers.

FloSports acquired the exclusive U.S. broadcast rights to the Autumn Nations Series rugby event from ’21-23

SPONSORSHIP & PROMOTION

The NBA and Formula 1 announced a promotion partnership in celebration of the NBA’s 75th Anniversary season and the return of F1 to the U.S. at the 2021 Formula 1 United States Grand Prix on Sunday in Austin, Texas. To commemorate the US Grand Prix and the NBA’s 75th Anniversary season, exclusive imagery featuring F1 cars in custom liveries representing all 30 NBA teams will be dropped on NBA and F1 social channels around the world, with the first 10 cars showcasing the Central and Pacific Divisions being unveiled today.

WWE and Mattel signed multi-year extension of their global master toy licensing agreement, which began in 2009. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy Title Belts.

Disney Advertising Sales locked in key advertising sponsorship deals across, ABC, ESPN, ESPN+, Hulu and its owned social channels for the return of the NHL to its platform. The NHL on Disney sponsors include the following NHL Official Partners: Apple; Discover; Dunkin; EA Sports; GEICO; Honda; Jägermeister; MassMutual; Navy Federal Credit Union; New Amsterdam Vodka; SAP and Verizon. Additional major Presenting, In-Game and Studio sponsors include: Expedia; Fidelity; Goodyear; Lexus; Progressive; Procter & Gamble; Subway and Taco Bell.

The Xfinity 500 returns on October 31st to Martinsville (TN) Speedway, so Xfinity is celebrating the weekend by offering fans experiences available through the Xfinity Rewards program and at local Xfinity retail locations. As part of the new Xfinity Rewards program, both the Grand Marshal and Honorary Starter for the Xfinity 500 will be loyal Xfinity customers. In addition, hundreds of Xfinity Rewards members won tickets to attend the Xfinity 500 race weekend and a select handful will get to experience behind-the-scenes access.

The NBA announced an extension of its ongoing commitment to Historically Black Colleges and Universities (HBCUs) with new programs designed to create greater opportunity for students and alumni, encourage economic advancement and further celebrate their rich traditions. As part of this partnership, the NBA will develop new programs and events focused on the HBCU community – specifically around professional development, career advancement and increased support and awareness for HBCU athletics and institutions.

MSG Sports and MSG Entertainment renewed their marquee marketing partnership with JPMorgan Chase. It’s a multi-year deal and as part of the renewal, JPMorgan Chase will have a new Chase Lounge at Madison Square Garden, available exclusively for Chase customers.

The NBA and Tissot announced a multiyear extension of their marketing partnership, which will expand upon the global agreement that began in 2015. As the Official Watch and Official Timekeeper of the NBA, the Women’s National Basketball Association (WNBA) and the NBA G League, the partnership will continue to champion Tissot to fans across the globe.

The Nashville Predators and Bally’s Corporation announced a multiyear partnership that makes Bally’s an official sports betting partner and the official free-to-play partner of the team and Bridgestone Arena. The partnership runs through ’25; it will give the Predators IP rights to Bally’s and give the company access to team logos, marks and some content rights. It is Bally’s first partnership with an NHL team.

Navy Federal Credit Union and the NHLsigned a multiyear extension of their U.S. sponsorship deal keeping Navy Federal is the league’s official military appreciation sponsor.

Panini America has expanded its partnership with the Reese’s Senior Bowl in a deal that will see each player in the ’22 game gifted his own personal NFT.

DIGITAL, DATA & TECH

On the NFT front, Candy Digital has completed a $100M Series A financing round, which values the NFT platform formed earlier this year at $1.5B. The funding round was co-led by Insight Partners and Softbank Vision Fund 2. Additional participants in the round include Connect Ventures (the investment partnership between CAA and New Enterprise Associates), Will Ventures, Gaingels, Com2Us, Athletes Syndicate in partnership with Chaos Ventures, which includes participation from current and retired MLB, NFL, NBA, and NHL players, as well as Pro Football HOFer Peyton Manning.

Also, award-winning pop culture artist John Costacos, who established a genre of sports art with his sports personality poster creations, along with co-founder and CEO Justin Moorad and Digital Art Director Mike Campau, unveiled a new blockchain-based digital collectibles company, the Costacos Collection. The Costacos Collection is partnering with a lineup of NFL, MLB, and NBA players and their charitable foundations, including Warren Moon, Troy Aikman, Pudge Rodriguez, Jim McMahon, Roger Clemens, Will Clark, and others. Topps will also be a partner of the Collection.

FTX US announced the launch of the “You In, Miami?” campaign. As part of the campaign, FTX US reported Udonis Haslem, 3-time World Champion Miami HEAT legend and staple of the Miami community, has joined as the newest official ambassador for the Company. FTX US was “Game Night Sponsor” for opening night for the Heat at FTX Arena as well.

The PBR has entered a 3-year licensing agreement with SmartMedia Technologies to launch PBR Fan Tokens, NFT trading cards and tokenized ownership of a PBR bucking bull. The program launches during the ’21 PBR World Finals from Nov. 3-7 in Las Vegas

ESPORTS

CSL Esports announced a series of new partnerships to enhance the playing experience for collegiate student athletes participating in NACE Starleague. CORSAIR, GUNNAR Optiks, MAVIX, Metafy, and Future. In addition to establishing exclusive sponsorship engagements between the brands and NACE Starleague, the new partnerships will include a variety of activations, including broadcasting capabilities, digital marketing integration and exclusive discounts and giveaways for participating collegiate student athletes.

Aser Ventures partnered with Ninjas in Pyjamas to launch Shinobi Sports. The joint venture will offer a suite of management, studio and media services to sports clubs looking for opportunities in the esports sphere.

Riot Games, in collaboration with Mercedes-Benz, announced a new addition to the 2021 League of Legends World Championship. This year’s championship team will mark the occasion with special championship rings designed by Riot Games and Mercedes-Benz.

ROSTER MOVES

Bally Sports announced Kendall Burgess has been promoted to Vice President of Technical Operations for the regional sports networks (RSNs). Burgess will report to Mike Connelly, Executive Vice President, Production, Bally Sports, and will oversee technical operations for live events and original programming across the company’s 19 RSNs.

Fnatic announced the appointment of Stuart Brown as its first ever Esports Operation Lead, in a bid to bolster their backroom staff.

SPORTS BROADCAST JOURNAL w/David J. Halberstam

The Oakland A’s lost one of their longtime broadcasters Ray Fosse. He was the analyst on the club’s telecasts for 35 years. We have a nice profile of Ray from Mickey Morabito, the A’s Director of Team Travel for 41 seasons; John Sterling, 83, wants to stay on, calling Yankees games on radio. It seems that the club and the flagship, WFAN, want to slowly phase him out. While popular with a swath of the constituency of Yankee fans, many broadcasters will tell you that John lacks the fundamentals and rhythm to do baseball, even after 30+ years with the club.

Remembering the late A’s voice Ray Fosse; Reports say John Sterling, 83, will be asked back for 2022.
https://www.sportsbroadcastjournal.com/remembering-the-late-as-voice-ray-fosse-reports-say-john-sterling-83-will-be-asked-back-for-2022/

In WWII years, MLB’s best players were on the battlefields, in either the Atlantic or Pacific theater. There was a shortage of real talent then and teams dug deep. Joe Nuxhall was all of 15 when threw his first pitch for the Reds. He later spent decades as a radio analyst with the club. He was a sidekick for both Al Michaels and Marty Brennamen.

Author profiles Joe Nuxhall, Reds’ longtime radio analyst, who also pitched for Cincinnati at age 15
https://www.sportsbroadcastjournal.com/author-profiles-joe-nuxhall-reds-longtime-radio-analyst-who-also-pitched-for-cincinnati-at-age-15/

College and NFL, full weekend schedules, talent, networks and times:
College Football Week #8: NBC has USC-Notre Dame in primetime; 4 top 10 teams play at 12N E.T.
https://www.sportsbroadcastjournal.com/college-football-week-8-nbc-has-usc-notre-dame-in-primetime-4-top-10-teams-play-at-12n-e-t/

NFL Week #7: Manning Brothers back on ESPN2; Buck off Sunday; Nantz and Romo on Bears at Bucs.

Happy Birthdays!

Rich-Waltz-10/22, Cal Angels TV
Kelly-Nash-10/22, NBC/NHL Network
Kevin-O’Malley-10/23, Ex CBS Sports Executive
Tom-Verducci-10/23, Sports Illustrated/Fox
Michelle-Beadle-10/23, ex-ESPN
Josh Lewin-10/25, UCLA F/B
Jeanne-Zelasko-10/26, Ex-Fox Sports
Steve-Cangialosi-10/28, NJ Devils TV
Chris-Broussard-10/28, Fox Sports
Jason-Kosmicki-10/28—Denver Nuggets radio

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ON THIS DAY in
1939 – NBC becomes first network to televise a pro football game; the Brooklyn Dodgers beat the Philadelphia Eagles, 23-14 at Brooklyn’s Ebbets Field

IN THE KNOW
The Seattle Kraken are the NHL’s latest expansion team, but where did one of the NHL’s 1974 expansion teams, the Kansas City Scouts, wind up?
(Email cpursell@cynopsis.com with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
20 years ago this month, Michael Jordan returned to the NBA, this time with the Washington Wizards. Who was his Washington regular season debut against? Answer: New York Knicks. Kudos: Denis Barry-CBS TV/NY; Jerry Milani-Milani PR/NJ; Terry Lyons-Digital Sports Desk/Mass; Melanie Wallner-Drone Racing League/NY; Gary Abbott-USA Wrestling/Colorado Tom Moore-Kalt Productions/LA; David Westberg SAG AFTRA Credit Union/LA; Nikole Maroe- Two Nil, Juice Media; LA

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ACCOUNT MANAGER
JUKIN MEDIA
NYC, NY

Responsible for pre-sale planning and post-sale management & execution. Working closely with operations & sales on trafficking & QA for ad campaigns including scheduling, inventory requests, and production timelines. Helping sales and marketing put together pitch decks for client meetings and formal RFPs. 2-5 yrs prior exp. in the advertising/media. Full info HERE (11/5)

SENIOR SOLUTIONS CONSULTANT >>
TVSquared/NYC, REMOTE: You’ll be a part of our global and nurturing team and have regular contact with your international counterparts. You will work closely with Product, Marketing and Sales teams. The ideal candidate will work well under pressure and be able to easily adapt to new circumstances in a dynamic and demanding work environment. Full info HERE (11/5)

SOLUTIONS ANALYST >>
TVSquared/NYC, REMOTE: The role is a hybrid of product support and basic client-facing consultancy. You will ensure that our clients are brought on board successfully and have ongoing success with the TVSquared platform. This is a fantastic role for a junior candidate interested in progressing their career within a rapidly growing global tech company. Full info HERE (11/5)

MANAGER, CONSUMER MARKETING
A+E NETWORKS
NYC, NY

Crafting and implement communication plans and marketing strategies across paid and emerging media platforms for the History Channel. Experience working with consumer marketing and creative groups with media agencies and data/analytics. 3+ years experience in the entertainment industry, ideally TV networks. Full info HERE (11/4)

DIRECTOR OF CORPORATE SPONSORSHIP AND INDIVIDUAL GIVING
FRED ROGERS PRODUCTIONS
PITTSBURGH, PA
Assist President & CEO in the development and implementation of a comprehensive corporate sponsorship strategy. Analyze trends in corporate sponsorship and philanthropic giving. Identify corporate sponsorship programs nation-wide whose giving priorities align with our mission. 5 to 10 years of experience in sponsorships, sales, or advertising. Full info HERE (11/3)

DIGITAL COMMUNICATIONS ASSOC
LONG STORY SHORT MEDIA
WASHINGTON, DC
Writer for social media and short-form content, project managing, and gathering data and analytics that inform digital content strategy. Ideal candidates will be able to think about content across the multimedia spectrum. Full Info HERE (11/3)

PRODUCTION ASSISTANT >>
LONG STORY SHORT MEDIA/WASHINGTON, DC: Support all around production needs, responsible for executing multiple tasks from project conception to finalization. Excellent opportunity for a go getter to participate in all aspects of production. Full Info HERE (11/3)

SALES AND MARKETING MANAGER >>
BLUE ANT MEDIA/CA, NY, MARYLAND or MIAMI: Develop sales materials and plan pitches to platforms and affiliates. Key account management and new account development. Present carriage and distribution opportunities to clients and negotiate deals under the supervision of the SVP, Latin America & U.S. Channel Distribution. Minimum of 3-5 years of sales and marketing experience. Full Info HERE (11/3)

MEDIA TRAFFIC ASSISTANT
CIRCLE MEDIA
NASHVILLE TN
Perform a variety of administrative tasks & should have experience with data entry background & attention to detail. Broadcast or Radio Traffic experience, & a bachelor’s degree in a related field preferred. Wide Orbit or related program & Microsoft office expertise is a plus. B.A. Degree or equivalent, preferable w/a marketing or business focus. Full info HERE (11/2)

FINANCIAL ACCOUNTANT
CIRCLE MEDIA
NASHVILLE TN

Performs daily and monthly accounting and control procedures in accordance with generally accepted accounting principles (GAAP) including reconciliation of systems, month-end close, intercompany transactions, journal entries, and accruals. Financial accounting background and experience in television or network broadcasting, linear & OTT platforms. Full info HERE (11/2)

CONTENT EDITOR-MOTION GRAPHICS
CIRCLE MEDIA
NASHVILLE TN

Responsible for editing a variety of content, including but not limited to: acquired and original programming, network promos and graphics. Experience with Adobe editing suite and Motion graphics is a must. Create original programming for the linear network, AVOD platforms and social media as needed. Min of 2 yrs exp in broadcast/digital editing. Full info HERE (11/2)

MANAGER OF BRAND COMMUNICATIONS >>
FOX SPORTS / LOS ANGELES, CA: Communicate with outside voices, media, and other influencers to raise the profile of FOX Sports, its programming, executives & talent – garnering press coverage, securing speaking opportunities and conference participation to raise brand awareness. Full info HERE (10/28)

ACCOUNT MANAGER – ADVANCED TV
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VEVO/NY, NY: Provide expertise on Vevo capabilities, products & offerings across programmatic & CTV. Shape new capabilities, strategies, products & partnerships across the exploding programmatic ecosystem. Understand marketplace trends to grow incremental revenue streams. Full info HERE (10/28)

ACCOUNT EXECUTIVE, SALES >>
VEVO/CHICAGO, IL: Develop, grow & manage local/regional book of business throughout the Midwest. Forecast/track/report sales performance, including budget, dates & probability to close. Full info HERE (10/28)

MANAGER, AD OPERATIONS >>
VEVO/CHICAGO, IL: Manage & drive development of Chicago Ad Operations team. Ensure successful campaign implementation and performance & proactively think about potential roadblocks to meeting campaign performance goals. Full info HERE (10/28)

SENIOR ANALYST, TV AUDIENCE RESEARCH
E.W. SCRIPPS COMPANY
ATLANTA, NYC

Report & evaluate existing metrics, develop new metrics and reports, & provide strategic recommendations to assist with driving decision-making & measuring performance for key stakeholders. Perform analyses for network programming & competitive analysis for programs on other networks. Minimum 3+ yrs Media and/or TV audience research experience. Full info HERE (10/28)

SENIOR MANAGER OF PROMO PLANNING AND STRATEGY >>
FOX SPORTS/LOS ANGELES, CA: Responsible for strategy & scheduling of all Sports promotional content, including promo spots & graphic elements. Accountable for maintaining reporting database of FOX Sports contractual & Marketing Promo Priorities. Collaborate with In-Game team members to strategically schedule in-game elements for all broadcast sporting events. Full info HERE (10/27)

LEAD MOTION GRAPHICS DESIGNER
>>
MARQUEE SPORTS/CHICAGO: Lead graphics efforts to elevate sports viewing experience across multiple platforms. Design work for live television events and programs, advertiser features, brand marketing efforts and more. Experience as a motion graphics designer or animator at a media company, sports property, brand, or agency. Full info HERE (10/27)

BRAND DIRECTOR, FAIL ARMY
JUKIN MEDIA
LOS ANGELES, CA

Help set strategy for and execute business plan for your brand. Define and manage brand voice and tone. Hire, train, manage and develop team. Formulate and execute audience growth plan and use rapid testing, data and audience feedback to iterate and optimize content for the brand. 8+ yrs in the marketing and packaging of digital video brands req. Full info HERE (10/26)

SALES MANAGER
>>
comScore/NYC, Remote:
Individual contributor role responsible for selling our unique data services to agencies and brands; leveraging Comscore’s core audience, advertising measurement and activation capabilities to address clients’ strategic and tactical marketing challenges. Drive sales growth and grow existing agency and advertiser clients. 4-7 yrs related exp req. Full info HERE (10/26)

MEDIA PLANNER >>
VLADIMIR JONES/DENVER, COLORADO SPRINGS:
Preparing and implementing client media plans of all types for existing and prospective clients. Includes audience identification, research, development, and presentation of media plans & buys. Possess and maintain an understanding of media planning and buying across mediums. 3+ years of agency experience in media planning and buying. Full info HERE (10/26)

ACCOUNT MANAGER – DEALMAKER >>
MEDIAOCEAN/NYC, NY:
Execute a coordinated account plan for driving growth and adoption of Mediaocean solutions. Maintain a regular cadence of on-site visits to consult end users, identify and address business needs and challenges. Act as a trusted advisor and partner with customer contacts. 5+ years of experience in client services or consulting. Full info HERE (10/26)

MBUY MEDIA ASSOCIATE/MEDIA PLANNER/ACCOUNT MANAGER >>
MEDIAOCEAN/CHICAGO, IL:
Identify and recommend relevant media opportunities as well as potential upsell opportunities. Assist in management of day to day communication with client point of contact and vendors. Manage implementation of media management tools and software. 2+ years of media experience across planning, buying and optimization. Full info HERE (10/26)

CUSTOMER SUCCESS DIRECTOR >>
MEDIAOCEAN/CHICAGO IL:
Prioritize and deliver on key customer objectives: understand business requirements, identify challenges, manage development projects and actively recognize cross-sell and up-sell opportunities. Define desired business outcomes and KPIs for each customer and manage overall customer health. 7+ years of experience in customer-facing role/consulting. Full info HERE (10/26)

TECHNICAL PRODUCT MANAGER
>>
WEATHER GROUP/ALLEN MEDIA/ATLANTA, GA: Manage & drive the full product lifecycle from digital product strategy to product development to product maintenance. Lead the evaluation & refinement of the existing technology stack & design the desired future-state products; and lead the release management process. 3-5 years of product management experience & technical product. Full info HERE (10/25)

EXECUTIVE PRODUCER >>
WEATHER GROUP/ALLEN MEDIA/ATLANTA, GA: Lead a team of producers & associate producers for live programming. Develop topical, engaging climate & sustainability content. Supervise the segment producers for all live and taped segments, making sure broadcast needs are consistently being met. 5 yrs recent and significant live television/control room & production/development experience req. Full info HERE (10/25)

SENIOR DIGITAL DATA ANALYST >>
WEATHER GROUP/ALLEN MEDIA/ATLANTA, GA:
Produce dashboards with Looker, Excel to provide routine reporting to clients & internal stakeholders. Design & execute ad hoc analyses to answer questions about digital performance. Collaborate with internal & external stakeholders to manage data logistics. 4+ yrs of direct experience w/analytics, data mining & advanced analytical modeling req. Full info HERE (10/25)

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