Cynopsis: DIGITAL 02.13.14 Good morning. It’s Thursday, February 13, 2014, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Comcast struck a deal yesterday with Warner Bros. to sell its titles through Xfinity On Demand. Xfinity was the first […]
Cynopsis: Digital
2/12/14
Cynopsis: DIGITAL 02.12.14 Good morning. It’s Wednesday, February 12, 2014, and this is your first early morning digital briefing. Google signed an ad measurement deal with comScore yesterday to integrate comScore’s Validated Campaign Essentials into the search provider’s DoubleClick business. At the Cynopsis Media Boot Camp yesterday, comScore Senior […]
2/11/14
2/10/14
Cynopsis: DIGITAL 02.10.14 Good morning. It’s Monday, February 10, 2014, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS The Interactive Advertising Bureau announced the initial schedule for the 2014 NewFronts: the two weeks of digital content presentations between April 28 and May 8 in New […]
2/7/14
2/6/14
2/5/14
2/3/14
1/31/14
Cynopsis: DIGITAL 01.31.14 Good morning. It’s Friday, January 31, 2014, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Google sold Motorola to Lenovo for $2.9 million yesterday. Google originally acquired Motorola in 2012 for $12.5 billion, hoping to compete with Apple in the […]
1/30/14
Cynopsis: DIGITAL 01.30.14 Good morning. It’s Thursday, January 30, 2014, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Maker Studios is partnering with musician will.i.am to develop an online video platform. will.i.am will produce original content to showcase his own creative […]
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Cynsiders
The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...