2/7/14

Cynopsis: DIGITAL
02.07.14

Good morning. It’s Friday, February 7, 2014, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

Amazon released the titles of its next ten pilots for 2014, and the list includes: The After (from X-Files Chris Carter), Bosch, Mozart In The Jungle (Moonrise Kingdom’s Roman Coppola and Jason Schwartzman), Transparent (United States of Tara’s Jill Soloway) and The Rebels. The five kids titles are Gortimer Gibbons Life on Normal Street, Hardboiled Eggheads, The Jo B. & G. Raff Show, Maker Shack Agency and Wishenproof! The pilots are all available to watch on Amazon Instant Video; viewer feedback will help determine which will go to series…

Amazon also announced a new digital video advertising deal with FreeWheel. The video ad tech company’s clients include VEVO, NBC Universal, AOL, Crackle and Fox. 

MTV released Miley Cyrus: MTV Unplugged & Uncensored through its digital and mobile platforms, and the MTV App and MTV Artists App, the first time the net has released an uncensored version of its Unplugged series. The premiere of Miley Cyrus: MTV Unplugged on January 29 averaged one million total viewers and set a new digital record for the franchise, with more than 1.7 million streams in the first 24 hours.

CONTENT MEDIA

Netflix will include Scholastic‘s Clifford The Big Red Dog series in its streaming library starting on Feb. 14 (also Clifford’s birthday). Brazil’s Netflix subscribers will be able to stream the series starting in May.

Discovery’s Science Channel has a new video-focused site – Sci2-, made up of short-form films and news feeds on everything science. The site will feature Discovery Digital Networks’ Test Tube content, a streaming video feed called How It’s Made, live city cams from around the world, time-lapse feeds, footage from NASA and a vintage science experiment feed.

Want to know what Wendy Josefsberg, SVP, comScore Inc. thinks are the most important trends in media? Enlist in The Cynopsis Media Boot Camp to find outand learn everything else you’ve ever wanted to know about understanding web analytics and much more from our experts. Register now at http://www.cynopsis.com/events/the-cynopsis-media-boot-camp

MOBILE GAMING + APPS

Fandango says The LEGO Movie is on its way to becoming the second fastest advance ticket-selling movie among animated films (surpassed only 2010’s Toy Story 3). The Warner Bros. movie is blowing past ticket sales of other animated features Frozen, Despicable Me 2 and Monsters University at the same point in the sales cycle. LEGO opens nationwide today.

ADVERTISING

Integral Ad Science unveiled a new video advertising viewability, fraud and brand safety monitoring solution technology yesterday. Nielsen customers be the first to benefit; the platform is being used in the Nielsen Online Campaigns Ratings platform.

Advertising + Data Science Congress held its annual AdsCon forum yesterday in New York City. Citibank‘s Director of Digital Insights and Marketing Effectiveness Michael Wexler spoke during the Data Disrupts panel, and later told Cynopsis that “the key to simplifying ‘big data’ is to asking the right questions in the right way.” Citibank debuted its first mobile app this week, the first of its kind to allow customers to check account information without logging in, but rather with the new Citi Mobile Snapshot feature.

10 MINUTES WITH…

Social media analytics company Shareablee measured the 20 Biggest Brand Moments on Facebook 2013, with surprising results. CEO Tania Yuki told Cynopsis, “For the first time, product-related content seriously performed, with Samsung brands dominating the ranking to own eight of the most engaging social brand moments. This means that audiences are increasingly receptive to relevant brand updates – great news as pressure for social ROI increases.Xfinity, Covergirl, Chick-Fil-A and UPS engaged audiences most successfully with human-interest stories, while Perez Hilton was the surprise number one with the biggest and most shared post of 2013 (and no, it wasn’t celebrity gossip… it was a sugar-free cookie recipe).” Adds Yuki, “We expect to see increases in ad-supported posts to gain audience attention (only six were organic), and an intensified focus on new ways to bring human-interest stories within independent brand narratives.”

Check out the chart below, and click on Post Type to see what made the top 20.

Brand

Post Type

Actions

Likes

Shares

Comments

Perez Hilton

Recipe

1,722,450

 

31,283

 

1,687,162

 

4,005

 

Pillsbury

Recipe

987,871

 

619,510

 

344,516

 

23,845

 

BuzzFeed

Photo

987,261

 

947,211

 

28,186

 

11,864

 

Rockstar Games

Video

911,992

 

633,723

 

228,347

 

49,922

 

UPS

Photo

886,609

 

813,426

 

41,669

 

31,514

 

Samsung

Photo

853,531

 

787,533

 

46,573

 

19,425

 

Cover Girl

Photo

767,296

 

664,477

 

86,981

 

15,838

 

Samsung

Photo

671,176

 

629,086

 

19,617

 

22,473

 

Xfinity

Photo

655,631

 

521,773

 

76,198

 

57,660

 

Yoplait

Photo

652,057

 

534,630

 

102,981

 

14,446

 

Rockstar Games

Video

643,347

 

473,300

 

131,965

 

38,082

 

Samsung

Photo

607,867

 

566,350

 

25,249

 

16,268

 

Chick-fil-A

Photo

591,499

 

560,799

 

14,599

 

16,101

 

Ford

Video

568,420

 

426,141

 

92,021

 

50,258

 

Samsung

Video

548,334

 

514,750

 

18,467

 

15,117

 

Samsung

Photo

547,144

 

516,270

 

14,418

 

16,456

 

Samsung

Photo

538,762

 

507,386

 

22,882

 

8,494

 

Visa

Photo

516,222

 

397,272

 

101,664

 

17,286

 

Samsung

Photo

509,585

 

479,536

 

12,663

 

17,386

 

Samsung

Photo

506,494

 

462,172

 

29,510

 

14,812

 

 




































* Ranking excludes Films, TV Shows, Local TV Networks, Musicians, and Foreign Language Posts

EXEC MOVES

Freemantle Media North America has promoted David Luner as President of Brand Partnerships and Franchise Management. Luner was in the interim role of Executive Vice President of Brand Partnerships and Franchise Management during the integration of Freemantle Media Enterprises.

The Exchange Lab appointed former Microsoft and BBC Worldwide Senior Executive Chris Dobson as the company’s newest Chariman.

Max Ramirez has been promoted to Vice President Digital Media Sales for the Spanish Broadcasting System Interactive. Prior to SBS, he has held senior sales roles at companies like Batanga Media and MTV.

Let’s be honest: the Big Game is the only time we actually look forward to watching the commercials. So tell us which one you enjoyed the most. One participant will win a $50 Stub Hub gift card, and the winner will be announced on Monday, Feb. 10. Deadline to submit is Friday, Feb. 7. http://www.cynopsis.com/cynopsis-media-commercial-poll


 A CYNOPSIS MESSAGE


********DEADLINE TO VOTE IS TODAY********

||||||||| CYNOPSIS COMMERCIAL CONTEST|||||||||

Let’s be honest the Big Game is the only time we actually look forward to watching the commercials. So tell us which one you enjoyed the most.

One participant will win a $50 StubHub gift card + the winner will be announced on Monday, FEB 10th.


DIGITAL SPOTLIGHT OF THE DAY

Male-focused media platform Complex debuted its first new series of 2014, Fashion Bros, which is part Tosh.0 and part E! talk show. With the tagline “bros before clothes” and segments like “selfie destruction,” the show features Four Pins editor Lawrence Schlossman and Complex editor James Harris chatting about current events and men’s fashion (with plenty of snarky comments). A new episode will premiere every other Thursday on Complex’s site, and the first episode can be seen at www.cynopsis.com.


 A CYNOPSIS MESSAGE


The Cynopsis Media Boot Camp
One-Day Immersion In Ratings Analysis, Web/Social Analytics + Multi-platform Buying
February 11, 2014 | Yale Club NYC | Early Bird Ends – Jan. 27

Peter Katsingris, VP, Industry Insights, Nielsen
Thomas Ziangas, SVP, Research, AMC Networks
Audrey Siegel, President & Co-Founder, TargetCast tcm
Ron Geraci, EVP, Research & Planning, Nickelodeon Group

Click Here for Agenda & Pricing.



See you tomorrow,
Jessica Reese @JMarieReese
02.07.14

Roberta Caploe: Editorial Director @robetacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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 A CYNOPSIS MESSAGE


CYNOPSISKIDS!MAGINATION AWARDS
Entry Deadline: March 14, 2014 
Late Deadline: March 21, 2014
Awards Ceremony: June 11, 2014
From the most outstanding achievements in content creation, marketing & promotion, Cynopsis Kids !magination Awards honor the best in kids international programming and marketing.

Learn about the Awards Program & Enter.




CynopsisCLASSIFIEDS For More classifieds, visit theCynopsis.com classifieds page here.


JOB OPENING:MANAGER PROGRAM MKTG & ADV/SHOWTIME/NYC: Manage the development & execution of consumer advertising campaigns & marketing plans for Showtime Original series. Min 3-5yrs exp. Apply www.sho.com/careers (2/19)

JOB OPENING:MGR, LEGAL & BUS AFFAIR/AMC/NYC: heavy drafting exp for contracts surrounding ad sales, digital media/content deliv. Exp w/mktng events & licensing. 5+ yrs exp. Cable TV industry desired. Submit res HERE (2/14) 

JOB OPENING:MGR, AD SALES MKTG/AMC/NYC: develop ad sales mktng project pitch thru execution. Work on digital spnrshps, execute on-air, online and social media sweepstakes. 4+ yrs exp. Submit res HERE (2/14) 

JOB OPENING:NON-LINEAR VIDEO EDITOR/Sportsman Channel/NY: Seeking highly creative Final Cut/Premiere editor. 3+ yrs exp in brdcst/cbl or agency editorial exp. Apply: www.thesportsmanchannel.com (2/14)

JOB OPENING:TVONE/DIR. PRICING & PLANNING/NY: Create depart proceeds & process. Assist w/budgtng, for casting & analysis, reporting. Bach degree in related field. 6+ yrs broadcast sales & plan exp req. Resumes: [email protected] (2/14)

JOB OPENING:LEGAL ASSISTANT/Red Touch Media: is looking for a Legal Assistant in Salt Lake City, UT to manage day to day functions of legal dept. Perks: fun work environment, flexible hours, beautiful mountain views. Apply: http://ow.ly/tkbQj (2/14)

JOB OPENING: AD SALES PLANNER/REELZ/NYC: Exp sales planner to create, manage & steward sales plans. Dealmaker/VCI exp a plus! APPLY: [email protected] (2/13)

JOB OPENING: VIDEO PROD/DIRECTOR/Janus Video Prod/Denver: Mng all aspects of video prod from conception to completion. 5 yrs exp video prod &/or directing of video. 2 yrs exp mutual fund/financial services ind prefd. Full info/apply HERE (2/13)

JOB OPENING:DIR, SCRIPTED DVLPMNT/VH1/Santa Monica: Oversee a slate of scripted series & TV movies. Solicit appropriate prgrmng & evaluate new submissions2 +yrs scripted dvlpmnt exp at a network or prod co. More info/apply HERE (2/12)

JOB OPENING:VP, SCRIPTED DVLPMNT/VH1/Santa Monica: Oversee a slate of scripted series & TV movies. 4 + yrs of scripted dvlpmnt exp at ntwk or prod co. 3yr + exp at Dir level or higher at a network, studio, or active prod co. More info/apply HERE (2/12)

JOB OPENING:DIR OPERATIONS INT’L/A+E Networks/NY: Engineering Technology support Int’l team. Staff/Full Info/Apply: http://www.aenetworks.com/careers(2/12)

JOB OPENING:MGR CONSUMER MKTG/BRAVO/NYC: Develop mktg initiatives & execute campaigns. 3+ yrs mktg experience; TV/Cable exp. & love of pop culture a plus. http://bit.ly/LwVnKZ (2/12)

JOB OPENING: TVONE/AD SALES COORD/NY: Work w/AE & Planners. POC for agencies. Create flowcharts, handle make good offrs. Trffic & agency Liaison. Self strter, strg org skills, attn to details. BA+ 2yrs exp. Resumes: [email protected] (2/12)

JOB OPENING:ASSOCIATE PRODUCER/NYC:National daytime talk show looking for experienced AP for conflict resolution show. The candidate must have 3 yrs booking/casting experience to be considered. Resume HERE (2/12)

JOB OPENING:MGR, SALES COMMUNICATION/Disney ABC TV Grp/NYC: 4-6yrs agency media plan’g or sales comm exp in media as well as solid knwlg of TV social Dig research a must. Mkt sales develpmt strategy is req. SEND RESUME (2/12)

JOB OPENING:ASSOCIATE MANAGER, AFFILIATE MARKETING/ESPN/Bristol, CT: Min 2 yr marketing exp (pref. sports); College Degree req’d; Strong oral/written skills; analyze data; organizational skills. http://bit.ly/1jcO8pT(2/12)

JOB OPENING:INTEGRATED MARKETING MGR/OWN: Oprah Winfrey Network/NYC: Hi-energy manager wanted! Min 5 yrs exp in sales/mktg, track record of developing & executing programs for TV and/or digital. Apply at: http://careers.own.tv/ (2/12)

JOB OPENING: MGR, INVENTORY/REELZ/NYC: Manage inv, approve plans, oversee stewardship, work with DR sales. Dealmaker/VCI exp a plus! APPLY: [email protected] (2/11)

JOB OPENING: NATIONAL AD SALES EXECUTIVE/ZEE TV USA/NYC: 7-10 yrs in buying/selling media advertising on a national level. Exp in ad sales software a plus. Send resumes to [email protected] (2/11)

JOB OPENING: PHOTOG-EDITOR-PRODUCER/WUSA/DC: Shoot & edit creative promos for brdcst/soc media. Exp w/Avid Media composer. Min 3 yrs promo photog exp. After Effects/Edius/Photoshop skill pref. Need excellent demo reel! Email: [email protected] (2/8)

JOB OPENING: SR MGR RSCH/MTV/NYC: 5 yrs hands-on work exp TV research. work within a unit which brings aud input into our show dvplmnt and re-development process. More iinfo apply HERE (2/8)

JOB OPENING: AD SALES ACCT EXEC/UPTV/NY: Implements approved ad sales strategies. Sell benefits & features of new ad programs to agencies & clients. Prospect new clients and key contacts. 3+ yrs selling exp. Res: [email protected] (2/8)

JOB OPENING: SUP PROD-MKTG/TLC/MD:Creative leader to concept/write/produce winning promos + mktg cmpgns across TLC platforms. Spearhead high profile prjcts and weekly topical promos w/same vigor. Proven success a must, 6 yrs exp.APPLY (2/8)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DIGITAL/SOCIAL MEDIA MARKETING MGR/LA: Exp’d digital/social media manager seeks PT or FT employment in LA. 5+ yrs exp creating, managing, and executing social media campaigns & online promotions. [email protected] (2/12)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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