2/10/14

Cynopsis: DIGITAL
02.10.14

Good morning. It’s Monday, February 10, 2014, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

The Interactive Advertising Bureau announced the initial schedule for the 2014 NewFronts: the two weeks of digital content presentations between April 28 and May 8 in New York City, which is twice the length of last year’s. Check out the schedule below:

Week #1

Mon. 4/28

Tue. 4/29

Wed. 4/30

Thurs. 5/1

Fri. 5/2

Breakfast 9-11 a.m.

NYT

 

Hulu

Time

Glam Media/ Project M

Lunch 12-2 p.m.

BuzzFeed

TWC

Crackle/Sony

DigitasLBi

 

Afternoon 3-5 p.m.

Microsoft

Conde Nast

Scripps Network

DigitasLBi

 

Evening 6-8 p.m.

Yahoo!

AOL

Google/

YouTube

POPSUGAR

 

Week #2

Mon. 5/5

Tue. 5/6

Wed. 5/7

Thurs. 5/8

End

Breakfast 9-11 a.m.

 

Dow Jones/WSJ

 

 

 

Lunch 12-2 p.m.

 

 

 

 

 

Afternoon 3-5 p.m.

 

National Geographic

 

 

 

Evening 6-8 p.m.

Vevo

Maker Studios

Vice

 

 

CONTENT MEDIA

Hulu Plus acquired exclusive streaming rights to full seasons of ABC’s Nashville. Subscribers can now watch all of season one as well as the most recent eps as they air on ABC. Last week, Hulu acquired streaming rights to Blue Bloods (CBS) and Elementary (CBS).

Want to know what Wendy Josefsberg, SVP, comScore Inc. thinks are the most important trends in media? Enlist in The Cynopsis Media Boot Camp to find outand learn everything else you’ve ever wanted to know about understanding web analytics and much more from our experts. Register now for tomorrow’s event at http://www.cynopsis.com/events/the-cynopsis-media-boot-camp

Argh! Some Xbox users got an unintended sneak peek at the mid-season premiere of AMC’s The Walking Dead on Saturday morning, ahead of the much-pirated zombie drama’s scheduled Sunday showing. The error was fixed quickly, after word of the error spread online. Dead’s season four premiere in October – which also got an accidental early airing, on Google Play – scored a record-breaking 16.1 million viewers and 10.4 million among A18-49. The series is back on Sundays at 9p.

MOBILE GAMING + APPS

After the Sochi Winter Olympics kicked off on Thursday, another lesser known Olympic “sport” – pin trading – is going for the gold with the roll-out of Pinsanity. Ad Age reports the U.S. Olympic Committee launched the mobile Facebook game, which centers on the buying, selling, and trading of commemorative Olympic pins, for smartphones and tablets in order to connect with younger Olympic audiences. Winners can enter to convert online pins into real merchandise.

ADVERTISING

Unruly named the Top Brands of January on Friday, and the list includes:
1)  20th Century Fox: “Devil’s Due: Devil Baby Attack,” 1,952,945 shares
2)  Budweiser: “Puppy Love,” 794,882 shares
3)  P&G: “Mom – Pick Them Back Up,” 540,802 shares
4)  Omaze: “Arnold Works At Gold’s Gym,” 4017,763 shares
5)  Old Spice: “Mom Song,” 371,861 shares
6)  Duracell: “Trust Your Power, NFL’s Derrick Coleman, Seattle Seahawks,” 318,387 shares
7)  GoPro: “Lions – The New Endangered Species?” 301,731 shares
8)  NZ Transport Agency: “Mistakes,” 295,669 shares
9)  Volvo: “Volvo XC70 – Made In Sweden,” 251,510 shares
10)  AXE: “Axe Peace – Make Love Not War,” 126,629 shares

TECHNOLOGY

Apple CEO Tim Cook announced on Friday that the company has bought back $14 billion worth of its stock in the past couple of weeks, part of the previously announced plan to buy back more than $60 billion shares in the next few years. Cook also noted the company is experimenting in “new product categories.” Apple has recently been criticized for no longer creating new devices, but rather just focusing on updates to the current products. One rumored new product? The iWatch.

EXEC MOVES

Mark Horak has joined Redbox as President. Most recently, Horak served as President the Americas at Warner Bros. Home Entertainment.

Major League Baseball writer and author Robe Neyer has joined FoxSports.com as the new Senior Baseball Editor. Neyer joins Fox from SB Nation where he was the National Baseball Editor for three years.


 A CYNOPSIS MESSAGE


CYNOPSISKIDS!MAGINATION AWARDS
Entry Deadline: March 14, 2014 
Late Deadline: March 21, 2014
Awards Ceremony: June 11, 2014
From the most outstanding achievements in content creation, marketing & promotion, Cynopsis Kids !magination Awards honor the best in kids international programming and marketing.

Learn about the Awards Program & Enter.


DIGITAL SPOTLIGHT OF THE DAY

Esurance, the company that snagged the first ad slot directly after the Super Bowl aired, hosted a Twitter sweepstakes to give away $1.5 million – which is the difference in the price of a commercial airing after instead of during the game  to a viewer who tweeted the hashtag #EsuranceSave30 36 hours after the ad aired. Esurance spokesman John Krasinski (The Office) announced the winner last week on Jimmy Kimmel Live. Check out the video of the reveal at www.cynopsis.com, and take a look at just how successful the campaign was, according to Essurance:

  • 5.4 million uses of the #EsuranceSave30 hashtag
  • 200,000+ entries in the first minute of the commercial
  • 1.4 million hashtags were used in the first hour, and 4.5 million in the first 24 hours
  • 2.6 billion social impressions on Twitter
  • 332,000 views of the Esurance commercial on YouTube
  • 261,000 new followers on the Esurance Twitter handle
  • 12 times the number of visits to the Esurance website in the first hours of the sweepstakes.

 A CYNOPSIS MESSAGE


Last Day to Register!

 The Cynopsis Media Boot Camp
February 11, 2014| Yale Club NYC

Cynopsis Media has developed this one-day intensive workshop to provide critical tools, strategies and insights needed to take your careers to the next level within the areas of ratings analysis, web/social analytics and multi-platform buying.

Click Here for Agenda & Pricing.



See you tomorrow,
Jessica Reese
@JMarieReese
02.10.14

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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CynopsisCLASSIFIEDS For More classifieds, visit theCynopsis.com classifieds page here.


JOB OPENING:MANAGER PROGRAM MKTG & ADV/SHOWTIME/NYC: Manage the development & execution of consumer advertising campaigns & marketing plans for Showtime Original series. Min 3-5yrs exp. Apply www.sho.com/careers (2/19)

JOB OPENING: DIG. PROD ASST/NICK, (Int’l Dig Media) NY: Support Sr. Prod/Editorial Prod. Mng daily tasks incl. tracking scheds, CMS content entries, gathering assets, etc. 1 yr+ exp dig content & prod. Res to: Nick Digital Prod Asst in subj. [email protected] (2/15)

JOB OPENING: MGR, AD STANDARDS/NBCU/NYC: Ensure ads meet laws & standards, lead projects & creatively improve the dept. function. Seeking problem solver w/5+ yrs exp. Apply: HERE (2/15)

JOB OPENING: DIGITAL SALES PLANNER/Discovery/NY: Team oriented sales professional to support Digital AE/team. Help to deliver proposals, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. APPLY HERE (2/15) 

JOB OPENING: INVENTORY SALES PLANNER/Screenvision/NYC: Inventory mgmt., sales acct mgmt., sales reporting, campaign tracking, Need BS+5 yrs media exp, strong excel. Apply www.screenvision.com (2/15)

JOB OPENING:MGR, LEGAL & BUS AFFAIR/AMC/NYC: heavy drafting exp for contracts surrounding ad sales, digital media/content deliv. Exp w/mktng events & licensing. 5+ yrs exp. Cable TV industry desired. Submit res HERE (2/14) 

JOB OPENING:MGR, AD SALES MKTG/AMC/NYC: develop ad sales mktng project pitch thru execution. Work on digital spnrshps, execute on-air, online and social media sweepstakes. 4+ yrs exp. Submit res HERE (2/14) 

JOB OPENING:NON-LINEAR VIDEO EDITOR/Sportsman Channel/NY: Seeking highly creative Final Cut/Premiere editor. 3+ yrs exp in brdcst/cbl or agency editorial exp. Apply: www.thesportsmanchannel.com (2/14)

JOB OPENING:TVONE/DIR. PRICING & PLANNING/NY: Create depart proceeds & process. Assist w/budgtng, for casting & analysis, reporting. Bach degree in related field. 6+ yrs broadcast sales & plan exp req. Resumes: [email protected] (2/14)

JOB OPENING:LEGAL ASSISTANT/Red Touch Media: is looking for a Legal Assistant in Salt Lake City, UT to manage day to day functions of legal dept. Perks: fun work environment, flexible hours, beautiful mountain views. Apply: http://ow.ly/tkbQj (2/14)

JOB OPENING: AD SALES PLANNER/REELZ/NYC: Exp sales planner to create, manage & steward sales plans. Dealmaker/VCI exp a plus! APPLY: [email protected] (2/13)

JOB OPENING: VIDEO PROD/DIRECTOR/Janus Video Prod/Denver: Mng all aspects of video prod from conception to completion. 5 yrs exp video prod &/or directing of video. 2 yrs exp mutual fund/financial services ind prefd. Full info/apply HERE (2/13)

JOB OPENING:DIR, SCRIPTED DVLPMNT/VH1/Santa Monica: Oversee a slate of scripted series & TV movies. Solicit appropriate prgrmng & evaluate new submissions2 +yrs scripted dvlpmnt exp at a network or prod co. More info/apply HERE (2/12)

JOB OPENING:VP, SCRIPTED DVLPMNT/VH1/Santa Monica: Oversee a slate of scripted series & TV movies. 4 + yrs of scripted dvlpmnt exp at ntwk or prod co. 3yr + exp at Dir level or higher at a network, studio, or active prod co. More info/apply HERE (2/12)

JOB OPENING:DIR OPERATIONS INT’L/A+E Networks/NY: Engineering Technology support Int’l team. Staff/Full Info/Apply: http://www.aenetworks.com/careers(2/12)

JOB OPENING:MGR CONSUMER MKTG/BRAVO/NYC: Develop mktg initiatives & execute campaigns. 3+ yrs mktg experience; TV/Cable exp. & love of pop culture a plus. http://bit.ly/LwVnKZ (2/12)

JOB OPENING:MANAGER PROGRAM MKTG & ADV/SHOWTIME/NYC: Manage the development & execution of consumer advertising campaigns & marketing plans for Showtime Original series. Min 3-5yrs exp. Apply www.sho.com/careers (2/12)

JOB OPENING: TVONE/AD SALES COORD/NY: Work w/AE & Planners. POC for agencies. Create flowcharts, handle make good offrs. Trffic & agency Liaison. Self strter, strg org skills, attn to details. BA+ 2yrs exp. Resumes: [email protected] (2/12)

JOB OPENING:ASSOCIATE PRODUCER/NYC:National daytime talk show looking for experienced AP for conflict resolution show. The candidate must have 3 yrs booking/casting experience to be considered. Resume HERE (2/12)

JOB OPENING:MGR, SALES COMMUNICATION/Disney ABC TV Grp/NYC: 4-6yrs agency media plan’g or sales comm exp in media as well as solid knwlg of TV social Dig research a must. Mkt sales develpmt strategy is req. SEND RESUME (2/12)

JOB OPENING:ASSOCIATE MANAGER, AFFILIATE MARKETING/ESPN/Bristol, CT: Min 2 yr marketing exp (pref. sports); College Degree req’d; Strong oral/written skills; analyze data; organizational skills. http://bit.ly/1jcO8pT(2/12)

JOB OPENING:INTEGRATED MARKETING MGR/OWN: Oprah Winfrey Network/NYC: Hi-energy manager wanted! Min 5 yrs exp in sales/mktg, track record of developing & executing programs for TV and/or digital. Apply at: http://careers.own.tv/ (2/12)

JOB OPENING: MGR, INVENTORY/REELZ/NYC: Manage inv, approve plans, oversee stewardship, work with DR sales. Dealmaker/VCI exp a plus! APPLY: [email protected] (2/11)

JOB OPENING: NATIONAL AD SALES EXECUTIVE/ZEE TV USA/NYC: 7-10 yrs in buying/selling media advertising on a national level. Exp in ad sales software a plus. Send resumes to [email protected] (2/11)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DIGITAL/SOCIAL MEDIA MARKETING MGR/LA: Exp’d digital/social media manager seeks PT or FT employment in LA. 5+ yrs exp creating, managing, and executing social media campaigns & online promotions. [email protected] (2/12)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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