CYNOPSISDIGITAL 12.16.14 Good morning. It’s Tuesday, December 16, 2014, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Conde Nast Entertainment and WIRED debuted series Jeff 1000 yesterday. From Michael Karnow, the creator of Syfy’s Alphas, the documentary-style show revolves around a robot and his best friend (played by Summer […]
CYNOPSISDIGITAL 12.15.14 Good morning. It’s Monday, December 15, 2014, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Hearst Corporation acquired a 25 percent stake in DreamWorks Animation’s multi-channel network AwesomenessTV for $81.25 million. “Few companies have built the global audience of millennial females as quickly as AwesomenessTV. For us, […]
CYNOPSISDIGITAL 12.12.14 Good morning. It’s Friday, December 12, 2014, and this is your first early morning digital briefing. CONTENT MEDIA Netflix and Amazon landed seven Golden Globe nominations. Netflix originals House of Cards and Orange is the New Black each reeled in three noms, and the Ricky Gervais comedy Derek nabbed one. Amazon’s Transparent […]
A CYNOPSIS MESSAGE FROM YUME It’s no secret that the core of video consumption is changing rapidly…yet brand advertisers targeting consumers through video face distracted audiences and rampant fragmentation (content, screen, technology and data). THIS is what YuMe‘s business is all about – helping brand advertisers reach their audiences in this new digital video […]
CYNOPSISDIGITAL 12.10.14 Good morning. It’s Wednesday, December 10, 2014, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS In the first long-form content partnership between Discovery Communications and Hulu, the streaming service will feature programming from Discovery, TLC, Animal Planet, ID, Science, Destination America and Discovery en Espanol, beginning January […]
CYNOPSISDIGITAL 12.09.14 Good morning. It’s Tuesday, December 9, 2014, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Barry Diller’s IAC is putting its majority stake in CollegeHumor up for sale. Fortune reports that IAC is looking to sell for $100 million, after investing $20 million in the site in […]
A CYNOPSIS MESSAGE FROM CURSE Partner with our influencers – and let them tell your story. Curse is the #1 gaming site in daily uniques. With over 7 MILLION in monthly video uniques, it is also home to the largest video game influencer MCN. Contact us to learn more about our Influencer Program and the […]
CYNOPSISDIGITAL 12.05.14 Good morning. It’s Friday, December 5, 2014, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Maker Studios launched comedy series CrashPad across Maker platforms today. The series stars Bart Baker (more than one billion views on his YT channel), and is co-produced by Maker and Drama ¾. […]
CYNOPSISDIGITAL 12.03.14 Good morning. It’s Thursday, December 4, 2014, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Hulu has become the platform where cancelled shows wrap their runs. The seven unaired eps of recently shelved Manhattan Love Story will debut on Hulu Thursdays starting December 4. The rom-com delivered […]
A CYNOPSIS MESSAGE FROM TUBEMOGUL TubeMogul Programmatic TV (PTV) Advancing Television Advertising Through Software Join TubeMogul for an exclusive product launch event in New York City on December 4, 2014 and find out how PTV can help brands and agencies plan, buy and optimize across all screens – including television! Please RSVP to Attend […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5