CYNOPSISDIGITAL
12.09.14 Good morning. It’s Tuesday, December 9, 2014, and this is your first early morning digital briefing.
Barry Diller’s IAC is putting its majority stake in CollegeHumor up for sale. Fortune reports that IAC is looking to sell for $100 million, after investing $20 million in the site in 2006. Other comedy destinations, such as Funny or Die and The Onion, are also on the market, with FOD asking between $100-$300 million and The Onion askling for $100 million. So why the sudden surge of humor sites seeking a buyer? Disney’s deal with Maker Studios. “They’re all trying to figure out why Disney did that and what copycat transactions are credible alternatives,” a banker told Fortune. CH also owns Dorkly.com and WatchLoud.com, and has more than 8.5 million subscribers on its YouTube channel.
A CYNOPSIS MESSAGE FROM StoryTech
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Defy Media premiered the new series Super Fan Builds, a show about the team behind the series Man at Arms and Man at Arms: Reforged on the AWE Me Channel (2.5 million subscribers and 120 million videos views). Presented by Break, the series follows the team of craftsmen from Tim Baker Creations that create custom props for “super fans” and their favorite film or video game culture icon. In the first episode, the team builds a backyard Groot swing set for a father and son Guardians of the Galaxy super fan duo.
CONTENT MEDIA
Watson Pictures and Full Circle Films released the film Warren exclusively on Vimeo yesterday. The flick stars Alex Beh (the film’s creator), Sarah Habel (Whip It), John Heard (Sharknado), Jean Smart (Designing Women), Andrew Santino (Mixology), Joseph A. Nunez (Superbad), Austin Stowell (Whiplash) and producers include Mark Hannah, Dallas Sonnier, and Jack Heller (Bone Tomahawk, Enter Nowhere). Warren is currently available at Vimeo on Demand, and will be released on iTunes, Amazon and Google Play afterwards.
Tumblr released its Year in Review, a list of the top blog posts from 2014. The roster was compiled through analysis of millions of blogs, posts, tags, notes, web traffic and growth over time. The Most Reblogged Web Celebs include:
1. Homestuck
2. danisnotonfire
3. AmazingPhil
4. Tyler Oakley
5. Troye Sivan
6. Achievement Hunter
7. Grace Helbig
8. Welcome to Night Vale
9. Hannah Hart
10. RWBY
11. Zoella
12. Nash Grier
13. Red vs. Blue
14. Mamrie Hart
15. The Creatures
16. Cameron Dallas
17. Alfie Deyes
18. Matt Espinosa
19. PewDiePie
20. Connor Franta
A CYNOPSIS MESSAGE
Webinar: Getting Branded Video Programming Right
Thursday, December 11, 2014 | 1:30PM to 3:00PM | Register Now!
Find out how smart networks are assisting clients in optimizing the branded content space in fresh and entertaining ways to lift brand awareness and ROI.
Featured Panelists
Stuart McLean, Founder & CEO at Content & Co.
Tim Staples, Founding Partner at Shareability
Danielle Lee, VP of Commercial Marketing at Vevo
Seraj Bharwani, Chief Analytics Officer at Visible Measure
“Should advertisers be investing in a full array of new digital media options? Absolutely,” CBS’ Chief Research Officer David Poltrack said at UBS’ 42nd Annual Global and Media Communications Conference yesterday. “Should they be funding these investments from their TV advertising budgets? Absolutely not.” Poltrack suggested that while TV ad spend will fall flat in the first half of 2015, shifting budgets completely to digital won’t bring larger campaign reach or increase sales. For instance, Poltrack pointed to CBS’ move to syndicate programming on streaming services like Netflix as another way to promote the network’s original programming on various platforms, which contributes to the bottom line in the end. “You’d prefer [Netflix viewers] watch only episodes of your shows to new episodes of someone else…they’re a valued partner as well as a competitor,” Poltrack said.
MOBILE ADVERTISING
Infolinks announced the launch of its first mobile ad unit, called InFold. Partnered brands such as Lending Tree, Pizza Hut and Microsoft reported InFold mobile and tablet ads drives 150 percent more lead volume, compared to standard Desktop/Laptop ads; they’ve also received more than 2 billion mobile ad views.
AD PLATFORMS
EngageClick launched a new Consumer Personalization Platform that uses data driven technology and cognitive science to track customer data in real-time across mobile devices and smart TVs. “Imagine walking past a garden center and receiving a mobile ad for $1 off hummingbird nectar for the feeder you bought recently,” EngageClick co-founder Shekhar Deo said. “That’s where marketing is going – much more personal and more connected.”
RESEARCH
OpenSlate Engagement Data for Comedy channels, based on the engagement metric for the week ending 12/8.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
elrubiusOMG (9.8) / 86473680 / 9183569 / 844
Rhettandlink2 (9.6) / 80035920 / 4718603 / 802
DrossRotzank (9.6) / 37971240 / 4580118 / 805
JimmyKimmelLive (9.5) / 179805450 / 5048369 / 826
latenight (9.4) / 163660770 / 5277225 / 773
collegehumor (9.3) / 91869960 / 8530023 / 821
enchufetv (9.2) / 74342010 / 7421641 / 782
IISuperwomanII (9.2) / 29147340 / 4497267 / 794
ComedyCentral (9.1) / 72531420 / 3578450 / 806
HikakinTV (9.1) / 41996610 / 1812769 / 761
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
NIELSEN TWITTER TV TOP TEN for the week of December 1, 2014
Program, Date, Unique Audience (000), Tweets (000)
Peter Pan Live! (NBC), 12/4, 5322, 475
The Voice (NBC), 12/2, 2954, 941
Christmas in Rockefeller Center (NBC), 12/3, 2613, 87
Eaten Alive (Discovery), 12/7, 2404, 101
Sons of Anarcy (FX), 12/2, 2180, 202
The Voice (NBC), 12/1, 2061, 128
American Horror Story: Freak Show (FX), 12/3, 1971, 129
A Very Grammy Christmas (CBS), 12/5, 1811, 88
CMT Artists of the Year 2014 (CMT*, VH1), 12/2, 1487, 33
WWE Monday Night Raw (USA), 12/1, 1388, 162
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.
Turner Broadcasting promoted John Harran to Senior Vice President, Business & Product Development and Michael Quigley to Senior Vice President, Brand Distribution. Harran was previously the Vice President of Business Development & Multi-Platform Distribution; Quigley was formerly the Vice President, Business Development & Multi-Platform Distribution.
A CYNOPSIS MESSAGE
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Taking a break from the influx of holiday spots, Lego released a 60-second empowering ad for girls. The ad focuses on the relationship between a mother and her daughter, and how girls play with the iconic toy differently from boys. Check out the commercial at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
12.09.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: RESEARCH MGR/TVGN/Playa Vista, CA: Self-starter with strong analytical, comm & project mngmnt skills who is adept at creating stories with data. Track ntwk performance, mng prgrm schedules. Prof with Nielsen sys. Please send Resume HERE (12/16)
JOB OPENING: STAFF PROMO SCHEDULING COORD/truTV/NYC: Create promo & graphic skeds, maintain database of active promos/graphics. Must be a team player, detail oriented. 1-2 yrs promo sked experience a +. Apply here: http://bit.ly/16075YT (12/16)
JOB OPENING: DIR, PARTNER MKTG/Roku/Saratoga CA: 10 yrs exp to manage major entertainment partner relationships & negotiate retail promo US & int’l. MVPD, BSKYB & working with services team is a must. Apply HERE (12/16)
JOB OPENING: RESEARCH ANALYST/TVOne/New York, NY: Strng Neilsen knwldge, 3rd prty systm: NPOWER, AdViews, Star Media, Simmons & MRI & Behaviorgraphics. ADV PP & Excel, Fam w/TV process & concepts. BA+ 4yrs exp. Resumes HERE (12/16)
JOB OPENING: STANDARDS & PRACTICES/CBS TV/NYC: Review ads for compliance w/CBS standards. Id & flag issues. Strong analytical skills. BA/BS. 1-3 yrs exp at ad agency, TV, media, publishing or legal dept. Click HERE (12/13)
JOB OPENING: TEMP SENIOR WRITER PRODUCER/WEtv/NYC: Be a part of the new WE tv! Powerhouse Sr W/P to join new team focused on breakthrough branded entertainment & digital/social on-air promos. Superb writing skills & savvy grasp of pop culture a must. Apply HERE (12/13)
JOB OPENING: DIR DIGITAL AD SALES SYSTEMS/Discovery/NYC: Impeccable project/product manager to lead the tech revolution as it pertains to digital order mgmt, ad server, and data mgmt/reporting platforms from concept to implementation. APPLY HERE (12/13)
JOB OPENING: SR RESEARCH ANALYST/Discovery/NYC: Detail oriented person to closely monitor network ratings and demo performance utilizing Nielsen. Devel ntwrk sales positioning presentations. 2+ yrs media rsrch exp req’d. APPLY HERE (12/13)
JOB OPENING: DIGITAL SALES PLANNER/Discovery/LA: Team oriented sales professional to support Digital AE/team. Help to create/deliver proposals, dev. sales materials, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. APPLY HERE (12/13)
JOB OPENING: FREELANCE MGR, BRAND MKTG & PROMOTIONS/USA Network/NYC: Dvlp & mng promotional Mktg campaigns for USA. 5+ yrs TV/ent mktg/event planning exp. Strong kwldg of consumer strat & prob solving. Send resume: [email protected] to apply. (12/13)
JOB OPENING: SALES ASSISTANT/REELZ/NY: Overall sales assistant support, maintenance of advertising deals, facilitating the sales process. Dealmaker experience a plus. Apply: [email protected] (12/13)
JOB OPENING: MEDIA PLNR/BYR/Mahwah, NJ: Lding kid media buyg/plng agcy looking for 5+ yrs nat’l media buying exp. needed in kids/adult media to steward nat’l TV buys. Strong comm; excel; analytic skills. Resumes to: [email protected] (12/13)
JOB OPENING: MEDIA ASSIST/Mahwah, NJ: Lding kid media buyg/plng agcy looking for media plng assist with 2+ exp; inputter, & day-to-day maint of nat’l buys. EXCEL WIZ A MUST; DIGITAL EXP +. Great bnfits. Resumes to: [email protected] (12/13)
JOB OPENING: SALES/MKTG SPECIALIST/BACKSTAGE CREATIONS/LA: Seeking event sponsorship specialists for sales positions/celebrity mktg.Dvlp new biz & grow existing client base. B2B exp + BA deg + enthusiasm req’d. Res/cvr letter HERE (12/12)
JOB OPENING: DIR CLIENT SOLUTIONS/NBC/UNI CITY: Develop and prod content that connects clients; mktg goals with NBC intellectual property. Min 10 yrs similar exp and prod exp req. Full info/apply HERE (12/11)
JOB OPENING: DIR PROMO PLANNING & STRATEGY/ESQ. NET./LA: Dev. OAP strategies for on and off-air programming. Utilize NBCU Nets to build media plans. Min 8 yrs. OAP sched exp req. Full info/apply HERE (12/11)
JOB OPENING: DIR, AD SALES RESEARCH/MSNBC/NYC: Lead sales rsch for NBC News/MSNBC. Expert w/syndicated rsch tools. 6+ yrs tv rsch exp required. Primary rsch exp a plus. Strong storyteller. Full info/apply HERE (12/11)
JOB OPENING: WRITER/PRODUCER/NBC/UNI. CITY: Create content for variety of marketing and publicity platforms. Exp. Writing/Producing promo material necessary. Avid exp. Required. Full Info Apply HERE (12/11)
JOB OPENING: CREATIVE DIR/NBC/UNI. CITY: Develop/produce ad partnerships across NBC connecting client mktg goals to NBC content, and talent. 15 yrs exp with creative mktg/prod req. Full info/apply HERE (12/11)
JOB OPENING: DIRECTOR DIGITAL RESEARCH/NBCUniversal: 5+ years web analytic exp in media. Knowledge of Adobe Analytics, Nielsen & comScore data a must. Full info/apply HERE (12/11)
JOB OPENING: SR MGR, RSRCH ANALYTICS/Participant Media-Pivot/LA: Mng multi-platform audience analytics & data analysis for all depts. Create ratings-based sales pitches; mng qualitative proj’s; interpret data. BA & 5+ yrs req’d. Cable TV exp pref. Apply HERE (12/10)
JOB OPENING: Sr. INTEGRATED MKTG MANAGER/FUSE/NUVO TV/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Crtv Writing Resume to: [email protected] (12/10)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
EXPERTISE SERVICE: Twin Win Games provides full game development and art production services for kids, casual, midcore, casino and slots games for iOS, Android, PC and Web. High quality work at competitive rates. Email: [email protected] for more information. (12/12)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
WINTER INTERNSHIP CREDITS ONLY: INTERN/AMY LEVY PR/LA: Talented intern to learn how to write press releases, bios, web copy, blogs, social media, pitch clients and more. [email protected] (12/12)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: MEDIA RESEARCH PROF’L: 20+ yrs in TV, Digital, Cross-platform on client and agency side supporting programming, marketing, digital, & sales. Avail as consultant or perm. basis. Excell refs. [email protected] (12/16)
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