12/16/14: Conde Nast Entertainment, WIRED debuts ‘Jeff 1000’ with Summer Glau; MSNBC launches ‘Shift’ video hub; Netflix announces upcoming additions for January



CYNOPSISDIGITAL
12.16.14

Good morning. It’s Tuesday, December 16, 2014, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

 
Conde Nast Entertainment
and WIRED debuted series Jeff 1000 yesterday. From Michael Karnow, the creator of Syfy’s Alphas, the documentary-style show revolves around a robot and his best friend (played by Summer Glau) as he tries to make it as a Hollywood actor. The first six episodes are available at YouTube.com/wired and on CNE’s digital hub, The Scene.
 


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MSNBC launched video platform Shift by MSNBC, which will provide additional original news coverage of events and stories tailored to the audience watching the network outside of the TV set. Shift’s slate of originals includes shows on culture, tech, sports and economics, such as: The Briefing, Road Map, Krystal Clear, So Popular!, Left Field, Three Cents and Code Forward. All shows will run for an hour; a new ep will premiere weekly.
 
Netflix continues to expand its original comedy specials with a new entry from comedian Iliza Shlesinger called Freezing Hot. The one-hour show will premiere on Jan. 23. Her first special, War Paint, is currently available on Netflix.
 
YouTube celeb Flula Borg (450,000 subscribers and 56 million views) signed with United Talent Agency (UTA). The German DJ and online talent recently appeared in Vevo and Screen Junkies vids, and will star in the Pitch Perfect sequel (featuring Anna Kendrick). Next year, he will also take on a role with WWE Studio’s Killy Hasselhoff. UTA also reps Shane Dawson and Joey Graceffa.
 
 

MOBILE GAMING + APPS
 

Movie and TV streaming service Popcornflix went live on Xbox One consoles today, with a new feature that allows viewers to choose kid-friendly portal Popcornflix Kids. Popcornflix is ad-supported and available on Xbox360, Roku, Google TV, iOS and others platforms.
 
HBO Go launched on the Amazon Fire TV set-top-box yesterday. In addition to the HBO content on Amazon Prime’s service, device owners can now access all episodes of Game of Thrones and current programming, as well as past series such as The Sopranos and The Wire. HBO Go will be available on the Fire TV Stick in spring 2015.
 

 
AD PLATFORMS
 

Teads Inc. announced new partnerships with The Washington Post, Forbes, Reuters, Slate, The Street and SheKnows to commemorate its one-year anniversary. Teads is known for its inRead video solution, which places video ads between paragraphs in an article.
 


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At this webinar on you will have the perfect opportunity to learn the true distinctions between digital and linear media, the current terms and trends you need to know, and how they will be shifting in the future.

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For questions or comments please contact Trish Pihonak.


 
RESEARCH

OpenSlate Engagement Data for Food and Cooking channels, based on the engagement metric for the week ending 12/15.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
foodtraveltvchannel
(8.4) / 9733650 / 388179 / 560
ochikeron (8.4) / 2036970 / 531035 / 640
yoyomax12 (8.4) / 4681080 / 655383 / 602
popsugartvyum (8.4) / 1873290 / 227562 / 585
Cocinaalnatural (8.3) / 2742300 / 377115 / 616
TheOfficialHungry (8.3) / 209010 / 174347 / 557
allrecipes (8.1) / 3382410 / 402550 / 581
mosogourmet (8.1) / 13350510 / 581040 / 596
cookingwithdog (8) / 2359050 / 888506 / 646
byrontalbott (8) / 1724940 / 536883 / 595
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

CONTENT MEDIA

To take advantage of customers who’ll be home for the long New Year’s weekend, Netflix has just released a list of new additions, starting in January:
 
Jan. 1:
101 Dalmatians (1996)
Bad Boys II (2003)
Batman & Robin (1997)
Bruce Almighty (2003)
Cast Away (2000)
Dallas: Season 3 (2012)
Get Low (2009)
Election (1999)
Fear & Loathing in Las Vegas (1998)
Fort Bliss (2014)
Friends: Complete Series (1994-2004)
Jeepers Creepers 2 (2003)
Mean Girls (2004)
Shall We Dance? (2004)
To Be Takei (2014)
The French Connection (1971)
The Quiet Man (1952)
The War of the Worlds (1953)
Wayne’s World 2 (1993)
Jan. 3:
Jack Ryan: Shadow Recruit (2014)
White Collar: Season 5

EXEC MOVES

GumGum hired Steven Wise as Senior Vice President of Marketing. Prior to GumGum, he was Vice President of Industry Marketing at YP (formerly AT+T Interactive and AT+T Advertising Solutions).


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DIGITAL SPOTLIGHT OF THE DAY

Conan O’Brien’s YouTube channel surpassed one billion total views yesterday. To celebrate, the channel released a five-minute Season 4 Supercut, spotlighting the top moments from Team CoCo’s show this year. O’Brien’s channel has more than 2.2 million subscribers, and has been nominated for the past three consecutive years for the Emmy honoring Outstanding Achievement in Interactive Media (and they won in 2012 for its Sync app).

See you tomorrow,
Jessica Reese  @JMarieReese
12.16.14

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JOB OPENING: EXEC ASST/NYC: For on-air talent. Highly effective in Multi-tasking a must. Candidate should be resourceful w/exceptional commn skills. Fast paced high pressure envir. Plan’g travel, Mgmt of personal itineraries. Resume HERE (12/17) 

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