CYNOPSISDIGITAL
12.12.14 Good morning. It’s Friday, December 12, 2014, and this is your first early morning digital briefing.
Netflix and Amazon landed seven Golden Globe nominations. Netflix originals House of Cards and Orange is the New Black each reeled in three noms, and the Ricky Gervais comedy Derek nabbed one. Amazon’s Transparent received a nod for best comedy/musical series and actor Jeffrey Tambor was also nominated for best actor in a comedy/musical series for the same show. The Golden Global Awards take place on Jan. 11, hosted by Tina Fey and Amy Poehler for the third time.
The half-hour TV series from The Fine Brothers, based on the YouTube franchise React, will premiere on Nickelodeon on Dec. 15 at 6p ET. The show will consist of kids and celebrities responding to viral videos on the web, with the first episode featuring YT’s Bethany Mota and Lia Marie Johnson along with Nick stars Mace Coronel and Aidan Gallagher (Nicky, Rick, Dicky & Dawn).
The current season’s sixth episode of Jerry Seinfeld’s Comedians in Cars Getting Coffee was released yesterday on Crackle platforms, taking Ali Wentworth (It’s Complicated) along for the ride. The final episode will premiere on Dec. 18 at 12p ET, and feature Jimmy Fallon.
For the first time, Discovery Communications long-form content will be available on Hulu. Is this a good idea? Let us know here.
TOP TEN LISTS OF 2014
Google Play released the The Year In Entertainment 2014. From games to apps, e-books, movies and songs, the Google Play team analyzed the top results in these categories:
Most Downloaded Apps by Category:
Education – Duolingo
Social – Facebook
Health & Fitness – MyFitnessPal
Entertainment – Netflix
Music – Pandora
Sports – NFL Mobile
Photography – Flipagram
Travel – TripAdvisor
The Year’s Fastest Growing App Category: Health & Fitness
Top Downloaded Games:
1. Candy Crush Saga
2. Don’t Tap The White Tile
3. Farm Heroes Saga
4. Subway Surfers
5. Clash of Clans
Features: Achievements – Play Games’ users unlocked 4.5 billion achievements this year
Movie of the Year:
– Frozen
TV Show of the Year:
– The Walking Dead
Album of the Year:
– Frozen: Original Motion Picture Soundtrack
A CYNOPSIS MESSAGE
AD PLATFORMS
Social video platform ooVoo and Affectiva announced a new emotional reading platform, called Intelligent Video, which businesses will be able to use for advertising and marketing campaigns, as well as product testing. "To date, video communication has really just been about one on one or multiple linear conversations,” ooVoo CEO Robert Jackman said. “Intelligent Video will allow us to layer in dynamic interpretations of emotion that will transform how that data can be leveraged for building solutions and products."
RESEARCH
Twitter users are more likely to watch TV and influence what others will watch next, according to new Ipsos Media CT research. The white paper, The Twitter Effect: Understanding Twitter’s Role in TV Behaviors, looked at the role of TV influencers on social media, and specifically Twitter. The study polled adults between the ages of 18-49 who watched five or more hours of TV a week: 475 were Twitter users and 466 were non-Twitter users. Highlights include:
– Twitter users are more likely to watch TV live (69 percent compared to non-users 59 percent) as well as non-traditional TV mediums (66 percent on YouTube compared to 40 percent) at least once a week.
– Twitter users are more likely than non-users to have a traditional cable subscription (93 percent compared to 86 percent non-users) and watch TV/video across all formats (52 percent used online SVOD service compared to 35 percent).
– Twitter users self-identify as experts in TV knowledge (44 percent) compared to non-Twitter users (32 percent).
– Twitter users are more likely to use a second screen and create content across all social platforms on most TV shows (34 percent), compared to non-Twitter users with most TV shows (23 percent).
Movie theater attendance continues to drop, especially among younger digitally savvy consumers, according to a new report from Nielsen. Americans ages 12-24 (identified as digitally oriented) saw 15 percent fewer films in theaters than in 2013. On average, the demo saw 7.1 movies at a theater, a dip from 8.4 in 2013. However, movie theater attendance among the 25 and older demographic remained steady over the same period. The same group reported that they streamed movies or TV on the web 87 percent of the time, and 36 percent streamed more content than the year prior. Nielsen surveyed 4,100 people in the U.S. in September 2014.
EXEC MOVES
A+E Networks Asia appointed Brad Cox as Senior Director, Content – Lifestyle & Entertainment Channels and Thomas Tan as Creative Director. Cox formerly held the senior programming positions at Active TV and ANTV. Tan was previously a creative consultant for various channels and is an author.
Digital Trends announced the completion of DT Home, a 6000-square-foot facility near its editorial and business headquarters in Portland, Oregon. The new space will house the editorial testing of appliances and gadgets.
A CYNOPSIS MESSAGE
Webinar: Getting Branded Video Programming Right
Buy it On-Demand!
Find out how smart networks are assisting clients in optimizing the branded content space in fresh and entertaining ways to lift brand awareness and ROI.
Featured Panelists
Stuart McLean, Founder & CEO at Content & Co.
Tim Staples, Founding Partner at Shareability
Danielle Lee, VP of Commercial Marketing at Vevo
Seraj Bharwani, Chief Analytics Officer at Visible Measure
DIGITAL SPOTLIGHT OF THE DAY
The next time your uncle, mother or grandma asks how to use Facebook, show them one of the new video tutorials the social networks launched on its YouTube channel. The videos appear as vignettes and use humor to make the otherwise mundane instructions enjoyable to watch. From How To Block Someone On Facebook to How To Edit A Post, check out one of the charming vids at www.cynopsis.com/#video.
See you Monday,
Jessica Reese @JMarieReese
12.12.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: AdWorks ACCT SERVICE REP/LA: Assist Sales Planning & Operations Team & supports the U-verse ad sales team. Helps planners mng campaigns & pull various reports related to billing, stewardship & campaign fulfillment. BA req’d. Full info/apply HERE (12/19)
JOB OPENING: DR SALES ASSISTANT/FUSE TVNYC: Lng term temp Daily maint of all accts from booking orders, pulling reports & brand allocations. Work closely with traffic depts all areas scheduling/inv mngmnt. Dig media knwlg a must. Resume to: [email protected] (12/19)
JOB OPENING: ACCOUNT EXECUTIVE/Discovery/Chicago: Talented sales exec to join Discovery Digital Networks Ad Sales team to sell our digital properties. Excellent proactive sales skills. 4-6 yrs ad sales exp, min. 3 yrs dig sales exp pref. Apply HERE (12/18)
JOB OPENING: EXEC ASST/NYC: For on-air talent. Highly effective in Multi-tasking a must. Candidate should be resourceful w/exceptional commn skills. Fast paced high pressure envir. Plan’g travel, Mgmt of personal itineraries. Resume HERE (12/17)
JOB OPENING: TEMP PRINT ART DIR/DESIGNER/WEtv/NYC: Be a part of the new WE tv! 10+ yrs exp. experience with TV network campaign development, collateral and photo shoots a must. Apply/More Info HERE (12/17)
JOB OPENING: ACQUISITIONS MGR/WEtv/NYC: identify content, analyze ratings & create supporting financials, establish & maintain network wide process for gathering & disseminating all content related data. Apply/More Info HERE (12/17)
JOB OPENING: FREELANCE PROD COORD/BBC AMERICAS/NYC: Oversee promo projs to completion. Enter projs into database, update prod calndr. Coordinate assets for promo/sizzle reels. Excel & 1+ year exp in a TV Creative Svcs Dept. Resume HERE (12/17)
JOB OPENING: RESEARCH MGR/TVGN/Playa Vista, CA: Self-starter with strong analytical, comm & project mngmnt skills who is adept at creating stories with data. Track ntwk performance, mng prgrm schedules. Prof with Nielsen sys. Please send Resume HERE (12/16)
JOB OPENING: STAFF PROMO SCHEDULING COORD/truTV/NYC: Create promo & graphic skeds, maintain database of active promos/graphics. Must be a team player, detail oriented. 1-2 yrs promo sked experience a +. Apply here: http://bit.ly/16075YT (12/16)
JOB OPENING: DIR, PARTNER MKTG/Roku/Saratoga CA: 10 yrs exp to manage major entertainment partner relationships & negotiate retail promo US & int’l. MVPD, BSKYB & working with services team is a must. Apply HERE (12/16)
JOB OPENING: SR RESEARCH ANALYST/TVOne/New York, NY: Strng Nielsen knwldge, 3rd prty systm: NPOWER, AdViews, Star Media, Simmons & MRI & Behaviorgraphics. ADV PP & Excel, Fam w/TV process & concepts. BA+ 4 yrs exp. Resumes HERE (12/16)
JOB OPENING: STANDARDS & PRACTICES/CBS TV/NYC: Review ads for compliance w/CBS standards. Id & flag issues. Strong analytical skills. BA/BS. 1-3 yrs exp at ad agency, TV, media, publishing or legal dept. Click HERE (12/13)
JOB OPENING: TEMP SENIOR WRITER PRODUCER/WEtv/NYC: Be a part of the new WE tv! Powerhouse Sr W/P to join new team focused on breakthrough branded entertainment & digital/social on-air promos. Superb writing skills & savvy grasp of pop culture a must. Apply HERE (12/13)
JOB OPENING: DIR DIGITAL AD SALES SYSTEMS/Discovery/NYC: Impeccable project/product manager to lead the tech revolution as it pertains to digital order mgmt, ad server, and data mgmt/reporting platforms from concept to implementation. APPLY HERE (12/13)
JOB OPENING: SR RESEARCH ANALYST/Discovery/NYC: Detail oriented person to closely monitor network ratings and demo performance utilizing Nielsen. Devel ntwrk sales positioning presentations. 2+ yrs media rsrch exp req’d. APPLY HERE (12/13)
JOB OPENING: DIGITAL SALES PLANNER/Discovery/LA: Team oriented sales professional to support Digital AE/team. Help to create/deliver proposals, dev. sales materials, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. APPLY HERE (12/13)
JOB OPENING: FREELANCE MGR, BRAND MKTG & PROMOTIONS/USA Network/NYC: Dvlp & mng promotional Mktg campaigns for USA. 5+ yrs TV/ent mktg/event planning exp. Strong kwldg of consumer strat & prob solving. Send resume: [email protected] to apply. (12/13)
JOB OPENING: SALES ASSISTANT/REELZ/NY: Overall sales assistant support, maintenance of advertising deals, facilitating the sales process. Dealmaker experience a plus. Apply: [email protected] (12/13)
JOB OPENING: MEDIA PLNR/BYR/Mahwah, NJ: Lding kid media buyg/plng agcy looking for 5+ yrs nat’l media buying exp. needed in kids/adult media to steward nat’l TV buys. Strong comm; excel; analytic skills. Resumes to: [email protected] (12/13)
JOB OPENING: MEDIA ASSIST/Mahwah, NJ: Lding kid media buyg/plng agcy looking for media plng assist with 2+ exp; inputter, & day-to-day maint of nat’l buys. EXCEL WIZ A MUST; DIGITAL EXP +. Great bnfits. Resumes to: [email protected] (12/13)
JOB OPENING: SALES/MKTG SPECIALIST/BACKSTAGE CREATIONS/LA: Seeking event sponsorship specialists for sales positions/celebrity mktg.Dvlp new biz & grow existing client base. B2B exp + BA deg + enthusiasm req’d. Res/cvr letter HERE (12/13)
JOB OPENING: DIR CLIENT SOLUTIONS/NBC/UNI CITY: Develop and prod content that connects clients; mktg goals with NBC intellectual property. Min 10 yrs similar exp and prod exp req. Full info/apply HERE (12/13)
JOB OPENING: DIR PROMO PLANNING & STRATEGY/ESQ. NET./LA: Dev. OAP strategies for on and off-air programming. Utilize NBCU Nets to build media plans. Min 8 yrs. OAP sched exp req. Full info/apply HERE (12/13)
JOB OPENING: DIR, AD SALES RESEARCH/NBCU NewsGroup/NYC: Lead sales rsch for NBC News/MSNBC. Expert w/syndicated rsch tools. 6+ yrs tv rsch exp required. Primary rsch exp a plus. Strong storyteller. Full info/apply HERE (12/13)
JOB OPENING: WRITER/PRODUCER/NBC/UNI. CITY: Create content for variety of marketing and publicity platforms. Exp. Writing/Producing promo material necessary. Avid exp. Required. Full Info Apply HERE (12/13)
JOB OPENING: CREATIVE DIR/NBC/UNI. CITY: Develop/produce ad partnerships across NBC connecting client mktg goals to NBC content, and talent. 15 yrs exp with creative mktg/prod req. Full info/apply HERE (12/13)
JOB OPENING: DIRECTOR DIGITAL RESEARCH/NBCUniversal: 5+ years web analytic exp in media. Knowledge of Adobe Analytics, Nielsen & comScore data a must. Full info/apply HERE (12/13)
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EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: MEDIA RESEARCH PROF’L: 20+ yrs in TV, Digital, Cross-platform on client and agency side supporting programming, marketing, digital, & sales. Avail as consultant or perm. basis. Excell refs. [email protected] (12/16)
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