A CYNOPSIS MESSAGE FROM CURSE
Partner with our influencers – and let them tell your story.
Curse is the #1 gaming site in daily uniques. With over 7 MILLION in monthly video uniques, it is also home to the largest video game influencer MCN.
Contact us to learn more about our Influencer Program and the variety of ways you can reach the 30 MILLION gamers who make Curse a part of their every day.
Visit: Curseinc.com/audience | Email: [email protected] | Call: (415) 856-0056
CYNOPSISDIGITAL
12.08.14 Good morning. It’s Monday, December 8, 2014, and this is your first early morning digital briefing.
Andy Samberg’s Lonely Island production venture announced the first three shows for its Party Over Here initiative to develop digital content that will potentially find a home on Fox and FX linear platforms. Primarily distributed on OTT services such as Hulu and Roku will be sci-fi comedy The Tyler Zone, Topics With Andre Hyland and mockumentary series Home for the Weekend. Lonely Island’s Samberg, Akiva Schaffer and Jorma Taccone will produce the shows, with Billy Rosenberg (Date night) leading production and development.
Conde Nast Entertainment unveiled a new series with YouTube’s Erick Beck and Justin Johnson of The Indie Machines channel. Wired’s Gadget Challenge has the duo test out gizmos from the Wired store. CNE previously collaborated with Beck and Johnson on Battle Damage.
Netflix ordered an original documentary from Oscar-nominated filmmaker Liz Garbus (The Farm: Angola, USA) about singer/songwriter and civil rights activist Nina Simone. The doc, called What Happened, Miss Simone? will hit the service next year.
PowerwomenTV teamed up with Time Inc to launch The Climb, which focuses on successful female celebrities and entrepreneurs. Created by Amy Palmer, subjects include: Tamara Mellon (Jimmy Choo), June Ambrose (stylist), Crystal Renn (plus size model), Dj Chelsea Leyland and blogger Arielle Nachmani (Something Navy). The Climb will live on People.com, Instyle.com and on the Time Inc platform (170 million uniques per month).
The movie Russell Madness, from Fandango and Air Bud Entertainment, will debut Feb. 21 as part of the Fandango Family Screening Series and promote Fandango’s online destination. Russell stars John Ratzenberger (Toy Story), Fred Willard (Modern Family), and David Milchard (Convos with my 2-Year Old). Plot revolves around a talking Jack Russell Terrier who accidentally becomes a professional wrestler.
How long do you think it will take Sony Pictures to recover from its cyber attack? Vote in our poll.
CONTENT MEDIA
In time for Neflix’s Marco Polo series debut on Dec. 12, the streaming service is testing a new Tweet Me a Reminder alert embedded within tweets about the show. When users click on a button, they receive a reply-reminder of the show’s premiere date. The message will also include a custom video from the cast.
People Now, the daily live online show presented by Toyota on People.com, revealed that Dean Cain (Merry ExMas), Adriana Lima (Victoria Secret Fashion Show), John O’Hurley (Seinfeld), and the cast of Annie (Jamie Foxx, Cameron Diaz) will make guest appearances this week. The 20-minute program consists of interviews, entertainment updates, and news and human-interest stories Monday-Friday at 8:30a ET.
A CYNOPSIS MESSAGE
Getting Branded Video Programming Right Webinar
Thursday, December 11, 2014 | 1:30PM to 3:00PM | Register Now! Featured Panelists
Stuart McLean, Founder & CEO at Content & Co.
Tim Staples, Founding Partner at Shareability
Danielle Lee, VP of Commercial Marketing at Vevo
Seraj Bharwani, Chief Analytics Officer at Visible Measure
RESEARCH
Exclusive to Cynopsis: STAT SOCIAL AUDIENCE RATINGS for NBC’s Peter Pan Live broadcast on 12/4
Overview: 333 thousand tweets/92 thousand tweeters/44.9 million impressions
Demographics:
Age: 18-24 (18%) / 25-35 (35%) / 35-44 (25%) / 45-54 (16%) / 54+ (11%)
Gender: Women (73%) / Men (27%)
Location: Top Cities New York, Los Angeles, Chicago, Washington DC, Boston / Top States New York, California, Texas, Illinois, Florida
Audience Favorites:
Interests: Humor, TV, Clothing, Celebrity Gossip, Country Music, Sci-Fi & Fantasy, National News, Fashion, Pop Music, Classic Rock
Brands: BuzzFeed, Disney, New York Times, Comcast, Huffington Post, Time Warner, Entertainment Weekly, Playbill, Hollywood Reporter, E!
Celebrities: Anna Kendrick, Neil Patrick Harris, Mindy Kaling, Seth Meyers, Jimmy Fallon, Lena Dunham, Ellen Degeneres, Stephen Colbert, Emma Watson, Kristin Chenoweth
TV Shows: Modern Family, Glee, How I Met Your Mother, Late Night with Jimmy Fallon, Orange is the New Black, Girls, Pretty Little Liars, Downton Abbey, Baseball Tonight, Once Upon A Time
Source: Nielsen. StatSocial is the leader in Twitter analytics, to segment and target audiences like never before. Through our patented data mining and matching technology, we have identified over 50 million Twitter users and their attributes as defined by 30,000 variables.
So what does it mean? “NBC produced their second live musical – Peter Pan – and within 24 hours the NBC hashtag #PeterPanLive received more than 333 thousand tweets from 92 Twitter users, potentially reaching 44.9 million users,” StatSocial Strategic Account Manager Audrey Hungerman told Cynopsis. “Of those who tweeted, 48 percent were between the ages of 18-34. Users who tweeted about the event were 1.03 times more likely to like the main sponsor, Walmart, than the average Twitter audience. The audience cared about brands such as BuzzFeed, Disney, and Playbill, while they favored celebrities Anna Kendrick and Broadway star Kristin Chenoweth. NBC drew in some of ABC viewers based on their TV show preferences as well, including Modern Family, Glee, and Once Upon A Time.”
Check out the companion infographic with the data at www.cynopsis.com.
A CYNOPSIS MESSAGE
Click here to view our digital programming guide:
http://www.cynopsis.com/watcheroo.
What do a pug, hedgehog, and a micro-pig have in common? They’re all singing in McVitie’s Victoria biscuits’ new holiday spot. It begs to challenge the adorable (and viral) Monty the Penguin from John Lewis’s new ad to a Christmas cute-off. Check out this sweet commercial at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
12.08.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: STANDARDS & PRACTICES/CBS TV/NYC: Review ads for compliance w/CBS standards. Id & flag issues. Strong analytical skills. BA/BS. 1-3 yrs exp at ad agency, TV, media, publishing or legal dept. Click HERE (12/13)
JOB OPENING: TEMP SENIOR WRITER PRODUCER/WEtv/NYC: Be a part of the new WE tv! Powerhouse Sr W/P to join new team focused on breakthrough branded entertainment & digital/social on-air promos. Superb writing skills & savvy grasp of pop culture a must. Apply HERE (12/13)
JOB OPENING: DIR DIGITAL AD SALES SYSTEMS/Discovery/NYC: Impeccable project/product manager to lead the tech revolution as it pertains to digital order mgmt, ad server, and data mgmt/reporting platforms from concept to implementation. APPLY HERE (12/13)
JOB OPENING: SR RESEARCH ANALYST/Discovery/NYC: Detail oriented person to closely monitor network ratings and demo performance utilizing Nielsen. Devel ntwrk sales positioning presentations. 2+ yrs media rsrch exp req’d. APPLY HERE (12/13)
JOB OPENING: DIGITAL SALES PLANNER/Discovery/LA: Team oriented sales professional to support Digital AE/team. Help to create/deliver proposals, dev. sales materials, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. APPLY HERE (12/13)
JOB OPENING: FREELANCE MGR, BRAND MKTG & PROMOTIONS/USA Network/NYC: Dvlp & mng promotional Mktg campaigns for USA. 5+ yrs TV/ent mktg/event planning exp. Strong kwldg of consumer strat & prob solving. Send resume: [email protected] to apply. (12/13)
JOB OPENING: SALES ASSISTANT/REELZ/NY: Overall sales assistant support, maintenance of advertising deals, facilitating the sales process. Dealmaker experience a plus. Apply: [email protected] (12/13)
JOB OPENING: MEDIA PLNR/BYR/Mahwah, NJ: Lding kid media buyg/plng agcy looking for 5+ yrs nat’l media buying exp. needed in kids/adult media to steward nat’l TV buys. Strong comm; excel; analytic skills. Resumes to: [email protected] (12/13)
JOB OPENING: MEDIA ASSIST/Mahwah, NJ: Lding kid media buyg/plng agcy looking for media plng assist with 2+ exp; inputter, & day-to-day maint of nat’l buys. EXCEL WIZ A MUST; DIGITAL EXP +. Great bnfits. Resumes to: [email protected] (12/13)
JOB OPENING: SALES/MKTG SPECIALIST/BACKSTAGE CREATIONS/LA: Seeking event sponsorship specialists for sales positions/celebrity mktg.Dvlp new biz & grow existing client base. B2B exp + BA deg + enthusiasm req’d. Res/cvr letter HERE (12/12)
JOB OPENING: DIR CLIENT SOLUTIONS/NBC/UNI CITY: Develop and prod content that connects clients; mktg goals with NBC intellectual property. Min 10 yrs similar exp and prod exp req. Full info/apply HERE (12/11)
JOB OPENING: DIR PROMO PLANNING & STRATEGY/ESQ. NET./LA: Dev. OAP strategies for on and off-air programming. Utilize NBCU Nets to build media plans. Min 8 yrs. OAP sched exp req. Full info/apply HERE (12/11)
JOB OPENING: DIR, AD SALES RESEARCH/MSNBC/NYC: Lead sales rsch for NBC News/MSNBC. Expert w/syndicated rsch tools. 6+ yrs tv rsch exp required. Primary rsch exp a plus. Strong storyteller. Full info/apply HERE (12/11)
JOB OPENING: WRITER/PRODUCER/NBC/UNI. CITY: Create content for variety of marketing and publicity platforms. Exp. Writing/Producing promo material necessary. Avid exp. Required. Full Info Apply HERE (12/11)
JOB OPENING: CREATIVE DIR/NBC/UNI. CITY: Develop/produce ad partnerships across NBC connecting client mktg goals to NBC content, and talent. 15 yrs exp with creative mktg/prod req. Full info/apply HERE (12/11)
JOB OPENING: DIRECTOR DIGITAL RESEARCH/NBCUniversal: 5+ years web analytic exp in media. Knowledge of Adobe Analytics, Nielsen & comScore data a must. Full info/apply HERE (12/11)
JOB OPENING: SR MGR, RSRCH ANALYTICS/Participant Media-Pivot/LA: Mng multi-platform audience analytics & data analysis for all depts. Create ratings-based sales pitches; mng qualitative proj’s; interpret data. BA & 5+ yrs req’d. Cable TV exp pref. Apply HERE (12/10)
JOB OPENING: Sr. INTEGRATED MKTG MANAGER/FUSE/NUVO TV/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Crtv Writing Resume to: [email protected] (12/10)
JOB OPENING: SALES ASSISTANT/DISH MEDIA SALES/NY: Overall support to multiple teams, executing/maintenance of linear and interactive television deals, facilitating the sales process. FULL INFO/APPLY HERE (12/9)
JOB OPENING: DIR, STUDIO PRODUCTION/NBC SPORTS GROUP/NYC: Supervise newsroom and field staff involved in developing, producing and airing news programs, daily sports entertainment shows and Pre/Post Game shows FULL INFO/APPLY HERE (12/9)
JOB OPENING: MKT RESEARCH/STRATEGY DIR/NBCUNIVERSAL/NYC: Lead program rsch efforts for NBCU content. Skilled presenter & data mgmt/analysis. Expert w/Nielsen suite. Digital rsch experience preferred. FULL INFO/APPLY HERE (12/9)
JOB OPENING: TRAFFIC COORDINATOR/TRIFECTA MEDIA/NYC: Build syndicated TV formats, liaise with outside agencies. Deadline & detail-based work, so accuracy & excellent communication skills are a must. 1-3 yrs exp req’d. Contact Pam Eaton: HERE (12/9)
JOB OPENING: ACCOUNT EXECUTIVE/Flite/NY: Establish East Coast sales presence for SF-based adtech startup, create relationships w/media agencies & brands, develop pipeline to achieve sales targets. 3-5 yrs exp. in online advertising = important! Apply HERE (12/9)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
EXPERTISE SERVICE: Twin Win Games provides full game development and art production services for kids, casual, midcore, casino and slots games for iOS, Android, PC and Web. High quality work at competitive rates. Email: [email protected] for more information. (12/12)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
WINTER INTERNSHIP CREDITS ONLY: INTERN/AMY LEVY PR/LA: Talented intern to learn how to write press releases, bios, web copy, blogs, social media, pitch clients and more. [email protected] (12/12)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].
Copyright Cynopsis 2014
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2014
