CYNOPSISDIGITAL 07.01.16 Good morning. It’s Friday July 1, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER HMD: HMD is short for head-mounted display. A head-mounted display is a display device, worn on the head or as part of a helmet, which situates a display optic in front of one or […]
CYNOPSISDIGITAL 06.30.16 Good morning. It’s Thursday June 30, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Software as a Service: Software as a Service (or SaaS) refers to a model in which a third party licenses software on a subscription basis. The software is centrally hosted. SaaS is sometimes called […]
CYNOPSISDIGITAL 06.29.16 Good morning. It’s Wednesday June 29, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Stitching: In virtual reality, Stitching is the process of taking footage from different cameras that have been used in a 360-degre camera mount, and then combining that footage into spherical video. The stitching process […]
CYNOPSISDIGITAL 06.28.16 Good morning. It’s Tuesday June 28, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER HDR: HDR, or High Dynamic Range, refers to viewing technology that allows for a wider and richer range of colors, brighter whites, and darker blacks. HDR content preserves details in the darkest and brightest […]
CYNOPSISDIGITAL 06.27.16 Good morning. It’s Monday June 27, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Organic Traffic: Organic Traffic refers to website traffic deriving from search results that haven’t been paid for or sponsored by the publisher. TOP NEWS Look out, Facebook and Periscope. YouTube will […]
CYNOPSISDIGITAL 06.24.16 Good morning. It’s Friday June 24, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER 360-Degree Video: 360-degree video, also called immersive videos, are panoramic videos shot using an omnidirectional camera or a collection of cameras. Viewers can manually explore the video in 360 degrees, usually by clicking and […]
CYNOPSISDIGITAL 06.23.16 Good morning. It’s Thursday June 23, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER In-Article Video: In-article video refers to a video ad that loads and plays dynamically between paragraphs of editorial content, existing as a standalone branded message. TOP NEWS Viacom is launching BET […]
A CYNOPSIS MESSAGE FROM FREEWHEEL COUNCIL FOR PREMIUM VIDEO Reconstructing Programmatic for Premium Video The FreeWheel Council for Premium Video proposes a collaborative path forward for programmatic which enables both buyers and sellers to utilize data and automation while accounting for the unique characteristics of premium video. Read the FWC’s position that reveals how programmatic […]
A CYNOPSIS MESSAGE FROM FREEWHEEL COUNCIL FOR PREMIUM VIDEO Reconstructing Programmatic for Premium Video The FreeWheel Council for Premium Video proposes a collaborative path forward for programmatic which enables both buyers and sellers to utilize data and automation while accounting for the unique characteristics of premium video. Read the FWC’s position that reveals how programmatic […]
A CYNOPSIS MESSAGE FROM FREEWHEEL COUNCIL FOR PREMIUM VIDEO Reconstructing Programmatic for Premium Video The FreeWheel Council for Premium Video proposes a collaborative path forward for programmatic which enables both buyers and sellers to utilize data and automation while accounting for the unique characteristics of premium video. Read the FWC’s position that reveals how […]
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