A CYNOPSIS MESSAGE FROM FREEWHEEL COUNCIL FOR PREMIUM VIDEO
Reconstructing Programmatic for Premium Video
The FreeWheel Council for Premium Video proposes a collaborative path forward for programmatic which enables both buyers and sellers to utilize data and automation while accounting for the unique characteristics of premium video. Read the FWC’s position that reveals how programmatic executions can and should fit into a buyer’s or seller’s overall premium video strategy.
CYNOPSISDIGITAL
06.20.16
Good morning. It’s Monday June 20, 2016, and this is your first early morning digital briefing.
Behavioral Targeting: Behavioral targeting refers to the use of previous online user activity (such as content viewed, searches, or pages viewed) to generate a segment that is then used to match advertising creative to users.
The cable box no longer holds a monopoly on DVR technology. The newly released Tablo DVR app for Apple TV lets users watch and record broadcast TV, whether they have a cable subscription or not. Technically, Tablo doesn’t add DVR capabilities directly to the device. Instead, you need to buy an extra device, the networked Tablo DVR. The device picks up over-the-air antenna broadcast TV, and streams and records it to mobile and connected devices. Selling at $200, it doesn’t exactly come cheap.
Twitter is expanding its live video footprint. The company is rolling out a new live video button for Android and iOS phones. The company also confirmed that, in the coming weeks, it will add a Periscope embed feature, allowing users to film Periscope live-streams directly from the Twitter app. On the web, Twitter is taking Periscope access even further. According to the International Business Times, the company will soon enable users to embed Periscope videos across the web, instead of restricting Periscope live-streams to Twitter and the Periscope app.
Snapchat is moving off-app – sort of. In a blog post, Snapchat’s Nathan Jurgenson announced that the company will be launching Real Life, a tech-focused digital magazine. According to Jurgenson, the site will “publish essays, arguments, and narratives about living with technology,” posting a new article every weekday. While Snapchat will fund the site, Jurgenson says that it will maintain its editorial independence. It launches June 27 at http://reallifemag.com/.
The video marketing platform Innovid announced a new partnership with Twitter. Under the partnership, marketers using Innovid’s platform will be able to access metrics related to their Twitter video ads, such as engagement, time spent, video views, and viewability. “We all know that video is a highly engaging format, but marketers are challenged to justify shifting budgets unless they have access to metrics to accurately measure ROI,” Tal Chalozin, Innovid’s Co-Founder and CTO, told Cynopsis Digital. “This collaboration proves that measurement is top-of-mind for Twitter as well. As a result of this collaboration, marketers working with Innovid can now not only reach and engage Twitter users with pre-roll videos, but they can also view detailed metrics related to those campaigns from within our video marketing platform, holistically. This vantage point offers a really simple way to understand all video campaign metrics across all platforms, devices, screens and publishers in one comprehensive system.”
Back in January, the Hong Kong-based Huanxi Media Group partnered with the movie streaming service MUBI. The plan was to launch a new movie streaming service in China. Alas, it was not to be. Huanxi announced that it has canceled its deal with MUBI. (Huanxi had planned to invest $50 million into the venture.) No details yet as to why exactly the deal fell through. In a statement, Huanxi told the Hong Kong Stock Exchange that it and MUBI are still “discussing other possible forms of cooperation.”
Flix Premiere, a transactional video on demand service for indie films, has launched in the U.S. The service offers exclusive access to a selection of theatrical releases, charging $4.99 per movie. It launched in the U.K. about two months ago.
A CYNOPSIS MESSAGE
Deadline for entries: June 30, 2016
Featured category: Best Veteran Outreach Program
For an outstanding, innovative campaign designed to attract and retain military veterans by promoting the workplace as an attractive environment to transition from military to civilian life.
Learn more & start the entry process today!.
Interlude, a company that specializes in creating interactive videos, has a new investment partner. Sony Pictures Entertainment has made a “multi-million dollar strategic investment” in the company, according to Variety. (The exact dollar amount is still unknown.) The funding will be geared toward Interlude’s Eko platform, which is designed to let users control the outcomes of stories on screen. Funding-wise, Interlude has been doing fairly well for itself. It already raised $18.2 million in a December fundraising round.
Today from 10:00 AM – 6:00 PM ET, the Muscular Dystrophy Association and the millennial-oriented media brand What’s Trending will present a series of live musical performances. The performances come as part of the MDA’s Live Unlimited campaign. Musical artists will include Steve Aoki, Megan Nicole, Tiffany Alford, and several others. In addition, celebs such as Greg Grunberg, Suchin Pak, and Matt Santoro will take to social media in support of the MDA, and to promote the live-stream. The performances will be featured across celebrities’ social pages, as well as the MDA’s Facebook page.
At the Advertising Research Foundation’s Audience Measurement Conference, Publicis and Nielsen Catalina Solutions presented the results of some notable new research into the effectiveness of addressable TV advertising. The insights stemmed from an analysis of two different consumer groups: Those known to buy a specific brand, and those known to buy brands in the same category. Publicis analyzed two separate campaigns across separate addressable TV platforms, both for the same client. (The client wasn’t disclosed.) The study determined that, while targeting brand buyers generates more of a sales lift, it doesn’t generate as much incremental revenue, since it targets a smaller audience. Overall, the category-targeted campaign generated over a million dollars in incremental sales, while the brand-targeted campaign generated bit over $700,000. But the brand buyer-targeted campaign was significantly more cost-efficient, generating incremental sales of $0.75 per household reached, as compared to $0.55 per category-buyer household. You can learn more here.
A new hire – and a new upcoming vertical – over at Vice Media: The online news giant has brought on Austin Walker to oversee a site focused on video game culture and news. He starts July 5. Walker will join Vice from the CBS Interactive-owned Giant Bomb, a wiki and video game website where Walker serves a news editor. The site is slated to roll out this year, along with five other new vertical sites. Variety was the first to report the news.
The digital advertising agency Adform has made some key new hires. Jay Stevens has joined the company as its first CRO, while Oliver Whitten will join the company in August as COO. Both Whitten and Stevens hail from the online ad tech firm Rubicon Project.
Comcast’s NBCU recently reached a deal to acquire a majority stake in DreamWorks Animation, which owns a controlling stake in the digital media company AwesomenessTV. Under the reorganization, which longtime DreamWorks honcho will oversee a small new division that includes AwesomenessTV? You can find the answer in tomorrow’s newsletter.
By a huge margin, PewDiePie boasts the most subscribed-to YouTube channel. Who has the second-most subscribed to channel? Answer: Chilean comedian and musician Germán Garmendia. His HolaSoyGerman channel boasts about 28 million subs – which is still 17 million less than PewDiePie’s.
A CYNOPSIS MESSAGE
The New Ratings 101: How to Use Data to Make Your Case
TV measurement is advancing quickly, allowing for new & effective ways to use data to help marketers understand how important television is if they want to reach consumers in meaningful numbers, in a meaningful way.
Register & learn more during this webinar on July 12th at 1:30PM.
For questions, please contact Trish Pihonak.
Every once in a while, you’ll see something so bizarre that you have only two options: Never speak of it to anyone, or show it to the world. Today, Cynopsis Digital is opting for the second one. YouTube star Mike Diva’s new Japanese ad parody, which centers on a fangirl with a Donald Trump obsession, has to be seen to be believed. Check it out here.
Watcheroo Premieres and Tune-in Alerts for the week of June 20–June 26:
– People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include Camilla Alves and Agatha Achindu (creators of Yummy Spoonfuls baby food), actress Jackie Cruz (Netflix’s Orange Is the New Black), and actress and musician Jamie Lynn Spears (TLC’s Jamie Lynn Spears: When the Lights Go Out).
– Acorn TV: Series 1 of the ITV comedy Raised by Wolves debuts on the streaming service today, June 20
– Crackle: Dead Rising: Endgame, an original film based on Capcom’s Dead Rising video game franchise, debuts today, June 20
– iTunes Exclusive: Internet Famous, a mockumentary film from Lakeshore Entertainment‘s Off the Dock and Maker Studios, debuts June 21
– Netflix: The Fundamentals of Caring, a new drama film, debuts June 24
Watcheroo is Cynopsis Digital’s tune-in guide, categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.
See you tomorrow,
David Teich
06.20.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – For More jobs, visit Cynopsis.com
JOB OPENING: PA/Nickelodeon’s The Splat/NYC: 90s Nick Kid. Support creative team with promo & short form content production from conception to delivery. Ideate, write scripts, collect assets, admin support. Adobe Premiere skills req. Send resume to [email protected] (6/25)
JOB OPENING: SR MGR, CONSUMER INSIGHTS/Viacom/NYC: Resp for design, execution, analysis & reporting of both quantitative and qualitative research studies for TV Land, CMT and Nick at Nite. BA Deg & Min 6 yrs exp in media or mkt rsrch, w/ passion for TV/media. Full info/apply HERE (6/25)
JOB OPENING: DIGITAL MEDIA SALES ASR/Warner Bros./LA: Do you love Pop Culture & thrive in a fast paced envir? Do you have knwldg of DFP & building digital media plans? Must have strong excel skills & media math basics. 3+yrs exp dig. media sales or trafficking of digital ads. Full info/apply HERE (6/25)
JOB OPENING: INVENTORY MANAGER/FUSE/NYC: Manage and allocate Nat’l Sales Inv. Track and steward liability for all Nat’l Sales accts. Process reports for Sales mgmt. 4+ yrs exp. Apply: Full info/apply http://www.fuse.tv/ (6/25)
JOB OPENING: Sr. COORDINATOR INTEGRATED MARKETING/Fuse/NYC: Ideation and proposal Development. Work with sales team on RFP responses and pro-active pitches. Min 3 exp. Exc written/verbal skills & sense of urgency. Full info/apply http://www.fuse.tv/ (6/25)
JOB OPENING: VP FP&A/Discovery/LA: Strong leader to work w/network leadership of Discovery Channel, Science & Animal Planet to guide nets towards achieving all financial targets/metrics. Provide budgetary oversight of all ntwk controllable budgets. 12 yrs exp, familiarity w/SAP & BPC pref’d. Full info/apply HERE (6/24)
JOB OPENING: DIGITAL AD SALES MARKETING MANAGER/HGTV and DIY Network/NYC: Develop and execute client specific marketing solutions and communication tools that help drive advertising revenue for the HGTV & DIY digital platforms. For more detail http://www.scrippsnetworks.com (6/24)
JOB OPENING: SR DIR., CRM & DIGITAL AUDIENCE DATA STRATEGY/A+E Networks/NY: Lead the consumer-facing CRM efforts across A+E’s portfolio of networks, the strategy and execution of enterprise Addressable Audience / CRM program, serving as internal subject matter expert (SME) Full Info/Apply HERE (6/24)
JOB OPENING: DIGITAL AUDIENCE DEV. ASSOCIATE/A+E Networks/NY: Leverage owned, earned, and paid marketing tactics to grow and retain the audience across A+E Networks portfolio of digital properties, Utilize a data-driven approach to target potential users Full Info/Apply HERE (6/24)
JOB OPENING: STUDIO TECHNICAL MANAGER, ESL/ESL GAMING/Burbank, CA: Lead technical production team, network/IT & studio operations; 8+ yrs broadcast production experience required; eSports/live event/sports/streaming experience ideal. Send resume/cover letter to: [email protected] (6/24)
JOB OPENING: VIDEO PRODUCER/Chicago Studios for StudioNow: Very strong, client-focused prod to help launch this new client studio Powered by StudioNow. Join our talented & dedicated team. Help create smart, innovative corp video, advertising, & mktg solutions. Res/cvr HERE [email protected] (6/23)
JOB OPENING: LEAD EDITOR/Chicago Studios for StudioNow: Must be driven to keep the Studios’ creative edgy and fresh to lead post-production in this new client studio Powered by StudioNow. Strong creative & technical skills in editing & motion graphics. Resume/cover: HERE [email protected] (6/23)
JOB OPENING: AD SALES ASST/FUSE Media/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Apply @ http://www.fuse.tv/ (6/23)
JOB OPENING: SR DIRECTOR, DIGITAL AD SALES/FUSE MEDIA/NY: Leader for WC Digital Sales role, TV, Digital, Mobile, Bus. Dev. 8+ yr media exp in TV, advertising apply @ http://www.fuse.tv/ (6/23)
JOB OPENING: INTEGRATED MKTG Sr. MANAGER/FUSE/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Crtv Writing Full info/apply @ http://www.fuse.tv/ (6/23)
JOB OPENING: PROGRAM SCHEDULE PLANNING & ACQUISITION COORD/MBN/Springfield VA: Plan/dvlp all long-term & short-term prgrm schedules. Min 2 yrs exp in TV brdcsting w/an emphasis in prgrmng &/or scheduling. BA Deg in comm or TV related degree. Full info/apply HERE (6/22)
JOB OPENING: MEDIA PLANNER/MELT/ATL: Manage paid efforts in Digital & Social Media. Will work w/clients to align goals and understand needs to recommend effective paid media opportunities. 7+ yrs experience. Resume to: [email protected] (6/22)
JOB OPENING: MANAGER, RESEARCH/Travel Channel/Knoxville: Manage analyses/ratings reporting with a strong focus on interpreting data. 5-8 years exp. Nielsen and Excel exp required.Cable ntwk & lifestyle media exp a plus.Full info/apply HERE (6/22)
JOB OPENING: ASSOCIATE PRODUCER/Vulcan Productions/Seattle, WA: Vulcan Prods creates high-quality, award-winning, non-fic films of all lengths & formats. Support prod team from pre to post-prod. Min 4 yrs as AP, or similar position w/similar prod duties in non-fic or doc film. Full info/apply HERE (6/22)
JOB OPENING: VP DATA STRATEGY/Scripps Networks Interactive/NYC: The VP of data strategy will lead data-driven efforts and initiatives with a focus on monetization, growth and optimization of cross-platform audience, and cultivation of first party/third party data. Click HERE for more detail (6/22)
JOB OPENING: VP, INTEGRATED MARKETING & SALES/PAC-12/SFO: Engages w/advertisers & their associated agencies to sell advertising in a multimedia capacity: TV, Digital & Conference Championship Sponsorships. For full posting/apply HERE (6/21)
JOB OPENING: GAMEPLAY PROGRAMMER/ARENA/Bellevue WA: Collaborate in autonomous, cross discipline feature teams to successfully meet team goals. Full info/apply HERE (6/21)
JOB OPENING: SOFTWARE ENGINEER/PopCap Games/Seattle WA: Seek to ensure strong quality coding practices, supporting the team with the development of tools and analysis of their code. Full info/apply HERE (6/21)
JOB OPENING: SENIOR ENGINE PROGRAMMING/Insomniac Games/Burbank CA: Design and develop new engine technology for current and future games based on prioritized list of what other departments require. Full info/apply HERE (6/21)
JOB OPENING: SR UI DESIGNER/SAMSUNG/NYC: Problem-solver with excellent visualization, collaboration, and communication skills. Full info/apply HERE (6/21)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com
SITUATION WANTED: PRODUCTION MANAGER/NY: 20 year’s experience working at all the major entertainment companies from sports to long form to promos. If you need someone to get it done, look no further. Email: [email protected] (6/24)
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
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