06/29/16: LinkedIn offers programmatic ad buying; Twitter names VR and AR director; Weather Channel launches AR features


Good morning. It’s Wednesday June 29, 2016, and this is your first early morning digital briefing.


Stitching: In virtual reality, Stitching is the process of taking footage from different cameras that have been used in a 360-degre camera mount, and then combining that footage into spherical video. The stitching process leaves a VR video looking like it’s one continuous view, rather than an assembly of different angles.


Two weeks after acquiring LinkedIn for over $26 billion, Microsoft is wasting no time in upping monetization efforts for the professional networking site. LinkedIn will now offer programmatic buying for LinkedIn Display Ads. The offering comes on the heels of a programmatic advertising pilot program, which launched on LinkedIn in Q3 of 2015.
You get the feeling that even Twitter was chafing under the constraints of a 6-second limit. It’s been a week since the company upped Vine’s max video length, and already some professional-grade longer-form content is making its way to the platform. Vine has debuted Camp Unplug, its first long-form original series. Located at the top of Vine’s Explore tab, the series stars well-known Vine stars such as Cody Ko and Mikaela Long. As Cynopsis Digital noted yesterday, Adult Swim has also gotten in on the act, debuting a full episode of its nonsensically-titled animated series Brad Neely’s Harg Nallin Sclopio Peepio. While Twitter hasn’t framed it in these terms, the reality is that changing up Vine’s format was something of an emergency. Recent reports had indicated that influencers have been abandoning Vine by the bucketload, opting for less restrictive platforms such as Facebook, Snapchat, and YouTube.


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The Weather Channel’s got an extremely cool way of bringing hurricane season to life for viewers. The network has launched three new augmented reality products that it will use when a hurricane or tropical storm is broadcast: Surge FX, which brings to life a realistic 2 scale surge forecast on-screen; Shear Factor, which shows real data in three dimensions; and Tropical Replay, a 3D visualization tool in which the data from tracks of past storms will inform a current storm’s future path.
Speaking of which, Jeremy Jones, The Weather Channel’s Head of Product & Innovation, will discuss the state of on-air AR during the Cynopsis webinar, How to Monetize Virtual and Augmented Reality. Also joining the panel are National Geographic’s Matt Zymet, IBB Consulting Group’s Jefferson Wang and Virtually Live’s Jeff Goldberg. Be sure to join us on July 21 to learn valuable tips and monetization strategies. More info here: http://www.cynopsis.com/webinar/monetize-virtual-reality/


The social media analytics firm Shareablee announced a new partnership with KFMB. Under the pact, KFMB will use Shareablee’s audience insights for its TV and radio stations. “Social is an extremely important component of our digital strategy for all of our stations,” said Mitch Gruber, Director of KFMB Interactive, in a release. “We want to reach our audience through every platform and screen, and our social channels are where many people start their search.”


Rooster Teeth, the Fullscreen Media-owned digital studio focused on gamers and sci-fi fans, has had an SVOD service since 2003. (Bet you didn’t know SVOD services have even existed that long.) Now, Rooster Teeth is rebranding the $4.99-per-month service under a new name: First. The company aims to add more mainstream content and appeal to a wider audience. As it stands, the Rooster Teeth Service has 130,000 (Rooster Teeth calls them “sponsors”). But the company thinks that number should be higher. “We realized this SVOD thing was bigger and broader, and we could take it to more people, wider beyond our core demographic,” said CEO Matt Hullum. By the way, if you’re a die-hard Rooster Teeth fan, and you’re willing to spend $34.99 per month on the new First Double Gold package, you’ll get VIP access to Rooster Teeth’s event, as well as a monthly shipment of merchandise. First will begin rolling out its apps this fall; the first Double Gold merchandise box will ship out to subs on August 15


Cynopsis Media
will be on shut down from July 4 – July 8, 2016.

Next week, you will not receive editions in your mailbox. In the interim, past editions, classifieds, special eReports, webinar & event information can always be found on our website.



The Weather Company has announced the launch of The Ari Effect, a new mobile series. The series, hosted by meteorologist Ari Sarsalari, features five to six short clips covering breaking weather news, viral videos, and explorations of the science behind weather phenomena. Sarsalari previously co-hosted The Weather Company’s first mobile series, The Lift, which launched in October.


You have ONE day left to nominate those who demonstrate excellence in media-related Human Resources for the Cynopsis HR Awards. Entries are closing on Thursday, June 30 at 11:59 PM ET, so finish up your nominations before the holiday weekend.


The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirstDigital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
Streaming Series (6/20/16 – 6/26/16)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
To determine the TV ads generating the most digital response, iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Below, take a look at the brands that backed the BET Awards.

“Keep ya head up”

Clips of Grey’s Anatomy actor Jesse Williams delivering a powerful speech at Sunday’s BET Awards continue to ricochet around social and traditional media. The high-profile tentpole program was sure to drive a lot of chatter given the talent taking the stage throughout the night (Beyonce, Kendrick Lamar), but it was Williams who “Stole the BET Awards With [His] Speech on Racism,” as The New York Times put it. The award that Williams accepted is actually properly known as the “BET Humanitarian Award presented by State Farm,” which gives you a sense of just how much big brands have embraced the BET Awards. The biggest backers of the telecast from the Microsoft Theater in Los Angeles were Sony Pictures, Verizon, Universal Pictures, Coca-Cola and McDonald’s, ranked by estimated spend.
But the brands with the most digital response spoke directly to the BET audience, including Sprite, which ran a spot promoting its limited-edition "Crisp and Cool Lyrical Collection" cans emblazoned with lyrics from songs by Tupac Shakur ("Keep ya head up") and other icons, as well as a moving ad titled Break the Walls by SheaMoisture that points out that its products are no longer confined to the “ethnic” section of stores but can now be found in the larger “beauty” aisle. Check out a full breakdown below.

According to a forecast from eMarketer, programmatic TV spending will increase by an enormous 127.8% this year, hitting $710 million total. Still, programmatic TV has a ways to go: That $710 million total represents only 1% of all TV spending. But eMarkter projects extremely rapid growth in the space, predicting that Programmatic TV spend will grow to $2.16 billion in 2017, and $4.43 billion in 2018.


Twitter just signaled that it’s jumping into virtual and augmented reality in a big way. As first reported by UploadVR, the company has hired Alessandro Sabatelli as Director of AR and VR. Sabatelli will lead an augmented reality team within Twitter Cortex, the company’s division focused on AI and machine learning. Twitter isn’t quite new to VR; the company reached an ad-supported deal earlier this month, running 360-degree video clips with Samsung during the NBA Finals. Sabatelli most recently served as CEO of IXOMOXI, a startup focused on music VR experiences. He also served as an app and interface designer at Apple between 2009 and 2015.
CBS Interactive
’s Marc DeBevoise is getting a new promotion. Formerly the EVP and General Manager of CBS Digital Media, DeBevoise will now serve as CBSI’s President and Chief Operating Officer. He takes over for CBSI CEO Jim Lanzone, who was recently promoted to Chief Digital Officer at CBS. CBS Corp.’s recent executive moves come as the company prepares to launch into uncharted digital territory. Next year, the CBS All Access SVOD service will begin debuting digital-exclusive shows, including a Star Trek series and a spinoff of The Good Wife.
, a mobile and cross-channel demand-side platform, announced a new hire. Jacqueline Berg will serve as General Manager of the Americas. She’ll be tasked with expanding Adelphic’s partnerships with current and future clients in the Americas. Berg previously spent a decade working within Google’s DoubleClick, most recently as Head of Sales and Strategy for the publisher business group.
The Australian arm of the Interactive Advertising Bureau (IAB) has named a new top dingo. Vijay Solanki will serve as CEO of IAB Australia. He’ll assume is new role at the trade group this August. Solanki most recently served as Chief Digital Officer at Southern Cross Austereo.


Which music-loving TV star posts to YouTube under the name racheldoesstuff? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Answer to Our Last Trivia Question: Between those that have begun airing and those that are still in development, how many original series taking place in the Marvel universe has Netflix greenlighted? Answer: Six. Daredevil and Jessica Jones are currently airing, while four future projects have been confirmed:  Luke Cage, Iron Fist, The Defenders, and The Punisher. Kudos to Michael Castillo – Univision/FL. (By the way, if you count Blade, Ghost Rider, and Moon Knight – three projects that Netflix is rumored to be considering – six could soon be nine. Kudos Matt Willence-ITN Networks/NY.)


Cynopsis Digital’s 4th annual MODEL D AWARDS is open & ready for entries!

Are you elevating the industry with state-of-the-art contributions to branded content, technology, ad campaigns, & original content? If so, then begin your entry today.

Deadline to enter: August 4th
For more information click here.



The fourth gen Apple TV has released its new remote app to developers for beta testing. Using the app, viewers can turn their smartphones into fully functional Apple TV remotes. Courtesy of 9to5Mac, check out a video overview of the app here.

See you tomorrow,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: DIGITAL PROGRAM MGR/Twin Cities PBS/St Paul MN: Lead the effort to define, design, build, test, launch & maintain a digital program for kids. 5+ yrs of applicable digital technology & project mngmnt exp. 3+ yrs applicable exp creating user exp deliverables. Full info/apply HERE (7/18) 

JOB OPENING: MANAGER, DIGITAL RESEARCH/NBCU/NYC: NBCU is looking for a Mgr, Digital Ad Sales Research and Strategy for its portfolio of digital entertainment including such premier brands as NBC, USA, Syfy. 4+ yrs’ exp in digital rsrch, web analytics or other new media research. Full info/apply HERE (7/18)

JOB OPENING: RESEARCH ANALYST/ION/NY: Entry level opp for quantitatively savvy candidate to take ownership of reporting & tools. Resp for reg reporting & identifying trends. Nielsen/MRI, 1 yr brdcst or cable/media buying agency exp. BA deg req’d Bus. deg a +. Proficient media math/MS Off. Apply: HERE EOE (7/18)

JOB OPENING: PRODUCER/WRITER/EDITOR/ION/Palm Beach, FL: Integrated mktg. prod to create internal &external facing video projects from pre thru post-prod for advertisers, corp. partners. 5+ yrs exp. Strong writing/communication skills, project mgmt, Adobe Creative Suite. Apply: [email protected] (7/18)

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JOB OPENING: SR SOFTWARE ENGINEER, MOBILE/VIACOM/NYC: Creation of MVC controllers, models, and views that are modular, scalable, optimized and correct. Full info/apply HERE (7/18)

JOB OPENING: SR SOFTWARE ENGINEER/50onRed/Philadelphia PA: Master the overall platform architecture, and not just specific product areas. Full info/apply HERE (7/18)

JOB OPENING: ADMIN ASST TO CCO/Mindshare/NYC: Responsibilities incl answering phones, scheduling, completing expense reports, booking travel and assisting in creative development. Must be a multi tasker in fast moving envir. MS Excell & PP proficient. 1-3 yrs work exp. resume/cover HERE (7/15)

JOB OPENING: FULFILLMENT SPECIALIST/A+E Networks/New York: Client services liaison across multi global territories. High customer service skills, resolve issues. 3-5 yrs exp post prod, knowledge of file, tape audio formats. Must be able to multi task extremely busy work flow. Full info/apply HERE (7/15)

JOB OPENING: DIRECTOR, PROGRAMMING/ANIMAL PLANET/NYC: Top notch go-getter to develop and execute APL network programming strategies + oversee program acquisitions. Passion for tv + scheduling strategy. 10 yrs exp + knwldge TV prgrming landscape. Full info/apply HERE (7/15)

JOB OPENING: MGR, BUSINESS DEVELOPMENT & MEDIA SALES/MINOR LEAGUE BASEBALL/St. Petersburg FL: Achieve nat’l sales goals by initiating leads, designing pkgs & neg agreements. Min 5 yrs exp selling nat’l media & sports platforms, agency/client relationships req’d. 25-40% travel. Resume here [email protected] (7/15)

JOB OPENING: MGR, AD OPERATIONS/CafeMedia/NYC: Oversee Ad Ops coordinators. Monitor ad delivery & optimize ad campaign performance using MS Excel & proprietary applications. BA/BS deg 2+ yrs exp w/DFP are req’d. Exp w/DFP Sales Mngmnt. DoubleClick Studio, DSPs & SSPs a +. Full info/apply HERE (7/15) 

JOB OPENING: HEAD OF SOCIAL/Uninterrupted/Burbank, CA: Build social media team and oversee brand’s online social strtgy. 4+ yrs exp. social strategy. Must have active social presence. Strong kwldg of sports culture preferred. Resumes HERE (7/15)

JOB OPENING: HEAD OF CREATIVE AFFAIRS/WATM/Hollywood: Resp for overseeing the development of all our creative projects, including digital, TV & feature films & in all other elements of our bus. 8-10 yrs exp in development, pref focused on TV & film. Please send resume / CV & CVR: [email protected] (7/15)

JOB OPENING: PUBLICIST & JR PUBLICIST/NAT GEO/NY: Develop creative global publicity plans & media strategies for priority shows; pitch/book/cover interviews; write/edit press materials; execute events. TV publicity & ent industry exp required http://bit.ly/28JzFlq (7/15)

JOB OPENING: DIRECTOR, MARKETING & PUBLIC RELATIONS/TAG PR Agency/NYC: Work w/clients to schedule talent for media opps. Min 3 yrs exp mktg or PR w/demonstrated success, preferably in sports and/or entertainment.Strong oral & written comm skills. Resume to: [email protected] (7/15)

JOB OPENING: SENIOR SOFTWARE DATA ENGINEER/Twitter/San Francisco: Build systems with purpose that are well tested, flexible, and maintainable. Full info/apply HERE (7/15)

JOB OPENING: PRODUCTION MGR – ON AIR/EPIX/NYC: Supervise prod workflow of Creative Services dept. Detailed oriented w/exc organizational, multi-tasking, professionalism, and communication skills a must as well as 5+ yrs exp TV/ent ind & strong understanding of prod mngmnt. Full info/apply HERE (7/14)

JOB OPENING: MKTG MGR/EPIX/NYC: Support dept in the execution of upcoming consumer/affiliate marketing initiatives and campaigns. 5yrs of relevant media exp & knwldg of entertainment mktg or agency proj mngmnt. Full info/apply HERE (7/14)

JOB OPENING: SENIOR STORAGE SYSTEMS ENGINEER/Starz/Englewood CO: Responsible for engineering, design, daily administration, documentation, and compliance of all enterprise storage solution in the infrastructure. Full info/apply HERE (7/14)

JOB OPENING: MGR, AUDIENCE/MKT RESEARCH/WNET/NYC: Lead strategy/execution/analysis of viewer analytics, overseeing & delivering insightful reporting & analysis of viewer data. BS/BA Deg &/or equivalent exp. & min 5yrs exp aud analysis, media plan’g/strat. Full info HERE (7/14)

JOB OPENING: NETWORK ARCHITECT/ACTIVE NETWORK/Dallas: Primary responsibility will be to work as a member of a team bringing connectivity to remote offices and staff. Full info/apply HERE (7/14)

JOB OPENING: SALES PLANNER/Crown Media Family Networks/LA: Support the Advertising Sales department by working with Account Execs to service clients on a daily basis. BS req and min 1 yr exp. Apply HERE (7/14)

JOB OPENING: MANAGER, INVENTORY/Crown Media Family Networks/NY: Manage the process of monitoring and tracking all inventory through WideOrbit and Dealmaker for Hallmark Channel & Hallmark Movies and Mysteries. BS req and min 2 yrs exp. Apply HERE (7/14)

JOB OPENING: SR ACCT EXEC/SITUATION INTERACTIVE/NYC: Dev & exctn dgtl mktg strag, mng day to day client needs. 5 yrs agency &/or live events/sports exp pref’d. Strong kwldg of digital, attn to detail, communication skills. Full info/apply HERE (7/13)

JOB OPENING: DIRECTOR, SALES/Yangaroo/Remote: Oversee rev growth from Brdcst & DR Agencies, Prod Houses & Content Producers. Must be able to employ a consultative approach to sales in order to understand client workflows 10+ yrs relevant sales role & exp media, advrtsing or Saas. Full info/apply HERE (7/13)

JOB OPENING: DIR MKTG/CNBC PRIME/East Coast: Develop and Execute consumer marketing campaigns for individual primetime shows. Full info/apply HERE (7/13)

JOB OPENING: VP DEVELOPMENT EXEC/NYC or DC: Calif. based production company wants east coast presence (NY or DC) to develop and sell. Monthly trip to Calif. required but most of the work is back east. 5 years VP experience required. Email resume to: [email protected] (7/13)

JOB OPENING: PA/Nickelodeon’s The Splat/NYC: 90s Nick Kid. Support creative team with promo & short form content production from conception to delivery. Ideate, write scripts, collect assets, admin support. Adobe Premiere skills req. Send resume to [email protected] (7/13)

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