CYNOPSISDIGITAL 10.31.16 Good morning. It’s Monday October 31, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Lookalike Audiences: In social media advertising, the phrase Lookalike Audiences refers to consumers who are likely to be interested in a brand or business because data indicates that they’re similar to the business’s existing customers. […]
CYNOPSISDIGITAL 10.28.16 Good morning. It’s Friday October 28, and this is your first early morning digital briefing. TODAY’S CODEBREAKER RAM: RAM is an abbreviation of Random Access Memory. It’s a system of computer memory in which data can be retrieved in any order with equal speed. Not to be confused with “Random Access Memories,” […]
CYNOPSISDIGITAL 10.27.16 Good morning. It’s Thursday October 27, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Skyscraper: A skyscraper is a digital ad unit with dimensions of 160×600 pixels. TOP NEWS At a recent event on the 102nd floor of One World Trade Center, National Geographic announced a new global rebrand across […]
A CYNOPSIS MESSAGE FROM NAB SHOW NEW YORK Live Streaming Conference at NAB Show New York, Nov. 9, Javits Convention Center Strategies, tools and technologies, and how content creators, brands and marketers can build, engage and monetize audiences through live streaming. Keynote address from Facebook’s Bob Gruters. Other sessions include How to Build and […]
CYNOPSISDIGITAL 10.25.16 Good morning. It’s Tuesday October 25, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Standard Ad Units: The IAB (Interactive Advertising Bureau) defines a standard ad unit as a set of ad specifications for standard image or animated in-page ad units that establishes a framework for advertising inventory and […]
CYNOPSISDIGITAL 10.24.16 Good morning. It’s Monday October 24, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Overlay: An Overlay ad is an ad unit that briefly displays over the webpage content when initiated. TOP NEWS Last week, Bloomberg became the first publication to report on merger talks between […]
CYNOPSISDIGITAL 10.21.16 Good morning. It’s Friday October 21, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Skinny Bundle: A skinny bundle is a TV package that contains fewer channels than a standard cable package. (It also costs less – which is kind of the point.) Web-based TV services such as Dish’s […]
CYNOPSISDIGITAL 10.20.16 Good morning. It’s Thursday October 20, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Packet: A Packet is a unit of data that is sent cross a network, such a LAN or the internet. A packet consists of a block of data bits, along with control information that helps […]
CYNOPSISDIGITAL 10.19.16 Good morning. It’s Wednesday October 19, and this is your first early morning digital briefing. TODAY’S CODEBREAKER In-Banner Video: An in-banner video ad is an ad that’s delivered inside of the display ad creative of a given placement, as opposed to initiating the a video player. TOP NEWS In […]
CYNOPSISDIGITAL 10.18.16 Good morning. It’s Tuesday October 18, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Rolling Five: When TV networks make the most recent five episodes of a series available digitally, it’s referred to as a rolling five. The word “rolling” derives from the fact that, when the most recent […]
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