CYNOPSISDIGITAL
10.24.16 Good morning. It’s Monday October 24, and this is your first early morning digital briefing.
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Last week, Bloomberg became the first publication to report on merger talks between AT&T and Time Warner, calling the conversations informal. It looks they weren’t so informal after all. As you’ve probably heard by now, AT&T has agreed to buy the media giant. The acquisition price: $85.4 billion in cash and stock. For a while there it seemed that Verizon was more interested in acquiring media content than any other telco; that now changes in a very big way. Assuming the deal goes through (it could take a year to clear regulatory hurdles, and voices as disparate as Donald Trump and Democratic senator Al Franken oppose the merger), AT&T will own Turner’s cable networks, HBO, Warner Bros., and a stake in Hulu. The telco already owns DirecTV.
The lines between digital and linear continue to blur. Dish Network’s Hopper 3 DVR is now offering access to YouTube. That makes Dish the first nationwide U.S. pay-TV provider to do so. The Hopper 3 YouTube app offers YouTube’s standard video offerings, as well as the YouTube Red SVOD service (if you happen to be a subscriber).
Comcast has launched a new tech division. The unit, called Comcast Technology Solutions, was formed by the combination of three existing Comcast tech units – Comcast Wholesale, thePlatform, and This Technology. Comcast Technology Solutions’ area of focus will include IP Video, online video publishing, and multi-platform broadcasting. The unit will also underpin the People/Entertainment Weekly Network (PEN), Time Inc.’s recently launched ad-supported video service.
A CYNOPSIS MESSAGE
CYNOPSIS DIGITAL "IT LIST"
Join us as we celebrate the most innovative executives in digital media who excel in content, marketing, advertising, and social media as they take their place on Cynopsis Digital’s “It List.” For anyone who works in the digital media community, these are the people you want to talk to, listen to, and rub shoulders with. Come be a part of this very special luncheon. Check out the winners from Crackle, Google, Horizon Media and more and register today.
ADVERTISING
Facebook has launched a major new ad campaign promoting its live-streaming service in the U.S. and U.K. The campaign for Facebook Live, which kicked off yesterday, will consist of TV and out-of-home ads (including bus wraps and billboards), as well digital ads both on and off Facebook. Facebook says that the campaign was created by The Factory, the company’s in-house creative team. Facebook has made a furious effort to draw users to Facebook Live this year, going so far as to pay influencers and media companies to use the service. The breadth of the new ad campaign is extremely unusual for Facebook (for instance, the company hardly ever advertises its wares on TV). But the company views Facebook live as a major opportunity to pull in more ad dollars – so long as it can gain a significantly wider user base.
VIRTUAL + AUGMENTED REALITY
Google has opened up pre-orders for Daydream View, the headset for its new mobile-based Daydream virtual reality platform. The headset, which can be pre-ordered through Google’s web store, costs $79. It’s slated to ship within the next two or three weeks.
CYNOPSIS SNAPCHAT BOOTCAMP
Last week, Recode reported that Snapchat wants to change its revenue model, with Discover content partners receiving a flat license fee instead of ad revenue. (It’s akin to the way TV networks buy programming.) It’s because of news like this that it’s critical to learn all the dimensions of Snapchat. And that’s exactly what you’ll do at our immersive, information-packed Cynopsis Snapchat Boot Camp this Thursday, October 27 in New York City. There are only a few spots available, so register today!
POLICY
YouTube, Dailymotion and the like can breathe a sigh of relief. The French parliament has ruled against a bill, passed by the lower house’s finance committee earlier this month, that would have imposed a 2% tax on the ad revenue of digital video platforms. The bill had been nicknamed the “YouTube tax.”
PUBLISHERS AND MULTI-CHANNEL NETWORKS
Fandango announced that Fandango Movieclips, the company’s YouTube channel for movie trailers, has surpassed 10 million subscribers. Fandango says that the channel averages 442 million video views monthly, with 71% of views coming from viewers age 18 to 34. Fandango is majority-owned by NBCU.
TRIVIA
Our Last Trivia Question: Next year, Netflix will debut a new original series based on Lemony Snicket‘s A Series of Unfortunate Events. “Lemony Snicket,” incidentally, is the pen name of an author who doesn’t just write children’s books. What’s his real name? Answer: Daniel Handler. Kudos to Andy Pittman-TAMU/TX, Susan Nessanbaum-Goldberg-Generate/CA, Christine Allen-McGee Media/NY, Eddie Hill-BET Networks/NY, David Westberg-SAG-AFTRA Federal Credit Union/NY, and Amanda Nojadera-Commen Sense Media
Follow-up: What Seinfeld-alum has been cast as Lemony Snicket in the upcoming Netflix series? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
A CYNOPSIS MESSAGE
2016 Cynopsis Buyers & Planners Awards Do you work in the realm of media buying & planning within linear & digital content? If so, listen up!
We’re seeking the most creative & dynamic media buyers & planners who work to execute the campaigns that run on broadcast, cable & digital platforms. Submissions are FREE so why not enter?
Learn More & Start Your Entries.
The new period drama Good Girls Revolt debuts on Amazon Video this Friday. The series focuses on women’s efforts to make it in the newsroom in the late ‘60s. Check out the trailer here.
Watcheroo Premieres and Tune-in Alerts for the week of October 24-October 30
–People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests singer Emily Estefan, actress and singer Rumer Willis (ABC’s Dancing with the Stars), and celebrity chef Guy Fieri
– Acorn TV: Season 3 of the French-Canadian police drama 19-2 makes its exclusive U.S. debut today, October 24
– Netflix: 7 Años, Netflix’s first original Spanish-language film, debuts Friday, October 28
– Netflix: Into the Inferno, Werner Herzog’s new documentary film about active volcanoes, debuts Friday, October 28
– Netflix: Skylanders Academy, a new kids series based on Activision‘s Skylanders game series, debuts Friday, October 28
– Amazon Video: The period drama Good Girls Revolt debuts Friday, October 28
– Netflix: The (likely) final season of the British crime thriller The Fall debuts Saturday, October 29
Watcheroo is Cynopsis Digital‘s tune-in guide, categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.
See you on tomorrow,
David Teich
10.24.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/
JOB OPENING: WRITER-PRODUCER/DISCOVERY-MKTG/LA: Does your creative break through the noise? Are you a great promo writr/innovatve thinker- from ideation to execution? Create all-star promos across media landscape. 4+ yrs cable mktg reqrd. Full info/apply HERE (10/29)
JOB OPENING: ANALYST, ADVERTISING RESEARCH & INSIGHTS/Comcast/MD: 2+ yrs of industry specific media rsarch exp. including linear TV and Digital ad sales analytics and insights exp. Exp working w/aud measurement tools & strong knwlg MS applications. Full info/apply HERE (10/29)
JOB OPENING: ATTORNEY/BUSINESS & LEGAL AFFAIRS/Jim Henson Company/LA: Seeks a junior-level attorney responsible for negotiation of talent and production deals and documentation, providing legal guidance and services to producer. CV and Resume: [email protected] (10/29)
JOB OPENING: SR MGR, EDITORIAL OPERATIONS/M2M Fashion Video Channel/NYC: Mng all content operations incl publishing videos & prgrmng all platforms for the brand. Fluent in dig. publishing practices & CMS systems. 5+ yrs dig media/digital publishing exp, w/an emphasis on digital video. Full info/apply HERE (10/29)
JOB OPENING: MARKETING MGR/TLC/MD: Seasoned marketer w/proven experience in entertainment. Keen analytic w/exp for 360 marketing/brand-building. Project mgmt, promo strategy, and partnership marketing. 5+ yrs exp. TV network marketing strongly desired. Full info/apply HERE (10/28)
JOB OPENING: SALES COORD/TV ONE/NYC: Temp position which will handle the direct comm w/advertising agencies regarding the logistics of commercial scheduling. Work w/acct execs & sales planners to fulfill sales orders. Self-starter w/2 yrs exp ad sales & deg. Full info/apply HERE (10/28)
JOB OPENING: PRODUCT MGR ESL/ESL Gaming; Burbank, CA: Create scopes of work & project budgets with client input. Manager project budgets; Plan and execute live events; 2+ years experience in Event Product Management. Knowledge of esports, gaming, etc is pref’d. Resume/cover: [email protected] (10/28)
JOB OPENING: SR PRODUCT MGR ESL/ESL Gaming; Burbank, CA: Directly mng small groups of Assoc/Product Mgrs. Create scopes of work & project budgets w/client input. Mng project budgets; Plan/execute live events; 4+ yrs exp in Event Product Mngmnt. Managerial exp; Ability to handle mult projects at a time. Resume/cover: [email protected] (10/28)
JOB OPENING: VP, HR/GSNTV/Santa Monica: Looking for a VP, HR 10 yrs strategic & tactical HR Leadership. Cable, broadcast, media & digital experience. Send res and CL to [email protected] (10/28)
JOB OPENING: PROJECT MGR, SHORT FORM VIDEO & DIGITAL/Nickelodeon/NYC: Organz’d self-starter to oversee plan’g/management of all short form video for our owned & operated digital platforms & all YouTube short form video content. Min 3-5 yrs of project mngment, prod mngmnt or related exp. Full info/apply HERE (10/28)
JOB OPENING: ASSOCIATE MANAGER, PROGRAMMING/Spectrum/SportsNet & SportsNet LA/LA: Plan/execute RSN’s programming & scheduling of Lakers, Dodgers, Galaxy content . 3-5 yrs exp in content plan’g at TV network,detail-oriented, creative & passionate about sports. Full info/apply HERE (10/28)
JOB OPENING: RESEARCH ANALYST/Outdoor Channel/Denver: 1+ yrs exp in TV/Digital Research. Love the Outdoors? Looking for Research Analyst for growing cross-platform outdoor ent company. Nielsen, comScore, or Google Analytics exp a plus. Resume/cvr HERE [email protected] (10/28)
JOB OPENING: DIGITAL ANALYTICS MANAGER/The Outdoor Channel/Denver: Determine KPIs & engagement metrics w/focal point for maintaining quality in reporting, data collection & analysis. Mgr Level: 4+ yrs experience in Digital and Social Media measurement. Resume/cvr HERE [email protected] (10/28)
JOB OPENING: MGR., MEDIA PLANNING/FOX SPORTS/LA: Dev off-air media strategy & execute campaigns for Fox Sports. Min 5 yrs’ exp media planning/buying. Must be creative & strategic thinker w/strong knowledge of sports and/or television. Full info/apply HERE (10/27)
JOB OPENING: PROJ. MGR, ON-AIR PROMOTIONS/FOX SPORTS/CHARLOTTE: Spearhead & facilitate pre-prod, prod, and post-prod of on-air promos. Procure all elements, resources & info for campaigns. Min 5 yrs’ exp in TV or film production. Must have contacts in commercial TV industry. Full info/apply HERE (10/27)
JOB OPENING: FREELANCE PREDITOR/FOX SPORTS/CHARLOTTE: Conceive, write & edit of all video, audio & graphic materials for air. Min of 4+ yrs’ exp with Adobe Premiere & After Effects. Full info/apply HERE (10/27)
JOB OPENING: BUYER/Beacon Media Group/Northern New Jersey: Ad agency looking for buyer with national exp. Kids exp a +. Must be detail orientated & able to mng multiple campaign’s. Must be proficient w/MS off. Competitive salary/ benefits. Resumes to: [email protected] or [email protected] (10/27)
JOB OPENING: ACCOUNT EXEC, AD SALES/Daytona Beach, FL: Orgnz, build & mng customer base. Dvlp revenue opportunities & provide excellent customer srvc. Min 2 yrs media sales or related exp. Self-motivated w/professional attitude & approach to accomplishing goals in a team oriented envir. Apply at http://adtrk.tw/7Fyxp (10/26)
JOB OPENING: ACCOUNT EXEC REGIONAL SALES/St. Petersburg, FL: Orgnz, build & mng customer base. Dvlp revenue opportunities & provide excellent customer srvc. Min 2 yrs media sales or related exp. Self-motivated w/professional attitude & approach to accomplishing goals in a team oriented envir. Apply at http://adtrk.tw/7Fyxz (10/26)
JOB OPENING: DIRECTOR, SPONSORSHIP SALES/Glory Kickboxing/Denver: Plan/implement a broad range of sales, to dvlp new corp partnership integration showcasing the culture of Glory Kickboxing. Min 5-7 yrs sponsorship sales exp, pref w/sports category. Exc writing/comm skills. Full info/apply HERE (10/26)
JOB OPENING: SR MGR/MGR DIG. AD PROD DVLP/A+E Networks/NY: Helping diversify A+E Networks ad prod. line up, creating ground breaking ad products, certifying new partners, devices & points of distribution, & owning the prod education, maintenance, & specification process. Full Info/Apply HERE (10/26)
JOB OPENING: TEMP COORD, AD SALES PLANNING/Smithsonian Channel/NY: Input ad schedules; handle schedule changes & make-goods. Provide admin support & asst w/client presentations. 1 yr ad sales coord exp. Strong orgnztnl/analytical skills & knwlg level PP, MS Word, Excel & Outlook. Apply HERE (10/26)
JOB OPENING: COORD, AD TRAFFIC/Smithsonian Channel/NY: Handle operational functions to support ad team. Prep logs, input spot tape data, deliver commercials to post prod svcs, sched. bdcast logs & coord. w agencies. 1 yr ad traffic exp. Strong comm skills & knwlg of PP, MS Word, Excel & Broadway. Apply HERE (10/26)
JOB OPENING: SALES PLANNER/FUSETV/NY: Create proposals in Ad Sales sys,monitor/steward accounts, support Nat’l Account Exec w/mktg and rsrch projects. BA, 2+ yrs media/sales plan’g req’d. click on our career page @ www.fuse.tv (10/26)
SITUATION WANTED: SENIOR ADV SALES EXECUTIVE: 20+ yrs exp. management and line, diverse background, broadcast, cable, syn, print [B2B]. Excellent presentation skills, start-up preferred New York/Conn. based, willing to travel or relocate. [email protected] (10/26)
JOB OPENING: SR SALES ANALYST/PLANNER/SIRIUSXM/NYC: Wide Orbit & Media exp req’d. 4+ yrs exp Pricing & Plan’g or sales analysis in media. 2 yrs exp w/inventory and avails reports, max rev, optimize, analyze ad rts, bld scheds. BA deg or equiv exp. Full info/apply HERE (10/25)
JOB OPENING: MANAGER, MASS MEDIA/Charter/Stamford: Responsible for the strategic development, oversight and execution of effective advertising plans. This position requires extensive Media knowledge for both Traditional and Digital Media tactics. Full info/apply HERE (10/25)
JOB OPENING: MEDIA TRAFFIC SPECIALIST/Charter/Stamford: Create and maintain cross channel traffic instructions for internal marketing initiatives. This position ensures marketing advertisements air across various cable networks in accordance to monthly media plans. Full info/apply HERE (10/25)
JOB OPENING: CROSS CHANNEL MEDIA REPORTING ANALYST/Charter/Stamford: Responsible for data development and tracking for advertising measurement models. Maintain and administer database for enterprise wide mass media placement. Full info/apply HERE (10/25)
JOB OPENING: ANALYST, MEDIA RESEARCH/Charter/Stamford: Responsible for providing support with Media Research functions within the Media Department. This position is responsible for media research activities that will support media and marketing strategies. Full info/apply HERE (10/25)
JOB OPENING: FT PROGRAM HOST/QVC/Westchester PA: Friendly, credible & entertaining candidate w/strong exp hosting TV, digital, radio or live events. Intelligent, enthusiastic & a love for products a must. Must be quick on their feet w/ability to improv & engage. Elevated sense of style a must. Resume HERE (10/25)
JOB OPENING: MGR PARTNERSHIPS MARKETING SERVICES/World Surf League/NYC: Dvlp creative 360 integration ideas and global, regional, and media sales pitches. Mng coord to maintain all materials. 3-5 yrs integrated media/mktg exp. Sports exp a +. Exc PP/key note skills req’d. Resume HERE (10/25)
JOB OPENING: NETWORK ACCT EXEC/Estrella TV/NYC: Provide media and marketing solutions for advertisers and their agencies using EstrellaTV’s television network, social media, digital and event marketing assets. Minimum 3 years’ experience in areas cited above. Apply at [email protected] (10/25)
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