CYNOPSISDIGITAL
10.20.16

Good morning. It’s Thursday October 20, and this is your first early morning digital briefing.

The programmatic video inventory management platform SpotX announced a new partnership with BrightLine, a connected TV ad provider. Under the new integration, BrightLine’s technology will be activated across the connected TV inventory that’s available on the SpotX platform. The integration is designed to let advertisers buy on Roku, Apple TV, and Amazon Fire, as well as on smart TVs, gaming consoles, and other connected TV platforms.
 
The IAB’s tech lab is out to increase the relevance of ads delivered across digital platforms. The trade group has released its new Dynamic Content Ad Standard for public comment. The new standard is designed to allow digital ads to render differently depending on who the viewer is; different ad assets would come through to viewers in real time depending on various data triggers. The public comment period ends November 28. Afterwards, the IAB Tech Lab will make revisions and unveil a final version.
 
Of all the industries that are out to get in on the live-streaming trend, radio may seem like the least likely. But the allure of video ad dollars appears to be irresistible, at least for New York’s WABC Radio. The Wall Street Journal reports that the station has begun live-streaming video of its broadcasts three nights a week. By the end of the month, the plan is to stream the broadcasts every day. And the station soon plans to run video ads against its content – and even produce some of those ads. It’ll be instructive to see whether the experiment pays off. If it does, it’s safe to say that other radio stations will follow suit.
 
 

– Since September 4, NBC Network has had three shows consistently remain in their top 10: The Voice, This Is Us, and The Good Place. Together these shows represent 25% of NBC’s promotional spots each week since September 4.
– It’s October and Fox Network is getting into the Halloween spirit. From October 2-8, the network heavily promoted The Rocky Horror Picture Show, using 10% of all promo spots on Fox. The new version of the cult classic is set to air today, October 20.
– The only week Fox used more spots to promote one show was from September 4-9 when they used 17% of all promo spots on to promote Harry, their new daytime talk show hosted by Harry Connick Jr., which launched on September 12. This pre-launch push represented 32% of all promotional space that has been dedicated to Harry.
– CBS Network continues to push their reboot of the 80’s series, MacGyver. Since the beginning of September, this new program has remained in the top two most promoted shows each week on CBS.
 
 
 
@Silverlight54: Packers got me messed up
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming from October 12-18 using Twitter data from Nielsen. Insights from the 3,316,278 tweets expressing a specific Emotional Reaction (ER) include:
– 6.3% of viewers who said they just watched something funny on TV were watching FX, with most of those reactions driven by Atlanta.
– 11.3% of viewers who said they were excited about what they were watching were tuned into Fox, with nearly half that excitement prompted by NFL Football (specifically Cowboys vs. Packers).
– 4.1% of viewers who said what they were watching on TV made them feel sad were tuned into Lifetime, with Surviving Compton: Dre, Suge & Michel’le driving most of that emotion.
– 8.2% of people who said they felt afraid while watching TV were tuned into FX, with most of that fear prompted by American Horror Story.
– Canvs
 
 

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JOB OPENING: MGR., MEDIA PLANNING/FOX SPORTS/LA: Dev off-air media strategy & execute campaigns for Fox Sports. Min 5 yrs’ exp media planning/buying. Must be creative & strategic thinker w/strong knowledge of sports and/or television. Full info/apply HERE (10/27) 

JOB OPENING: PROJ. MGR, ON-AIR PROMOTIONS/FOX SPORTS/CHARLOTTE: Spearhead & facilitate pre-prod, prod, and post-prod of on-air promos. Procure all elements, resources & info for campaigns. Min 5 yrs’ exp in TV or film production. Must have contacts in commercial TV industry. Full info/apply HERE (10/27) 

JOB OPENING: FREELANCE PREDITOR/FOX SPORTS/CHARLOTTE: Conceive, write & edit of all video, audio & graphic materials for air. Min of 4+ yrs’ exp with Adobe Premiere & After Effects. Full info/apply HERE (10/27) 

JOB OPENING: BUYER/Beacon Media Group/Northern New Jersey: Ad agency looking for buyer with national exp. Kids exp a +. Must be detail orientated & able to mng multiple campaign’s. Must be proficient w/MS off. Competitive salary/ benefits. Resumes to: [email protected] or [email protected] (10/27)

JOB OPENING: ACCOUNT EXEC, AD SALES/Daytona Beach, FL: Orgnz, build & mng customer base. Dvlp revenue opportunities & provide excellent customer srvc. Min 2 yrs media sales or related exp. Self-motivated w/professional attitude & approach to accomplishing goals in a team oriented envir. Apply at http://adtrk.tw/7Fyxp (10/26)

JOB OPENING: ACCOUNT EXEC REGIONAL SALES/St. Petersburg, FL: Orgnz, build & mng customer base. Dvlp revenue opportunities & provide excellent customer srvc. Min 2 yrs media sales or related exp. Self-motivated w/professional attitude & approach to accomplishing goals in a team oriented envir. Apply at http://adtrk.tw/7Fyxz (10/26)

JOB OPENING: DIRECTOR, SPONSORSHIP SALES/Glory Kickboxing/Denver: Plan/implement a broad range of sales, to dvlp new corp partnership integration showcasing the culture of Glory Kickboxing. Min 5-7 yrs sponsorship sales exp, pref w/sports category. Exc writing/comm skills. Full info/apply HERE (10/26)

JOB OPENING: SR MGR/MGR DIG. AD PROD DVLP/A+E Networks/NY: Helping diversify A+E Networks ad prod. line up, creating ground breaking ad products, certifying new partners, devices & points of distribution, & owning the prod education, maintenance, & specification process. Full Info/Apply HERE (10/26)

JOB OPENING: TEMP COORD, AD SALES PLANNING/Smithsonian Channel/NY: Input ad schedules; handle schedule changes & make-goods. Provide admin support & asst w/client presentations. 1 yr ad sales coord exp. Strong orgnztnl/analytical skills & knwlg level PP, MS Word, Excel & Outlook. Apply HERE (10/26)

JOB OPENING: COORD, AD TRAFFIC/Smithsonian Channel/NY: Handle operational functions to support ad team. Prep logs, input spot tape data, deliver commercials to post prod svcs, sched. bdcast logs & coord. w agencies. 1 yr ad traffic exp. Strong comm skills & knwlg of PP, MS Word, Excel & Broadway. Apply HERE (10/26)

JOB OPENING: SALES PLANNER/FUSETV/NY: Create proposals in Ad Sales sys,monitor/steward accounts, support Nat’l Account Exec w/mktg and rsrch projects. BA, 2+ yrs media/sales plan’g req’d. click on our career page @ www.fuse.tv (10/26)

SITUATION WANTED: SENIOR ADV SALES EXECUTIVE: 20+ yrs exp. management and line, diverse background, broadcast, cable, syn, print [B2B]. Excellent presentation skills, start-up preferred New York/Conn. based, willing to travel or relocate. [email protected] (10/26)

JOB OPENING: SR SALES ANALYST/PLANNER/SIRIUSXM/NYC: Wide Orbit & Media exp req’d. 4+ yrs exp Pricing & Plan’g or sales analysis in media. 2 yrs exp w/inventory and avails reports, max rev, optimize, analyze ad rts, bld scheds. BA deg or equiv exp. Full info/apply HERE (10/25)

JOB OPENING: MANAGER, MASS MEDIA/Charter/Stamford: Responsible for the strategic development, oversight and execution of effective advertising plans. This position requires extensive Media knowledge for both Traditional and Digital Media tactics. Full info/apply HERE (10/25)

JOB OPENING: MEDIA TRAFFIC SPECIALIST/Charter/Stamford: Create and maintain cross channel traffic instructions for internal marketing initiatives. This position ensures marketing advertisements air across various cable networks in accordance to monthly media plans. Full info/apply HERE (10/25)

JOB OPENING: CROSS CHANNEL MEDIA REPORTING ANALYST/Charter/Stamford: Responsible for data development and tracking for advertising measurement models. Maintain and administer database for enterprise wide mass media placement. Full info/apply HERE (10/25)

JOB OPENING: ANALYST, MEDIA RESEARCH/Charter/Stamford: Responsible for providing support with Media Research functions within the Media Department. This position is responsible for media research activities that will support media and marketing strategies. Full info/apply HERE (10/25)

JOB OPENING: FT PROGRAM HOST/QVC/Westchester PA: Friendly, credible & entertaining candidate w/strong exp hosting TV, digital, radio or live events. Intelligent, enthusiastic & a love for products a must. Must be quick on their feet w/ability to improv & engage. Elevated sense of style a must. Resume HERE (10/25)

JOB OPENING: MGR PARTNERSHIPS MARKETING SERVICES/World Surf League/NYC: Dvlp creative 360 integration ideas and global, regional, and media sales pitches. Mng coord to maintain all materials. 3-5 yrs integrated media/mktg exp. Sports exp a +. Exc PP/key note skills req’d. Resume HERE (10/25)

JOB OPENING: NETWORK ACCT EXEC/Estrella TV/NYC: Provide media and marketing solutions for advertisers and their agencies using EstrellaTV’s television network, social media, digital and event marketing assets. Minimum 3 years’ experience in areas cited above. Apply at [email protected] (10/25)

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