10/26/16: Netflix won’t oppose AT&T/Time Warner merger. Yet.


Live Streaming Conference at NAB Show New York, Nov. 9, Javits Convention Center

Strategies, tools and technologies, and how content creators, brands and marketers can build, engage and monetize audiences through live streaming.

Keynote address from Facebook’s Bob Gruters.

Other sessions include How to Build and Grow Audiences, Analytics, Opportunities for Brands and Marketers, Multiscreen Delivery of Live Events & Live Linear Channels, Subscription, Pay-Per-View & Advertising, Case Studies and more.

View speaker line-up and learn more..


Good morning. It’s Wednesday October 26, and this is your first early morning digital briefing.


Social Media Monitoring: Social media monitoring refers to the process of monitoring social media sites and responding to mentions related to a business. Major brands will often pay for analytics tools – and employ multiple social media pros – to handle social media monitoring.


The NBA says that it plans to triple its Snapchat content for the 2016-2017 season, which began last night. Just like last season, Snapchat’s NBA content will include Live Stories covering games. (Yesterday’s focused on Kevin Durant’s first game on the Golden State Warriors). New for the 2016-2017 season is a weekly Snapchat Discover channel. And if you attend an NBA game, you’ll gain access gain access to NBA-themed “Bitmoji” emojis, as well as NBA-themed Lenses.
Speaking of Snapchat, it’s never been more important for media professionals to master the app. Learn everything you need to know at the Cynopsis Snapchat Boot Camp. Food Network, McBeard, Innovid, Mindshare, and Hearst’s Sweet will be on hand to lend their expertise. The event is tomorrow, so you have about 24 hours before the chance to register disappears. (Get it?) Register here.


All’s not magical at Magic Leap. A fascinating report from Business Insider reveals that the multi-billion dollar augmented reality startup, known for its extreme opacity, is in the process of suing two of its former VPs, accusing them of trying to steal the company’s technology in an effort launch their own startup. The two former employees actually sued Magic Leap first, claiming wrongful termination. And the two lawsuits have placed plenty of new details about the company on the public record. For one, we can now say for sure what Magic Leap is developing: An advanced set of AR glasses, which will attach to a computer the size of a smartphone. But the lawsuit reveals other struggles within the company. According to the suit, Magic Leap’s employees haven’t had enough prototypes to work on, as the company’s hardware team has struggled to build enough headsets. And testimony from the lawsuit suggests that the company has had trouble holding onto talent due to the remoteness of its headquarters in Plantation, Florida. Check out the Business Insider article here.


CYNOPSIS is accepting entries for the Social Good Awards
We know the Cynopsis community is a vibrant group of engaged professionals who work hard, committed to evolving the media industry to be first and best at serving the consumer. But this is not all you and your organization are dedicated to. You’re also a collection of civic-minded citizens who want to give back to the public through their profession.


It’s getting clearer by the day that Twitch isn’t just for gamers. The Amazon-owned live-streaming platform announced that it will be home to ChefShock, a new cooking series from Al Roker’s live-streaming network Roker Media. The show will be hosted by Justin Warner, best known for winning season 8 of Food Network Star in 2012. The show will feature a heavily interactive element, with Warner answering questions from viewers throughout the broadcast. ChefShock premiere at twitch.tv/chefshock on Monday, October 31 at 8PM ET. It’ll run each weekday.


Join us for the Cynopsis “It List” and Model D Awards on November 4. We’ll be celebrating the best work – and talent – that the digital media community has to offer. Register here


The AT&T/Time Warner deal is facing some fierce headwinds, but at least one power player isn’t fretting over it – yet. Netflix, a notable opponent of the failed Comcast/Time Warner Cable merger, won’t necessarily oppose AT&T’s Time Warner acquisition so long as the deal doesn’t affect net neutrality. That’s according to CEO Reed Hastings, who spoke at the Wall Street Journal’s WSJ.D Live conference. “As long as HBO’s bits and Netflix’s bits are treated the same, that would be a starting point,” Hastings said. It could take as long as a year for regulators to approve the deal – and there’s no guarantee that they will.
Also at the conference, AT&T CEO Randall Stephenson announced that DirectTV Now, the telco’s upcoming TV streaming service, will cost $35 per month. Stephenson said that the package will feature over 100 channels. The announcement somewhat contradicts what the company has suggested in the past – namely, that it has no interest in undercutting current pay TV services. But Stephenson now says that the $35 price point is possible, largely because DirecTV won’t have to pay for any satellite dishes, set-top boxes, or customer service visits. DirecTV Now will debut in November.
Do you think regulators will approve the AT&T/Time Warner merger? Let us know in the latest Cynopsis poll: http://cynopsis.com/poll/.
The CW has ordered a new six-part series for CW Seed, its digital platform. The documentary-style show will follow a group of competitors taking on the Tough Mudder competitions – a series of 10-12 mile obstacle course races. The series will bow next year; the finale will air on the CW’s broadcast network.


To determine the TV ads generating the most digital response, iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Here, a look at the brands that backed the most recent episode of Saturday Night Live.
NBC’s SNL tends to become event television during national election cycles, as viewers tune in to see how the comedy show will address the week’s political drama. Saturday night’s episode, hosted by Tom Hanks (Lady Gaga was the musical guest), set a new ratings high for a season that’s already enjoying its highest viewership in eight years – good news for advertisers who’ve bought into the show. In terms of digital buzz generated by ads airing during the Hanks-hosted SNL, Google, promoting its new Pixel phone, outperformed Apple, promoting the iPhone 7.” – iSpot.tv


The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).

Streaming Series (10/17/16 – 10/23/16)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.


Which comedian and digital talk show host is the nephew of a former Democratic congressman? Hint: He’s interviewed two extremely prominent Democratic politicians on his show. (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Emmy winner Kyle Chandler (Friday Night Lights) currently stars in which streaming series? Answer: Netflix’s Bloodline. Kudos to Bloodline-Andy Pittman/TAMU, Steve Alexander-Octagon Baseball/IL, Rose Anderson-New York Festivals/NY, Barbara Potasky-NBCUniversal/NY, Sara Brady-Twitter/NY, Elise Mischner-Crown Media Family Networks/NY, Peter Steckelman-Tennis Channel/CA, Susan Nessanbaum-Goldberg-Generate/CA, Sheena Das-Disney Media/NY, Louis Lewow-Lewow Media Group/GA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Christine Allen-McGee Media/NY, LeNea Ricks-KIDK/KXPI/ID, Amanda Nojadera-Common Sense Media/CA, David S. Larson-CBS Television/CA, Lindsay Deak-Disney Media/NY, Aaron Paquette-MARU/VCR&C/TX, and Maridelle Hannah-Los Angeles Duplication & Broadcasting, Inc./CA




ESports is ushering in a full-blown shift in entertainment and culture, but how do you maximize and monetize this phenomenon? Get the answers during our webinar on November 17, from sponsors and marketers as they share their insights into connecting with eSports fans, laying out a blueprint for how brands can reach and connect with a generation of skeptical but affluent consumers.



Leave it to Werner Herzog to evoke the beauty (and danger) of nature. On Friday, Netflix will release Into the Inferno, the German director’s new documentary about active volcanoes. Check out the trailer here.

See you on tomorrow,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

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CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/

JOB OPENING: CONTENT EDITOR/WFAA TV/Dallas: Traditional assignment editor, & also publishing to digital platforms content that is gathered & confirmed on the desk. 3 yrs exp publishing to digital platforms. Strong Social network knwlg. Full info/apply HERE (11/2)

JOB OPENING: SR MGR DIGITAL MEASURMENT/A+E Networks/NY: Hands-on ownership of the digital analytics implementation, partnering w/ key stakeholders across Prod., Design, UX, Tech, Mktg, Sales, Ad Ops & Research to build innovative measurement solutions Full Info/Apply HERE (11/2)

JOB OPENING: MEDIA ASSOC PRGM (MAP) COORD/A+E/NY: Are you a recent college grad or someone with 1 to 2 years media experience looking to “learn the ropes” at a global media co? If so then apply to: www.aenetworks.com/career.html (11/2)

JOB OPENING: WRITER-PRODUCER/DISCOVERY-MKTG/LA: Does your creative break through the noise? Are you a great promo writr/innovatve thinker- from ideation to execution? Create all-star promos across media landscape. 4+ yrs cable mktg reqrd. Full info/apply HERE (10/29)

JOB OPENING: ANALYST, ADVERTISING RESEARCH & INSIGHTS/Comcast/MD: 2+ yrs of industry specific media rsarch exp. including linear TV and Digital ad sales analytics and insights exp. Exp working w/aud measurement tools & strong knwlg MS applications. Full info/apply HERE (10/29)

JOB OPENING: ATTORNEY/BUSINESS & LEGAL AFFAIRS/Jim Henson Company/LA: Seeks a junior-level attorney responsible for negotiation of talent and production deals and documentation, providing legal guidance and services to producer. CV and Resume: [email protected] (10/29)

JOB OPENING: SR MGR, EDITORIAL OPERATIONS/M2M Fashion Video Channel/NYC: Mng all content operations incl publishing videos & prgrmng all platforms for the brand. Fluent in dig. publishing practices & CMS systems. 5+ yrs dig media/digital publishing exp, w/an emphasis on digital video. Full info/apply HERE (10/29)

JOB OPENING: MARKETING MGR/TLC/MD: Seasoned marketer w/proven experience in entertainment. Keen analytic w/exp for 360 marketing/brand-building. Project mgmt, promo strategy, and partnership marketing. 5+ yrs exp. TV network marketing strongly desired. Full info/apply HERE (10/28) 

JOB OPENING: SALES COORD/TV ONE/NYC: Temp position which will handle the direct comm w/advertising agencies regarding the logistics of commercial scheduling. Work w/acct execs & sales planners to fulfill sales orders. Self-starter w/2 yrs exp ad sales & deg. Full info/apply HERE (10/28)

JOB OPENING: PRODUCT MGR ESL/ESL Gaming; Burbank, CA: Create scopes of work & project budgets with client input. Manager project budgets; Plan and execute live events; 2+ years experience in Event Product Management. Knowledge of esports, gaming, etc is pref’d. Resume/cover: [email protected] (10/28)

JOB OPENING: SR PRODUCT MGR ESL/ESL Gaming; Burbank, CA: Directly mng small groups of Assoc/Product Mgrs. Create scopes of work & project budgets w/client input. Mng project budgets; Plan/execute live events; 4+ yrs exp in Event Product Mngmnt. Managerial exp; Ability to handle mult projects at a time. Resume/cover: [email protected] (10/28)

JOB OPENING: VP, HR/GSNTV/Santa Monica: Looking for a VP, HR 10 yrs strategic & tactical HR Leadership. Cable, broadcast, media & digital experience. Send res and CL to [email protected] (10/28)

JOB OPENING: PROJECT MGR, SHORT FORM VIDEO & DIGITAL/Nickelodeon/NYC: Organz’d self-starter to oversee plan’g/management of all short form video for our owned & operated digital platforms & all YouTube short form video content. Min 3-5 yrs of project mngment, prod mngmnt or related exp. Full info/apply HERE (10/28) 

JOB OPENING: ASSOCIATE MANAGER, PROGRAMMING/Spectrum/SportsNet & SportsNet LA/LA: Plan/execute RSN’s programming & scheduling of Lakers, Dodgers, Galaxy content . 3-5 yrs exp in content plan’g at TV network,detail-oriented, creative & passionate about sports. Full info/apply HERE (10/28)

JOB OPENING: RESEARCH ANALYST/Outdoor Channel/Denver: 1+ yrs exp in TV/Digital Research. Love the Outdoors? Looking for Research Analyst for growing cross-platform outdoor ent company. Nielsen, comScore, or Google Analytics exp a plus. Resume/cvr HERE [email protected] (10/28)

JOB OPENING: DIGITAL ANALYTICS MANAGER/The Outdoor Channel/Denver: Determine KPIs & engagement metrics w/focal point for maintaining quality in reporting, data collection & analysis. Mgr Level: 4+ yrs experience in Digital and Social Media measurement. Resume/cvr HERE [email protected] (10/28)

JOB OPENING: MGR., MEDIA PLANNING/FOX SPORTS/LA: Dev off-air media strategy & execute campaigns for Fox Sports. Min 5 yrs’ exp media planning/buying. Must be creative & strategic thinker w/strong knowledge of sports and/or television. Full info/apply HERE (10/27) 

JOB OPENING: PROJ. MGR, ON-AIR PROMOTIONS/FOX SPORTS/CHARLOTTE: Spearhead & facilitate pre-prod, prod, and post-prod of on-air promos. Procure all elements, resources & info for campaigns. Min 5 yrs’ exp in TV or film production. Must have contacts in commercial TV industry. Full info/apply HERE (10/27) 

JOB OPENING: FREELANCE PREDITOR/FOX SPORTS/CHARLOTTE: Conceive, write & edit of all video, audio & graphic materials for air. Min of 4+ yrs’ exp with Adobe Premiere & After Effects. Full info/apply HERE (10/27) 

JOB OPENING: BUYER/Beacon Media Group/Northern New Jersey: Ad agency looking for buyer with national exp. Kids exp a +. Must be detail orientated & able to mng multiple campaign’s. Must be proficient w/MS off. Competitive salary/ benefits. Resumes to: [email protected] or [email protected] (10/27)

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