CYNOPSISDIGITAL 01.05.17 Good morning. It’s Thursday January 5, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Pinned Tweet: When Twitter users select a certain tweet as their pinned tweet, that tweet remains in place at the top of their feed, as if it were their most recent tweet, until it […]
CYNOPSISDIGITAL 01.04.17 Good morning. It’s Wednesday January 4, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Crawler: A crawler is a software program that visits web pages to create an index of data for search engines. TOP NEWS You may or may not have heard of the […]
CYNOPSISDIGITAL 01.03.17 Good morning. It’s Tuesday January 3, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Transcoding: The word transcoding refers to the process of translating one digital media format into another digital media format, usually using software. TOP NEWS Is Twitter getting an edit button? Responding […]
CYNOPSISDIGITAL 12.23.16 Good morning. It’s Friday December 23, 2016 and this is your first early morning digital briefing. Happy Holidays! We are not publishing from December 26-January 2. Your next Cynopsis Digital newsletter will arrive bright and early on Tuesday, January 3. Check out Watcheroo, Cynopsis Digital’s tune-in guide for upcoming digital media […]
CYNOPSISDIGITAL 12.22.16 Good morning. It’s Thursday December 22, 2016 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Technical Debt: Technical debt is a concept in computer programming that reflects the fact that extra development work arises when programmers use code that’s easy to implement in the short run instead of using […]
CYNOPSISDIGITAL 12.21.16 Good morning. It’s Wednesday December 21, 2016 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Fulfillment: In any transaction, order fulfillment refers to the complete process from the point of sales inquiry to the successful delivery of a product to a customer. When it comes to digital media, fulfillment […]
CYNOPSISDIGITAL 12.20.16 Good morning. It’s Tuesday December 20, 2016 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Third Party Ad Server: A third party ad server is an independent, outsourced company that specializes in managing, maintaining, serving, tracking, and analyzing the results of online ad campaigns. Third party ad servers are […]
CYNOPSISDIGITAL 12.19.16 Good morning. It’s Monday December 19, 2016 and this is your first early morning digital briefing. Check out Watcheroo, Cynopsis Digital’s tune-in guide for upcoming digital media programming. Below, see the Watcheroo Premieres and Tune-in Alerts for the week of December 19-25. – People Now at People.com, Monday-Friday at 8:30a ET […]
CYNOPSISDIGITAL 12.16.16 Good morning. It’s Friday December 16, 2016 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Ad-Serving Latency: Ad-serving ‘latency’ refers to a latent time that can be perceived by a webpage or app visitor before a banner or video ad becomes visible or functional. It’s usually caused by the […]
CYNOPSISDIGITAL 12.15.16 Good morning. It’s Thursday December 15, 2016 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Social Listening: Social listening is the process of monitoring digital conversations in order to understand what consumers and influencers are saying about a brand and/or industry online. TOP NEWS For the […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5