12/20/16: Apple files legal challenge to EU’s $14 billion tax order


Good morning. It’s Tuesday December 20, 2016 and this is your first early morning digital briefing.


Third Party Ad Server: A third party ad server is an independent, outsourced company that specializes in managing, maintaining, serving, tracking, and analyzing the results of online ad campaigns. Third party ad servers are tasked with delivering targeted advertising that can be tailored to consumers’ declared or predicted preferences or characteristics.


No one likes paying taxes – especially when your tax bill rivals the GDP of several small countries. Back in August, the European Commission ruled that Ireland’s tax arrangements with Apple were illegal under EU rules, ordering the tech giant to pay back $14 billion in uncollected taxes. Now, as first reported by Reuters, Apple has appealed that ruling. "Apple is not an outlier in any sense that matters to the law,” Apple general counsel Bruce Sewell told Reuters. “Apple is a convenient target because it generates lots of headlines.” Experts say it will likely take years for the case to be settled.


The results are in: how do you $tack up?


Is your pay competitive? Check out the latest Cynopsis Salary Survey of media execs for the “dollars and sense” of who’s making what, and why!



Looks like Vine isn’t entirely dead. Yes, Twitter’s six-second video service, as we know it, is still going to be shuttered soon. But according to a new blog post, the Vine app itself will live on with many of the same features. As part of a January update, the app will be renamed ‘Vine Camera.’ Vine Camera will still enable users to create looping six-second videos. Vine will no longer be a standalone network, but users will be able to save videos on their phones or post them directly to Twitter.
Facebook Messenger has begun rolling out group video chat – arguably the app’s most widely-requested feature. It’ll be available globally for both iOS and Android devices. The new feature will support up to six videos at a time, but up to 50 users will be able to watch and/or join in via voice or stickers. 
Football this is not. ABC has launched a new fantasy league for The Bachelor, enabling viewers to form leagues with other players and predict which female stars will go farthest on the series. ESPN, no stranger to fantasy competition, will help power the feature. (Like ABC, ESPN is owned by Disney.) The new fantasy contest will be available via the ESPN Fantasy app, as well as through ABC’s website.


SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of December 12-December 18, 2016
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
1. Orange Is the New Black (Netflix) 569, 11, 52, 9520
2. Sense8 (Netflix) 377, 19, 20, 1552
3. Stranger Things (Netflix) 173, 4, 43, 3782
4. Gilmore Girls (Netflix) 140, 8, 18, 3421
5. Chelsea (Netflix) 93, 47, 2, 377
6. Daredevil (Netflix) 87, 11, 8, 3589
7. Fuller House (Netflix) 76, 6, 13, 1122
8. Arrested Development (Netflix) 72, 11, 7, 2307
9. The Man in the High Castle (Amazon) 66, 34, 2, 319
10. Trailer Park Boys (Netflix) 51, 17, 3, 1953
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (12/12/16 – 12/18/16)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, andTumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
OpenSlate Engagement Data for the
Beauty & Style vertical, based on the engagement metric for the week ending December 18.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
Yuya (8.9) / 32,071,260  / 16,801,673 / 763
szusz (8.5) / 2,732,490 / 180,966 / 581
Lu Ferraes (8.5) / 1,495,020 / 590,629  / 608
MakeUpKaty (8.5) / 2,391,510 / 752,909 / 571
Michelle Phan (8.4) / 4,074,210  / 8,792,676  / 622
Alisha Marie (8.4) / 17,058,750 / 4,600,759 / 650
classisinternal (8.4) / 901,620  / 1,763,082 / 586
Duda Fernandes(8.4) / 1,401,120  / 670,107 / 569
Penteados para meninas(8.4) / 31,436,310 / 1,701,311 / 645
Nayara Rattacasso(8.4) / 2,712,510 / 1,351,078 / 591
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.


Multi-channel digital media company Studio71 announced that it has hired Naomi Lennon to join its group of Talent Managers. In her new role, Lennon will work to build up Studio71’s stable of social media talent. Lennon previously worked as an independent talent manager. Her clients, including RCLbeauty101, The RackaRacka and others, will follow her to Studio71.


2017 is right around the corner…
Start the year off right by inviting the stars on your team to attend our new offering – the CYNOPSIS RATINGS MASTER CLASS on January 25 at the YCNY.
This intensive day will cover everything you need to know about cross-platform ratings, social TV data, advanced targeting, and more. It will get you and your colleagues on the right track to tackle all the opportunities and challenges 2017 will bring us. Check out the agenda and register by Jan 6 for the advance rate.




Actor Martin Freeman (The Hobbit, Sherlock) co-stars in an original series on Sony’s Crackle. What’s it called? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Which celeb is the most-followed individual on Twitter? Answer: Katy Perry. Kudos to Andy Pittman-TAMU/TX, David Westberg-SAG-AFTRA Federal Credit Union/CA, and Lorrie Shilling/CA


The Ivory Game, a Leonardo Dicaprio-EP’d feature doc about the illegal ivory trade, debuted on Netflix earlier this year – part of the streaming giant’s new push to acquire and produce prestige, festival-friendly documentary content. Now Netflix is out with a new Ivory Game featurette, called Fighting the Trade. Check it out here.


Women in Digital – This one is for you!
We live in such an exciting time – women are rising in the ranks and excelling in the fields of digital content, marketing, advertising, social media, & online. With these trailblazers in mind, we are pleased to announce the call for entries of our third annual TOP WOMEN IN DIGITAL AWARDS, celebrating the unique, the uncommon & the bold.
The deadline to enter is Tuesday, January 10 so get ahead of the holiday season by starting your entry today!

See you tomorrow,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: SCI/TECH VIDEO PRODUCER/NBCNEWS.COM/NYC: NBCNews.com, the digital arm of NBC News, is looking for a highly skilled video producer to produce smart, stylish videos for our digital, mobile and social platforms. Full info/apply HERE (12/22)

JOB OPENING: SENIOR PRODUCER/MSNBC/NYC: MSNBC is seeking a Senior Producer, MSNBC Dayside who is responsible for creating, producing and supervising programming for MSNBC. Full info/apply HERE (12/22)

JOB OPENING: SR MGR DIGITAL AD SALES OPERATIONS/AT&T/NYC: Mng operationalizing advanced digital, & cross-screen targeted ad product opps from initiation thru delivery & be resp for matching digital ad sales bus. needs w/internal & 3rd Party ad insertion, measurement, & reporting capabilities. Full info/apply HERE (12/22)

JOB OPENING: SR ANALYST/ANALYST, TV ANALYTICS/Nickelodeon/NYC: Resp for handling daily req’s & maintaining daily, wkly, monthly & quarterly performance reports across all Kids & Family group channels incl Nickelodeon. Min 2 yrs exp TV ratings rsrch. Comprehensive exp w/Nielsen systems. Full info/apply HERE (12/22)

JOB OPENING: VP, MARKETING/Country Music Association/Nashville: Dvlp/implement mktg strategies that build/support CMA vision. Play a major role in brand dvlpmnt & brand continuity. Mng all aspects of CMA’s mktg, media plan’g, creative services & digital initiatives. Resume/cvr: HERE (12/21)  

JOB OPENING: STUDIO & POST PROD TECH/A+E Networks/NYC: tech ops in live production environment, exp in operating studio production equip; extensive knowledge ENG and DSLR camera kits, Avid Media Composer, Adobe Premiere. Full Info/Apply: http://www.aenetworks.com/careers (12/21)

JOB OPENING: PRODUCTION EDITOR/Shareblue/NYC: Exp’d Prod Editor who is passionate about politics, news & advocacy. Must possess specific editorial skills & prior exp in digital publishing. Mng/track daily content prod from draft to publication in an intense, deadline-driven enviro. Full info/apply HERE (12/21)

JOB OPENING: DIGITAL CONTENT PRODUCER/WE tv/NYC: 4+ yrs media indry exp (tv a plus). Proven exp creating video, written and graphic based web content. Exp using web tools, record of detail-oriented project mgmt and exp with social media platforms. Full info/apply HERE (12/21)

JOB OPENING: VIDEO EDITOR, LIFESTYLE/TODAY.com/NYC: TODAY.com, the digital arm of the TODAY show, is looking for a video editor to help produce snappy, addictive original videos for our digital, mobile and social platforms. Min 3 yrs of exp producing videos for digital platforms. BA deg. Full info/apply HERE (12/21)

JOB OPENING: VIDEO PRODUCER, LIFESTYLE/TODAY.com/NYC: TODAY.com, the digital arm of the TODAY show, is looking for a highly skilled video prod to join our lifestyle team & prod stunning original videos for our platforms. 5+ yrs exp shooting, producing & editing video for digital platforms. Full info/apply HERE (12/21)

JOB OPENING: INVESTIGATIVE PRODUCER/NBC NEWS/NYC: Pitch and develop original story ideas. 5 yrs exp as an investigative reporter, writer, producer and/or editor at a news organization, or a comparable body of freelance work. Full info/apply HERE (12/21)

JOB OPENING: BOOKING PRODUCER/MSNBC/NYC: Book wide variety of national and international newsmakers, experts, and guests from various fields including politics, foreign relations, business, etc. Full info/apply HERE (12/21)

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