CYNOPSISDIGITAL 01.20.17 Good morning. It’s Friday January 20, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER MarTech: MarTech is short for marketing technology. As one might assume, the phrase refers to the blending of marketing and technology. Any technology that enables marketers to be more efficient or effective in reaching […]
CYNOPSISDIGITAL 01.19.17 Good morning. It’s Thursday January 19, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Anchor Text: Anchor text is the text that appears highlighted in a hypertext link, which can be clicked on to open a webpage. TOP NEWS If you can’t beat ‘em, buy […]
CYNOPSISDIGITAL 01.18.17 Good morning. It’s Wednesday January 18, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Data Cleaning: Data Cleaning (also called Data Cleansing or Data Scrubbing) is the process of detecting, and then correcting or removing, inaccurate or corrupt records from a database, record set, or table. […]
CYNOPSISDIGITAL 01.17.17 Good morning. It’s Tuesday January 17, 2017 and this is your first early morning digital briefing. Be sure to check out Watcheroo, Cynopsis Digital’s tune-in guide for upcoming digital media programming. Below, see the Watcheroo Premieres and Tune-in Alerts for today, January 17, through Sunday, January 22. – People Now at
CYNOPSISDIGITAL 01.13.17 Good morning. It’s Friday January 13, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Run of Network: Run of network is a form of online marketing in which an ad campaign is applied to a wide collection of websites without giving the advertiser the ability to choose specific […]
CYNOPSISDIGITAL 01.12.17 Good morning. It’s Thursday January 12, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Reciprocal Link: A reciprocal link is an agreement between two webmasters to provide a hyperlink within their own site to each other’s sites. Reciprocal links are generally pre-arranged by sites with mutually benefitting audiences. […]
CYNOPSISDIGITAL 01.11.17 Good morning. It’s Wednesday January 11, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Microblogging: Microblogging is like blogging, only smaller. (Okay, that was obvious.) Specifically, microblogging refers to the act of making short, frequent message postings, usually on social media sites. Twitter, for instance, is a microblogging […]
CYNOPSISDIGITAL 01.10.17 Good morning. It’s Tuesday January 10, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Filter Bubble: The term filter bubble is used to describe a phenomenon that sometimes takes place when a website algorithm selectively guesses what information users would like to see based on information about the […]
CYNOPSISDIGITAL 01.09.17 Good morning. It’s Monday January 9, 2017 and this is your first early morning digital briefing. Be sure to check out the revamped Watcheroo, Cynopsis Digital’s tune-in guide for upcoming digital media programming. Below, see the Watcheroo Premieres and Tune-in Alerts for today, January 9, through Sunday, January 15. – People Now […]
CYNOPSISDIGITAL 01.06.17 Good morning. It’s Friday January 6, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Pop-under Ad: A pop-under ad is a type of web ad, essentially identical to a pop-up ad, except that it loads under a webpage. Marketers often consider a pop-under ad to be less intrusive […]
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