01/18/17: Jerry Seinfeld leaves Crackle, brings ‘Comedians’ to Netflix


Good morning. It’s Wednesday January 18, 2017 and this is your first early morning digital briefing.


Data Cleaning: Data Cleaning (also called Data Cleansing or Data Scrubbing) is the process of detecting, and then correcting or removing, inaccurate or corrupt records from a database, record set, or table.


Twitter’s Vine has officially ceased to exist, at least as we knew it. But the service’s six seconds of fame haven’t quite come to an end: As previously announced, Twitter has replaced Vine’s Android and iOS apps with a pared-down app called Vine Camera. Vine Camera still allows users to create short looping videos, but Vine is no longer a standalone network; users have to save videos on their phones or post them directly to Twitter. Still, Vine’s website will stay up and running, at least for now.
Sony’s Crackle just lost its oldest original show – and its biggest star. As first reported by Variety, Jerry Seinfeld’s ‘Comedians in Cars Getting Coffee is moving to Netflix starting in late 2017. Its most recent – and, as it turns out, final – season on Crackle debuted earlier this month. The show’s next season will be its 10th. Seinfeld’s new move comes as part of a wider production deal with Netflix, which will also see the production of two Netflix-exclusive stand-up specials. The news comes just days after the announcement that Sony Entertainment head Michael Lynton is leaving the company for Snapchat parent Snap Inc.


Featured Session: The Data Dig: Going Deep with Advanced Consumer Metrics #1
Ratings Master Class / Jan 25 / Sponsored by Nielsen / REGISTER NOW
Advanced targeting allows programmers to make smart decisions about scheduling & gives advertisers greater value. Takeaways include:
…How to understand your audience, from what they watch to what they buy.
…The most effective tools to optimize marketing planning.
…How to determine the impact of TV campaigns, brand integrations & sponsorships.
…Privacy protocols: liability & how it’s being handled.



For the first time in history, live-streamed Super Bowl ads will contain dynamically inserted local ads. The FoxSportsGo.com live-stream of the big game will show local ads to viewers based on where they’re watching. Over 170 U.S. Fox affiliates have reportedly partnered with Fox Sports to sell and deliver local digital spots for the game. Super Bowl LI (that’s 51 for the Roman numeral illiterate) will air on February 5.
Ad-buying platform Centro announced some new features. Centro says that it’s rolling out “API connections with all major ad servers and self-service buying platforms of large publishers.” The idea is to give Centro’s team automatic access to performance data for a campaign, which will save time on tasks such as data cleaning and source merging. Centro also says that, with the new update, new messaging modules will let Centro track vendor communications through all phases of a campaign from a single view.
Media services agency Horizon Media announced that HX, its programmatic ad-buying unit, has chosen tech provider Adbrain as its primary cross-device partner. Horizon says that, as a result of the partnership, HX will be able to use cross-device ID mapping in any programmatic platform across its network.


Roku’s new mobile companion app features a significant upgrade. Available for both iOS and Android, the app comes equipped with a new universal program guide. Called What’s On, the section comes equipped with content recommendations, sorted by categories such as “Top Kids Shows” and Superhero Hits.” The section brings a curatorial approach that was absent in My Feed, the personalized content feature introduced in Roku’s previous app. Unlike with My Feed, What’s On users don’t have to put energy into tracking their favored content. The My Feed section is still available, but has essentially been folded into the new What’s On guide.


Acorn TV is doing pretty well for itself. The RLJ Entertainment-owned streaming service, which specializes in U.K. programming, announced that it ended 2016 with 430,000 subscribers. That’s double the 195,000 subs that it had just a year earlier.  RLJ also says that its Urban Movie Channel streaming service ended 2016 with more than 20,000 subs – about 4 times its total at the end of 2015.


The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter, Google+, and Tumblr, as well as most searched for onWikipedia (used as a proxy for organic search volume).
All Series (1/9/17 – 1/15/17)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
OpenSlate Engagement Data for the
Science & Technology vertical, based on the engagement metric for the week ending January 15.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
LinusTechTips (9.0) / 68,790,705 / 3,541,367 / 738
Wylsacom (8.9) / 33,152,278  / 2,547,076 / 688
Unbox Therapy (8.9) / 77,848,362 / 7,130,950 / 721
CrazyRussianHacker (8.8) / 61,582,590 / 9,374,222 / 682
TechSmartt (8.8) / 12,111,561 / 1,760,448 / 660
Marques Brownlee (8.8) / 19,763,887 / 4,194,257 / 679
BuzzFeedBlue (8.6) / 88,411,042 / 5,149,964 / 666
Google for Entrepreneurs (8.5) / 25,516 / 63,799 / 408
Mrwhosetheboss (8.5) / 4,571,413 / 346,860 / 557
Universo Racionalista (8.5) / 1,020 / 6,087 / 344
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
To determine the TV ads generating the most digital response, attention analytics company iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Here, a look at the brands advertising so far during the 21st season of The Bachelor.
“Few reality TV franchises have been as durable as ABC’s The Bachelor, which kicked off its 21st season on Jan. 2. The ABC series also reliably gets fans talking up a storm on social media, which attracts marketers interested in high engagement levels. The top 5 brands advertising during the new season so far: Universal Pictures (primarily for Fifty Shades Darker), Neutrogena, Weight Watchers, fibromyalgia pain drug Lyrica and dementia treatment Namzaric, in that order, ranked by estimated spend. Universal also comes out on top in terms of generating the most digital response to its ads, which of course makes total sense. Could there be a more appropriate use of commercial time during The Bachelor than a music-video-like ad for a steamy Fifty Shades of Grey sequel?” – iSpot.tv


Conde Nast Entertainment has named Croi McNamara as its new SVP of Programming for digital video. In her new role, McNamara will collaborate with CNE’s editorial staff to oversee the creative development of digital video. She’ll be based in New York, reporting to CNE President Dawn Ostroff. McNamara most recently headed up video efforts at Upworthy Media, where she served as VP & General Manager.

Mobile advertising platform Taptica has named Tal Dagan as its new VP of Product Management. Dagan joins Taptica from Haystacks LTD, where he served as Co-Founder and CTO.


Who plays Nazi honcho John Smith in Amazon’s The Man in the High Castle? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)        


Our Last Trivia Question: Who co-created the Netflix series Sense8 along with the Wachowskis? Answer: J Michael Straczynski. Kudos to Louis Lewow-Lewow Media Group/GA, Gloria L. Price-CBS News/NY, Susan Nessanbaum-Goldberg-M and S Entertainment, Inc./CA, and David Westberg-SAG-AFTRA Federal Credit Union/CA


WEBINAR: New Methods to Use Influencers to Reach
& Engage Your Target Audience
Influencer marketing isn’t just here to stay – it’s set to explode. It’s no longer enough to just produce good content. You need to get that content discovered and championed in an increasingly crowded environment. That’s why you should join us on 2/9 at 1:30 PM to hear from DS Simon, Food Network & Cooking Channel on the latest methods to align yourself most productively with these connection creators.
Save your spot today!


It seems there’s very little limit to what 3D printers can create these days. Is clothing next? From the Wall Street Journal, learn more here.

See you tomorrow,
David Teich

Roberta Caploe: Publisher @robertacaploe
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