CYNOPSISDIGITAL
01.06.17 Good morning. It’s Friday January 6, 2017 and this is your first early morning digital briefing.
Pop-under Ad: A pop-under ad is a type of web ad, essentially identical to a pop-up ad, except that it loads under a webpage. Marketers often consider a pop-under ad to be less intrusive than a pop-up ad, because webpage visitors often don’t see it until after they’ve clicked to close their current browser session.
TOP NEWS
Apple announced that its App Store pulled in $2.7 billion in 2016 subscription fees – a whopping 74% uptick from the year before. Netflix, HBO Now, Line, and Tinder were among the year’s most popular purchases. The company also says it paid app developers $20 billion last year, a 40% increase from 2015. Apple’s standard revenue share of any transactions on the App Store is 30% – and app-makers haven’t always been too happy about that. But last year, Apple revised its terms to placate its partners: For subscription services that have been in the App Store for a full year, the fee will drop to 15%.
A CYNOPSIS MESSAGE
(sponsored by Nielsen)
Cross-platform Ratings: Bridging the Digital Divide (Sessions 1 & 2)
Total audience measurement tools are here, including measurement of viewing across linear, VOD, DVR, mobile, connected TV devices & tablets. Plus, Marketers aren’t just looking for age/gender – they’re aiming for specific targets & want you to find and measure them.
During these sessions, you’ll learn:
-How this new data set work for you
-How digital content ratings differ from total content ratings
-Methods for using data science to reach a specific audience
ADVERTISING
At CES, Verizon’s AOL is announcing the launch of BrandBuilder, a new set of goal-based advertising formats and programs across display, video and mobile. The program is divided into the separate programs Director, Buyer, and Beta. The Director program is aimed at building brand awareness, while the Buyer program is designed to drive direct responses such as email signups and clicks to shop. Beta, meanwhile, is more of an incubator program, designed to let brands work with AOL using the company’s new ad formats. To start, the Beta program includes two new options: DataPerks, described as a “value-exchange,” will offer Verizon subs additional wireless data in exchange for ad engagement – for instance, downloading a coupon. The other Beta option, called Player Up, is a new suite of formats that allows ad creatives to create customized 3-7 second ad experiences. EBay was among the first companies to use the Beta program, and AOL says the company “helped influence” Player Up.
Medium is abandoning its ad product, dubbed Promoted Stories. The product made its beta debut in April, but never rolled out to a wider user base. Created by Twitter Co-Founder Evan Williams in 2012, the self-publication platform seems to be radically rethinking its business model in general. Just this week, Williams announced plans to lay off 50 employees, or one third of the company’s staff. “It’s clear that the broken system is ad-driven media on the internet,” wrote Williams in a blog post.” What’s not entirely clear is how Williams intends to fix it, or what he envisions as the company’s primary revenue generator moving forward.
CYNOPSIS RATINGS MASTERCLASS
Americans posted nearly 1 billion tweets about TV last year – and social TV data offers networks and advertisers insights into the power of that programming, and its effect on consumer behavior. That’s info too valuable to miss, so make sure to grab a seat at our highly anticipated Cynopsis Ratings Master Class on 1/25 in NYC. Register today (by midnight) to save $100.
LIVE VIDEO
Twitter acquired a whole lot of live video content in 2016, striking deals with news orgs and, most prominently, sports leagues like the NFL. It looks like Twitter is throwing some golf into the mix as well. Under a new pact, Twitter is now the exclusive free distribution platform of the PGA Tour. The social service will stream select PGA Tour coverage throughout the rest of the 2016-2017 season. All told, Twitter will stream over 70 hours of live competition in 2017, starting with the CareerBuilder Challenge on January 19. The streams will be available at the handle @PGATour and at PGATourLive.twitter.com.
PLATFORMS, APPS + DEVICES
Huh. Anthony Pompliano, a former Snapchat employee who worked as the company’s growth lead for a grand total of three weeks in 2015, just filed a lawsuit against his former company in a Los Angeles court. His allegation: Snapchat has been exaggerating its growth numbers in order to boost its value ahead of a planned IPO. He claims the company fired him after he refused to participate. In a terse statement, Snapchat simply said that the lawsuit “has no merit,” and is “totally made up by a disgruntled former employee.”
VIRTUAL + AUGMENTED REALITY
HTC, maker of the Vive VR headset, announced a new tracking module at CES. The module, a small device that can be integrated into essentially any random accessory, is designed to let developers turn all sorts of objects into VR controllers with full motion tracking capabilities. Called the Vive Tracker, it weighs less than three ounces. Company exec Daniel O’Brien says HTC plans to give thousands of the trackers away to developers over the coming months. The company also announced that it plans to launch a new subscriptions service for Viveport, its VR app store. Viveport President Rickard Steiber argued that, as has been the case with online music services, VR users will eventually gravitate toward subscriptions and away from one-off downloads. Steiber says it already has 1,000 VR titles on its subscription platform, and expects the number to hit 3,000 by the end of 2017.
EXECUTIVE MOVES
Vivendi has named Amos Genish, formerly the President and CEO of Telefonica Brasil, as its new Chief Convergence Officer. He’ll be tasked with overseeing convergence strategy between platforms, content and distribution. Vivendi owns Universal Music Group and French entertainment property Canal Plus Group.
TRIVIA
Who was the first comedian to be featured in a Netflix-exclusive stand-up special? Answer: Bill Burr. Kudos to Susan Nessanbaum-Goldberg-M and S Entertainment, Inc./CA and Christopher Hall-Comcast Spotlight/FL
Follow-up: Burr later co-created and starred in a Netflix original animated series. What’s it called? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
A CYNOPSIS MESSAGE
– Angela Megrey, VP Social Media at Crown Media Family Networks
2016 Top Women in Digital Award Honoree
Don’t miss out on the chance to name or be named among our previous winners. For more information visit: www.cynopsis.com/awards.
DIGITAL SPOTLIGHT
ODG unveiled its powerful now glasses, which can run both AR and VR content, at CES. From CNET, learn more about them here.
See you Monday,
David Teich
01.06.17
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: DIR, MARKETING & PARTNER INSIGHTS/Viacom/NYC: Provide multi-platform rsrch support to Ad Sales, Pricing & Inventory & Mktg. Strong #2 to VP.Outward facing presentation skills & dynamic personality, +8+ yrs related media rsrch exp. Proficiency w/Nielsen based apps a must. Full info/apply HERE (1/13)
JOB OPENING: MGR PARTNERSHIPS MARKETING SERVICES/World Surf League/NYC: Dvlp creative 360 integration ideas and global, regional, and media sales pitches. Mng coord to maintain all materials. 3-5 yrs integrated media/mktg exp. Sports exp a +. Exc PP/key note skills req’d. Resume HERE (1/13)
JOB OPENING: SR PROD ADMIN/GSNTV/Santa Monica: 3+ yrs. prod/finance exp. Coord. of all materials/info. for the prod. of outside prod companies on a ntwrk level. Working knwldg of budgets for non-scripted in studio & field TV pilots. Movie Magic/EP budgeting software training a +. Send res/CL: [email protected] (1/12)
JOB OPENING: SVP CONTENT STRATEGY/Blue 449/NYC: Forge relationships w/key clients, Sr exec acct leads & content practice sister agencies to dvlp our go-to mkt plan, client targets & orgnztnl approach. Great presentation skills, ability to lead room, inspire others & persuade action. Full info/apply HERE (1/11)
JOB OPENING: SR COORDINATOR INTEGRATED SALES MARKETING/ION Media Networks/NYC: Assist in development & execution of integrated client solutions; coordinating, scheduling, reports, RFPs. BS/BA degree. 2+ yrs Marketing experience. Strong communication skills req. Apply: [email protected] (1/11)
JOB OPENING: SALES ASSISTANT/PRICING & INVENTORY ANALYST/ION Media Networks/NYC: Entry level position! Input orders, allocate program titles & process changes. Handle general inventory availability. Associates Degree Req. Exceptional attention to detail required. Apply: [email protected] (1/11)
JOB OPENING: MARKETING MGR/BBC America/NYC: Dvlp/implement mktg strategies tied to consumer launches. Manage all aspects of mktg including paid media campaigns. Demonstrated track record to manage multiple projects. 5 yrs exp w/ strong digital/social background. Full info/apply HERE (1/10)
JOB OPENING: DIGITAL MEDIA MGR/CSI Sports/NYC: Manage digital asset distribution. Be integrally involved with expansion of digital products and social media initiatives on global scale. Passion for sports. Strong writing skills. 7+yrs exp req’d. APP and CMS skills required. cvr/res to Rose: [email protected] (1/10)
JOB OPENING: EDITORIAL LEADER, POLITICS/NBC NEWS DIGITAL/NYC: Resp for delivering impactful, engaging, discussible and shareable content for a newly-constituted section on NBCNews.com. Full info/apply HERE (1/10)
JOB OPENING: RESEARCH ANALYST/NBCU/NYC: Ad Sales Research Analyst, USA & Syfy to respond to research requests & create detailed analyses & insightful reports & presentations. Full info/apply HERE (1/10)
JOB OPENING: FREELANCE NEWS PROMO PRODUCER/WRITER/EDITOR/NYC: Must have strong writing abilities & a solid understanding of video prod. Must be able to think conceptually & execute creative in detail. Exp editing video on Adobe Premiere is a must. Work flex hrs a must and under strict deadlines. Res/cvr HERE (1/10)
JOB OPENING: DIRECTOR, INTEGRATED MARKETING & SALES/PAC-12/SF: Engages w/advertisers & their associated agencies to sell advertising in a multimedia capacity: TV, Digital & Conference Championship Sponsorships. For full posting/apply: https://app.jobvite.com/j?cj=ooIu4fwo&s=Cynopsis (1/7)
JOB OPENING: ACCOUNT EXECUTIVE/PAC-12/SF: Engage w/advertisers & their associated agencies to sell advertising in a multimedia capacity: TV, Digital & Conference Championship Sponsorships. For full posting/apply: https://app.jobvite.com/j?cj=omFu4fwj&s=Cynopsis (1/7)
JOB OPENING: DEVELOPMENT COORDINATOR/Lucky 8 TV/LA: Create orig ideas/formats to pitch internally to the team for further dvlpmnt. Assist w/ grid mngmnt & tracking pitch status & internal movement of projects as well as support, as directed daily mngmnt of dvlpmnt projects. Resume HERE [email protected] (1/7)
JOB OPENING: DIRECTOR, AD SALES PRICING & PLANNING/Bounce TV/Katz Broadcasting/NYC: Manages sales planning & maximizes inventory across all nets. Dev sales proposals & planning rates; approve dist. ADU schedules; manage sales planning team. 5+ yrs exp at TV ntwk.(12/24) Resume + Cov Let: [email protected] (1/7)
JOB OPENING: DIR DIGITAL DESIGN/FX Networks/LA: oversees FX Networks visual branding across all digital platforms & leads design strategy for visual, user experience & interaction design as it applies to all digital marketing tactics/initiatives. Full info/apply here: http://bit.ly/2gMvNEm (1/7)
JOB OPENING: MANAGING EDITOR/NBCU/NYC: We are looking for an exceptional journalist who is highly motivated to lead the daily editorial mission of NBC News Digital. Full info/apply HERE (1/7)
JOB OPENING: SENIOR EDITOR, WELLNESS/NBC NEWS DIGITAL/NYC: NBC News Digital is seeking an editor that understands this mix, someone who can drive our coverage of wellness, personal finance, family, career, etc. Full info/apply HERE (1/7)
JOB OPENING: SCI/TECH VIDEO PRODUCER/NBCNEWS.COM/NYC: NBCNews.com, the digital arm of NBC News, is looking for a highly skilled video producer to produce smart, stylish videos for our digital, mobile and social platforms. Full info/apply HERE (1/7)
JOB OPENING: SENIOR PRODUCER/MSNBC/NYC: MSNBC is seeking a Senior Producer, MSNBC Dayside who is responsible for creating, producing and supervising programming for MSNBC. Full info/apply HERE (1/7)
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