01/12/17: Instagram introduces interstitial ad product for Stories


Good morning. It’s Thursday January 12, 2017 and this is your first early morning digital briefing.


Reciprocal Link: A reciprocal link is an agreement between two webmasters to provide a hyperlink within their own site to each other’s sites. Reciprocal links are generally pre-arranged by sites with mutually benefitting audiences.




Instagram’s Stories, the Snapchat-like short video feature that the Facebook-owned app launched launched last year, is moving toward monetization. Instagram is introducing interstitial full-screen video and photo ads that will appear in-between Stories. Running a max of 15 seconds, users can swipe through the ads to skip them. Over 30 advertisers are on-board for the format’s initial test run, including Netflix, Capital One, and Nike. In addition, Instagram has announced Stories Insights, a set of analytics tools enabling advertisers to keep track of audience metrics for Stories. “For businesses converted to a business profile, you’ll be able to see the reach, impressions, replies and exits for each individual story within Business Tools,” Instagram said in a blog post. Instagram says that its Stories feature now has over 150 million daily active users.
Facebook has rapidly become something of a news brand (even if CEO Mark Zuckerberg insists it’s not a “traditional” media company). Now the social giant is announcing the Facebook Journalism Project, an initiative aimed at strengthening Facebook’s ties with journos and news orgs. The Project will involve working with media partners to create new storytelling and news products, providing journalists with more tools and training, and creating educational materials for Facebook users to “make smart choices about the news they read.” (If you’ve heard the phrase “fake news” in the past few months, you know why that last one is important.) The moves come about a month after Facebook announced efforts to partner with third-party fact-checkers in order to clearly label questionable news stories.


The third annual Cynopsis Top Women in Digital Awards honors the best of the best in digital content, marketing, advertising, and social media. The late deadline is less than a week away, so be sure to register by January 17. Just go here.


A new report from the FCC’s Wireless Telecommunications Bureau concludes that AT&T and Verizon may be running afoul of the agency’s net neutrality rules. For instance, the report expresses concern with AT&T’s Sponsored Data plan, which enables users to consume certain digital content without eating into their data limits. “It would appear that AT&T’s practices inflict significant unreasonable disadvantages on edge providers and unreasonably interfere with their ability to compete against AT&T’s affiliate, in violation of the General Conduct Rule,” the FCC concludes. The report also takes specific aim at AT&T’s DirecTV Now live TV service, which users can watch under the Sponsored Data feature. It’s all likely a moot point; the FCC’s net neutrality rules passed on party lines, and the report is not likely to be seconded once the agency’s partisan makeup changes later this month.


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The cross-device marketing tech company Tapad announced that it’s opening up a new office in Oslo, Norway, effective January 16. Norway was a logical spot for a new office: Tapad was acquired by the Norwegian Telenor Group early last year. The company now has 15 offices in 6 countries.


@Ty_McKay: As a through and through ‘Bama fan I have to give congrats to #Clemson. Well done and well deserved
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming from Jan. 4-10 using Twitter data from Nielsen. Insights from the 3,679,771 tweets expressing a specific Emotional Reaction (ER) include:
– 49.3% of viewers who talked about something on TV being beautiful were tuned into the Golden Globe Awards on NBC, with Meryl Streep’s speech prompting many positive reactions.
– Excluding sports and specials, 4.6% of people who mentioned that what they were watching was funny were checking out The Bachelor on ABC, with contestant Corinne being a particular source of amusement.
– 21.9% of viewers who sent congratulatory messages about television were watching the College Football Playoff National Championship on ESPN where Clemson triumphed over Alabama.
– Excluding sports and specials, 4.9% of people who expressed excitement about something on TV were watching Star on Fox.


Video marketing platform Innovid has named Jen Whelan as SVP of Marketing, overseeing the company’s global marketing strategy. Whelan joins the company from Qualcomm, where she served as Senior Director of Marketing.


Discovery Communications has named Alex Kaplan as EVP, Commercial for its Eurosport Digital property. In the new role, Kaplan will be responsible customer acquisition and retention for Eurosport Digital, including oversight of digital packaging, pricing, content strategy, and marketing. He’s previously held positions at the NBA and AT&T’s DirecTV.


Our Last Trivia Question: Reid Hoffman co-founded which company? Answer: LinkedIn. Kudos to Andy Pittman-TAMU/TX, Matt Fumagalli-NBC Sports/IL, Dan Quitério-Understood/NY, Lisa Ciancarelli-Quark Insights Consulting/NY, Faye Kulik-Fox Networks Group/NY, Alejandro Sacasa-Albavision/FL, Jerneeka Sams-Zenith Media City/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling/CA, Susan Nessanbaum-Goldberg M and S Entertainment, Inc./CA, Judith Arden-Entertainment Marketing Consultant/NY, Allison Roy-WGN America/CA, and Mathew Tombers-Intermat, Inc./NY
Follow-up: Which company acquired LinkedIn last year? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)        



Our award show continues to spotlight the groundbreaking work created by the sports media industry, don’t let your efforts go unnoticed!

Enter by January 31, 2017
Awards Event: April 13, 2017 (NYC)
Learn about the awards program & how to enter:


In the digital age, are even the age-old Monopoly tokens in danger of being replaced? Hasbro has opened up online voting on the next generation of Monopoly game-pieces, offering 50 different options to choose from. It’s entirely possible that the shoe could be preplaced with a hashtag; the Scottie dog with a winking emoji face; or the thimble with a cell phone. (Oddly, Hasbro’s version of a cell phone looks like one of those mid-80s monstrosities, not a modern-day smartphone.) From CNET, learn more here. (And if you want to save Scottie, then vote!)

See you tomorrow,
David Teich

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JOB OPENING: PR and EXPERIENTIAL MARKETING/FC Bayern Munich/NYC: Work w/NY & Munich teams to achieve the club’s Americas-specific communications & marketing strategy goals. Knowledge of international soccer industry, media landscape, digital/social marketing, German & Spanish. Full info / apply HERE (1/20)

JOB OPENING: VP, COMMUNICATIONS & TALENT RELATIONS/CMA/Nashville: Create/dvlp/implement nat’l media initiatives to enhance CMA PR & Comm campaigns for the Association’s TV & Broadcast events & mission of advancing Country Music worldwide. Resume/cvr (MS word) to: [email protected] EOE (1/19)

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JOB OPENING: MARKETING MGR/UPTV/ATL: 3+ creative media exp. at cable network. Exp. dev. mkting strategies & creative briefs. Exp. working w/creative agencies and executing campaigns. Must have budget mgt exp. Exp. managing media trafficking for off channel. Send res: [email protected] (1/14)

JOB OPENING: SALES SERVICE REP/Weather Channel/Chicago: Sales service rep looking to grow career and knowledge supporting Account Exec and Dir of Chicago Office. Must have 1+ yrs. current Cable TV media experience to be considered. Go to https://careers.weathergroup.com/ to apply (1/14)

JOB OPENING: DIGITAL MEDIA MANAGER/CSI Sports/NYC: Manage digital asset distribution. Be integrally involved with expansion of digital products and social media initiatives on global scale. Passion for sports. Strong writing skills. 7+ yrs exp req’d. APP and CMS skills required. cvr/res to Rose: [email protected] (1/14)

JOB OPENING: DIR, MARKETING & PARTNER INSIGHTS/Viacom/LA: Provide multi-platform rsrch support to Ad Sales, Pricing & Inventory & Mktg. Strong #2 to VP.Outward facing presentation skills & dynamic personality, +8+ yrs related media rsrch exp. Proficiency w/Nielsen based apps a must. Full info/apply HERE (1/13)

JOB OPENING: MGR PARTNERSHIPS MARKETING SERVICES/World Surf League/NYC: Dvlp creative 360 integration ideas and global, regional, and media sales pitches. Mng coord to maintain all materials. 3-5 yrs integrated media/mktg exp. Sports exp a +. Exc PP/key note skills req’d. Resume HERE (1/13)
VIDEO CONTENT CREATOR: 10+ yrs exp. multimedia professional specializing in high production value entertainment-related visual projects ranging from custom branded content and commercials to music videos and broadcast series. – [email protected] (1/19)

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