CynopsisDigital Good morning. It’s Tuesday August 15, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Keyword Density: Keyword density refers to the percentage of times a keyword or phrase appears on a webpage, as compared to the total number of words on the page. In search engine optimization, keyword density can […]
CynopsisDigital Good morning. It’s Monday August 14, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Deep Learning: Deep learning is an advanced branch of machine learning, where a computer teaches itself with only a minimal amount of programming. Marketers using deep learning aim to make to make […]
CynopsisDigital Good morning. It’s Friday August 11, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Caching: Caching is the process of copying a web page or ads for use later. Web browsers use a cache to improve performance for frequently used webpages. JUST IN… BuzzFeed […]
CynopsisDigital Good morning. It’s Thursday August 10, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Cluster: A cluster is a group of people (or, really, a group of anything) that shares a common characteristic. Digital ad professionals often use AI programs to identify clusters within otherwise-impenetrable data, […]
CynopsisDigital Good morning. It’s Tuesday August 8, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Daughter Window: This is an ad that opens in a separate window but is associated with a displayed banner or another window. Often, the content and/or banner appears before the Daughter Window. JUST […]
CynopsisDigital Good morning. It’s Tuesday August 8, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Ad fraud: A company is said to be committing ad fraud when it knowingly serves ads that no one will actually see, as a means of driving up the view count and […]
CynopsisDigital Good morning. It’s Monday August 7, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Serverless Computing: Said to be the future of the cloud computing industry, Serverless Computing doesn’t mean that servers are going away entirely. Just the need for dedicated network servers for specific applications, […]
CynopsisDigital Good morning. It’s Friday August 4, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER TV Crossover Links: TV Crossover Links are a type of interactive TV enhancement that lets users know that there’s additional enhanced information or web content associated with that TV program or advertisement. Clicking on the […]
A CYNOPSIS MESSAGE FROM FREEWHEEL FreeWheel Signature Insights: The Power of OTT – Audiences & Experiences Download Now: http://frwl.tv/2u4kegI The thought leaders behind the Video Monetization Report (VMR), proudly introduce FreeWheel Signature Insights, a new platform for exploring the most widely-debated, needle-moving issues driving the premium video economy. This inaugural installment takes a […]
A CYNOPSIS MESSAGE FROM FREEWHEEL FreeWheel Signature Insights: The Power of OTT – Audiences & Experiences Download Now: http://frwl.tv/2u4kegI The thought leaders behind the Video Monetization Report (VMR), proudly introduce FreeWheel Signature Insights, a new platform for exploring the most widely-debated, needle-moving issues driving the premium video economy. This inaugural installment takes a […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5