08/10/17: NBCU’s Seeso service to shut down

Good morning. It’s Thursday August 10, 2017 and this is your your first early morning Digital briefing!


Cluster: A cluster is a group of people (or, really, a group of anything) that shares a common characteristic. Digital ad professionals often use AI programs to identify clusters within otherwise-impenetrable data, finding patterns that humans wouldn’t be able to find on their own. Developing clusters can lead to the development of specific audience segments, enabling ad pros to target them.
Nothing funny about this: Seeso, NBCUniversal’s comedy streaming service, is shutting down. The service launched in January of 2016 with a mix of NBC programming and original content. The official announcement came via Seeso’s Facebook page; the service will be shuttered “later this year.” However, the post also confirmed that several of Seeso’s original shows – including HarmonQuest, The Cynaide and Happiness Show, My Brother, My Brother and Me, and Hidden America with Jonah Ray – will be moving to VRV’s new Select streaming service. (NBCU is reportedly shopping other Seeso shows around to new services.) The service never managed to connect with its intended millennial audience. Evan Shapiro, who had headed up Seeso since inception, left the service in May, and widespread layoffs followed in June. Suffice to say, the writing has been on the wall for a while.
Facebook is escalating its fight against “cloaking” – a type of spamming in which users are misled into visiting malicious sites. On Facebook, bad actors will create links that lead Facebook’s review team to sites that follow the company’s guidelines, while leading ordinary users to spam sites. The social giant now says that it’s using artificial intelligence and expanded human review to identify and verify cloaking schemes. Facebook also says that it will work with other (as-yet unnamed) companies to fight cloaking and “punish bad actors.”
How to connect with:

Gen Z is the largest, most diverse group of media users ever and their attention is a massive opportunity for networks and marketers. Learn how to reach these young but savvy decision-makers in Cynopsis Digital’s newest webinar: How to Connect and Engage with Gen Z, on Tuesday, September 26.
Disney rocked the digital media world this week when it announced plans to end its movie deal with Netflix and launch two new streaming services of its own. One of those services will be ESPN-branded, and one will be Disney-branded. But as it turns out, there may be others as well. During the company’s earnings call, CEO Bob Iger floated the idea of a Marvel-centric service, as well as a Star Wars-centric one. Iger also suggested that Marvel and LucasFilm content could instead wind up on the Disney service, which is slated to launch in 2019. Or, he said, the company could simply continue licensing select Star Wars and Marvel titles to Netflix. Iger’s comments make it clear that Disney still hasn’t decided how two of its most valuable properties will fit into its streaming plans.

When Google announced plans to introduce its own ad-blocker for the Chrome browser – set to roll out next year – some advertisers were understandably spooked. But it turns out that Google has been trying to make it easy for publishers to see what adjustments they’ll need to make. The tech giant revealed that publishers have been using its Ad Experience Report – a tool released earlier this summer – to evaluate and score their sites based on design and creative. The tool also provides videos and screenshots of ads that have been identified as being annoying to users. So far, Google says it’s identified only 700 sites that needed corrective action; it’s reviewed about 100,000.
Coldplay is coming to VR. Samsung and Live Nation will team up to broadcast the band’s A Head Full of Dreams tour live in virtual reality on August 17. The concert will be held at Soldier Field in Chicago, starting at 9:30 pm ET. Viewers will need a Samsung Gear VR headset, along with the Samsung smartphone that powers it.
Here Be Dragons, a VR production startup, just raised $10 million in Series A funding. Discovery Communications led the round. The company says it will invest the funding in creative services and ideation across virtual, augmented, and mixed reality formats, as well as in new technologies.
Essential Products, the electronics startup founded by Android inventor Andy Rubin, appears to be very well-funded. The company raised $300 million in a new round led by Access Technology Ventures. Amazon, Tencent, Foxconn and others also participated. Essential Products debuted at the end of May; it’s first product, the Essential Phone, will roll out in the U.S. within the coming weeks. Rubin also says he wants the company to sell other connected products in the future, including an Amazon Echo-like device.
Netflix has landed a couple of Hollywood giants: Joel and Ethan Coen will write, direct, and executive produce a new series for the service. A Western anthology series called The Ballad of Buster Scruggs, the show will debut in 2018. Tim Blake Nelson will star in the title role.
Lionsgate Digital Studios has recruited four social media stars – Meghan Rienks, Karrueche Tran, Arden Cho, and Sasha Pieterse – to star in a new movie. The news was first reported by Variety. Called Honored, the comedy will center on four high school friends. All four actresses have substantial digital followings; Lionsgate has previously said that it intends to spend around $25 million a year on films helmed by digital stars. 
SHAREABLEE SOCIAL TV RATINGS: Top 10 U.S. Primetime and Streaming Shows for July 31 – August 6. Based on Shareablee’s Video Power Index (VPI), which combines viewing, consumer interactions and audience scale across all active platforms, and includes the video performance of primetime and streaming shows.


Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments across social platforms.
Tweet of the week: @_khak14: THE BACHELORETTE OMG WUTTTT
Canvs, the emotion analytics company, analyzed tweets about TV and streaming programming from Aug. 2-8 using Twitter data from Nielsen. Insights from the 1,802,019 tweets expressing a specific Emotional Reaction (ER) include:
– People were incredibly psyched for the NFL preseason game between the Dallas Cowboys and Arizona Cardinals on NBC.
– Viewers found the finale of ABC’s The Bachelorette to be totally crazy when it was revealed that Peter wasn’t ready to get engaged to Rachel, essentially leaving her no choice but to choose Bryan.
– Fans truly enjoyed the latest installment of Game of Thrones on HBO, although some were distraught to realize there are only three episodes left this season.
– While watching the most recent episode of Big Brother on CBS, viewers made it clear they seriously dislike all the bullying that’s taken place this season.
– Bonus insight from Canvs’ YouTube data: People are loving the new animated short film about a closeted boy’s heart chasing down the guy of his dreams; many are calling “In a Heartbeat” simply beautiful.
Audience data provider Eyeota has promoted Elizabeth Christensen to Managing Director, Americas. In the new role, Christensen will oversee revenue growth strategies, go-to-market strategies for new products, and will develop agency and partner relationships. She previously served as General Manager, Americas, joining the company in January.  
Our Last Trivia Question: This former Lionsgate Motion Picture Group executive is picking up the reins at TMP Entertainment, which recently took over Open Road Films from AMC and Regal. Answer: Rob Friedman. Kudos to Andy Pittman-TAMU/TX, Alessandra Kroeff-Univision Communications Inc./NY, Andrew Bellamy-Producers Guild of America/NY, and Tom Moore-Kalt Productions/CA
Amazon Video’s ‘The Tick,’ set to debut on August 25, is only the latest iteration of a character who’s been crawling around since 1986. Who created him? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Secure your Seat at the 6th Annual Kids !magination Awards

Tuesday, September 19 | The Yale Club | NYC
Join Cynopsis and your peers on  Tuesday, September 19 in New York City  as we honor the year’s best in children’s, tween, family programming and marketing at the 6th Annual Kids !magination Awards breakfast and networking mimosa reception. 
Check out our finalists and reserve your seat today !
For questions, contact Cathy Pearson


The Wall Street Journal took a look at New York’s Senior Planet, a center where senior citizens learn how to be tech savvy. Check it out here.

Roberta Caploe
Diane K Schwartz
Senior Vice President
Media Communications Group
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations
CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OPENING: SOCIAL MEDIA COORDINATOR/NYC: Boutique NYC PR agency specializing in kids’ TV/Ent, toys, consumer products, etc. looking for social media rock star w/previous prof. exp. Must be extremely savvy with strong writing & comp skills. Resume & cover HERE (8/17)

JOB OPENING: SALES PLANNER/Weather Group/NYC: Support acct exec & dvlp sales plans/pckgs for clients. Work with planning and sales teams to maximize network goals & deliver superior service to agency/clients. 2-3 yrs of ad/media ind exp. Full info/apply HERE (8/17)

JOB OPENING: MARKETING /LICENSING COORDINATOR/OUT OF THE BLUE/NYC: Support mktg & licensing activities at leading children’s media company. Mng approvals process, track samples, assist w/deck creation & other admin tasks as assigned. 1-2 yrs exp & strong interest in kids media pref’d. Resume HERE (8/17)

BUSINESS DEVELOPMENT SALES EXEC/WMAQ/Chicago: Secure new sources of marketing, advertising, promotion, and event revenue. 5 years of experience in sales and/or marketing role. BASE SALARY + BONUS. Full info/apply HERE (8/16)

JOB OPENING: DIRECTOR, DIGITAL CONTENT PRODUCTION/Discovery Communications/NYC: Create new and exciting social/digital media content to build and engage followers & audiences. 8 yrs exp working at a large media co. Mngmnt exp a must. Full info/apply HERE (8/16)
JOB OPENING: SR MANAGER/SOCIAL MEDIA ANALYTICS/NASCAR/Charlotte: Mng social data collection & interpretation of social media data, analytics, reporting, and action items. BA deg & 6-7 yrs mktg or media analytics related exp, preferably within digital or social media industry. Full info/apply HERE (8/16)

JOB OPENING: SR COORD, SOCIAL MEDIA ANALYTICS/NASCAR/ Charlotte: Execute daily operation of Fan & Media Engagement Center incl. monitoring/measuring social media conversation about industry. BA deg + min 5 yrs comm, mktg or media analytics related exp, pref w/in digital or social media exp. Full info/apply HERE (8/16)

JOB OPENING: SR. MANAGER, PAID MEDIA/A+E Networks/NY: Manage cross platform media strategies & campaigns for the History brand. Work closely with external media agencies on all paid campaign elements including media, emerging platforms and search. Full Info/Apply HERE (8/16)

JOB OPENING: SALES PLANNER/TV ONE/NYC or CHI: Monitors/services ad accounts in accordance to the terms negotiated by acct exec. Create Upfront/Scatter media plans. BA Deg. Prior Sales and/or Media Plan’g exp. strongly pref’d. Full info/apply HERE (8/15)

JOB OPENING: INVENTORY CONTROL ANALYST/WVIT/NBC/Hartford: Inventory Control Analyst – report to the VPOS to help maximize WVIT station revenue by mngng & controlling the station spot inventory & program sellout. Min 2 yrs exp in Traffic, Sales, or Media Industry exp. Full info/apply HERE (8/15)

BUSINESS DEVELOPMENT DIRECTOR, MEDIA SALES/SIMMONS RESEARCH/West Coast Based (remote): Drive synd and custom business across new media accounts, 5-7 yrs min exp, proven track record in new biz roles. Media experience a must. Resume/cover letter HERE (8/11)

JOB OPENING: SENIOR BUSINESS ANALYST/AD SALES SYSTEMS/A+E Networks/NY: Sr. Business Analyst for Ad Sales Systems will be responsible for managing all Digital & CRM Systems for the Ad Sales group. This is a high growth opportunity in A+E Networks Global Technology Group. Full Info/Apply HERE (8/11)

BROADCAST PRODUCER/World Surf League/Santa Monica: Responsible for producing Championship Tour Broadcasts & integrated prods. Ensure efficient, timely & cost-effective prod of WSL marquee events & studio content. Min 3 yrs prod exp w/in sports environment pref’d. Resume HERE (8/11)

MGR, PROGRAMMING RESEARCH/IFC TV/NY: 5+ yrs TV rsrch exp. Prod in-depth aud analyses to help IFC create the most compelling scheduling & promo strategy. Identify effective platforms/prgrms for promo placement (incl cross-ntwrk barter), leveraging ratings, demographic, etc. Full info/apply HERE (8/11)

JOB OPENING: PROJECT MGR/CORP MKTG/A+E/NY: Manage job initiations across company & responsible for overseeing project dev from inception to release. 5+ yrs exp in Mktg/Advertising within a project mgmt environment. Apply: HERE (8/11)

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