08/09/17: Facebook will no longer charge Audience Network advertisers for accidental clicks

Good morning. It’s Tuesday August 8, 2017 and this is your your first early morning Digital briefing!


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Disney is going solo. The entertainment giant is killing its movie distribution deal with Netflix, which covers new releases. (The decision takes effect starting in 2019.) At the same time, Disney is paying $1.58 billion to take majority ownership of BAMTech, the streaming video company initially founded by Major League Baseball. The company says it will use BAMTech to launch a pair of streaming services. The first, an ESPN-branded sports service, will debut early next year. A Disney-branded video service will follow in 2019. Not surprisingly, Netflix’s stock fell by as much as 5% in after-hours trading.


Video ad network pioneer Tremor Video has sold its demand-side business to Taptica, an Israeli mobile ad platform, for $50 million. All of Tremor’s buy-side employees, led by longtime exec Lauren Wiener, will join Taptica. The divestiture will help Tremor focus on its sell-side business, which has grown about 80% to about $34 million in net revenue over the last 12 months.

Left-leaning political video network The Young Turks has raised $20 million in its latest and biggest funding round. Growth equity firm 3L Capital led the round. Jeffrey Katzenberg’s mobile entertainment holding company, WndrCo, also participated, taking a stake in the network. It’s one of WndrCo’s first investments.    
Also backing the startup of former MSNBC anchor and TYT co-founder Cenk Uygur were 3L Capital, Greycroft and e.ventures. What started as a live radio show now has approximately 30,000 paying subscribers and produces about $3.6 million in yearly subscriber revenue.
Cynopsis Esports Master Class – Reserve your space, while you can!
Cynopsis is partnering with ESL to provide you with the ultimate esports experience, including:
A high-level look at the opportunities and challenges in the esports industry, an information-packed event with experts in the esports space AND a VIP/behind-the-scenes tour of ESL One with a pass to the weekend esports tournament.
Space is limited – Register by 8/30
The Center for Democracy & Technology filed a complaint on Monday with the Federal Trade Commission alleging that private virtual network Hotspot Shield isn’t as private as it claims. The group contends that counter to what software company AnchorFree says about its Hotspot Shield, the VPN actually does share user data with ad networks and other third parties. The data includes IP addresses and device identifiers, according to the complaint. AnchorFree did not respond to a request for comment from MediaPost.
The issue of corporate manpower diversity just cost another top executive his job. Google has fired James Damore, who has made headlines of late because of his internal company email criticizing the company’s diversity policies. Among other things, Damore’s 10-page memorandum accused Google of silencing conservative political opinions and argued that biological differences play a role in the shortage of women in tech and leadership positions.
Global digital solutions provider CI&T has acquired Comrade, a strategy and customer experience design agency in the San Francisco Bay area. CI&T has done work for Itau Bank, Coca-Cola and Johnson & Johnson, among others.
David Letterman is coming to Netflix. The comedian and talk-show host has signed on for six, hour-long installments to premier in 2018. Letterman will interview one guest each episode along with comedy and “curiosity” bits outside of the studio.
First it was travel, now it’s real estate. Facebook on Monday rolled out Dynamic Ads for Real Estate, building on its Dynamic Ads for Travel offering. Advertisers can target users interested in properties based on neighborhood, price, and dwelling size. Beyond that, Facebook can help advertisers find people likely to take action (such as submitting their contact information) with conversion optimization. Separately, Facebook said advertisers in its Audience Network will no longer be charged for accidental clicks on their ads. The company is starting the new policy by not charging when people click on an ad and then bounce back in two seconds or less.
From check-in to gamified location-sharing app and now chronicler of your life’s events. That’s the path of Foursquare’s Swarm app, which has just been greatly simplified by removing as opposed to adding features. At a glance you’ll be able to see everywhere you’ve been since you began using Swarm.

FX will give its fans a commercial-free, video-on-demand service in September on on Comcast. For $5.99 a month subscribers can enjoy all episodes of current original shows on FX and FXX. Comcast recently launched a similar service with AMC Networks.
iHeartMedia Networks Group President Darren Davis has signed on for another four years, in addition to being President of iHeartRadio.
Former Kobalt Music Group president Richard Sanders is the new CEO of Tidal, the Jay-Z-owned music streaming service launched in 2015. He had spent five years at Kobalt before departing in May of 2017.
Bernardo Rodriguez has joined J.D. Power as Chief Digital Officer, responsible for design and content of the company’s digital publishing to consumers and business users. He most recently was Managing Director of Strategy at Interpublic’s Huge agency.
Branded Entertainment Network has appointed Shawn Kallet as VP of Client Development, Kelvin Cery as Senior Director of Client Development and Rachel Barash as Director of Client Development. Kallet was Senior Director of Brand Partnerships for Studio71. Cery was Director of European Sales for Wikia’s Fandom, and Barash was Director of Digital Advertising Sales for Playbill.


This former Lionsgate Motion Picture Group executive is picking up the reins at TMP Entertainment, which recently took over Open Road Films from AMC and Regal. (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Which actresses will serve as Ibiza’s three main stars? Answer: Gillian Jacobs, Vanessa Bayer and Phoebe Robinson. Kudos to Andy Pittman-TAMU/TX, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, Tom Moore-Kalt Productions/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling/CA.
ONE WEEK AWAY – Don’t miss the Cynopsis Digital Awards Deadline!
New Categories, expanded coverage and the ultimate digital awards event
New categories include Best Podcast/Audio Series, Best Use of Augmented Reality Technology, Best Experiential Marketing Campaign, Best Social Media Campaign for TV and many more!
Questions? Please contact Cathy Pearson


Remember the scene in Pixar’s Inside Out when the baby is born and the movie screen turned bright white? You were supposed to feel pain, thanks to Dolby. The company best known for its audio chops is helping Hollywood impact audiences in new and unusual ways, as this video explains.

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CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OPENING: BUSINESS DEVELOPMENT SALES EXEC/WMAQ/Chicago: Secure new sources of marketing, advertising, promotion, and event revenue. 5 years of experience in sales and/or marketing role. BASE SALARY + BONUS. Full info/apply HERE (8/16)
JOB OPENING: DIRECTOR, DIGITAL CONTENT PRODUCTION/Discovery Communications/NYC: Create new and exciting social/digital media content to build and engage followers & audiences. 8 yrs exp working at a large media co. Mngmnt exp a must. Full info/apply HERE (8/16)
JOB OPENING: SR MANAGER/SOCIAL MEDIA ANALYTICS/NASCAR/Charlotte: Mng social data collection & interpretation of social media data, analytics, reporting, and action items. BA deg & 6-7 yrs mktg or media analytics related exp, preferably within digital or social media industry. Full info/apply HERE (8/16)

JOB OPENING: SR COORD, SOCIAL MEDIA ANALYTICS/NASCAR/ Charlotte: Execute daily operation of Fan & Media Engagement Center incl. monitoring/measuring social media conversation about industry. BA deg + min 5 yrs comm, mktg or media analytics related exp, pref w/in digital or social media exp. Full info/apply HERE (8/16)

JOB OPENING: SR. MANAGER, PAID MEDIA/A+E Networks/NY: Manage cross platform media strategies & campaigns for the History brand. Work closely with external media agencies on all paid campaign elements including media, emerging platforms and search. Full Info/Apply HERE (8/16)

JOB OPENING: SALES PLANNER/TV ONE/NYC or CHI: Monitors/services ad accounts in accordance to the terms negotiated by acct exec. Create Upfront/Scatter media plans. BA Deg. Prior Sales and/or Media Plan’g exp. strongly pref’d. Full info/apply HERE (8/15)

JOB OPENING: INVENTORY CONTROL ANALYST/WVIT/NBC/Hartford: Inventory Control Analyst – report to the VPOS to help maximize WVIT station revenue by mngng & controlling the station spot inventory & program sellout. Min 2 yrs exp in Traffic, Sales, or Media Industry exp. Full info/apply HERE (8/15)

BUSINESS DEVELOPMENT DIRECTOR, MEDIA SALES/SIMMONS RESEARCH/West Coast Based (remote): Drive synd and custom business across new media accounts, 5-7 yrs min exp, proven track record in new biz roles. Media experience a must. Resume/cover letter HERE (8/11)

JOB OPENING: SENIOR BUSINESS ANALYST/AD SALES SYSTEMS/A+E Networks/NY: Sr. Business Analyst for Ad Sales Systems will be responsible for managing all Digital & CRM Systems for the Ad Sales group. This is a high growth opportunity in A+E Networks Global Technology Group. Full Info/Apply HERE (8/11)

BROADCAST PRODUCER/World Surf League/Santa Monica: Responsible for producing Championship Tour Broadcasts & integrated prods. Ensure efficient, timely & cost-effective prod of WSL marquee events & studio content. Min 3 yrs prod exp w/in sports environment pref’d. Resume HERE (8/11)

MGR, PROGRAMMING RESEARCH/IFC TV/NY: 5+ yrs TV rsrch exp. Prod in-depth aud analyses to help IFC create the most compelling scheduling & promo strategy. Identify effective platforms/prgrms for promo placement (incl cross-ntwrk barter), leveraging ratings, demographic, etc. Full info/apply HERE (8/11)

JOB OPENING: PROJECT MGR/CORP MKTG/A+E/NY: Manage job initiations across company & responsible for overseeing project dev from inception to release. 5+ yrs exp in Mktg/Advertising within a project mgmt environment. Apply: HERE (8/11)

JOB OPENING: COPYWRITER/ON-AIR CREATIVE/A+E/NY: Transform ideas into words & cohesive text for on-air promos, mktg campaigns, websites, etc. 3+ yrs exp writing copy for an ad agency, publishing house, cable/brdcst TV. Apply HERE (8/10)

: PRODUCER/EDITOR-ON AIR PROMO/REELZ/Albuquerque: Write, produce & edit high impact promo spots for national network series & documentaries. Excellent opportunity for fresh, talented On-Air Promo Preditor on the rise. Relocation offered to Albuquerque, NM. Apply HERE (8/10)

MEDIA SALES PLANNER/Z LIVING/NYC: Asst in daily maint of media schedules. Strong math, written & comm skills. Knowledge of media math, including CPM calculations a must. Ability to work w/sales plan’g system Wide Orbit Network. Resumes: HERE (8/10)


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