08/04/17: Discovery spinning off Velocity in joint venture

Good morning. It’s Friday August 4, 2017 and this is your your first early morning Digital briefing!


TV Crossover Links: TV Crossover Links are a type of interactive TV enhancement that lets users know that there’s additional enhanced information or web content associated with that TV program or advertisement. Clicking on the link makes a virtual panel appear, giving the viewer an option to go to whatever the enhancement is. 
Discovery Communications is spinning off Velocity, its automotive channel, into a new joint venture with TEN: The Enthusiast Network. The arrangement will couple the TV network with the digital and live-event businesses of TEN’s 20-plus automotive brands, including Motor Trend and Hot Rod. Discovery will have a majority controlling interest in the venture.
Disneyland Resorts in California and Florida will be getting a new Star Wars themed multiplayer virtual reality experience. Called “Star Wars: Secrets of the Empire,” it derives from the combined efforts of location-based VR startup The Void, Lucasfilm and IMLxLab.
Mattel has made an eight-figure upfront deal with kids app YouTube Kids as the toymaker continues to shift money from television to digital. It’s the first-ever upfront deal of its kind for the company, according to Mattel Chief Content Officer Catherine Balsam-Schwaber.
Cynopsis Esports Master Class
Friday, Sept. 15 | Barclays Center | BKLYN
Take part in a special class taught by some of the industry’s biggest and most successful names as they break down the essential elements you need to know about: audiences, the business landscape, sponsorship activation and the influencers who are changing the game.
Space is limited – Register by 8/30
On August 12, Kylie Jenner will have yet another way to tell people about her personal and professional life. That’s when a new show produced by E! will debut on Snapchat’s Discover platform. Ask Kylie is set for six episodes, leading up to the newest installments of Life of Kylie on E!.
Facebook has begun countering bogus reports on its platform by linking to more reliable reporting from third-party fact-checkers. The company is using a combination of artificial intelligence and expert fact checkers to identify and debunk potential hoaxes. Users can find the fact-checked reports in Facebook’s related articles section.
Nickelodeon has launched Nella the Princess Knight: Kingdom Adventures, an exclusive international app featuring a suite of games based on social-emotional lessons taught in the hit Nick Jr. series Nella the Princess Knight. In the spirit of the show, the game leans on princess-and-knight heroine Nella to inspire girl empowerment, self-confidence, resilience and compassion among players.
Converged TV and video advertising software provider Videology has completed its addressable integration with Tru Optik, the audience measurement and data management platform. The integration allows advertisers to use Videology’s platform to send targeted one-to-household messaging, based on hundreds of third-party data segments or their first-party data segments, to nearly 100 million households.
CNN is debuting its live ads format during the Aug. 21 solar eclipse, with Volvo rolling along for the ride. The Swedish automaker will run live ads as the cable news net endeavors to make the format available across all of its distribution points. CNN’s brand studio Courageous will have four cameras around the U.S. to capture the perspectives of science, space and history specialists who arrive at the scene in a 2018 Volvo XC60.
South African YouTube star Caspar Lee has taken equity in influencer marketing agency Influencer and joined the London startup as Chief Innovation Officer. Influencer describes itself as a data-driven platform that takes briefs from brands and matches them with relevant content creators from its roster of more than 1,000 influencers in categories like fashion, technology and food.

LiveXLive Media has tapped Internet celebrity Amanda Cerny to head a newly launched digital talent division. A former Playboy centerfold model, Cerny has more than 30 million followers across social platforms.
Funny or Die’s Los Angeles commercial division, Gifted Youth, has added Zoe Lister-Jones to its roster of talent in an undisclosed role. Lister-Jones is best known for her starring role in the CBS comedy Life in Pieces.
The IAB Technology Laboratory has a new General Manager. He’s Dennis Buchheim, who last fall took over as the IAB’s Senior Vice President of Data and Ad Effectiveness. Buchheim replaces Alanna Gombert, who resigned to move to the private sector.
Digital video tools and workflow solutions provider Telestream has appointed Chris Drake as Vice President of Business and Corporate Development. He most recently was Vice President of Business Development at Comcast Technology Solutions.
OTT TV startup fuboTV has named Ben Grad as its new North American Head of Content Strategy and Acquisition. In the newly created role, Grad will oversee content acquisition strategy, as well as affiliate relations, packaging, and contract negotiations with fuboTV’s North American content partners. He’ll also oversee the development of a new viewership analytics platform. Grad joins the company after a decade at Verizon, where he mostly recently served as Executive Director of Content Strategy and Acquisition.
This actor who gained prominence on “Guiding Light” co-stars in a new Amazon original based on an F. Scott Fitzgerald novel. (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Who co-created the Netflix original series The OA with Brit Marling? Answer: Zal Batmanglij. Kudos to Andy Pittman-TAMU/TX,
Louis Lewow-Lewow Media Group/GA, Dan Quitério-Understood/NY, Shree Swaminarayan-NBCUniversal/NY, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, Andy Bellamy-Producers Guild of America/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling/CA, Tom Moore-Kalt Productions/CA.
Don’t miss the 6th Annual Kids !magination Awards
Join Cynopsis and your peers on  Tuesday, September 19 in New York City  as we honor the year’s best in children’s, tween, family programming and marketing at the 6th Annual Kids !magination Awards breakfast and networking mimosa reception. Finalists join us from Hasbro, Food Network, Animal Planet, Netflix, NBCUniversal, Mattel, Silvergate, Sprout, Cartoon Network, Nickelodeon, Litton Entertainment, National Geographic Channel and MANY more !

If you have a safe in your home but lost the combination, you need Nathan Seidle, who created a digital robot that can crack the most sophisticated safe using inexpensive, open-source code. This fascinating video by Wired explains how his first effort took four months to work before Seidle managed to whittle that down to a mere 15 minutes.

Roberta Caploe
Diane K Schwartz
Senior Vice President
Media Communications Group
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations
CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OPENING: BUSINESS DEVELOPMENT DIRECTOR, MEDIA SALES/SIMMONS RESEARCH/West Coast Based (remote): Drive synd and custom business across new media accounts, 5-7 yrs min exp, proven track record in new biz roles. Media experience a must. Resume/cover letter HERE (8/11)

JOB OPENING: SENIOR BUSINESS ANALYST/AD SALES SYSTEMS/A+E Networks/NY: Sr. Business Analyst for Ad Sales Systems will be responsible for managing all Digital & CRM Systems for the Ad Sales group. This is a high growth opportunity in A+E Networks Global Technology Group.  Full Info/Apply HERE (8/11)

BROADCAST PRODUCER/World Surf League/Santa Monica: Responsible for producing Championship Tour Broadcasts & integrated prods. Ensure efficient, timely & cost-effective prod of WSL marquee events & studio content. Min 3 yrs prod exp w/in sports environment pref’d. Resume HERE (8/11)

MGR, PROGRAMMING RESEARCH/IFC TV/NY: 5+ yrs TV rsrch exp. Prod in-depth aud analyses to help IFC create the most compelling scheduling & promo strategy. Identify effective platforms/prgrms for promo placement (incl cross-ntwrk barter), leveraging ratings, demographic, etc. Full info/apply HERE (8/11)

JOB OPENING: PROJECT MGR/CORP MKTG/A+E/NY: Manage job initiations across company & responsible for overseeing project dev from inception to release. 5+ yrs exp in Mktg/Advertising within a project mgmt environment. Apply: HERE (8/11)

JOB OPENING: COPYWRITER/ON-AIR CREATIVE/A+E/NY: Transform ideas into words & cohesive text for on-air promos, mktg campaigns, websites, etc. 3+ yrs exp writing copy for an ad agency, publishing house, cable/brdcst TV. Apply HERE (8/10)

: PRODUCER/EDITOR-ON AIR PROMO/REELZ/Albuquerque: Write, produce & edit high impact promo spots for national network series & documentaries. Excellent opportunity for fresh, talented On-Air Promo Preditor on the rise. Relocation offered to Albuquerque, NM. Apply HERE (8/10)

MEDIA SALES PLANNER/Z LIVING/NYC: Asst in daily maint of media schedules. Strong math, written & comm skills. Knowledge of media math, including CPM calculations a must. Ability to work w/sales plan’g system Wide Orbit Network. Resumes: HERE (8/10)

JOB OPENING: AD SALES ASST/Z LIVING/NYC: Detail oriented, flex & independent worker w/exc orgnztn, comm & interpersonal skills. BA deg & ability to multi task a must. Proficient in PP Excel, Word. Wide Orbit a +.  Working w/mult depts such as sales acct to keep deals on track thru finance & billing. Resume HERE (8/9)
JOB OPENING: AD SALES RESEARCH MGR/Z LIVING/NYC: Work closely w/team’s SVP & sales staff to create strategic & customized research presentations. Min 5 yrs in media rsrch w/a cable network. Solid knwlg Nielsen ratings & understanding of ad sales process and needs. Resumes HERE (8/9)

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