08/15/17: Dish loses Sling TV chief Roger Lynch to Pandora

Good morning. It’s Tuesday August 15, 2017 and this is your your first early morning Digital briefing!


Keyword Density: Keyword density refers to the percentage of times a keyword or phrase appears on a webpage, as compared to the total number of words on the page. In search engine optimization, keyword density can be used to determine whether a web page is relevant to a specific keyword or keyword phrase.
Netflix strikes back. The week after Disney announced plans to end its movie licensing deal with the company, Netflix has signed TV giant Shonda Rhimes to a multi-year production and development deal. The new pact means that Rhimes will ultimately part ways with Disney’s ABC Studios, where she’s been developing TV projects such as How to Get Away with Murder, Scandal, and Grey’s Anatomy for the past fifteen years. ShondaLand, Rhimes’s production company, will officially move its base from ABC to Netflix. While Rhimes will no longer develop new shows for ABC, she’ll continue her involvement with her ABC shows that are currently airing or in development. Netflix hasn’t disclosed the terms of the deal, but it seems likely that the company significantly improved upon Rhimes’s current pact with ABC. And that’s saying something: According to sources who spoke with the Wall Street Journal, Rhimes’s ABC deal is worth more than $10 million a year.
Amazon confirmed that it will shut down Lovefilm, its DVD rental service in Germany and the U.K., later in 2017. Amazon said that, while its streaming service is growing rapidly, the DVD business is losing steam. Still, the company said that its 50 Lovefilm employees will be offered jobs elsewhere within the company. Amazon acquired the service in 2011; it will officially close up shop on October 31.
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YouTube is testing live view counts. Android Police reports that the Google-owned video giant is piloting a feature that will display how many viewers are watching any video at any given time. A small number of users reported seeing a “watching now” section directly below video titles. It’s the first time that YouTube has provided concurrent viewership data on any prerecorded videos. There’s still no telling whether YouTube will take the feature beyond the test phase and roll it out to more users.
Why does Apple allow Google – one of its top competitors – to remain the default search engine for iPhones and iPads? Simple: Google pays Apple boatloads of cash to do so. We know from court documents that the price was $1 billion in 2014. And while there are no hard-and-fast numbers for subsequent years, a new assessment from Bernstein analyst Toni Sacconaghi suggests that Google may now be paying more than $3 billion a year to maintain its spot as Apple’s top search engine for mobile devices. If true, that would mean Google accounted for 5% of Apple’s total operating profit this year.
OTT TV service fuboTV recently announced that it has added TV Everywhere support for NBC Sports. Subscribers can now use their fuboTV credentials to watch sports programming from NBC, NBCSN, the Olympic Channel, Golf Channel, and Comcast/NBC Sports regional networks. 
Fishbowl, a consultancy and testing firm focused on virtual reality, has expanded its repertoire. The company told UploadVR that it has now added augmented reality testing to its list of services. The company produced its first AR usability test for Inkhunter, an app that lets users see how a tattoo might look on their skin.
Defy Media’s Smosh is rebranding one of its YouTube channels as The Smosh Pit, Tubefilter was first to report. As part of that move, the comedy brand has launched a new slate of seven shows, each of which will be hosted by members of the Smosh team. The rebranded channel started out as a spot for vlog posts from Smosh co-founders Ian Hecox and Anthony Padilla. Earlier this year, Padilla announced plans to leave Smosh and pursue other projects. But Hecox is still on-board, along with a large and growing cast. 
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of August7-August 13, 2017
Program, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)

Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.

All Series (8/7/27 – 8/13/17)  
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on FacebookTwitterGoogle+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
OpenSlate Engagement Data for the Education vertical, based on the engagement metric for the week ending August 13.
Channel (Engagement) / Monthly Views Total Subs / SlateScore
ExpCaseros (8.8) / 61,589,942 6,992,556 679
The King of Random (8.8) / 31,560,567 8,352,199 680
NewHeaven NewEarth (8.5) / 19,080 5,188 389
Planet Dolan (8.5) 38,673,234 5,483,509 / 675
Colors Kids (8.5) 16,127,724 / 285,735 / 502
Ruhi Çenet Videoları (8.5) 12,057,754 2,429,571 643
S A Bokhari (8.5) 15,783 7,018 / 347
CGP Grey (8.5) / 5,391,442 3,045,546 594
Alt Shift X (8.5) 9,693,825 711,145 555
Alexandre Venancio Martins
 (8.5) 25,061 6,114 360
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
Pandora has named a new top exec. Roger Lynch will join the music service as CEO and President, and will take a seat on the company’s board of directors. He takes over for Naveen Chopra, who had served as the company’s interim CEO since June. Lynch officially starts on September 18. He joins the company from the Dish Network-owned OTT TV provider Sling TV, where he served as CEO. Pandora also announced that it has named Michael Lynton, the current Chairman of Snap Inc. and former CEO of Sony Entertainment, to its board of directors.
Roger Lynch’s move to Pandora means that Dish Network’s Sling TV needs a new chief exec. The company says that Erik Carlson, Dish’s President and COO, will start overseeing the OTT TV service. He’ll officially take over on August 31. Carlson has been with Dish Network for more than two decades.
Hearst MagzinesDigital Media unit has a new CTO. The role, which is newly created, goes to Michael Dugan. Dugan previously spent 16 years at Forbes Media, most recently serving as the company’s CTO.  At Hearst Magazines, Dugan will oversee the Digital Media division’s tech organization. He’ll report to Troy Yong, HMDM’s Global President.
Rogers & Cowan’s has named Craig Greiwe to head up its Digital Group. (In a new release, the PR giant describes its digital division as an “end-to-end digital marketing division that complements Rogers & Cowan’s traditional PR work.”) On top of that, the company announced the launch of R&C Studios, an in-house creative unit that execute digital content for the company. Lauren Jones, a VP at the company, will oversee the R&C Studios in collaboration with Holly Beverly, R&C’s VP of Marketing.
Female-oriented digital media company Bustle Digital Group has made a new hire. Daniela Quint has joined the company as VP of Midwest Sales. In the new role, Quint will oversee the Detroit and Chicago markets. She joins the company from Mashable, where she served as a regional Sales Director.
Jason Bateman stars in two Netflix shows, and they’re very, very different. What are they? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Betas co-star Karan Soni appeared on a different web series in 2015, this one a sci-fi comedy for Yahoo Screen. What was it called? Answer: Other Space. Kudos to Andy Pittman-TAMU/TX, Tom Moore-Kalt Productions/CA, and David Westberg-SAG-AFTRA Federal Credit Union/CA
The focus of Cynopsis Digital’s Live Online Event
Tune in to get new information, research and case studies on the most effective ways to appeal to these young but savvy decision-makers. This live session, including experts from Nielsen, Awesomeness TV, Fluent and Sweety High will cover:
  • Marketing to encourage conversation around TV shows and brands
  • Employing aps and social platforms most popular with Gen Z
  • Explore next-gen tech that engages Gen Z viewers and much more.

In an exclusive interview during Cynopsis‘s Measurement & Data Conference, NBCUniveral‘s Mike Rosen dove into the best ways to examine data across different parts of consumers’ multi-platform journey. You won’t want to miss it – watch here.

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JOB OPENING: SR PRODUCTION MGR/SR EDITOR/Ringling College of Art & Design, Sarasota, FL: Manage the production needs for ART Network/Communication Strategies. 5 yrs digital content creation and/or TV broadcast experience Info/Apply: HERE (8/23)

JOB OPENING: FREELANCE COPYWRITER/TRANSLATOR/NFL/NYC: Work w/4 mktg groups & svc all depts in brainstorming/creating ideas into words for initiatives, branding projects & social media executions. Provide Spanish-language messaging and/or translations across the NFL League office. Full info/apply HERE (8/23)

JOB OPENING: DIR, ACCT MANAGEMENT/TVision Insights/NYC: Lead the Customer Success Team, manage process, people and key relationships. 5+ yrs exp ad-tech/agency/brand, 2+ yrs in leadership position focused on delivering, mngng & retaining business. Full info/apply HERE (8/19)

JOB OPENING: ACCT MGR/TVision Insights/NYC: Interface w/clients, enable them to create compelling insight from our platform. BA degree in quantitative discipline from a top tier. 3+ yrs exp in Consulting, Agency or a media related company/startup in an analytics role. Full info/apply HERE (8/19)

MARKETING & COMMUNITY MANAGER, SOCIAL MEDIA/Crown Media Family Networks/LA: Manage community for Crown Media social media platforms. Develop and execute content, engage with community, and cultivate new platforms. Responsible for paid strategy. BS req. Apply HERE (8/19)

JOB OPENING: DIGITAL RESEARCH ANALYST/Crown Media Family Networks/LA: Manage business intelligence and reporting tools to support digital operations. Work with internal clients to gather, document, prototype, test and deliver business intelligence solutions. Must have a passion for data. BS req. Apply HERE (8/19)
JOB OPENING: AD SALES ACCT EXEC/UPTV/Aspire NY: Implement approved ad sales strategies. Sell linear and digital features of two dynamic properties to agencies & clients. Relationships w media dec. mkers +. 5-7 yrs exp. in national media Res: [email protected] (8/19)

EDITOR IN CHIEF, MERCHANDISING SITE/NBCU/NYC: Fashion & retail expert; Dvlp overall editorial voice of a curated content commerce exp. 10+ yrs of pro exp in fast-paced curated commerce and/or fashion branded digital enviro. 7+yrs exp mngng/growing successful team. Full info/apply HERE (8/18)

JOB OPENING: SALES ASSISTANT/GSNTV/New York: 1-2 yrs. Ad Sales exp. in cble/TV and/or entertainment. BA Degree; Deal maintenance, traffic, mtg. prep, and admin duties. Please send res and CL to [email protected] (8/18)

JOB OPENING: FINANCIAL ACCT MGR/NBCU/Englewood Cliffs NJ: Provide outstanding financial management over his/her set of assigned client accounts. Min 3 yrs exp financial analysis, contract interpretation, billing and accts receivable systems. Full info/apply HERE (8/18)
JOB OPENING: INTEGRATED MKTG Sr. MANAGER/FUSE/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Dig.Media/Crtv Writing. Apply HERE (8/18)

JOB OPENING: SOCIAL MEDIA COORDINATOR/NYC: Boutique NYC PR agency specializing in kids’ TV/Ent, toys, consumer products, etc. looking for social media rock star w/previous prof. exp. Must be extremely savvy with strong writing & comp skills. Resume & cover HERE (8/17)

JOB OPENING: SALES PLANNER/Weather Group/NYC: Support acct exec & dvlp sales plans/pckgs for clients. Work with planning and sales teams to maximize network goals & deliver superior service to agency/clients. 2-3 yrs of ad/media ind exp. Full info/apply HERE (8/17)

JOB OPENING: MARKETING /LICENSING COORDINATOR/OUT OF THE BLUE/NYC: Support mktg & licensing activities at leading children’s media company. Mng approvals process, track samples, assist w/deck creation & other admin tasks as assigned. 1-2 yrs exp & strong interest in kids media pref’d. Resume HERE (8/17)
BUSINESS DEVELOPMENT SALES EXEC/WMAQ/Chicago: Secure new sources of marketing, advertising, promotion, and event revenue. 5 years of experience in sales and/or marketing role. BASE SALARY + BONUS. Full info/apply HERE (8/16)
JOB OPENING: DIRECTOR, DIGITAL CONTENT PRODUCTION/Discovery Communications/NYC: Create new and exciting social/digital media content to build and engage followers & audiences. 8 yrs exp working at a large media co. Mngmnt exp a must. Full info/apply HERE (8/16)
JOB OPENING: SR MANAGER/SOCIAL MEDIA ANALYTICS/NASCAR/Charlotte: Mng social data collection & interpretation of social media data, analytics, reporting, and action items. BA deg & 6-7 yrs mktg or media analytics related exp, preferably within digital or social media industry. Full info/apply HERE (8/16)

JOB OPENING: SR COORD, SOCIAL MEDIA ANALYTICS/NASCAR/ Charlotte: Execute daily operation of Fan & Media Engagement Center incl. monitoring/measuring social media conversation about industry. BA deg + min 5 yrs comm, mktg or media analytics related exp, pref w/in digital or social media exp. Full info/apply HERE (8/16)

JOB OPENING: SR. MANAGER, PAID MEDIA/A+E Networks/NY: Manage cross platform media strategies & campaigns for the History brand. Work closely with external media agencies on all paid campaign elements including media, emerging platforms and search. Full Info/Apply HERE (8/16)

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