08/11/17: BuzzFeed News sets September date for Twitter morning show

Good morning. It’s Friday August 11, 2017 and this is your your first early morning Digital briefing!


Caching: Caching is the process of copying a web page or ads for use later. Web browsers use a cache to improve performance for frequently used webpages.
BuzzFeed News’ weekday morning show, AM to DM, will start live-streaming on its Twitter account September 25 at 8a, with reporters and guests talking about a range of topics from entertainment to politics to lifestyle. BuzzFeed executive editor of culture Saeed Jones and books editor Isaac Fitzgerald will oversee the chatter. “Twitter is the beating heart of news and our newsroom has always embraced its power unabashedly, both for breaking news and for staying on top of it,” said Ben Smith, BuzzFeed editor in chief. Twitter talked up the show at its NewFronts presentation in May; initial sponsors include Bank of America, Toyota and Wendy’s.
Snap reported worse-than-expected quarterly earnings yesterday, adding 7 million daily users versus 8 million in 1Q17, and revenue of $181.7 million, compared to the $186 million Wall Street was looking for. Shares of the company, which went public in March, have tumbled over 40% in the last 3 months.
Roku and RCA are going back to basics with a new, low-cost line of HD-only Roku TVs at price points from $249.99, to $499 for a 50-inch model. The goal isn’t perfect picture quality, but intuitive software and thousands of streaming apps, as well as the live, over-the-air features that Roku OS supports. The budget models are on sale at Walmart.com and Amazon.com, as well as stores like BJ’s.
That anti-diversity memo by now-former Google engineer James Damore, attributing the dearth of women in tech fields to “personality differences between genders,” gave some members of Congress a break from worrying about North Korea. In a post shared with Recode on Thursday, democratic lawmaker Rep. Ro Khanna labeled the memo “appalling and sexist,” while Reps. Jan Schakowsky, Pramila Jayapal, Jamie Raskin and Robin Kelly called out the entire tech industry for its “diversity problem.”
Still the king: The share of searches on Google Search rose from 59% in October 2016 to 65% in May 2017, according to an analysis from Jumpshot. Google searches in the U.S. topped 30 billion/month, according to Jumpshot, with searches trending 10-15% higher as of May this year.
Cynopsis Digital Model D + “It List” Awards
We’ve Extend our Deadline to Tuesday, August 15th!
New Categories, expanded coverage and the ultimate digital awards event
New categories include Best Podcast/Audio Series, Best Use of Augmented Reality Technology, Best Experiential Marketing Campaign, Best Social Media Campaign for TV and many more!
For entry and event questions, please contact Cathy Pearson
Posting stories as Facebook Instant Articles has boosted engagement across the station group’s local affiliates – but experience has honed their strategy, Tribune’s VP of product Steve Baron told Facebook’s local news partnerships manager, Josh Mabry in an interview for social media giant. While at first, all Tribune Media content was published as Instant Articles, “after a few months, we realized we had to be smarter about what content was enabled as an Instant Article to bring revenue in line with mobile web,” said Baron. Testing determined that the “sweet spot” for the publishing tool, where the amount of ads equaled or exceeded performance on mobile web, was articles no longer than a few paragraphs.  
Hong Kong telecom company PCCW, operator of services in 24 territories, has raised $110 million from investors for OTT ventures. New backers Hony Capital, Foxconn and Singapore wealth fund Temasek are taking an 18% stake in PCCW International OTT.
It appears new funding could rescue SoundCloud from signing off. The troubled  music streaming service is expected to close a deal today for about $170 million from the Raine Group and Singapore’s Temasek. Under the deal, the new investors would acquire more than 50% of the company, which let go 40% of its staff in July.
Facebook announced the launch its tab for watching short, episodic original video shows. Watch, available on mobile devices, desktops, laptops and TV apps, will be personalized to help users discover TV shows, and users will be able to like and comment during broadcasts. “On Facebook, videos are discovered through friends and bring communities together,” wrote Facebook director of product Daniel Danker in a blog post. “As more and more people enjoy this experience, we’ve learned that people like the serendipity of discovering videos in News Feed, but they also want a dedicated place they can go to watch videos.” Initial content partners include NASA, Mashable, Hearst, Quartz, MLS and McClatchy.
Oxygen Media, rebranded as a true crime network, yesterday launched an interactive Facebook Live crime thriller game, “The Pursuit.” Created in collaboration with digital agency Grow, the immersive experiences is one of the first branded uses of Facebook Live 360. New crime evidence will be shared on Facebook daily, leading to the live interrogation finale event on Friday, August 18, where viewers can ask questions and hear the response in real time.
YouTube ordered kids magazine series We Are Savvy for its YouTube Red service, to be hosted by Annie LeBlanc from YouTube’s Bratayley channel. The first season of the show, which has music, fashion and lifestyle segments, aired on Canada’s Family Channel.
Netflix gave a straight-to-series order to an untitled terrorism drama from Lior Raz and Avi Issacharoff, the team behind the streaming service’s acquisition Fauda. Netflix is also developing their political thriller, Hit and Run.
Speaking of Netflix, season 2 of The Crown is slated for global release on Friday, December 8. Story starts with soldiers fighting an illegal war in Egypt.
Uber is rolling out a new in-app messaging feature that allows passengers and drivers to send text messages directly to each other once they book a ride. A chat option appears that shows the driver’s name, vehicle type and plate number at the top of the messaging window, and riders can see receipts for messages sent. (For safety’s sake, drivers’ messages will be delivered via audio, and they can respond with a one-tap “thumbs up” emoji.) Uber Product Manager Jeremy Lermitte said sensitivity about using limited SMS plans was among the reasons to bring messaging in-app.
You.i TV named Rob White as CFO, responsible for developing and executing financial and investment strategies to underpin the company’s efforts as a provider of video app development software. White had been CFO and COO of Object Technology International.
Adam Ostrow is joining TEGNA as Chief Digital Officer, tasked with creating, evangelizing and implementing TEGNA’s digital vision and strategy. Ostrow was previously been Chief Strategy Officer at Mashable.

Which Silicon Valley-set series featured Ed Begley, Jr. in a recurring role? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Amazon Video’s ‘The Tick,’ set to debut on August 25, is only the latest iteration of a character who’s been crawling around since 1986. Who created him? Ben Edlond. Kudos to Andy Pittman-TAMU/College Station, TX, Jerry A. Kapner-Kapner Group/Montclair, NJ, Andrew Bellamy-Producers Guild of America/NYC, Tom Moore-Kalt Productions/LA, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, David Westberg-SAG-AFTRA Federal Credit Union Burbank, Lorrie Shilling/El Segundo, CA
Join us as we toast the future leaders of the media industry!
*Registration ends in 2 weeks and seating is limited*
Cynopsis Rising Star Awards
Friday, September 15 | Dream Downtown | NYC | 3PM – 5PM
This year’s finalists join us from Mediacom, Epix, Maxus, E!, BET, Univision, one2one Media, ABC, Discovery, Boingo, Viacom Velocity, Nielsen, Horizon Media, NBC Universal and more!

Game of Thrones superfan Leslie Jones joins Seth Meyers for a viewing party. Meyers had a little surprise – catch Jones’ reaction here.

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JOB OPENING: EDITOR IN CHIEF, MERCHANDISING SITE/NBCU/NYC: Fashion & retail expert; Dvlp overall editorial voice of a curated content commerce exp. 10+ yrs of pro exp in fast-paced curated commerce and/or fashion branded digital enviro. 7+yrs exp mngng/growing successful team. Full info/apply HERE (8/18)
JOB OPENING: SALES ASSISTANT/GSNTV/New York: 1-2 yrs. Ad Sales exp. in cble/TV and/or entertainment. BA Degree; Deal maintenance, traffic, mtg. prep, and admin duties. Please send res and CL to [email protected] (8/18)

JOB OPENING: FINANCIAL ACCT MGR/NBCU/Englewood Cliffs NJ: Provide outstanding financial management over his/her set of assigned client accounts. Min 3 yrs exp financial analysis, contract interpretation, billing and accts receivable systems. Full info/apply HERE (8/18)
JOB OPENING: INTEGRATED MKTG Sr. MANAGER/FUSE/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Dig.Media/Crtv Writing. Apply HERE (8/18)

JOB OPENING: SOCIAL MEDIA COORDINATOR/NYC: Boutique NYC PR agency specializing in kids’ TV/Ent, toys, consumer products, etc. looking for social media rock star w/previous prof. exp. Must be extremely savvy with strong writing & comp skills. Resume & cover HERE (8/17)

JOB OPENING: SALES PLANNER/Weather Group/NYC: Support acct exec & dvlp sales plans/pckgs for clients. Work with planning and sales teams to maximize network goals & deliver superior service to agency/clients. 2-3 yrs of ad/media ind exp. Full info/apply HERE (8/17)

JOB OPENING: MARKETING /LICENSING COORDINATOR/OUT OF THE BLUE/NYC: Support mktg & licensing activities at leading children’s media company. Mng approvals process, track samples, assist w/deck creation & other admin tasks as assigned. 1-2 yrs exp & strong interest in kids media pref’d. Resume HERE (8/17)
BUSINESS DEVELOPMENT SALES EXEC/WMAQ/Chicago: Secure new sources of marketing, advertising, promotion, and event revenue. 5 years of experience in sales and/or marketing role. BASE SALARY + BONUS. Full info/apply HERE (8/16)
JOB OPENING: DIRECTOR, DIGITAL CONTENT PRODUCTION/Discovery Communications/NYC: Create new and exciting social/digital media content to build and engage followers & audiences. 8 yrs exp working at a large media co. Mngmnt exp a must. Full info/apply HERE (8/16)
JOB OPENING: SR MANAGER/SOCIAL MEDIA ANALYTICS/NASCAR/Charlotte: Mng social data collection & interpretation of social media data, analytics, reporting, and action items. BA deg & 6-7 yrs mktg or media analytics related exp, preferably within digital or social media industry. Full info/apply HERE (8/16)

JOB OPENING: SR COORD, SOCIAL MEDIA ANALYTICS/NASCAR/ Charlotte: Execute daily operation of Fan & Media Engagement Center incl. monitoring/measuring social media conversation about industry. BA deg + min 5 yrs comm, mktg or media analytics related exp, pref w/in digital or social media exp. Full info/apply HERE (8/16)

JOB OPENING: SR. MANAGER, PAID MEDIA/A+E Networks/NY: Manage cross platform media strategies & campaigns for the History brand. Work closely with external media agencies on all paid campaign elements including media, emerging platforms and search. Full Info/Apply HERE (8/16)

JOB OPENING: SALES PLANNER/TV ONE/NYC or CHI: Monitors/services ad accounts in accordance to the terms negotiated by acct exec. Create Upfront/Scatter media plans. BA Deg. Prior Sales and/or Media Plan’g exp. strongly pref’d. Full info/apply HERE (8/15)

JOB OPENING: INVENTORY CONTROL ANALYST/WVIT/NBC/Hartford: Inventory Control Analyst – report to the VPOS to help maximize WVIT station revenue by mngng & controlling the station spot inventory & program sellout. Min 2 yrs exp in Traffic, Sales, or Media Industry exp. Full info/apply HERE (8/15)

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