Editions

03/18/24: Cynopsis Media Tech Update

apple Tech

Monday March 25, 2024 Reddit stock jumped 48% for its IPO on Thursday. The initial offering price was $34 per share; shares opened at $47 and closed at $50.44. While the company has not turned an annual profit since launching in 2005, it is touting the potential of selling its users’ data to information-hungry AI […]

Cynopsis 03/25/24: Bad news for “Erin & Aaron” fans

Bad news for "Erin & Aaron" fans

Monday March 25, 2024 Today’s Premieres ID: Mean Girl Murders at 9p; Lethally Blonde at 10p Netflix: Gabby’s Dollhouse Today’s Finale ABC: The Bachelor at 8p IN THE NEWS The Federal Communications Commission ruled that Nexstar Media Group’s ties to business partner Mission Broadcasting violates the FCC’s reach limit on station ownership. The FCC hit […]

03/24/24: Cynopsis Jobs

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PERFORMANCE MARKETING DIRECTOR AKA NYC NEW YORK Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE *** Sunday March 24, […]

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Cynopsis 03/22/24: Apple faces DOJ lawsuit

Apple faces DOJ lawsuit

Friday March 22, 2024 Today’s Premieres Hulu: Davey and Jonesies Locker Prime Video: My Undead Yokai Girlfriend Saturday’s Premieres Nat Geo Wild: Rocky Rapids Vet 9-1-1 at 10:30p Galavision: Viva la Comedy at 9:30p Sunday’s Premieres INSP: Into the Wild Frontier at 6p Bravo: Summer House: Martha’s Vineyard at 9p IN THE NEWS The U.S. […]

Cynopsis 03/21/24: Disney simplifies streaming inventory

Disney simplifies streaming inventory

Thursday March 21, 2024 Today’s Premieres A&E: Interrogation Files at 10p BET+: Diarra from Detroit HGTV: House Hunters: All Stars at 8p; Down Home Fab at 9p Netflix: 3 Body Problem SundanceNow: The Long Shadow Today’s Finale Paramount+: Halo IN THE NEWS At Wednesday’s One24 event, NBCUniversal unveiled new tech and data capabilities including audience […]

03/20/24: Cynopsis Jobs

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PERFORMANCE MARKETING DIRECTOR AKA NYC NEW YORK Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE *** Wednesday March 20, […]

Cynopsis Digital Out of Home 03/20/24: OOH ad spend on the rise; Digital signage malfunction closes McDonald’s

Wednesday March 20, 2024 OUTFRONT Media is expanding its rollout of programmatic in New York City’s MTA system, with the potential to reach more than four million daily trips from New Yorkers and tourists along with commuter rail stations in the surrounding areas. Advertisers will also be able to programmatically access thousands of Liveboards inside […]

Cynopsis 03/20/24: “Forensic Files” finds a new home

"Forensic Files" finds a new home

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment TV & Family Movie Classics The Family networks run by a real family, serving families • Low duplication with other nets • • Brand-Safe Environment • • Delivering in flight • Click here to schedule an FETV upfront presentation with us Wednesday March […]

Cynopsis 03/19/24: Kristen Cavallo steps down from MullenLowe

Kristen Cavallo steps down from MullenLowe

Tuesday March 19, 2024 Today’s Premiere BET: Kingdom Business at 9p Bravo: The Valley at 9p Magnolia: Restoring Galveston: The Inn at 8p Netflix: Forever Queens; Physical: 100 Today’s Finale PBS: Dante: Inferno to Paradise at 8p IN THE NEWS DirecTV offering customers a $12 per month discount if they choose to opt out of […]

03/18/24: Cynopsis Media Tech Update

internet tech

Monday March 18, 2024 Meta announced it is shutting down data insights tool CrowdTangle, which has been used to track conspiracy theories and viral content on Facebook and Instagram. In its place will be Meta Content Library, available to academic and nonprofit researchers, but not to for-profit news outlets. “Our data-sharing products are evolving alongside […]

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