Cynopsis Sports 04/30/24: Your new Cynopsis Sports newsletter is here!

Tuesday April 30, 2024

Good morning! It’s Tuesday, and this is the new, monthly Cynopsis sports newsletter.

MEDIA RIGHTS

NBCUniversal is planning to make a bid in the neighborhood of $2.5 billion per year for a package of NBA games that had been held by TNT, reports The Wall Street Journal. The exclusive negotiating window for Warner Bros. Discovery to cut a deal for current partner TNT expired last week. TNT had paid an average of $1.2 billion under its deal. Disney is reportedly set to pay an average $2.6 billion per year, up from $1.5 billion.

It’s the NBA’s turn to lead the media rights negotiation chatter, and right now reports are indicating ESPN and Prime Video are all but set to be part of the league’s next deal. Puck reports the league and one of the incumbent rights holders, ESPN/ABC, have the framework in place for a new deal. The expectation is that the NBA Finals will remain on the Disney networks. The other player involved, Prime Video, is making its move after obtaining rights to the NFL’s Thursday Night Football. Sources tell The Athletic that Prime Video will likely become “one of the main homes for the league’s games,” including a good portion of regular-season games as well as NBA Playoff contests.

The biggest three-vs-three basketball tournament has a new media rights deal. The Basketball Tournament (TBT) penned a multi-year deal with FOX Sports to carry games across FOX, FS1 and FS2. FOX Sports will carry 27 TBT games live on linear TV, with three of them set to air on FOX.

Top Women in Gaming, Esports, and Sports

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SPONSORSHIPS

Caitlin Clark isn’t missing a step in leading the women’s basketball charge after becoming the No. 1 overall pick in this year’s WNBA draft. Reports from The Athletic and Wall Street Journal reveal the Iowa superstar is set to sign an eight-year, $28 million contract with Nike. It’s the richest sponsorship deal for a women’s basketball player ever, and includes Clark getting her own signature shoe. Among the also-rans were Under Armour, which offered $16 million over four years, and Adidas, which put forth $6 million over the same time frame. Puma also showed interest.

Nike and Adidas have been quick to sign NFL rookies. The two footwear giants got busy during Draft season, with Nike signing 20 players—11 of which were drafted in the first round—and Adidas grabbing four. Los Angeles Rams wide receiver Puka Nacua and Las Vegas Raiders defensive end Maxx Crosby signed to Nike’s Jordan Brand, joining a roster of football stars that includes Jalen Hurts, Davante Adams, Dak Prescott and Deebo Samuel.

FIFA has a new sponsorship holder for the 2026 FIFA World Cup and 2027 FIFA Women’s World Cup. Soccer’s governing body entered a four-year global partnership with the Saudi Arabian oil giant Aramco that’ll run to the end of 2027. Aramco will become FIFA’s major worldwide partner in the energy category and will work with FIFA to identify opportunities to deploy different technologies and expertise, including enhanced engagement.

Gatorade is making a splash. The sports hydration company added NBA and Dallas Mavericks star Luka Doncic to its list of sponsored players. Doncic is the seventh NBA player to receive a Gatorade sponsorship.

The New York Yankees are donning Charles Tyrwhitt after the franchise signed the menswear brand as a partner. Charles Tyrwhitt will have signage within Yankee Stadium in addition to advertisements on WFAM radio during Yankees games, contests for tickets and other prizes and special offers for Yankees fans.

LIV Golf inked a multi-year partnership with New Era Cap to make the fashion and apparel brand the league’s official cap. LIV Golf players will wear New Era Cap products, and New Era branding will be featured at all LIV events.

U.S. Soccer is bringing in new commercial partners for the 2024 U.S. Open Cup, adding Marriott Bonvoy, Michelob Ultra, New York Life and Nike to its list of sponsors. This year’s competition will see the largest-ever investment from U.S. soccer.

Major League Fishing is teaming up with the supplement and energy brand REDCON1 in a multi-year sponsorship and licensing deal. REDCON1 will become MLF’s official energy drink, protein bar, protein powder and pre-workout, while also becoming the presenting sponsor of the MillterTech Stage Four at Lake Eufaula. REDCON1 branding will appear across MLF media and tournament assets, and REDCON1 will license the MLF logo on and brand on products in retail locations across the U.S.

ON THE MOVE

The MLB’s Athletics are saying farewell to Oakland after the 2024 season, but they’re not heading to Las Vegas quite yet. The team announced it will play the 2025-27 seasons at Sutter Health Park in Sacramento before its anticipated relocation to Sin City. The A’s and the city of Oakland tried to reach a short-term leasing agreement for the team to remain at Oakland Coliseum, but negotiations fell through, opening the door for a stop at the Sacramento stadium that can host over 14,000 fans. The A’s are hoping to open their new Las Vegas home at the beginning of the 2028 season.

The NHL’s Phoenix Coyotes are headed to Salt Lake City as their 2023-24 season comes to a close, the result of Utah Jazz owner Ryan Smith’s purchase of the Coyotes franchise for an estimated $1.2-$1.3 billion. With the league’s Board of Governors having approved the team’s plan to relocate to Utah’s capital, the Coyotes will begin playing in their new home at the start of the 2024-25 season.

BUILDING BRIDGES

A new company is looking to improve the connection between MLB’s Latino players and the global fanbase. El Show, a bilingual lifestyle baseball platform, is working with the MLB Players Association to offer a space to help fans better understand Latino players, who made up over 30% of Opening Day rosters in 2023. How does El Show expect to deepen ties? With docuseries, in-depth storytelling, fan interactions, co-branded opportunities and more, starting with players on the New York Mets and New York Yankees. El Show will grow to cover more cities and more sports, with soccer on the organization’s horizon.

“Leagues do a good job broadcasting a common message and content to their fans. Creating personalized content is harder,” said El Show Co-Founder/President Phil Colón. “El Show is an example of personalizing the content of baseball to a Latin audience in an authentic voice. Those fans will still go to MLB for content, but this supplemental content allows fans to feel especially welcomed by the league.”

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SPORTS AND TECHNOLOGY

Intel is rolling out an AI platform for the Paris Olympic and Paralympic Games. The technology will be used to enhance universal accessibility in addition to improve broadcast coverage. The applications, which will use Intel processors and software, involve using AI and computer vision to analyze a spectator’s athletic drills to match their profile to a specific Olympic sport. It’ll also be used to allow indoor and voice navigation through a smartphone application, end-to-end 8K livestreaming for devices like 8K TVs and compatible PCs and customizable viewing experiences. Intel will introduce more AI-powered products in the coming months before the games, which begin July 26.

“Our partnership with Intel has propelled us into a realm where emerging technologies, powered by artificial intelligence, are reshaping the world of sport for spectators, athletes, IOC staff and Partners,” said Ilario Corna, Chief Information Technology Officer at the International Olympic Committee.

Los Angeles Dodger pitcher Shohei Ohtani is the new technology ambassador for Rapsodo, a sports analytics company that offers portable, data-driven technologies to showcase statistics. For baseball, high-speed cameras and radar can record and analyze data points for hits and pitchers, including pitch velocity, spin rates, launch angles, exit velocities and more. Rapsodo also offers softball and golf launch monitors.

RATINGS

Women’s basketball capped its powerful season with a record-breaking WNBA Draft. The event had 2.45 million viewers on ESPN, which was the most-viewed WNBA event ever on ESPN platforms, and 307% better than the previous record Draft set in 2004. Viewership peaked at 3.09 million viewers, and 1.06 million women viewers tuned in—a 374% year-over-year improvement. On social media, the Draft had 1,164% more total engagements compared to 2023.

CHAMPIONS LEAGUE

CBS Sports is continuing to invest in its Champions League coverage, unveiling a new 24-hour FAST channel titled “Champions League” that features highlights of memorable moments from the European club competition. The soccer channel kicked off on Pluto TV and the CBS Sports connected TV app, with upcoming availability that will include the CBS Sports app on mobile, online and on Paramount+.

IN PRODUCTION

ESPN Films greenlit a documentary about the life and career of Stuart Scott. The late broadcaster was an anchor for ESPN for over two decades starting in 1993.

Netflix is unveiling a series about the Dallas Cowboys cheerleaders this summer. “America’s Sweethearts: Dallas Cowboys Cheerleaders” will follow the 2023-24 squad from its auditions and training camp to the conclusion of the NFL season. It’ll be seven 45-minute episodes.

On This Day
1939: Lou Gehrig broke the record for most consecutive MLB games played with 2,130. His record would be surpassed by Cal Ripken Jr. in 1995, whose 2,632 consecutive games played remains the all-time mark.

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Job of the day

VICE PRESIDENT, RESEARCH >>
GREAT AMERICAN MEDIA/NEW YORK:
Manages information flow & develops analysis on a timely basis to the Great American Media team. Data includes all relevant Nielsen, Video Amp & streaming reports for all Company properties, including Overnights, Sales Estimates, Daypart analysis & information required by various departments to position the company in the marketplace. Full info HERE

MEDIA PLANNER >>
AKA NYC/NEW YORK, NY: Shape and executive innovative multi-channel media plans. Key responsibilities include developing campaign presentations and reporting materials and optimizing campaign performance using Google Campaign Manager. Ideal candidates possess 2-4 years of experience, strong communication skills, and a passion for entertainment. Full info HERE

TV HOST >>
QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE

DIRECT RESPONSE ACCOUNT EXECUTIVE
TV One
NEW YORK, NY – HYBRID REMOTE
Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE

GENERAL SALES MANAGER
CUMULUS MEDIA
DALLAS-FT. WORTH
Develop, implement, and drive a sales plan that will meet stations’ revenue goals with emphasis on customer-focused selling to direct, new direct, vertical categories, digital, NTR, station features and major account sales as well as work with CEO’s and CMO’s to create strategies that drive revenue and create long term partnerships. Full info HERE

MANAGER, LEGAL & BUSINESS AFFAIRS
TV One
SILVER SPRING, MD – HYBRID REMOTE
Work as a core member of our team, interfacing with TV One’s Marketing, Programming & Production, Public Relations, Operations, Ad Sales and Content Distribution departments and lead the negotiation of contractual business terms for a particular subset of our contractual engagements with clients, vendors and contractors. Full info HERE

GENERAL MANAGER
PAC-12 ENTERPRISES
SAN RAMON, CA (HYBRID)
The General Manager is a strategic entrepreneurial leader w/in-depth insight into the evolving media marketplace. You will have a unique combination of executive mgmt, bus dev, and production ops leadership exp; with a proven track record of developing, executing, and maximizing lucrative opportunities for production/media content organizations. Full info HERE

ADVERTISING TRAFFIC INDIVIDUAL CONTRIBUTOR (INSP) >>
INSP/CHARLOTTE, NC: Traffic Services is critical to the success of the company as it oversees revenue dollars by managing and scheduling programming, commercial and promotional inventory for broadcast as well as assist in the day-to-day operations to ensure prompt and accurate execution of logs, sales orders and copy across all INSP, INI and external clients. Full info HERE

CTV ACCOUNT EXECUTIVE >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing partnerships to drive strategic and creative solutions for clients also help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

PERFORMANCE MARKETING DIRECTOR
AKA NYC
NEW YORK
Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE

DIGITAL SALES ACCOUNT EXECUTIVE >>
OUTLAWS ENTERTAINMENT/Remote: Looking for a senior level digital seller to drive national, regional and local O&O and 3rd Party Revenue for our Gen-Z targeted video content and entertainment division. Will have access to influencers, a strong creative services team and a multitude of media assets to leverage. Full info HERE

VP OF FINANCE & ACCOUNTING >>
PBS DISTRIBUTION/ARLINGTON, VA (HYBRID): Responsible for strategic financial oversight of the company’s growth and profitability, including all finance, accounting, and treasury operations as well as lead the long-term financial planning process, provide content investment guidance and collaborate with the executive management team to set the vision and achieve goals for revenue. Full info HERE

ACCOUNT REP: MPT NATIONAL CORPORATE SALES
MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE
Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE

PAID SEARCH SPECIALIST
AKA NYC
NEW YORK
Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

PAID SOCIAL SPECIALIST
AKA NYC
NEW YORK
Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE

MANAGER, CONSUMER MARKETING
TV One
SILVER SPRING, MD – HYBRID REMOTE
Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full info HERE

MOTION GRAPHIC DESIGNER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Conceptualize, develop, design and animate digital & social videos across various content verticals including entertainment, lifestyle, fashion/beauty and TV One Networks’ show extensions and develop designs for promo campaigns, original movies, and original and acquired series, original movies, and all network and branding initiatives. Full info HERE

PRODUCER/WRITER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE

SR. PROJECT MANAGER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE

DIRECTOR, CUSTOMER ACQUISITION
GOLDEN HIPPO
WOODLAND HILLS, CA (Hybrid)
Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE

SR. YOUTUBE ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE

FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE

SR. DIRECTOR, DISTRIBUTION COUNSEL
A+E NETWORKS
(Remote)
Partner with distribution attorneys/distribution team to achieve maximum value and rights from strategic deal development through drafting. Negotiate legal distribution deal terms and rights for the linear networks, TVE, VOD, OTT, SVOD, FAST and digital across all platforms. Min. 10 years relevant television/cable network legal distribution exp. Full info HERE

SVP-DIGITAL REVENUE DEVELOPMENT >>
NEXSTAR/IRVING, TX: Work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Full info HERE

CLIENT SOLUTIONS COORDINATOR
UP ENTERTAINMENT
NEW YORK, NY
Play a pivotal role in providing project management and administrative oversight for the UP & Aspire Client Solutions Ad Sales team as well as develope and execution of linear and digital sponsorships, ensuring all elements related to the sponsorships are coordinated, scheduled, and executed correctly. Full info HERE

SENIOR DIRECTOR OF AD SALES >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
LOS ANGELES, CA
Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
SEATTLE, WA
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY: Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE

ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES
THE ALLEN MEDIA GROUP
NYC (Hybrid)
Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE

ACCOUNT DIRECTOR
FUTURE TODAY
CHICAGO
Represent Future Today, selling an expansive portfolio of O&O CTV apps, inclusive of HappyKids, Fawesome, The LEGO Channel, FilmRise, Blippi. 5+years selling linear/streaming/OLV exp req. Biz dev position inclusive of direct, pmp/pg. Solid relationships; agency & client. Full info HERE

VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

ACCOUNT EXECUTIVE
FREEBEE
MIAMI
Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA: Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA: Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE