Editions

Wednesday, October 13th, 2004

Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 10/13/04 Good morning. It’s Wednesday, October 13, 2004, and this is your first early morning briefing. CBS led the charge on Monday night on the strength of its 2-hour sitcom block, topped off by CSI Miami.  For the 8-11p primetime average, CBS delivered a 5.7/14 A18-49 rating according to […]

Tuesday, October 12th, 2004

Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 10/12/04 Good morning. It’s Tuesday, October 12, 2004, and this is your first early morning briefing. Despite the baseball game on Thursday night, it was  typical Thursday – that is a fight between CBS and NBC with CBS winning.  For the full night, CBS averaged an 8.0/21 A18-49 rating […]

Friday, October 8th, 2004

Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 10/08/04 Good morning. It’s Friday, October 8, 2004, and this is your first early morning briefing. ABC was in front on Wednesday night, a statement that can be said with more regularity thus far this season than it seems all of last year.  In any case, ABC led with […]

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Thursday, October 7th, 2004

Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 10/07/04 Good morning. It’s Thursday, October 7, 2004, and this is your first early morning briefing. With sustaining coverage from 9-1030pm on Tuesday night for the Vice Presidential Debates, ratings for Tuesday night do not include the 90m time frame.  With that said, NBC led the pack on Tuesday […]

Wednesday, October 6th, 2004

Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 10/06/04 Good morning. It’s Wednesday, October 6, 2004, and this is your first early morning briefing. According to fast national ratings from Nielsen Media Research, CBS won Monday night by a share point, tallying up a 5.6/14 overall among A18-49, a notion ahead of ABC’s 5.2/13.  NBC was third […]

Tuesday, October 5th, 2004

Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 10/05/04 Good morning. It’s Tuesday, October 5, 2004, and this is your first early morning briefing. ABC led the crowd on Sunday night with it premiere of Desperate Housewives an Boston Legal.  Overall for the night, ABC averaged a 5.5/15 A18-49 rating according to fast household ratings from Nielsen […]

Monday, October 4th, 2004

Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 10/04/04 Good morning. It’s Monday, October 4, 2004, and this is your first early morning briefing. Thursday night’s coverage of the Presidential debates is sustained coverage (no commercials) and is not rated by Nielsen. However, for the Big 3 nets, the 30m political analysis following is rated.  The averages […]

Friday, October 1st, 2004

Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 10/01/04 Good morning. It’s Finally Friday, October 1, 2004, and this is your first early morning briefing. From a viewer’s perspective, Wednesday is a tough night. So much to watch – so little time.  The Big 3 were very competitive – CBS led by a tenth of a demo […]

Thursday, September 30th, 2004

Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 09/30/04 Good morning. It’s Thursday, September 30, 2004, and this is your first early morning briefing. Tuesday was another strong example how you can’t predict demo numbers based on the success – or lack thereof – in household ratings success.  While CBS clearly led the night in HH numbers, […]

Wednesday, September 29th, 2004

Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 09/29/04 Good morning. It’s Wednesday, September 29, 2004, and this is your first early morning briefing. According to Fast National Ratings from Nielsen Media Research, ABC inched out CBS by two share points on Monday night, earning an overall 6.4/16 A18-49 over CBS’ 5.4/14.  NBC was third with a […]

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