Friday, October 1st, 2004





Good morning. It’s Finally Friday, October 1, 2004, and this is your first early morning briefing.

From a viewer’s perspective, Wednesday is a tough night. So much to watch – so little time.  The Big 3 were very competitive – CBS led by a tenth of a demo rating point over ABC, and two tenths over NBC: CBS 4.9/13, ABC 4.8/13, NBC 4.7/12, according to Nielsen Media Research
At 8pm ABC dominated with a 6.2/18, for Lost’s second week, more than double #2 ranked Fox which earned a 2.6/8 for That 70’s Show and Quintuplets.  Hawaii on NBC earned a 2.5/7, up marginally from last week. UPN’s Next Top Model earned a 2.1/6 A18-49, but more importantly for UPN, it scored a 4.4/13 among W18-34, behind ABC in that demo by just two share points.  Smallville on the WB earned a 2.6/7 A18-49, and a 3.7/13 among M18-34.
At 9pm NBC was out in front with The Apprentice’s 6.5/16, though close behind was a repeat of CSI with a 5.4/14 (in two weeks this repeat of CSI will be replaced with King of Queens and the premiere of Center of the Universe). ABC’s The Bachelor was third in the time period with a 3.3/8.  UPN’s premiere of Kevin Hill earned a 1.7/4 A18-49, which picked up to a  3.1/8 among W18-34, though down from its Top Model lead-in by 38%. WB’s The Mountain had a 1.3/3 A18-49, down 23% from its premiere week. The Mountain did better among teens with a 1.6/5.
At 10p CBS’ CSI New York easily won the hour with a 6.9/18, on par with last week’s average, and ahead by five share points of both ABC and NBC.  ABC’s Wife Swap premiere earned a 4.9/13, on par with its Sunday night preview special; and Law & Order on NBC had a 5.0/13.

The second pick up of the season – JOEY on NBC has rec’d a full season order.  Joey thus far this season has averaged a 7.0/21 A18-49 rating.

Casting / Development / Production:

  • If you’ve seen any really really huge snake movies lately, then you’re familiar with Johnny Messner. Moving away from snakes and into the world of weekly dramas, Messner has signed a talent holding deal with Fox, potentially for a drama series next season.
  • Tom Stern‘s comic strip CEO Dad has signed a development deal with Spelling Television to bring his strip to the small screen.  While still in the early stages of development, it has not yet been decided if this will be an animated or live action project.  
  • Paul Reiser’s Nuance Prods has signed a two year ‘first look’ deal with Paramount Network Television to develop series.
  • Axelrod/Edwards Co. has three projects in the works, each receiving script commitments – one at CBS and two at UPN.  The CBS project is called Zen Justice, based on the private detective novels by Elizabeth Cosin.  For UPN a legal/investigative drama called Legal Eyes, and an ensemble drama about six 20-somethings living in LA. All three projects will be produced by Paramount Network Television
  • Sources: Hollywood Reporter and Variety

Two more markets have moved NBC Universal’s The Jane Pauley ShowWDSU in New Orleans, where Jane has averaged a 2.3/4 and was the news lead-in, has replaced Jane at 4pm with Judge Judy, and moved to noon. The show was down by 50% from the time period average a year ago and dropping off by 32% of its lead-in, ultimately causing a 27% dip in the 5pm news.  The other station to move Jane is KATU/Portland where Jane has been airing at 4pm and averaging a 1.2/3, down 71% from year ago averages, and dipping by 40% from its lead-in. Here the show is replaced by Millionaire and The Insider.  Jane moves up to 3pm.  In each of the four markets who have thus far moved Jane, all of them had scheduled Jane as their news lead-in. 

Top 10 M-F Syndicated Strip Series for the week of September 13-19, 2004 ranked by HH Rtg
Jeopardy (King World)                         8.5 AA
Wheel of Fortune (King World)                 8.4 AA  
Oprah (King World)                      7.8 AA / 7.9 GAA
Everybody Loves Raymond (King World)    6.0 AA / 7.3 GAA
Seinfeld (Sony)                         5.3 AA / 6.4 GAA
Dr. Phil (King World)                   5.1 AA / 5.2 GAA
Friends (Warner Bros.)                  5.1 AA / 5.9 GAA
Entertainment Tonight (Paramount)       4.7 AA / 4.8 GAA
Judge Judy (Paramount)          4.1 AA / 6.2 GAA
Regis & Kelly (BVT)                     3.2 AA
Source Nielsen Media Research

Top 10 M-F Syndicated Strip Series for the week of September 13-19, 2004 ranked by A18-49
Seinfeld (Sony)                         3.5 AA / 4.1 GAA
Friends (Warner Bros.)                  3.5 AA / 4.0 GAA
Everybody Loves Raymond (King World)    3.4 AA / 4.1 GAA
Oprah (King World)                      3.2 AA / 3.2 GAA
Jeopardy (King World)                         2.6 AA
Wheel of Fortune (King World)                 2.5 AA
Entertainment Tonight (Paramount)       2.1 AA / 2.2 GAA
Dr. Phil (King World)                   2.0 AA / 2.0 GAA
Will & Grace (Warner Bros.)             2.0 AA / 2.4 GAA
That 70’s Show (Carsey-Werner)  2.0 AA / 2.4 GAA
Source Nielsen Media Research

According to Hollywood Reporter, 20th Television is considering taking out The Simple Life into syndication and has thus far already received interest from a handful of cable networks.

Marking the first time NBC will have integrated a product into a scripted drama, this Sunday’s episode of American Dreams (Oct. 3) will launch a cross-promotion involving Campbell’s Tomato Soup, NBC and Scholastic, in an agreement negotiated by Mediaedge:cia.  On the show, younger daughter Patty Pryor enters a Campbell’s essay contest that will become a recurring story arc across eight episodes. Meanwhile back here in 2004, Campbell’s is running a real essay contest for high school students that offers a grand prize of a $100,000 and the chance for a dance cameo on the series.  The contest will be promoted with a 30-second spot on Sunday featuring the show’s cast.  The contest will be supported on NBC with 20-second spots across top-tier primetime and daytime programs such as, The Apprentice, Days of Our Lives and Radio Music Awards, and the contest will be featured on 42 million Campbell’s soup labels.  Additional integration components for Campbell’s Tomato Soup and NBC throughout the season include:

  • Campbell’s Tomato Soup retro-commercial that will play on the Pryor’s TV as the family watches
  • the Pryor family eating a “Campbell’s Tomato Soup dinner with mix-ins,” on three different occasions
  • soup cans will be displayed in the family kitchen
  • welcome basket presented with Campbell’s Tomato Soup
  • Patty serving soup to her friend Chris
  • Andy Warhol seen signing soup cans on a college campus

More exhibitors will re-join the ranks on the floor at NATPE this January 25-27 (at the Mandalay Bay in Las Vegas) — Paramount Domestic Television, Sony Pictures International Television and Warner Brothers International Television.  20th announced earlier it too would return to the floor in 2005. Exhibitors who came back to the convention hall last year included majors such as King World, CBS, NBC Enterprises, Sony Pictures Television, Universal and Carsey-Werner. Still hanging in the suites for ’05 are Buena Vista, Warner Bros. Domestic Television Distribution and Tribune.

Top 5 Broadcast Spanish Language Primetime Programs for the week of September 20-26, 2004 **
UNIV    Premios Juventud (Thu 9p)                   23.3 NHTI HH Rtg
UNIV    Noche de Estrallas (Thu 8p)                  22.4 NHTI HH Rtg
UNIV Amarte Es Mi Pecado (M-F var)       22.0 NHTI HH Rtg
UNIV    Cristina (Mon 10p)                                 19.8 NHTI HH Rtg
UNIV    Don Francisco Presenta (Wed 10p)      19.5 NHTI HH Rtg
Source: Nielsen Media Research
Note: NHTI Ratings are based on 10.57 million Hispanic TV Homes
** Please note that Nielsen Media’s rating parameters have changed for shows that air Monday-Friday to include the 5 day average instead of listing each individual weekday.

Top 5 Broadcast English Language Primetime Programs in Hispanic TV Homes for the week of September 20-26, 2004
CBS     CSI (Thu 9p)                                                7.4 NHTI HH Rtg
ABC     NFL Monday Night Football (Mon 9p)         7.1 NHTI HH Rtg
ABC     Lost (Wed 8p)                                              6.6 NHTI HH Rtg
CBS     CSI: Miami (Mon 10p)                                 6.2 NHTI HH Rtg
CBS     Without a Trace (Thu 10p)                          5.9 NHTI HH Rtg
ABC     Extreme Makeover HE (Sun 8p)            5.4 NHTI HH Rtg
NBC     Will & Grace (Thu 830p)                 5.2 NHTI HH Rtg
NBC     ER (Thu 10p)                            5.2 NHTI HH Rtg
NBC     Fear Factor (Mon 8p)                    5.2 NHTI HH Rtg
CBS     CSI: NY (Wed 10p)                       4.9 NHTI HH Rtg
Source Nielsen Media Research
Note NHTI Ratings are based on 10.57 million Hispanic TV Homes

African American television homes in the US represent 12,870,000 households. Here are the rankings for the week of September 20-26, 2004 – highest rated primetime network programs in African American TV homes according to Nielsen Media Research
ABC     NFL Monday Night Football (Mon 907p)    18.5 HH Rtg
UPN     Girlfriends (Mon 9p)                                   16.4 HH Rtg
UPN     Half & Half (Mon 830p)                              15.2 HH Rtg
CBS     CSI (Thu 9p)                                               14.4 HH Rtg
UPN     One on One (Mon 8p)                                13.7 HH Rtg
UPN     Second Time Around (Mon 930p)              13.6 HH Rtg
ABC     NFL Monday Showcase (Mon 9p)              13.4 HH Rtg
CBS     Without a Trace (Thu 10p)                          12.4 HH Rtg
NBC     Law & Order (Wed 9p)                                12.1 HH Rtg
UPN     Eve (Tue 830p)                                           11.9 HH Rtg
ABC     My Wife & Kids (Tue 8p)                             11.9 HH Rtg
Source Nielsen Media Research

Roy Tym has been upped from NSM to General Sales Manager at WMOR/Tampa effective immediately.  The announcement was made by VP/GM Ken Lucas, to whom Roy reports.

Jeff Pellegrini and Elise McVeigh have been named VP/NSMs for the ad sales division of Discovery Networks, U.S. for the Discovery Channel and TLC, respectively.  Both report to Adam Stewart, SVP/NSM.  Both will act as liaison with programming, scheduling and marketing executives within their respective networks and  manage pricing strategy and the liability process.

Beth Klein has been named SVP/Talent and Casting for Showtime Networks Inc. The announcement was made by Robert Greenblatt, President/Entertainment for Showtime Networks Inc., to whom she will report.  Beth will oversee casting for the network’s series, movies and the network’s Showtime Independent Films division.

Wednesday, September 29, 2004. Fast National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     10.1/16 60 Minutes 7.2/12, CSI [r] 10.8/16, CSI: New York 12.3/20

ABC     7.9/13  Lost 10.2/16, The Bachelor 5.7/9, Wife Swap  7.9/13

NBC     7.6/12  Hawaii 5.0/8, The Apprentice 9.0/14, Law & Order 8.9/14

FOX     3.8/6   That 70’s Show 4.0/7, Quintuplets 3.5/5, Bernie Mac 3.9/6, Bernie Mac [r] 3.7/6

WB      2.9/4   Smallville 3.6/6, The Mountain 2.1/3

UPN     3.0/5   Top Model 3.2/5, Kevin Hill [p] 2/9/4

A18-49  CBS 4.9/13, ABC 4.8/13, NBC 4.7/12, Fox 2.5/7, UPN and WB 1.9/5



Grows to record breaking levels in Week 2!

New Series Highs with Total Viewers (4.9 million),
HH (3.6), W18-34 (4.1) and W18-49 (3.2)

Available exclusively from
Warner Bros. Domestic Cable Distribution

Source: NTI Explorer, 9/21/04 & 9/28/04.  Based on US Rtg & 000.

Friday Fun Fact:
Thomas Edison’s first major invention was the quadruplex telegraph. Unlike other telegraphs at the time, it could send four messages at the same time over one wire. So if this email thing goes bunk, we can continue sending you Cynopsis via the quadruplex.

The History Channel presents This Day in History:
1989:  Brontosaurus goes from extinct to non-existent.  The famous dinosaur’s fossils were first discovered and named by Othniel Marsh in 1879.  Two years earlier, Marsh had identified another fossil find as apatosaurus, but scientists later determined that the two were the same animal.  Although the duplication was discovered in 1903 (the earlier name took precedence), the name brontosaurus stuck until 1989, when the United States Postal Service issued a brontosaurus stamp, sparking an outcry from paleontologists and bringing the matter to popular attention.

Answer to Yesterday’s Trivia Question:  What does ENG stand for when it doesn’t stand for Electronic News Gathering? Here are the top five responses:

  • Every Network Goofs – Dan Margherita-ICR/Media PA
  • Enterprising News Gopher – Barry Schiffer-WJZ/Baltimore
  • Endless Negotiation of GRPs – Allyson Jaron-Mindshare/NY
  • Evening News Groupie – Dirk van de Bunt-Carsey Werner/Studio City
  • Equitability Never Guaranteed – Stuard McFaul-Big Picture Prods/San Francisco

Today’s Trivia Question:   MacMillian & Wife, Columbo, and McCloud were three of the four shows in the NBC Sunday night wheel.  What was the last show to join this threesome to make it a foursome?  (click
to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)


Court TV: The Investigation Channel’s
is on the case…

Fill in the Clay Aiken backstage rider blanks!
“No ___ ___ or anything touching ___ ___ may touch the plates.”
Click here for answer

Check out for more exclusive dish on your favorite celebs…before it’s served up anywhere else!

Later — Cyn

Cynthia Turner’s Cynopsis

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JOB OPENING:  NEW BUSINESS ACCOUNT EXECUTIVE, INVISION/NY. Looking for a motivated, dynamic salesperson to prospect and close new DealMaker clients. Salary plus commission. Please email resume to:

JOB OPENING: SR. PRODUCER,A&E Television Networks/NYC. Produce Breakfast With The Arts series & other progs. BA/BS. 7+yrs TV prod exp a MUST, Min 5yrs long form, Min 3yrs mgmt & budgeting exp. Resume:

JOB OPENING: SR.RESEARCH ANALYST, ABC Cable Networks Grp/Burbank. Audience analysis. Must be prof. w/Nielsen software and have 1-2 yrs media related exp; strong org & comm skills. Reply:
ref#CYNJPAP  (10/7)

JOB OPENING: RESEARCH COORDINATOR-ADMIN/FOX BROADCASTING, LA. 2-3 yrs w/network, cable net or agency, Nielsen ratings processing; office management. (10/7)

JOB OPENING: SR.ANALYST/AD SALES RESEARCH, Lifetime Television, NY. Solid bcst or cable research exp. Analyze rtgs & pgm perf. Knwldg of research systems a must. Email salary req:
, re: Sr.Analyst/Research  (10/6)

JOB OPENING: ON-AIR PROMO WRITER/PRODUCER, Style/LA. Responsible for conceiving, writing and producing vast quantities of varied promos. Min 3 yrs TV on-air promotion or advertising exp. APPLY: (10/6)

JOB OPENING: SR RESEARCH ANALYST/LA Studio-Write local/national off-net/synd pgms. presentations fast-paced environment. Proficient Nielsen sftware,team player, strong org. skills. Email:
. RE: UCTC/30937BR    (10/6)

JOB OPENING: MEDIA PLANNER/BUYER, NYC. 3-5 yrs exp, most media types Online, TV, Radio, Print, etc. Dev plans, neg buys.Detailer, team player. Strata knowledge a+. Knwldg of various ad technologies. E-mail nycmediajob

JOB OPENING: SR AD SALES RESEARCH ANALYST/AETN, NY. Provide research tools for sales to properly position nets in mktplce. Knwldge of Nielsen systems/ad sales process. 3-5 ys TV, cable or agency exp. Email

JOB OPENING: SALES PLANNG ANALYSTA&E NTWKS/NY-Assist w/inventory mgmt&pricing; prepare inventory analyses; maintain pricing&estimates; BA/BS req’d. 2yrs exp in Ad Sales at Cable network. E-mail res&sal reqs:

JOB OPENING:  CABLE RESEARCH DIRECTOR/LA Studio-Cable exp, strong comm skills, sets priorities, train staff. Adept w/Galaxy, Npower, Adviews, CMR, MarketBreaks, Hispanic Cable Links. Email:
RE: UCTC/30696BR (10/5)

JOB OPENING: MAGAZINE RESEARCH ASST/Nickelodeon, NY. Research/admin duties to VP/Res & Mkt Dev. Minimum 1 yr research exp (mag ad sales/research).Handy w/ IMS, MRI, PIB, Simmons, JD Power, MS Office. Apply: (10/5)

JOB OPENING: MGR: New Media Mktg/Nat’l Geographic Channel/Washington DC. 2-3 yrs media mktg exp; solid comm & presentation skills, mgmt exp, proficient in MS Office, Photoshop, online exp a plus.. Apply: (10/5)

JOB OPENING: Dallas-Fort Worth. !Sorpresa!, America’s Hispanic Children’s Network, seeks PROGRAMMING MANAGER. Must be bilingual w/3 yrs exp including program acquisition, on-air promotions. Email resumes to jhaire@firestoneinc

JOB OPENING: VP CASTING SPIKE TV– Responsible for all casting in addition to Talent Development and West Coast talent relations. 10 yrs. Exp. Apply at: (10/2)

JOB OPENING: MTV Networks-Chicago. SR. RESEARCH ANALYST needed for Chicago office, industry savvy, 2-3 years tv/adv/media experience, strategic thinker, highly organized, MRI Nielsen systems. Apply at (10/2)


SITUATION WANTED: RESEARCH & MARKETING intern at 20th Century Fox Television seeks full-time opportunity in television. Highly organized, detail-oriented, and analytical. Strong passion for television.Contact Vicky@(310) 592-3619.  (10/5)

SITUATION WANTED: Award-Winning PRINT DESIGNER & ILLUSTRATOR in NYC. Clients include HBO, Stuff Magazine, Verve Records. for samples &
for resume. (10/5)

SITUATION WANTED: NY Based, Efficient and resourceful college grad seeks ENTRY-LEVEL OPPORTUNITY in PROMOTIONS, MARKETING, or PROGRAMMING.  Experience in all three fields.  E-mail:

SITUATION WANTED:  MARKETING / GENERAL MGMTEast Coast – Cornell MBA with9 years of TV marketing, entrepreneurial and corporate finance experience seeks managerial position in media or entertainment company.

SITUATION WANTED: TRAILER/PROMO EDITOR/PRODUCER, NYC/LA/Europe Award winning “Preditor” seeks position @ hi-profile company. Extensive experience in editing, writing and directing. Possible Partnerships. Contact:

SITUATION WANTED: AWARD-WINNING PRODUCER/WRITER/EXEC PROD-REALITY/DOCUMENTARY-shows/series.Oversee multiple projects. Skilled at concept thru delivery. Development bkgrnd. Extensive experience in dramatic.

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ABC             8 Simple Rules, Complete Savages, Hope & Faith, Less than Perfect, 20/20
CBS             Joan of Arcadia, JAG, dr. vegas
FOX             The Simpsons [r], That 70’s Show [r], The Complex: Malibu
NBC             Dateline Third Watch, Medical Investigation
PAX             On the Cover, Balderdash, MGM Movie: The Russia House
UPN             Top Model [r], Kevin Hill [r]
WB              What I Like About You, Grounded for Life, Reba, Blue Collar TV [r]
TELE            Prisonera, Gitanas, Te Voy a Ensenar a Querer
UNIV            Rubi, Amarte es mi Pecado, La Escuelita VIP, La Casa de la Risa

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