Good morning. It’s Finally Friday, October 1, 2004, and this is your first early morning briefing.
From a viewer’s perspective, Wednesday is a tough night. So much to watch – so little time. The Big 3 were very competitive – CBS led by a tenth of a demo rating point over ABC, and two tenths over NBC: CBS 4.9/13, ABC 4.8/13, NBC 4.7/12, according to Nielsen Media Research. At 8pm ABC dominated with a 6.2/18, for Lost’s second week, more than double #2 ranked Fox which earned a 2.6/8 for That 70’s Show and Quintuplets. Hawaii on NBC earned a 2.5/7, up marginally from last week. UPN’s Next Top Model earned a 2.1/6 A18-49, but more importantly for UPN, it scored a 4.4/13 among W18-34, behind ABC in that demo by just two share points. Smallville on the WB earned a 2.6/7 A18-49, and a 3.7/13 among M18-34. At 9pm NBC was out in front with The Apprentice’s 6.5/16, though close behind was a repeat of CSI with a 5.4/14 (in two weeks this repeat of CSI will be replaced with King of Queens and the premiere of Center of the Universe). ABC’s The Bachelor was third in the time period with a 3.3/8. UPN’s premiere of Kevin Hill earned a 1.7/4 A18-49, which picked up to a 3.1/8 among W18-34, though down from its Top Model lead-in by 38%. WB’s The Mountain had a 1.3/3 A18-49, down 23% from its premiere week. The Mountain did better among teens with a 1.6/5. At 10p CBS’ CSI New York easily won the hour with a 6.9/18, on par with last week’s average, and ahead by five share points of both ABC and NBC. ABC’s Wife Swap premiere earned a 4.9/13, on par with its Sunday night preview special; and Law & Order on NBC had a 5.0/13.
The second pick up of the season – JOEY on NBC has rec’d a full season order. Joey thus far this season has averaged a 7.0/21 A18-49 rating.
Casting / Development / Production:
If you’ve seen any really really huge snake movies lately, then you’re familiar with Johnny Messner. Moving away from snakes and into the world of weekly dramas, Messner has signed a talent holding deal with Fox, potentially for a drama series next season.
Tom Stern‘s comic strip CEO Dad has signed a development deal with Spelling Television to bring his strip to the small screen. While still in the early stages of development, it has not yet been decided if this will be an animated or live action project.
Paul Reiser’s Nuance Prods has signed a two year ‘first look’ deal with Paramount Network Television to develop series.
Axelrod/Edwards Co. has three projects in the works, each receiving script commitments – one at CBS and two at UPN. The CBS project is called Zen Justice, based on the private detective novels by Elizabeth Cosin. For UPN a legal/investigative drama called Legal Eyes, and an ensemble drama about six 20-somethings living in LA. All three projects will be produced by Paramount Network Television
Sources: Hollywood Reporter and Variety
Two more markets have moved NBC Universal’s The Jane Pauley Show – WDSU in New Orleans, where Jane has averaged a 2.3/4 and was the news lead-in, has replaced Jane at 4pm with Judge Judy, and moved to noon. The show was down by 50% from the time period average a year ago and dropping off by 32% of its lead-in, ultimately causing a 27% dip in the 5pm news. The other station to move Jane is KATU/Portland where Jane has been airing at 4pm and averaging a 1.2/3, down 71% from year ago averages, and dipping by 40% from its lead-in. Here the show is replaced by Millionaire and The Insider. Jane moves up to 3pm. In each of the four markets who have thus far moved Jane, all of them had scheduled Jane as their news lead-in.
Top 10 M-F Syndicated StripSeries for the week of September 13-19, 2004 ranked by HH Rtg Jeopardy (King World) 8.5 AA Wheel of Fortune (King World) 8.4 AA Oprah (King World) 7.8 AA / 7.9 GAA Everybody Loves Raymond (King World) 6.0 AA / 7.3 GAA Seinfeld (Sony) 5.3 AA / 6.4 GAA Dr. Phil (King World) 5.1 AA / 5.2 GAA Friends (Warner Bros.) 5.1 AA / 5.9 GAA Entertainment Tonight (Paramount) 4.7 AA / 4.8 GAA Judge Judy (Paramount) 4.1 AA / 6.2 GAA Regis & Kelly (BVT) 3.2 AA Source Nielsen Media Research
Top 10 M-F Syndicated Strip Series for the week of September 13-19, 2004 ranked by A18-49 Seinfeld (Sony) 3.5 AA / 4.1 GAA Friends (Warner Bros.) 3.5 AA / 4.0 GAA Everybody Loves Raymond (King World) 3.4 AA / 4.1 GAA Oprah (King World) 3.2 AA / 3.2 GAA Jeopardy (King World) 2.6 AA Wheel of Fortune (King World) 2.5 AA Entertainment Tonight (Paramount) 2.1 AA / 2.2 GAA Dr. Phil (King World) 2.0 AA / 2.0 GAA Will & Grace (Warner Bros.) 2.0 AA / 2.4 GAA That 70’s Show (Carsey-Werner) 2.0 AA / 2.4 GAA Source Nielsen Media Research
According to Hollywood Reporter, 20th Television is considering taking out The Simple Life into syndication and has thus far already received interest from a handful of cable networks.
Marking the first time NBC will have integrated a product into a scripted drama, this Sunday’s episode of American Dreams (Oct. 3) will launch a cross-promotion involving Campbell’s Tomato Soup, NBC and Scholastic, in an agreement negotiated by Mediaedge:cia. On the show, younger daughter Patty Pryor enters a Campbell’s essay contest that will become a recurring story arc across eight episodes. Meanwhile back here in 2004, Campbell’s is running a real essay contest for high school students that offers a grand prize of a $100,000 and the chance for a dance cameo on the series. The contest will be promoted with a 30-second spot on Sunday featuring the show’s cast. The contest will be supported on NBC with 20-second spots across top-tier primetime and daytime programs such as, The Apprentice, Days of Our Lives and Radio Music Awards, and the contest will be featured on 42 million Campbell’s soup labels. Additional integration components for Campbell’s Tomato Soup and NBC throughout the season include:
Campbell’s Tomato Soup retro-commercial that will play on the Pryor’s TV as the family watches
the Pryor family eating a “Campbell’s Tomato Soup dinner with mix-ins,” on three different occasions
soup cans will be displayed in the family kitchen
welcome basket presented with Campbell’s Tomato Soup
Patty serving soup to her friend Chris
Andy Warhol seen signing soup cans on a college campus
More exhibitors will re-join the ranks on the floor at NATPE this January 25-27 (at the Mandalay Bay in Las Vegas) — Paramount Domestic Television, Sony Pictures International Television and Warner Brothers International Television. 20th announced earlier it too would return to the floor in 2005. Exhibitors who came back to the convention hall last year included majors such as King World, CBS, NBC Enterprises, Sony Pictures Television, Universal and Carsey-Werner. Still hanging in the suites for ’05 are Buena Vista, Warner Bros. Domestic Television Distribution and Tribune.
Top 5 Broadcast Spanish Language Primetime Programs for the week of September 20-26, 2004 ** UNIV Premios Juventud (Thu 9p) 23.3 NHTI HH Rtg UNIV Noche de Estrallas (Thu 8p) 22.4 NHTI HH Rtg UNIV Amarte Es Mi Pecado (M-F var) 22.0 NHTI HH Rtg UNIV Cristina (Mon 10p) 19.8 NHTI HH Rtg UNIV Don Francisco Presenta (Wed 10p) 19.5 NHTI HH Rtg Source: Nielsen Media Research Note: NHTI Ratings are based on 10.57 million Hispanic TV Homes ** Please note that Nielsen Media’s rating parameters have changed for shows that air Monday-Friday to include the 5 day average instead of listing each individual weekday.
Top 5 Broadcast English Language Primetime Programs in Hispanic TV Homes for the week of September 20-26, 2004 CBS CSI (Thu 9p) 7.4 NHTI HH Rtg ABC NFL Monday Night Football (Mon 9p) 7.1 NHTI HH Rtg ABC Lost (Wed 8p) 6.6 NHTI HH Rtg CBS CSI: Miami (Mon 10p) 6.2 NHTI HH Rtg CBS Without a Trace (Thu 10p) 5.9 NHTI HH Rtg ABC Extreme Makeover HE (Sun 8p) 5.4 NHTI HH Rtg NBC Will & Grace (Thu 830p) 5.2 NHTI HH Rtg NBC ER (Thu 10p) 5.2 NHTI HH Rtg NBC Fear Factor (Mon 8p) 5.2 NHTI HH Rtg CBS CSI: NY (Wed 10p) 4.9 NHTI HH Rtg Source Nielsen Media Research Note NHTI Ratings are based on 10.57 million Hispanic TV Homes
African American television homes in the US represent 12,870,000 households. Here are the rankings for the week of September 20-26, 2004 – highest rated primetime network programs in African American TV homes according to Nielsen Media Research ABC NFL Monday Night Football (Mon 907p) 18.5 HH Rtg UPN Girlfriends (Mon 9p) 16.4 HH Rtg UPN Half & Half (Mon 830p) 15.2 HH Rtg CBS CSI (Thu 9p) 14.4 HH Rtg UPN One on One (Mon 8p) 13.7 HH Rtg UPN Second Time Around (Mon 930p) 13.6 HH Rtg ABC NFL Monday Showcase (Mon 9p) 13.4 HH Rtg CBS Without a Trace (Thu 10p) 12.4 HH Rtg NBC Law & Order (Wed 9p) 12.1 HH Rtg UPN Eve (Tue 830p) 11.9 HH Rtg ABC My Wife & Kids (Tue 8p) 11.9 HH Rtg Source Nielsen Media Research
Roy Tym has been upped from NSM to General Sales Manager at WMOR/Tampa effective immediately. The announcement was made by VP/GM Ken Lucas, to whom Roy reports.
Jeff Pellegrini and Elise McVeigh have been named VP/NSMs for the ad sales division of Discovery Networks, U.S. for the Discovery Channel and TLC, respectively. Both report to Adam Stewart, SVP/NSM. Both will act as liaison with programming, scheduling and marketing executives within their respective networks and manage pricing strategy and the liability process.
Beth Klein has been named SVP/Talent and Casting for Showtime Networks Inc. The announcement was made by Robert Greenblatt, President/Entertainment for Showtime Networks Inc., to whom she will report. Beth will oversee casting for the network’s series, movies and the network’s Showtime Independent Films division.
Wednesday, September 29, 2004. Fast National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat
CBS 10.1/16 60 Minutes 7.2/12, CSI [r] 10.8/16, CSI: New York 12.3/20
ABC 7.9/13 Lost 10.2/16, The Bachelor 5.7/9, Wife Swap 7.9/13
NBC 7.6/12 Hawaii 5.0/8, The Apprentice 9.0/14, Law & Order 8.9/14
FOX 3.8/6 That 70’s Show 4.0/7, Quintuplets 3.5/5, Bernie Mac 3.9/6, Bernie Mac [r] 3.7/6
WB 2.9/4 Smallville 3.6/6, The Mountain 2.1/3
UPN 3.0/5 Top Model 3.2/5, Kevin Hill [p] 2/9/4
A18-49 CBS 4.9/13, ABC 4.8/13, NBC 4.7/12, Fox 2.5/7, UPN and WB 1.9/5
A MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION
ONE TREE HILL IS FLYING HIGH
Grows to record breaking levels in Week 2!
New Series Highs with Total Viewers (4.9 million), HH (3.6), W18-34 (4.1) and W18-49 (3.2)
ONE TREE HILL Available exclusively from Warner Bros. Domestic Cable Distribution
Source: NTI Explorer, 9/21/04 & 9/28/04. Based on US Rtg & 000.
Friday Fun Fact: Thomas Edison’s first major invention was the quadruplex telegraph. Unlike other telegraphs at the time, it could send four messages at the same time over one wire. So if this email thing goes bunk, we can continue sending you Cynopsis via the quadruplex.
The History Channelpresents This Day in History: 1989: Brontosaurus goes from extinct to non-existent. The famous dinosaur’s fossils were first discovered and named by Othniel Marsh in 1879. Two years earlier, Marsh had identified another fossil find as apatosaurus, but scientists later determined that the two were the same animal. Although the duplication was discovered in 1903 (the earlier name took precedence), the name brontosaurus stuck until 1989, when the United States Postal Service issued a brontosaurus stamp, sparking an outcry from paleontologists and bringing the matter to popular attention.
Answer to Yesterday’s Trivia Question:What does ENG stand for when it doesn’t stand for Electronic News Gathering? Here are the top five responses:
Every Network Goofs – Dan Margherita-ICR/Media PA
Enterprising News Gopher – Barry Schiffer-WJZ/Baltimore
Endless Negotiation of GRPs – Allyson Jaron-Mindshare/NY
Evening News Groupie – Dirk van de Bunt-Carsey Werner/Studio City
Equitability Never Guaranteed – Stuard McFaul-Big Picture Prods/San Francisco
Today’s Trivia Question: MacMillian & Wife, Columbo, and McCloud were three of the four shows in the NBC Sunday night wheel. What was the last show to join this threesome to make it a foursome? (click to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)
A MESSAGE FROM COURT TV
Court TV: The Investigation Channel’s THE SMOKING GUN is on the case…
Fill in the Clay Aiken backstage rider blanks!
“No ___ ___ or anything touching ___ ___ may touch the plates.” Click here for answer
Check out TheSmokingGun.com for more exclusive dish on your favorite celebs…before it’s served up anywhere else!
Later — Cyn
Cynthia Turner’s Cynopsis 10/01/04
To subscribe, unsubscribe, or change a subscription for any Cynopsis edition: www.cynopsis.com
Archived Editions: www.Cynopsis.com Cynopsis Ad Sales 203-526-8978 Press Release Fax: 203-381-9318 All outgoing e-mails are scanned and sent out virus free.
Copyright Cynthia Turner 2004
JOB OPENING: NEW BUSINESS ACCOUNT EXECUTIVE, INVISION/NY. Looking for a motivated, dynamic salesperson to prospect and close new DealMaker clients. Salary plus commission. Please email resume to: (10/8)
JOB OPENING: SR. PRODUCER,A&E Television Networks/NYC. Produce Breakfast With The Arts series & other progs. BA/BS. 7+yrs TV prod exp a MUST, Min 5yrs long form, Min 3yrs mgmt & budgeting exp. Resume: (10/8)
JOB OPENING: SR.RESEARCH ANALYST, ABC Cable Networks Grp/Burbank. Audience analysis. Must be prof. w/Nielsen software and have 1-2 yrs media related exp; strong org & comm skills. Reply: ref#CYNJPAP (10/7)
JOB OPENING: RESEARCH COORDINATOR-ADMIN/FOX BROADCASTING, LA. 2-3 yrs w/network, cable net or agency, Nielsen ratings processing; office management. www.foxcareers.com (10/7)
JOB OPENING: SR.ANALYST/AD SALES RESEARCH, Lifetime Television, NY. Solid bcst or cable research exp. Analyze rtgs & pgm perf. Knwldg of research systems a must. Email salary req: , re: Sr.Analyst/Research (10/6)
JOB OPENING: ON-AIR PROMO WRITER/PRODUCER, Style/LA. Responsible for conceiving, writing and producing vast quantities of varied promos. Min 3 yrs TV on-air promotion or advertising exp. APPLY: www.eentertainment.com/careers (10/6)
JOB OPENING: MEDIA PLANNER/BUYER, NYC. 3-5 yrs exp, most media types Online, TV, Radio, Print, etc. Dev plans, neg buys.Detailer, team player. Strata knowledge a+. Knwldg of various ad technologies. E-mail nycmediajob
JOB OPENING: SR AD SALES RESEARCH ANALYST/AETN, NY. Provide research tools for sales to properly position nets in mktplce. Knwldge of Nielsen systems/ad sales process. 3-5 ys TV, cable or agency exp. Email (10/5)
JOB OPENING: SALES PLANNG ANALYST–A&E NTWKS/NY-Assist w/inventory mgmt&pricing; prepare inventory analyses; maintain pricing&estimates; BA/BS req’d. 2yrs exp in Ad Sales at Cable network. E-mail res&sal reqs: (10/5)
JOB OPENING: MAGAZINE RESEARCH ASST/Nickelodeon, NY. Research/admin duties to VP/Res & Mkt Dev. Minimum 1 yr research exp (mag ad sales/research).Handy w/ IMS, MRI, PIB, Simmons, JD Power, MS Office. Apply: www.mtvncareers.com (10/5)
JOB OPENING: MGR: New Media Mktg/Nat’l Geographic Channel/Washington DC. 2-3 yrs media mktg exp; solid comm & presentation skills, mgmt exp, proficient in MS Office, Photoshop, online exp a plus.. Apply: www.foxcareers.com (10/5)
JOB OPENING: Dallas-Fort Worth. !Sorpresa!, America’s Hispanic Children’s Network, seeks PROGRAMMING MANAGER. Must be bilingual w/3 yrs exp including program acquisition, on-air promotions. Email resumes to jhaire@firestoneinc
JOB OPENING: VP CASTING SPIKE TV– Responsible for all casting in addition to Talent Development and West Coast talent relations. 10 yrs. Exp. Apply at: www.mtvncareers.com (10/2)
JOB OPENING: MTV Networks-Chicago. SR. RESEARCH ANALYST needed for Chicago office, industry savvy, 2-3 years tv/adv/media experience, strategic thinker, highly organized, MRI Nielsen systems. Apply at www.mtvncareers.com (10/2)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —
SITUATION WANTED: RESEARCH & MARKETING intern at 20th Century Fox Television seeks full-time opportunity in television. Highly organized, detail-oriented, and analytical. Strong passion for television.Contact [email protected](310) 592-3619. (10/5)
SITUATION WANTED: Award-Winning PRINT DESIGNER & ILLUSTRATOR in NYC. Clients include HBO, Stuff Magazine, Verve Records. http://www.JOSHUALEVY.com for samples &
for resume. (10/5)
SITUATION WANTED: NY Based, Efficient and resourceful college grad seeks ENTRY-LEVEL OPPORTUNITY in PROMOTIONS, MARKETING, or PROGRAMMING. Experience in all three fields. E-mail:
SITUATION WANTED: MARKETING / GENERAL MGMT – East Coast – Cornell MBA with9 years of TV marketing, entrepreneurial and corporate finance experience seeks managerial position in media or entertainment company.
SITUATION WANTED: TRAILER/PROMO EDITOR/PRODUCER, NYC/LA/Europe Award winning “Preditor” seeks position @ hi-profile company. Extensive experience in editing, writing and directing. Possible Partnerships. Contact:
SITUATION WANTED: AWARD-WINNING PRODUCER/WRITER/EXEC PROD-REALITY/DOCUMENTARY-shows/series.Oversee multiple projects. Skilled at concept thru delivery. Development bkgrnd. Extensive experience in dramatic.
for rates and specs for Job Openings. Your ad will be read by 85,430+ Cynopsis & Cynopsis Kids! readers every day. No wonder Cynopsis ads get results.
Are you looking for a job? Post your Situation Wanted Ad here — Email
A MESSAGE FROM CYNOPSIS AD SALES
THIS SPACE TOGETHER WITH THE TOP-LINE PRIMETIME LISTING BELOW * NOW AVAILABLE *
CALL CYNOPSIS AD SALES 203.526.8978 OR EMAIL FOR MEDIA KIT
WHAT’S ON TONIGHT: FRIDAY, OCTOBER 1, 2004:
ABC 8 Simple Rules, Complete Savages, Hope & Faith, Less than Perfect, 20/20 CBS Joan of Arcadia, JAG, dr. vegas FOX The Simpsons [r], That 70’s Show [r], The Complex: Malibu NBC Dateline Third Watch, Medical Investigation PAX On the Cover, Balderdash, MGM Movie: The Russia House UPN Top Model [r], Kevin Hill [r] WB What I Like About You, Grounded for Life, Reba, Blue Collar TV [r] TELE Prisonera, Gitanas, Te Voy a Ensenar a Querer UNIV Rubi, Amarte es mi Pecado, La Escuelita VIP, La Casa de la Risa
NETWORK ACCOUNT EXECUTIVE WEIGEL BROADCASTING CO. CHICAGO Building and managing relationships with existing and potential new clients and agencies through routine communication; actively grow industry relationships to gain marketplace intelligence. Generate revenue for the networks & meet monthly goals through effective outside sales techniques. 5 yrs of National Network selling and sales development exp. Full […]
A CYNOPSIS MESSAGE FROM REELZ Since Launching on Peacock REELZ is UP an ADDITIONAL 14% In PRIME TIME with A25-54 VIEWERS REELZ #1 CABLE NETWORK Friday & Saturday Nights Feel the Unexpected Click here for source and more information Wednesday March 29, 2023 Today’s Premieres Apple TV+: The Big Door Prize CW: […]
Tuesday March 28, 2023 Today’s Premieres BET: Carl Weber’s The Family Business at 9p; All the Queen’s Men at 10p BritBox: Staged HGTV: Renovation 911 at 9p ID: Murder in My House at 9p; Murder & Basketball at 10p Today’s Finale FX: Under the Banner of Heaven at 10p IN THE NEWS Disney will start […]
A CYNOPSIS MESSAGE FROM PREMION PREMION Viewers are as Dynamic as the Content they Watch. Leverage the Power of Persona-Based Targeting with PREMION AUDIENCE FIRST LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING TAG CERTIFIED AGAINST AD FRAUD TAG BRAND SAFETY CERTIFIED PREMION.COM/AudienceFirst Monday March 27, 2023 TikTok CEO Shou Zi […]
A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS LEADERS IN STREAMING ION, Court TV, ION Mystery, Scripps News, Bounce XL, Grit Xtra, and ION Plus Scripps Networks’ Connected TV Brands are distributed on every major platform: Amazon Freevee, Pluto TV, Roku, Samsung TV Plus, Tubi, Vizio WatchFree, and more! ION is one of the most viewed […]