Monday, October 4th, 2004





Good morning. It’s Monday, October 4, 2004, and this is your first early morning briefing.

Thursday night’s coverage of the Presidential debates is sustained coverage (no commercials) and is not rated by Nielsen. However, for the Big 3 nets, the 30m political analysis following is rated.  The averages for those networks carrying the debates do not include 9-1030pm.  CBS’ average on the night led with a 6.0/16 A18-49 rating according to Nielsen Media Research, with NBC hot on the hunt with a 5.2/14. Survivor on CBS at 8pm earned a 7.5/21 for hte hour, ahead of Joey’s 5.4/16 and Will & Grace’s 5.5/14 on NBC.  As far as the post-debate analysis, NBC led at 1030p with  a 4.8/12, followed by a virtual tie between CBS and ABC, each posting an 8 share.

Despite the sustained debate coverage not being rated, we do know how many viewers tuned in – 62.5 million checked out the 90m broadcast, with NBC leading the charge with 17.2 million, followed by CBS’ 13.5 million, ABC 11.5 million and Fox 5.2 million.  However, Fox News Channel led the cable brigade with 9.6 million viewers, while CNN had 4.4 million and MSNBC 1.2 million.  Comedy Central’s The Daily Show with Jon Stewart delivered 2.4 million viewers with its post-debate analysis, the most viewed ep of this show ever.  MSNBC’s Chris Matthews had 1.9 million viewers tune in for his post debate analysis, while Fox News Channel dropped off to 7.9 million from 1030-11p.

NBC led on Friday night with a 2.8/10 A18-49 according to fast national ratings from Nielsen Media Research.  ABC followed with a 2.3/8, then CBS 2.0/7, Fox 1.4/5, WB 1.2/4, UPN 0.9/3.  At 8pm CBS and NBC tied, each delivering a 2.2/8, with ABC a very close #2, scoring a 2.0/7 for the hour, with freshman series Complete Savages at 830p earning a 2.0/7, dropping just one share point from its leadin.  Repeat sitcoms on Fox delivered a 1.5/6.  At 9pm NBC was ahead with a 3.0/10 for Third Watch, while ABC’s sitcoms Hope & Faith and Less Than Perfect earned a collective 2.3/8.  At 10p NBC’s new series Medical Investigation was #1 with a 3.5/11, while CBS’s newbie dr. vegas was #3 with a 1.9/5.  ABC’s 20/20 split the difference with a 2.6/8.

On the strength of its new dramatic series Lost, ABC won the night on Saturday with a 2.8/9 A18-49 according to Nielsen Media Research.  Fox was #2 with a 2.8/9, followed by CBS and NBC tied with a 2.0/7.  At 8pm ABC posted a 2.7/10 with Lost, with Fox’s double run of Cops following with a 2.1/7.  Survivor’s repeat on CBS earned 1.4/5, behind NBC’s Funniest Moments (1.6/6).  At 9pm ABC again was in front with Lost’s 3.2/10, while Fox and CBS were tied at #2 with a 2.4/8.  At 10p NBC led with Law & Order SVU’s 2.9/9.  ABC’s new series Wife Swap [r] earned a 2.6/8.

Tonight’s Premieres:
PAX:  Model Citizens at 8pm

Casting / Development / Production:

  • Jerry Bruckheimer‘s latest drama project for NBC called The E Ring (Bruckheimer TV/Warner Bros. TV), set inside the Pentagon, has named David McKenna and Ken Robinson exec prods, along with Bruckheimer and Jonathan Littman.
  • Discovery Channel has ordered up The Great Bike Buildoff (Original Prods) with a January launch set.
  • While the scripts are ready to go, the additional episode order for NBC’s Father of the Pride has not yet been placed, though a decision to go forward or not is considered imminent given the lead-time necessary to produce the eps.
  • Fox has given a script commitment to Alloy Ent‘s new project, The Insiders (Warner Bros. Television).  Based on the young adult book series from Alloy, this is categorized as a primetime soap, with exec prod Evan Katz (24).

GSN (Game Show Network) has picked up Win Ben Stein’s Money (Buena Vista Television), set to premiere next Monday, airing M-F at 6p and 630p.

Weekend Box Office Estimates: October 1-3, 2004
Shark Tale (DreamWorks)         $49.1 million – opening weekend
Ladder 49 (Buena Vista)                 $22.8 million – opening weekend
The Forgotten (Sony)                    $12.0 million – 2 wk total $38.2m
Sky Captain … (Paramount)             $3.8 million – 3 wk total $30.7m
Mr. 3000 (Buena Vista)                  $2.6 million – 3 wk total $19.2m
Woman, Thou Art Loosed (Magn.)  $2.5 million – opening weekend
Shaun of the Dead (Focus)               $2.4 million – 2 wk total $6.9m
Resident Evil: Apocalypse (ScreenGems) $2.3 million – 4 wk total $47.0m
First Daughter (Fox)                    $2.2 million – 2 wk total $7.1m
Cellular (New Line)                     $2.0 million – 4 wk total $28.2m
Source: Box Office Mojo

Actress Janet Leigh, perhaps best known for her shower scream in Alfred Hitchcock’s Psycho, died yesterday at the age of 77 in Beverly Hills, after a long illness.  Other movies in Leigh’s long list of film credentials includes The Manchurian Candidate, Little Women, Bye Bye Birdie and Angels in the Outfield. In 1951 she married Tony Curtis, a marriage which produced two daughters, Jamie Lee Curtis and Kelly Curtis. It was during this marriage that she starred opposite her husband in the 1953 film Houdini.

The History Channel named Marlene Braga as Director/Programming and Production for THE HISTORY CHANNEL en espanol.  She will be responsible for the Spanish-language programming service’s acquisitions and development, production, program scheduling and related actions. 

BBC Worldwide upped two execs as its intellectual property management (IPM) department merges with the company’s marketing services division.  Alix Tidmarsh was upped to Marketing Director.  Alix was previously head of the intellectual property management department for factual programs marketing.  She will report to Mike Phillips, the managing director of international television for BBC Worldwide. Farhana Gani is Head of the new Creative Services Department.  She will report to Alix Tidmarsh.

Thursday, September 30, 2004. National Household Ratings for all Networks – Debate coverage was sustained and not reported by Nielsen. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     9.7/15  Survivor 11.5/18; Presidential Debate, Post Debate Analysis 6.2/10

NBC     8.9/14  Joey 9.0/15, Will & Grace 8/7/14, Presidential Debate, Post Debate Analysis 8.9/14

ABC     4.9/8   Extreme Makeover 4.2/7; Presidential Debate, Post Debate Analysis 6.4/10

UPN     2.7/4   WWE Smackdown 2.7/4

FOX     2.3/4   Totally Outrageous Behavior [r] 2.2/4, World’s Craziest Videos [r] 2.4/4, Presidential Debate

WB      1.8/3   Blue Collar TV 2.0/3, Blue Collar TV [r] 2.1/3, One Tree Hill [r] 1.6/2

A18-49  CBS 6.0/16, NBC 5.2/14, ABC 2.2/6, Fox 1.5/4, UPN 1.3/3, WB 1.1/3

Friday, October 1, 2004. Fast National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

NBC     6.4/12  Dateline 6.4/12, Third Watch 6.1/11, Medical Investigation 6.7/12

CBS     5.6/10  Joan of Arcadia 5.6/11, JAG 6.0/11, dr. vegas 5.3/10

ABC     4.9/9   8 Simple Rules 4.4/8, Complete Savages 3.8/7, Hope & Faith 4.4/8, Less than Perfect 4.3/7, 20/20 6.3/11

FOX     2.1/4   The Simpsons [r] 2.4/5, That 70’s Show [r], 2.3/4 The Complex: Malibu 1.8/3

WB      1.9/3   What I Like About You 1.6/3, Grounded for Life 1.5/3, Reba 2.7/5, Blue Collar TV [r] 1.9/3

UPN     1.7/3   Top Model [r] 1.7/3, Kevin Hill [r] 1.7/3

A18-49  NBC 2.8/10, ABC 2.3/8, CBS 2.0/7, Fox 1.4/5, WB 1.2/4, UPN 0.9/3

Saturday, October 2, 2004. Fast National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

ABC     5.3/10  Lost [r] 5.4/10, Lost [r] 5.9/10, Wife Swap [r] 4.7/9

CBS     4.6/8   Survivor [r] 2.9/6, CSI Miami [r] 5.6/10, 48 Hours Mystery 5.3/10

NBC     4.4/8   Life’s Funniest Moments 3.7/7, The Apprentice [r] 3.2/6, Law & Order: SVU [r] 6.1/11

FOX     4.0/7   Cops 3.5/7, Cops 4.2/8, AMW 4.3/8

A18-49  ABC 2.8/9, Fox 2.2/7, CBS and NBC 2.0/7



For 17 of the last 19 Weeks:

A Top 10 Program with HH!

A Top 20 Program with ALL 18-49 demos!

Warner Bros. Domestic Cable Distribution

Source: NTI Explorer, US Rtg, 5/17-9/26/04.  Weekly ranks exclude sports.

The History Channel
presents This Day in History:
1965:  Pope Paul VI arrives in New York to address the United Nations General Assembly, becoming the first pope ever to visit the United States.

Answer to Yesterday’s Trivia Question:    MacMillian & Wife, Columbo, and McCloud were three of the four shows in the NBC Sunday night wheel.  What was the last show to join this threesome to make it a foursome? HEC RAMSEY starring Richard Boone.  Kudos to:  Mike Bell-WDBJ/Roanoke; Paula Mermelstein-Showtime/NY; Randy Meredith-Brighter Child Interactive/Worthington OH; Martin Pasko-Warner Bros. DC Comics/NY; Bruce Dinehart-KTBU/Houston; Dale Warshaw-KWBA/Tucson; Joanna Kobylar-Sally Beauty Company/Dallas; David Jones-Marleigh Ent/LA; Linda Jofrey-Sony Pictures Television/Culver City; Jake Jacobsen/Seattle; Dennis Treleven-Fox Cable Nets/LA; and Ken Dubow-Modern Ent/Amsterdam.


Comcast Spotlight now has the ability to segment markets both geographically and demographically. Adtag and Adcopy enable advertisers to be more targeted than they could ever be with broadcast. Comcast Spotlight – Spot cable finally delivers. For more information click here.

Today’s Trivia Question:  What is the name of the theme song for Mad About You?  (click
to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)


Investigate this!

Court TV: The Investigation Channel’s
Big Premiere

Get to know the charismatic man behind the biggest jewel heist in Kansas City history on a brand new episode of

Tomorrow at @ 10PM

Only on Court TV: The Investigation Channel

Later — Cyn

Cynthia Turner’s Cynopsis
10/04/04  5:12am

To subscribe, unsubscribe, or change a subscription for any Cynopsis edition:



PART 1  OCTOBER 5       (9/8c)
PART 2  OCTOBER 6       (9/8c)

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Copyright Cynthia Turner 2004


JOB OPENING: RESEARCH ANALYST, Screenvision NY (Cinema) Support ad sales, mktg & research mgmt in data collection/analyses. 2-4 yrs Bcst/cable research ideal. Knwldg of Nielsen & research tools. Resumes:

JOB OPENING: SR. AD SALES RESEARCH ANALYST/Discovery Nets: Min 4 yrs research exp. at cbl/bcst net. Exp w/Nielsen & MRI. Strong comm & computer skills req. Resume & cover letter w/ sal reqs to

JOB OPENING:  NEW BUSINESS ACCOUNT EXECUTIVE, INVISION/NY. Looking for a motivated, dynamic salesperson to prospect and close new DealMaker clients. Salary plus commission. Please email resume to:

JOB OPENING: SR. PRODUCER,A&E Television Networks/NYC. Produce Breakfast With The Arts series & other progs. BA/BS. 7+yrs TV prod exp a MUST, Min 5yrs long form, Min 3yrs mgmt & budgeting exp. Resume:

JOB OPENING: SR.RESEARCH ANALYST, ABC Cable Networks Grp/Burbank. Audience analysis. Must be prof. w/Nielsen software and have 1-2 yrs media related exp; strong org & comm skills. Reply:
ref#CYNJPAP  (10/7)

JOB OPENING: RESEARCH COORDINATOR-ADMIN/FOX BROADCASTING, LA. 2-3 yrs w/network, cable net or agency, Nielsen ratings processing; office management. (10/7)

JOB OPENING: SR.ANALYST/AD SALES RESEARCH, Lifetime Television, NY. Solid bcst or cable research exp. Analyze rtgs & pgm perf. Knwldg of research systems a must. Email salary req:
, re: Sr.Analyst/Research  (10/6)

JOB OPENING: ON-AIR PROMO WRITER/PRODUCER, Style/LA. Responsible for conceiving, writing and producing vast quantities of varied promos. Min 3 yrs TV on-air promotion or advertising exp. APPLY: (10/6)

JOB OPENING: SR RESEARCH ANALYST/LA Studio-Write local/national off-net/synd pgms. presentations fast-paced environment. Proficient Nielsen sftware,team player, strong org. skills. Email:
. RE: UCTC/30937BR    (10/6)

JOB OPENING: MEDIA PLANNER/BUYER, NYC. 3-5 yrs exp, most media types Online, TV, Radio, Print, etc. Dev plans, neg buys.Detailer, team player. Strata knowledge a+. Knwldg of various ad technologies. E-mail nycmediajob

JOB OPENING: SR AD SALES RESEARCH ANALYST/AETN, NY. Provide research tools for sales to properly position nets in mktplce. Knwldge of Nielsen systems/ad sales process. 3-5 ys TV, cable or agency exp. Email

JOB OPENING: SALES PLANNG ANALYSTA&E NTWKS/NY-Assist w/inventory mgmt&pricing; prepare inventory analyses; maintain pricing&estimates; BA/BS req’d. 2yrs exp in Ad Sales at Cable network. E-mail res&sal reqs:

JOB OPENING:  CABLE RESEARCH DIRECTOR/LA Studio-Cable exp, strong comm skills, sets priorities, train staff. Adept w/Galaxy, Npower, Adviews, CMR, MarketBreaks, Hispanic Cable Links. Email:
RE: UCTC/30696BR (10/5)

JOB OPENING: MAGAZINE RESEARCH ASST/Nickelodeon, NY. Research/admin duties to VP/Res & Mkt Dev. Minimum 1 yr research exp (mag ad sales/research).Handy w/ IMS, MRI, PIB, Simmons, JD Power, MS Office. Apply: (10/5)

JOB OPENING: MGR: New Media Mktg/Nat’l Geographic Channel/Washington DC. 2-3 yrs media mktg exp; solid comm & presentation skills, mgmt exp, proficient in MS Office, Photoshop, online exp a plus.. Apply: (10/5)

JOB OPENING: Dallas-Fort Worth. !Sorpresa!, America’s Hispanic Children’s Network, seeks PROGRAMMING MANAGER. Must be bilingual w/3 yrs exp including program acquisition, on-air promotions. Email resumes to


SITUATION WANTED: NY TV SALES EXEC with 20 years proven track INCREASING REVENUE including business development. Sales management experience includes NBC, ABC,FOX and Cable TV.

SITUATION WANTED: BROADCAST DESIGN & CREATIVE SERVICES MANAGER. Washington DC area.  Previous experience includes MTV Networks, VH1, Discovery.  Talented proven leadership to manage and inspire creative team.

SITUATION WANTED: CASTING DIR/DEVELOPMENT EXEC-LA/NY Casting Dir. W/ over 12 yrs. Exp in Film and TV seeks talent/dev. position @ Prod. Co/Studio. Several projects in development. Extensive industry contacts.

SITUATION WANTED:  VP POST/SUPERVISING PROD/MANAGING DIRECTOR/ NYC. Highly organized prof, personality +, seeks position in post, prod, network or cable. 14 yrs exp in Sports, Studio, Promos, Trailers, Cable, Live.

SITUATION WANTED: RESEARCH & MARKETING intern at 20th Century Fox Television seeks full-time opportunity in television. Highly organized, detail-oriented, and analytical. Strong passion for television.Contact Vicky@(310) 592-3619.  (10/5)

SITUATION WANTED: Award-Winning PRINT DESIGNER & ILLUSTRATOR in NYC. Clients include HBO, Stuff Magazine, Verve Records. for samples &
for resume. (10/5)

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our ad will be read by 85,430+ Cynopsis & Cynopsis Kids! readers every day. No wonder Cynopsis ads get results.

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ABC             The Benefactor, ABC Monday Night Football
CBS             Still Standing, Listen Up, Raymond, 2-1/2 Men, CSI Miami
FOX             Renovate My Family, Renovate My Family
NBC             Fear Factor, Las Vegas, LAX
PAX             On the Cover, Balderdash, Early Edition, Diagnosis Murder
UPN             One on One, Half and Half, Girlfriends, Second Time Around
WB              7th Heaven, Everwood
TELE            Prisonera, Gitanas, Te Voy a Ensenar a Querer
UNIV            Rubi, Amarte es mi Pecado, Cristina

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