Wednesday, October 13th, 2004





Good morning. It’s Wednesday, October 13, 2004, and this is your first early morning briefing.

CBS led the charge on Monday night on the strength of its 2-hour sitcom block, topped off by CSI Miami.  For the 8-11p primetime average, CBS delivered a 5.7/14 A18-49 rating according to Nielsen Media Research.  ABC was a close #2 with a 5.3/14, followed by NBC 4.3/11, Fox 2.6/7, WB 2.0/5, UPN 1.7/4. 
At 8pm NBC’s Fear Factor was in front with a 4.9/13.  ABC preempted The Benefactor with a special 20/20 focused on the life and recent death of Christopher Reeve.  That late announced special drew a 2.0/6.  CBS’ newest sitcom Listen Up at 830p was #2 in the time period earning a 9 share, basically on par with last week.  WB’s 7th Heaven dominated among female teens with a 5.4/17 and tied with NBC among T12-17 with a 3.0/10.  UPN’s One on One/Half & Half hour scored its series best with a 1.7/5 A18-34 and 1.7/5 A18-49.
At 9pm ABC’s game ran from 9p-12:18am and earned a 6.6/18 A18-49. CBS at 9pm averaged a 6.5/14 for the hour, with Raymond’s 15 share at 9p and 2-1/2 Men dipping by a share point to 14 at 930p. NBC’s Las Vegas earned a 4.8/11.  WB and UPN tied at a 4 share A18-49, though WB’s Everwood pulled ahead among Teens (2.6/8 vs. 1.5/5), but they were tied again among W18-34 with a 7 share each.  UPN’s newest series Second Time Around saw its season high among A18-34 (1.5/4).
At 10p CBS’ CSI Miami was in front with a 7.7/19, followed by football with a 16 share, and NBC’s LAX earned a 3.1/8, but 7% vs. last week.

Tonight’s Premieres:
ABC:  Presidential Debate #3
CBS:  Presidential Debate #3
NBC:  Presidential Debate #3
TELEMUNDO:  Presidential Debate #3

The story yesterday that the FCC was considering a fine of $1 million against News Corp’s Fox Broadcasting as a result of a complaints filed by the Parents Television Council as well as 158 others, about an episode of Married by America was incorrect.  The fine is actually going to be higher — $1.18 million.  The FCC says the April 2003 episode was offensive and indecent, and created to “pander to and titillate the audience.”  The commissioners voted unanimously to fine all of the 169 Fox affiliates that aired the program $7000, which adds up to $1,183,000.  Fox has 30 days to appeal. 

Casting / Development / Production:

  • Jerry Bruckheimer, known for his drama series (Cold Case, CSI, Without a Trace) is getting into the comedy business with a sitcom deal for CBS.  The pilot thus far is untitled, but it’s about adult kids and their newly single father who is a little on the eccentric side.  The pilot will be written by Marsh McCall.
  • ABC has ordered a script for a courtroom drama based on Houston ADA Kelly Siegler, who according to Variety, was featured on CBS’ 48 Hours for her out of the ordinary courtroom style. The project comes from 20th Television and Roundtable Ent. and will be written by Gary Glasberg (Crossing Jordan).
  • TNT has a pilot from Spelling Television and Jorge Zamacona, and starring Gary Cole. The drama project features Cole as the head of an elite crime fighting unit based in southern California.

ABC Family recently launched two new off-net series, Gilmore Girls and Smallville, both delivering increases in the time period vs. last year’s time period averages for their first week. Gilmore Girls has averaged an 0.4 rtg among A18-34, up 300% weeknights at 5pm, increasing or holding its lead-in across the key demos. Smallville airs at 7pm with 7th Heaven as its lead-in.  It has managed to hold its full lead-in in its first week, averaging a 0.5 A18-34, and increasing the male demos by triple digits. Smallville is also up 67% a year ago.

There’s the YES Network with Yankee baseball, now the Mets are getting some of the same action with the launch of their own cable network in 2006.  Thus far, the Mets Channel have a deal with Time Warner cable and Comcast for regional carriage.

Coming to Oxygen in March 2005 is a new reality show called Mr. Romance (prod by The Greif Co and Jude Weng).  Following a seven city search for gorgeous men from varying backgrounds, the 12 finalists will enter a romance boot camp where they will learn the art of seduction and how to kiss in front of a camera.  The ultimate winner gets $50k and guaranteed book cover shots on future Harlequin romance novels. For more info, check out Oxygen’s website at

CMT OUTLAWS concert and countdown specials premiere Friday, Oct. 29.  Marketing this launch, CMT will debut a highly  targeted marketing campaign (in conjunction with GREAT!, Atlanta based promotion agency), perhaps one of the most targeted media campaigns ever developed, seeking to attract men to the series.  CMT will use a device called the Interactive Urinal Communicator (from Wizmark), a deodorizing urinal drain filter cover which is motion-activated.  When a man steps up, the communicator lights start flashing, pre-recorded female-voiced audio plays and alternating pictures are seen.  The device is designed to last for 10,000 flushes. 

IDT Entertainment announced that it will continue to move forward with plans to release its animated feature Yankee Irving in 2006, which was being directed by actor/director Christopher Reeve, who passed away over the weekend.  Announced in December 2003, the movie is set in the 1930s and follows the story of a boy that must overcome tremendous personal obstacles.

EW Scripps has acquired the country music cable network Great American Country for $140 million in cash from Jones Media Networks Ltd.  GAC is a 24/7 cable net, launched in 1996, and is available to 27 million subscribers via cable and satellite.

FCC Commissioner Michael Copps thoughts on Sinclair Broadcasting‘s plans to air an anti-John Kerry film on 62 of its stations:  “This is an abuse of the public trust. And it is proof positive of media consolidation run amok when one owner can use the public airwaves to blanket the country with its political ideology — whether liberal or conservative…. This is the same corporation that refused to air Nightline’s reading of our war dead in Iraq. It is the same corporation that short-shrifts local communities and local jobs by distance-casting news and weather from hundreds of miles away…. Sinclair, and the FCC, are taking us down a dangerous road.

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of October 4-10, 2004:
Primetime       (000)   Total Pgm Day   (000)
ESPN            4034    NICK            1909
FOXNEWS 2945    ESPN            1658
LIFETIME        2125    NAN*            1478
TNT             2026    FOX NEWS        1200
USA             1941    TNT             1163
NAN*            1877    CARTOON 1153
SPIKE TV        1578    TBS             890
TBS             1508    USA             879
FX              1491    FX              649
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of October 4-10, 2004:
Primetime       (000)   Total Pgm Day   (000)
ESPN            2073    ESPN            865
TNT             966     NAN*            662
FX              961     TNT             612
TBS             917     TBS             542
FOXNEWS 905     LIFETIME        528
USA             885     NICK            487
LIFETIME        860     USA             426
SPIKE TV        836     FX              411
DISCOVERY       597     FOXNEWS 390
NAN*            588     SPIKE TV        353
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

WKMG/Orlando has announced two significant sales management changes – LSM Dave Ware will become the National Sales Manager; and NSM Wayne Reid will join Gene Thompson as a Local Sales Manager.  Both changes are effective as of November 15.  WKMG’s rep firm is MMT Sales.

Kimberly Kelly has been named VP/Legal and Business Affairs for TV One. Kimberly will be responsible for all legal matters associated with the marketing and distribution of the network to cable operators and satellite providers, and she will also provide legal support to the company on a wide range of business matters. 
Outdoor Life Network has named Victoria Quoss as the VP/Acquisitions and Scheduling.  Victoria will expand on the network’s strategy to have rights to all of the “best in class” events in the outdoor genre in her acquisitions, and be responsible for the scheduling of existing and upcoming programming on the network.  She makes the move from YES Network where she was Director/Programming, Acquisitions and Development.

Kate Juergens has been named SVP/Original series, Programming and Development for ABC Family.  She will  be responsible for primetime original series and specials and will report to Paul Lee, President.  Additionally, Brooke Bowman and Mina Lefevre will serve as Executive Directors/Programming and Development, both reporting to Kate. 

Peter Golden has been upped to EVP/Talent and Casting at CBS, expanding his responsibilities to include casting oversight of Paramount Network Television, as well as talent/casting ops for CBS primetime and daytime series, made fors, miniseries, reality series and specials.  Peter reports to Nina Tassler, President/CBS Entertainment and David Stapf, President/Paramount Network Television.

Monday, October 11, 2004. National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     10.7/16 Still Standing 6.9/11, Listen Up 6.4/10, Raymond 11.6/17, 2-1/2 Men 11.1/16, CSI Miami 14.2/22

ABC     8.7/14  20/20 Special 4.7/8; Monday Night Football 10.1/17 (9-12:18am)

NBC     6.9/10  Fear Factor 7.3/11, Las Vegas 7.9/11, LAX 5.5/9

FOX     5.3/8   National League Division Series Game #5   5.3/8  (8-11:38pm)

WB      3.6/5   7th Heaven 3.9/6, Everwood 3.3/5

UPN     2.5/4   One on One 2.3/4, Half & Half 2.7/4, Girlfriends 2.7/4, Second Time Around 2.2/3

A18-49  CBS 5.7/14, ABC 5.5/14, NBC 4.3/11, Fox 2.6/7, WB 2.0/5, UPN 1.7/4




#1 and #8 cable program of the week
with Total Viewers (out of 4,500+)!

#3 and #4 cable program with A18-49!

TBS’ #1 and #2 program with ALL demos!

Source: NTI Explorer, 9/27-10/3/04, US 000.  Rankers excludes sports and news, Series=Trackage, Movies=TC.  Twister=TBS, Sun 8p & 10p.  All demos=HH, P2+, M/W/A 18-34, 18-49, 25-54.

The History Channel
presents This Day in History:
1903:  Getting the twentieth century off to what looked like a promising start, the Boston Red Sox (at the time, the team’s name was still the Boston Americans) win baseball’s first World Series, defeating the Pittsburgh Pirates. . 

Answer to Yesterday’s Trivia Question:  Who was it that had a rock as a keepsake, fondly remembering it sitting upon his father’s desk and using it to strike matches to light his father’s pipe? DEPUTY BARNEY FIFE.  Kudos to: Christina Owen-Millenia 3 Comm/Atlanta; Brett Calvert-KSAT/San Antonio.

Today’s Trivia Question:  Paul Newman and Tom Selleck turned down the lead role in this film, eventually awarded to Harrison Ford. What was the name of this movie?  (click
to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)


Investigate this!

Court TV: The Investigation Channel’s
Return On Invention!

ADULTS 25-54
Click here for source

Spot on ROI: Return On Investigation

Later — Cyn

Cynthia Turner’s Cynopsis
10/13/04  5:28am

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JOB OPENINGNY-based company seeks edgy FINAL CUT EDITOR who knows how to tell a story and can work with music edits. Email resumes (no attachments): 

JOB OPENING:  MEDIA BUYER/FREELANCE–Springfield, MO. Min. 4 yrs exp. Negotiates, places & posts media buys + media merch. Strong knowledge of media software & basic office software skills a must:

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JOB OPENING:  ADMIN ASSIST/DEVELOPMENT/Oxygen NY: Assist in daily admin duties. Strong org. skls; multi-tasker, solid comm skills, prof w/MS office. Office exp in area of entertainment co or relevant internships.

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ABC             Lost, Presidential Debate #3
CBS             60 Minutes, Presidential Debate #3
FOX             National League Series Game #1 – OR – American League Series Game #2
NBC             Law & Order; Presidential Debate #3
PAX             World Cup Comedy, Second Verdict, Early Edition
UPN             Top Model, Kevin Hill
WB              Smallville, The Mountain
TELE            Prisonera, Presidential Debate #3
UNIV            Rubi, Amarte es mi Pecado, Don Francisco Presenta

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