Editions

Kargo’s Winning Proposition for Multicultural Publishing

A CYNOPSIS MESSAGE FROM KARGO Wednesday February 28, 2024 Amplifying Diverse Voices: How Kargo’s MCA Program Funds Diverse-Owned Media By E.B. Moss Kargo has come a long way since it first disrupted the mobile industry with ringtones and wallpaper 20 years ago. It evolved to offer comprehensive, cross-channel advertising solutions and then within […]

02/28/24: Cynopsis Jobs

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ACCOUNT REP: MPT NATIONAL CORPORATE SALES MARYLAND PUBLIC TELEVISION FOUNDATION REMOTE Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info

Cynopsis 02/28/24: NBC set to fete Jimmy Fallon

NBC set to fete Jimmy Fallon

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Time to re-allocate your linear cable spend. FETV delivers more Homes during Prime than notable networks like Comedy Central, E!, and MTV. Click here to contact Michael DuPont, EVP Ad Sales, for planning costs to review. Source Wednesday February 28, 2024 Today’s […]

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02/26/24: Cynopsis Media Tech Update

Tech

Monday February 26, 2024 It’s back to the drawing board for Google’s AI image generation feature, Gemini. After users complained that the tool, formerly known as Bard, was offering inaccurate historical pictures – like people of color wearing Word War II-era German military uniforms – Google said it was pausing image generation of people and […]

Cynopsis 02/26/24: “Wonka” streaming premiere date set

"Wonka" streaming premiere date set

A CYNOPSIS MESSAGE FROM A+E NETWORKS All Original, All the Time When original content is hard to find, A+E Networks is the right place for fresh entertainment. BIOGRAPHY: Hard Rock Legends | Alone | The Great War | Theresa Caputo: Raising Spirits | Dance Moms: The Reunion Special | 48 Hours to Buy

02/25/24: Cynopsis Jobs

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MANAGER, CONSUMER MARKETING TV One SILVER SPRING, MD – HYBRID REMOTE Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full […]

Cynopsis 02/23/24: “Frasier” reboot renewed for season two

"Frasier" renewed for season two

Friday February 23, 2024 Today’s Premieres Netflix: The Indrani Mukerjea Story: Buried Truth Prime Video: The Second Best Hospital in the Galaxy; Married to the Game; Poacher Saturday’s Premieres Oxygen: Cold Justice at 8p NatGeo Wild: Rock Rapids Vet 9-1-1 at 10p Sunday’s Premieres Oxygen: Sin City Murders at 7p A+E: WWE Rivals at 8p […]

Cynopsis 02/22/24: Apple launches Apple Sports for iPhone

Apple launches Apple Sports for iPhone

Thursday February 22, 2024 Today’s Premieres Bravo: Summer House at 9p Max: Jellystone Netflix: Avatar: The Last Airbender; Death in the Dorms IN THE NEWS Comscore released an enhancement of its cross-platform audience measurement solution, Comscore Campaign Ratings. Comscore Campaign Ratings Local (CCR Local) gives advertisers access to deduplicated audience measurement at the local market […]

Cynopsis Esports 2/22/24: Embracer CEO causes uproar; Team owner sues Call of Duty League; Super Bowl ads shift away from gaming

Thursday February 22, 2024 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Gaming conglomerate Embracer Group’s restructuring is in “the final stretch,” but the company’s messaging could use some major work moving forward after CEO Lars Wingefors said its No. 1 value is to “maximize shareholder value in any […]

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