A CYNOPSIS MESSAGE FROM WE tv WE tv I Do-ers are …Simply poWErfulI Do-ers are the perfect match for advertisers. They are: Optimistic about the future . Brand Loyal . Tech SmartSavvy Decision Makers . Resilient in today’s marketplace WE tv. Simply Fascinating To learn more about this attractive consumer contact Scott Collins at 646-273-3550.
Editions
Wednesday, April 8th, 2009
A CYNOPSIS MESSAGE FROM WE tv WE tv I Do-ers are …Simply vieWErsI Do-ers are the perfect match for advertisers. They are: Optimistic about the future . Brand Loyal . Trend Smart Savvy Decision Makers . Resilient in today’s marketplace WE tv. Simply Fascinating To learn more about this attractive consumer contact Scott Collins at […]
Wednesday, April 8th, 2009
Cynopsis: Kids! 04/08/09 Good morning. It’s Wednesday, April 8, 2009, and this is your first early morning Kids briefing. Production has begun on Skyrunners, the first original TV movie for Disney XD. A science fiction adventure starring Kelly Blatz (Aaron Stone) and newcomer Joey Pollari, Skyrunners will feature alien creature effects designed and created […]
Tuesday, April 7th, 2009
A CYNOPSIS MESSAGE FROM DIRECTV THE CONSUMERS YOU’RE LOOKING FOR ARE WATCHING USReach your audience in innovative and interactive ways with DIRECTV Interactive Advertising * Exclusive Sports Advertising *Sponsorship Opportunities * Targeted Clusters * Original Programming DIRECTV viewers watch an average of 10% more TV than cable viewers. (MRI Spring 2008) Contact us at
Tuesday, April 7th, 2009
A CYNOPSIS MESSAGE FROM ABC FAMILY ABC Family’s Best Year Ever! Top 5 Network T12-17, W12-17, W12-24, A12-34, W12-34, W18-34, A18-49, W18-49 8 million average monthly video impressions Source: Nielsen Media Research. Click here for the full source data. Cynopsis 04.07.09 Good morning. It’s Tuesday, April 7, 2009, and this is your first early […]
Tuesday, April 7th, 2009
Cynopsis: Kids! 04/07/09 Good morning. It’s Tuesday, April 7, 2009, and this is your first early morning Kids briefing. Brilliant Films teams with Mike Newell (Prince of Persia, Harry Potter & The Goblet of Fire) to direct its new feature film The Box of Delights. The movie is based on John Masefield’s 1935 kid’s […]
Monday, April 6th, 2009
Cynopsis: Kids! 04/06/09 Good morning. It’s Monday, April 6, 2009, and this is your first early morning Kids briefing. Toonz Animation India and Canada’s Spectra Animation are partnering to co-produce Paddy’s Pages (52 episodes), a new preschool animated series currently slated to be available in early 2011. Jointly financed by both companies, the production […]
Monday, April 6th, 2009
A CYNOPSIS MESSAGE FROM USA NETWORK usanetwork.com DELIVERS BEST QUARTER EVER! Best Quarter ever in uniques, visits and page views (+17%, +18% and +7% respectively vs. prior year) Bested TBS.com and TNT.tv in all metrics, +89% and + 102% respectively higher in page views Engagement Leader -users averaged 23 mins per visit and 36 mins […]
Monday, April 6th, 2009
Cynopsis: DIGITAL 04/06/09 Good morning, it’s Monday, April 6, 2009, and this is your first early morning digital briefing. Bostonians may not only lose Leno – they may soon lose their Boston Globe. The New York Times Co. is threatening to shutter the paper if the Globe‘s union doesn’t agree to $20 million in concessions, […]
Friday, April 3rd, 2009
Cynopsis: DIGITAL 04/03/09 Good morning, it’s Friday, April 3, 2009, and this is your first early morning digital briefing. The Pandora’s Box analogy seems to apply perfectly to the dilemma the cable industry now faces. Time Warner CEO Jeff Bewkes defended the company’s “TV Everywhere” concept at a Cable Show keynote yesterday, a scheme to […]
CynCity
Cynsiders
The Art of the Edit
For editors working at the highest levels of unscripted television, the job is as much...The New Upfront Playbook
Two of WBD Advertising’s top executives — Ryan Gould, President of Go to Market, and...Meeting Audiences in Motion: On-the-Go Video’s Role in a Fragmented Media Landscape
As streaming fragments audience attention and competition for eyeballs intensifies, entertainment marketers are rethinking where...