• #1 Cable Telecast of the Day Among A25-54 / A18-49 / P2+
• Beats CBS Head-to-Head in A18-49 (+12%)
• Outdelivers Season One Average by Double Digits: +25% A18-49 (2.273MM); +15% A25-54 (2.462MM); and +14% P2+ (5.113MM)

SOURCE: Nielsen Media Research. Click here for the full source data.

Cynopsis

04.24.09

Good morning. It’s Friday, April 24, 2009, and this is your first early morning briefing.

Tonight’s Premieres:
TLC: Wild Weddings at 9p
Spike TV: MoCap LLC at 12a
 
Saturday’s Premiere:
WE tv: I Want To Save Your Life at 10p
 
Sunday’s Premieres:
HGTV: Leader of the Pack at 8p
VH1: Daisy of Love at 9p
 
Sunday’s Finales:
Food Network: Food Network Challenge: Last Cake Standing at 8p
MTV: Rob Dyrdek’s Fantasy Factory at 9p; Bully Beatdown at 930p; Nitro Circus at 10p

A CYNOPSIS MESSAGE FROM GSN

ABC handed out 12 early 2009-2010 pick-up renewals for many of its tried-and-true primetime series including America’s Funniest Home Videos, The Bachelor, Brothers & Sisters, Dancing with the Stars, Desperate Housewives, Extreme Makeover: Home Edition, Grey’s Anatomy, Lost, Private Practice, Supernanny, Ugly Betty and Wife Swap.

NBC’s The Tonight Show had to cancel tapings yesterday and today, as host Jay Leno was hospitalized. Leno was taken to Providence St. Joseph’s Medical Center in Burbank, with presumed food poisoning symptoms. His condition, not being serious, should allow him to resume work on Monday.

Spike TV renewed upcoming new seasons of two of its original series:

• 1000 Ways To Die received a 13-episode order including the pilot episode. The new episodes will document more true stories about the outrageous ways people die. From Original Productions with Thom Beers and Philip Segal as executive producers. Premiere date TBA.
• Spike’s late-night male trivia series MANswers is back for a third season with 10 new episodes, featuring re-enactments, experts and man-on-the-street interviews. MANswers is produced by Fujisankei Communications International with Akifumi Takuma and Michael Schelp as executive producers, in association with Super Delicious LLC with Adam Cohen, Cara Tapper and Joanna Vernetti as executive producers and Michael J. Miller, executive producer. Premiere date TBA.

Making it official, USA Network picked up the original series White Collar (wt) from Fox Television Studios about the unusual partnership between a con artist and an FBI agent. Starring Matthew Bomer, Tim DeKay, Tiffani Thiessen and Willie Garson the series will be shot on location in New York and will open with a 90-minute episode with thirteen 60m subsequent episodes. Jeff Eastin created White Collar and is executive producer.

BBC America opens a new US premiere season of Primeval beginning May 16 at 9p. New cast members include Jason Flemying (The Curious Case of Benjamin Button) and Laila Rouass (Footballers Wive$) as well as a new beast designed by a fan of the show.

Capturing the spirit of the game, GOLF CHANNEL introduces a new original hi-def series Golf In America, premiering June 23 at 10p. Hosted by actor Anthony Anderson, the 10-episode series relates real stories about real people, from celebrities such as Justin Timberlake to soldiers in Iraq who are all attracted to the game of golf.

Finding big hair and bigger attitudes, The Style Network travels to Dallas with its newest unscripted docu-series exploring the bonds between rich socialite mothers and their debutante daughters in Mothers and Daughters of Dallas (wt). In this eight-episode series with a planned fall debut, Style will go inside the exclusive lifestyles of several different mother/daughter duos where clubs and social events to shopping and gossip prevail, revealing the real and strong ties that bind them together. The series was developed by Allison Grodner Productions and Allison Grodner serves as executive producer with Peter Tartaglia as co-executive producer.

SNY, television home for the New York Jets, New York Mets and the Big East Conference, enhanced its television and marketing relationship with the New York Jets. The new multi-year deal involves more access and exclusive year-round coverage of players, coaches and franchise executives. SNY was also granted the rights to distribute content on SNY.tv. This new agreement involving more coverage begins this Saturday at 1130a with Jets Nation: Draft Day 09.

Journal Broadcast Group, Inc. and Journal Broadcast Corporation, part of Journal Communications, Inc. finalized the purchase of KNIN/Boise for $6.6 million from Banks Boise, Inc. KNIN-TV, a CW affiliate, operates as analog channel 9 and digital channel 10.  

UPFRONT 2009: BET NETWORKS

Unveiling its upfront plans last night at New York’s Nokia Theatre, BET Networks, a division of Viacom, Inc. presented its theme: “This Is The Time” emphasizing its role as a media and entertainment leader within the African American community and consumers of Black culture.

First and foremost, BET Networks introduced a new entertainment and music channel, CENTRIC targeting wealthy, sophisticated African Americans A25-54. Scott Mills, president of BET said a perfect audience target example for CENTRIC would be Barack and Michelle Obama. CENTRIC will be operated jointly between BET Networks and MTV Networks and will launch during fourth quarter this year to approximately 45 million homes. Programming on CENTRIC includes:

• Keeping Up with the Joneses – follows the lives of upscale Houstonians. Premieres Q1 2010.
• Model City – new series featuring young Black models aiming for fame in New York City. Premieres Q1 2010.
• Leading Men – show profiles distinguished African American men who have influenced American culture artistically, socially and politically. Premieres Q4 2009.
• Real Life Divas – insider look at the lives of divas and their rise to fame and the challenges they overcame to reach stardom. Premieres Q4 2009.
• Urban Livin’ – host interior designer Helen Bailey offers inspirational ideas on decorating and transforming the home. Premieres Q4 2009.

BET, currently in 89 million homes, offers up eight new series for the 2009-2010 season:

• The Mo’Nique Show – late-night talk show featuring actress Mo’Nique in the host chair. Premieres Q4 2009.
• Changing Lanes – one-hour series chronicling NASCAR’s up-and-coming young drivers. Premieres Q2 2010.
• Crews Control – series follows the real-lives of actor Terry Crews, his wife Rebecca and their five children ranging in ages of 22 to 3. Premieres Q1 2010.
• First In – reality docu-drama looks at the fast-paced careers of emergency response teams. Premieres Q4 2009.
• The Hollywood Treatment – makeover reality show where each week a celebrity helps transform an individual’s life in association with a charitable foundation chosen by the celebrity or individual. Mary J. Blige is featured in the pilot. Premieres Q1 2010.
• Monica: Still Standing – series focuses on Grammy Award-winning singer Monica as she juggles raising young children and her music career. Premieres Q4 2009.
• Pay It Off – game show where contestants are challenged to pay off their bills one at a time. Premieres Q4 2009.
• A Time To Laugh – variety show hosted by Vickie Winans features gospel stand-up, dancers, musical artists and Bible story improvs with an urban contemporary tilt. Premieres Q1 2010.

New programming for BET News includes:

• The Bottom Line – weekly panel series explores how decisions made in Washington to local communities affect topical issues relating to African Americans. Premieres Q1 2010.
• Heart of the City – BET News goes inside America’s cities examining topics and issues, such as gang wars to police brutality and the people who are trying to make positive changes. Premieres Q3 2009.
• In Depth – on-going series of quarterly specials focused on the lives, trends and influences defining African Americans today. Premieres Q4 2009.

BET confirmed it will bring back four popular series to its schedule including 106 & Park, Bobby Jones Gospel, Brothers to Brutha (returning Q4 2009) and Sunday Best.

A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS

Source: Simmons Multimedia Engagement Study 2008 W5-8. Women 25-54 w/HHI $75K+ ranking among 80 ad-supported networks. For source details and marketing opportunities, visit ScrippsNetworksAdSales.com.

Smithsonian Networks and Time Warner Cable made a distribution deal, adding the Smithsonian Channel to TWC’s roster of hi-def channels. The Smithsonian Channel will also be available to TWC customers via its Road Runner High Speed Online and HD on Demand in addition to TWC’s Enhanced TV options Start Over and Look Back.
 

After completing a successful stand-up special on Comedy Central, Ron White made a deal to get his own show on the network, reports THR. Comedy Central gave a pilot presentation order to The Ron White Show, a 30m series with branded segments, remotes and story-telling all designed to bring out White’s everyman persona. White is creator of the show along with Eddie Feldmann and both will executive produce. White’s manager, John MacDonald will also serve as executive producer in addition to Michael Pelmont, Brian Volk-Weiss and Barry Katz of New Wave Entertainment

CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Amazon bucked the slumping online retail trend reporting a 24% increase in profits from a year ago, but warned investors not to expect such growth during Q2. Net income totaled $177 million and revenue climbed 18% to $4.89 billion. The company didn’t break out numbers for the much-ballyhooed Kindle 2, but did note that sales “exceeded our most optimistic expectations.” The Seattle area’s other big tech powerhouse Microsoft didn’t fare as well. Net income fell by 32% to $3 billion for FYQ3 amid a global slowdown in the PC market. Analysts continue to worry that leaner and cheaper netbook computers will result in much lower margins for Microsoft as they require only stripped down versions of the Windows OS.   Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  Not only are Teenage Mutant Ninja Turtles turning 25, rights owner/manager The Mirage Group is developing a new live-action feature film slated for release in 2011.  The new movie, the fifth big-screen Turtles adventure, will focus on the origins of the heroes in a half shell.  Mirage is partnering with producers Scott Mednick (300, Superman Returns, 10,000 BC, and the upcoming Where the Wild Things Are) and Galen Walker (the most recent CG TMNT movie) for the new live action film. The movie is being funded through Lightbox Productions.  4Kids Entertainment, master licensing agency for the Teenage Mutant Ninja Turtles property, will handle all the movie merchandise licensing.  Additional info can be found at www.tmnt25.com and www.4kids.tv.   Full edition: CYN KIDS.

A CYNOPSIS MESSAGE FROM A&E NETWORK

Wednesday – A18-49 Analysis:  FOX did it again, winning Wednesday night and the most A18-49 viewers with 5.3/15, according to final national ratings from Nielsen Media Research. Truth was in the ratings at 8p as FOX’s Lie To Me placed first with 2.3/7 followed by The CW’s America’s Next Top Model at 1.9/6. American Idol continues to draw big numbers, posting an 8.3/21 during 9p while ABC’s Lost was #2 at 2.9/7. Then at 10p, a new episode of CBS’ Criminal Minds was the victor at 3.5/10 with a repeat of NBC’s Law & Order next at 1.8/5.

Live + Same Day Household Ratings: Wednesday, April 22, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 9.6/16        Lie To Me 5.2/9, American Idol 14.0/22

CBS: 6.3/10          Old Christine [r] 3.5/6, Gary Unmarried [r] 3.6/6, Criminal Minds [r] 6.4/10, Criminal Minds 8.9/15

NBC: 4.0/7           Law & Order [r] 3.8/7, Law & Order: SVU [r] 3.8/6, Law & Order [r] 4.3/7

ABC: 3.4/6           Scrubs 3.0/5, Better Off Ted 2.7/5, Lost 4.3/7, The Unusuals 3.2/5

UNIV: 2.1/4         Cuidado con el Angel 2.0/3, Manana para Siempre 2.6/4, Don Francisco Presenta 1.8/3

CW: 1.8/3           America’s Next Top Model 2.7/5, 90210 [r] 0.8/1

TELE: 0.7/1         Dona Barbara 0.6/1, El Rostro de Analia 0.7/1, Sin Senos No Hay Paraiso 0.7/1, El Cartel 0.7/1

MNT: 0.6/1          World’s Funniest Moments [r] 0.8/1, Comics Unleashed 0.4/1, Comics Unleashed 2 0.3/1

ION: 0.4/1           Boston Legal 0.4/1, Boston Legal 0.3/1, Boston Legal 0.3/1

A18-49: FOX 5.3/15, CBS 2.5/7, ABC 2.1/6, UNIV 1.7/5, NBC 1.5/4, CW 1.2/3, TELE 0.6/2, MNT 0.3/1, ION 0.1/0

Former National Geographic producer/writer/director, Chad Cohen starts at Discovery Studios as Executive Producer and becomes the first member of Discovery Studios’ internal Science Production Unit.

A CYNOPSIS MESSAGE FROM KCET

Friday Fun Fact:   Saturn would float … if you could find a body of water big enough.

This day in History:  1990 – The space shuttle Discovery blasted off from Cape Canaveral, carrying the $1.5 billion Hubble Space Telescope.

Answer to Yesterday’s Trivia Question:    Everyone probably remembers when John Stossel was interviewing the professional wrestler and got both of his ear drums popped, but do you remember who the wrestler was?  DAVID SCHULTZ  AKA DR. D  Kudos to: Joseph R. Gallante-Reelz Channel/NYC; Andrew B. Knopf-Alloy Media + Marketing/NY; Rev. Mark Wajda-
Annunciation Catholic Church/Altamonte Springs; Brian Ricco-MultiVision Media, Inc./Ringwood, NJ; Dan McDonald-Comcast Spotlight/Nashville; Laura Reisman-DISH Network/Englewood; Glenn Littman-HRP/LA; Bob Ramsey-KTXL/Sacramento; TJ Szymczak-YPM, Inc./Irvine; Scott Dow-Pullin TV/Los Angeles; Bernard Bourret-Verite Films/Toronto

Today’s Trivia Question:  On Dukes of Hazzard, what is Roscoe P. Coltrane’s middle name?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

A CYNOPSIS MESSAGE FROM TV LAND

Later — Cyn
04.24.09

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 /

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A CYNOPSIS MESSAGE

Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: SR MGR, INTEGRATED MKTG /DISCOVERY/LA: TLC: Dvlp, execute integrated on-air ad sales partnerships. Mng relationships w/clients & agencies. Must have 7+ yrs on-air mkt exp. Apply: http://corporate.discovery.com/careers/ #8919 (4/30)

JOB OPENING: DIRECTOR MKTG/The Sportsman Channel/NY, NY: Lead mktg team’s consumer awareness efforts & affiliate mktg. 5+ yrs exp in TV or digital media. Apply:
(4/30)

JOB OPENING: VP AFFILIATE SALES/MKTG/The Sportsman Channel/Denver, CO: Lead sales & retention efforts in Western territory. 5+ yrs exp in cable television industry. Apply:
(4/30)

JOB OPENING: DIR, OPERATIONS/TLC/LA: Strat/Ops/bus planning, dev. new business, partner w/CFO & execs., 5+ yrs bus. dev./tv prod. exp., MBA desired. Apply: http://corporate.discovery.com/careers/ #8836 (4/30)

JOB OPENING: SVP AD SALES (1) /NY-CGO-LA/ TV Network: 10+ Yrs Sales & Mgmt. Oversee all aspects of new, fast growing TV ntwrk ad sales effort. Emphasis on mgmt, new biz dev, growing existing biz. Med travel.
(4/30)

JOB OPENING: MGR, INTL MKTG/PROGRAMMING/RCN CORP./Herndon, VA: Mng/execute Int’l mktg strategy initiatives; negotiate Int’l mktg plans; 5+yrs exp /Int’l mktg exp. Pref’d. Apply www.rcn.com & send resume to:
(4/30)

JOB OPENING: INTERNET SALES DIR: Mng fast growing websites, mobile platforms. Train AE’s aspects of int. & dvlpmnt of results mktg campaigns. Proven track rec of int sales success media, mktg/sales. Ltr/res:
EOE (4/30)

JOB OPENING: DIRECTOR, OUT OF HOME DEVELOPMENT/mtvU/NYC: 5+yrs exp w/Digital Out of Home Sales, Strg OOH contacts w/agencies and clients, Successful track record in building partnerships EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/29)

JOB OPENING: REV ANALYST/Univision Ad Sales/NY: Strong analytical/comm/Excel skills.Asst dir w/collection of info & dissemination of sales forecasts & other reports.Work w/all levels Sales/Sales Mngmnt. EOE Res:
(4/29)

JOB OPENING: DIRECTOR, DIST MKTG/LA: Dvlp-exec mktg strats/campaigns/promo/materials. Work w/ nat’l accts, aff sales/ad sales/proj mgmt/Exp aff mktg. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=507&JobDetail=54196 (4/28)

JOB OPENING: DIRECTOR, STANDRD PRACTICES/DISNEY/BURBANK: Manage Kids S&P team. Revw orgnl and acquired program, ovrsee edit, revw online content, update policy. Knwldg kids prog & S&P needed. www.disneycareers.com REQ 193526  (4/25)

JOB OPENING: NON-FICTION DEVEL EXEC/Greenwich CT: 2 yrs prior exp at non-fiction net or prod co. Cover Letter, CV and 2 related writing samples to
. No calls pls. (4/25)

JOB OPENING: RESEARCH ANALYST/BET Ad Sales NY: Support busy Res. Dept. Strong analytical/comm/computer/presentation skills, PPT & Excel. Knwldg Nielsen NPower, Marketbreaks, AdViews, MRI/Simmons a+  Email:
(4/25)

A CYNOPSIS MESSAGE from ACADEMY OF TELEVISION ARTS & SCIENCES

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at
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SUMMER INTERNSHIP CREDIT ONLY: MARKETING INTERN/truTV, NY: Support marketing department (consumer, affiliate, & ad sales). Majors: Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. Apply Online: www.turnerjobs.com – Requisition # 112159BR (4/30)

SUMMER INTERNSHIP CREDIT ONLY: here! Networks ( www.regentmedia.com ) and Regent Studios ( www.regentstudios.com ) Westwood office. Qualified applicants will have a strong interest in Development for Film & TV. Email:
(4/30)

SUMMER INTERNSHIP CREDIT ONLY: MEDIA RSRCH /NY: Opp to work with media rsrch team. This professional opp will provide you w/ the hands-on exp, entail active assignments, & learn from the colleagues. Strong MS Office Skills req’d. Res:
(4/28)

SUMMER INTERNSHIP CREDIT ONLY: EMMY AWARD WINNING INT’L. LANGUAGE DUBBING/SUBTITLING CO. seeking students interested in languages, int’l. business. Language skills a plus. Contact 
(4/25)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: Audience Warm-up Artist; AP/RESEARCHER . Network-level warm-up,all types of shows; Also have clip shows, pdcn & development bkgd w/ 6 projects in hands of major prod co.. LA/NY. Contact: Steve @
(4/30)

SITUATION WANTED: College Student. NJ/NY/CT. A summer internship with hands on exp (paid or unpaid). Majoring in INTERNATIONAL BUS at Sacred Heart University, CT. Diligent; hard working; open to all industries.
(4/30)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT, PT or Temporary position: immediate start. Please contact
(4/30)

SITUATION WANTED: SENIOR MEDIA BUYER (NYC): Experienced National Broadcast Senior Buyer, worked with diverse blue chip clients across all dayparts. Team player, organized and detail oriented. Contact at:
(4/30)

SITUATION WANTED: PA/COORD (NY) Prod/Admin experience. Team player, highly organized, detail oriented. Natural multi-tasker seeks FT, PT, freelance work in TV/Film prod. Email:
(4/30)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:
(4/30)

SITUATION WANTED: MARKETING EXECUTIVE in NYC area. View my web folio for resume and accomplishments: www.webprofile.info/jrayher/ (4/30)

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel.
(4/29)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: www.ChaztizedMedia.com (4/29)

SITUATION WANTED: FLYAWAY PRODUCER – 10 years experience: Available to consult, produce, fix or install your format any where in the world. Able to travel in 24 hours, based in Los Angeles,
(4/29)

SITUATION WANTED: CHILDREN’S WRITER with exp at various prod co’s & Kids’ CBC. Portfolio in educational & comedic works for kids.Exp. in development, creative consulting, editing. Freelance. Contact
(4/29)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun!
(4/29)

SITUATION WANTED: PA/DIGITAL EDITOR/CONTENT PRODUCER Nonfiction media, project mgmt. BU grad. Fresh ideas. Corporate grooming.
, http://screencast.com/users/MJRizocki . Will relocate at own expense (4/28)

SITUATION WANTED: College Student/NJ/NY/CT: Seeking an educational, hands-on summer internship. Business Management major at Sacred Heart University. Dedicated and strong work ethic.
(4/28)

SITUATION WANTED: CONTRACT ADMINISTRATOR: 10 yrs exp.in Contract/Sales Admin, reporting, etc., looking to work out of home office, or locally in Rochester, NY. Contact e-mail:
(4/25)

SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC) 
(4/25)

E-mail
or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
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WHAT’S ON TONIGHT –  FRIDAY, APRIL 24, 2009

ABC: Wife Swap, 20/20
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: Ghost Whisperer, Flashpoint, Numb3rs
CW:  Everybody Hates Chris [r], The Game [r], America’s Next Top Model [r]
FOX: Prison Break, Dollhouse
ION: M*A*S*H, M*A*S*H, Movie: Deep Blue Sea
MNT: WWE Friday Night Smackdown
NBC: Howie Do It, Howie Do It, Dateline
PBS: Washington Week, Now on PBS, Bill Moyers’ Journal
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso, El Cartel
UNIV: Cuidado con el Angel, Manana es para Siempre, Rosa de Guadalupe   

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