Friday, April 24th, 2009


Cynopsis: Kids!


Good morning. It’s Friday, April 24, 2009, and this is your first early morning Kids briefing.

Not only are Teenage Mutant Ninja Turtles turning 25, rights owner/manager The Mirage Group is developing a new live-action feature film slated for release in 2011.  The new movie, the fifth big-screen Turtles adventure, will focus on the origins of the heroes in a half shell.  Mirage is partnering with producers Scott Mednick (300, Superman Returns, 10,000 BC, and the upcoming Where the Wild Things Are) and Galen Walker (the most recent CG TMNT movie) for the new live action film. The movie is being funded through Lightbox Productions.  4Kids Entertainment, master licensing agency for the Teenage Mutant Ninja Turtles property, will handle all the movie merchandise licensing.  Additional info can be found at and


Nicktoons Network is smashing records and bracing for another smash hit!

  • A record breaking Q1, its highest rated Q1 ever among all key demos (including P2+, K&B 2-11, 6-11 and 9-14)
  • A hit new show, Wolverine and the X-Men earned the BEST K&B 6-11 ratings for a Nicktoons original series premiere
  • Iron Man: Armored Adventures coming 4/24 @ 7p

Source: The Nielsen Company. NKTN, M-SU 6A-6A, Q1 comparison 04 – 09; Live Cvrg. AA%. NKTN’s original series premieres, M-SU 6A-6A, 9/27/04-01/23/09, Live Cvrg.  AA% . Subject to qualifications.

Coolabi Productions enters into a co-production deal with Burberry Productions in Australia for Dead Normal (working title), a new comedy drama series.  Signing on for the series already are CBBC (UK), Nickelodeon Germany and ABC Australia, the latter of which will debut the series in 2010.  Created by writer, Barbara Slade, the series follows the adventures of three pretty and strong-willed teen sisters  who just happen to be ghosts.  Not deterred by their ghostly state, the determined teen gals take off on various fun adventures. The series is to be supported by Screen Australia and Film Victoria with Cake Entertainment taking on the international distribution. 


The new Disney Channel Original Movie, Princess Protection Program, staring Selena Gomez (Wizards of Waverly Place) and Demi Lovato (Camp Rock, Cloudy With a Chance), is set to premiere Friday, June 26 at 8p, on Disney Channel US and Family Channel Canada.  The Royal B.F.F. Extended Edition will be available Tuesday, June 30 on Disney DVD and will include an exclusive new music video of One and the Same performed by Gomez and Lovato, a behind-the-scenes look at the film, and a free B.F.F. necklace set.  Princess Protection Program revolves around a soon-to-be teen princess (Lovato) is taken into a witness protection program when her country is taken over. The teen royal is whisked to live with an PPP agent and his family, including his teenage daughter (Gomez), in rural Louisiana where she must try to fit in until order is restored in her country.

Cartoon Network finds a host in rocker Andrew W. K. for its upcoming live-action competition series Destroy Build Destroy.  Andrew W.K.’s music has been featured in a range of TV series including Aqua Teen Hunger Force, American Dad and Smallville among many others.  Each week the series features two teams of teens, guided by professional mentors, as they use all forms of equipment to … destroy something, rebuild it as something different and then … destroy it again.

Jonas Brothers will host and perform on the Teen Choice 2009, which airs Monday, August 10, 8-10p on Fox.  The Teen Choice Surfboard-shaped awards will recognize bests in movies, TV, sports and so on for 2008-2009.  In addition kicking off the US leg of The Jonas Brothers World Tour 2009 on June 20, the band’s new album Lines, Vines and Trying Times release worldwide on June 15.

Turner Entertainment Networks Asia (TENA) acquires the Indian TV rights to Omkar, a mythological animated TV movie from DQ Entertainment (DQE).  Turner will premiere Omkar on its kids’ networks in India in 2010. This is the third animated movie title that Turner has picked up from DQE for air in India, the other two being Balkand and Ravan.  Omkar revolves around tales of Lord Shiva and his family.  DQE holds the exclusive home video, publishing and global audiovisual rights, outside of Turner’s exclusive territory.

KidsCo launches the preschool series The Wiggles in Western Europe, including in France, Portugal, Spain and Germany.  KidsCo recently debuted in France on Orange TV with both a linear channel and a SVOD service, as well as in Portugal on Clix on IPTV.  Last week KidsCo announced it was teaming with Inspidea, a Malaysia-based digital animation company, to co-produce a new green-themed animated short-form series titled Boo and Me (13×2).


Major League Baseball is teaming for a movie promotion with Disney and Jerry Bruckheimer Films and their new 3D family-targeted feature film G-Force (July 24, 2009), per  The MLB/G-Force promotion kicks off during the All Star Game and features multiples tiers including sponsorship of the All Star Game on July 14 (e.g. G-Force branding on in-stadium All-Star ballots at MLB and minor-league parks), G-Force days at MLB ballparks, trading-card and movie ticket giveaways during MLB games.  Additionally, if a player hits a grand slam during All-Star Game, the first 1 million people who register for the G-Force Grand Slam Sweepstakes at will get a free ticket to the movie on opening day.  MLB met with resistance for its last promotion attempt for Spider-Man 2 (2004) when fans were not happy with the Spidey signage on the bases and so forth.  Previously, Disney successfully teamed with MLB to promote its movie Angels in the Outfield at the 1994 All-Star Game.


MTV Networks International ups Nina Hahn to SVP/International Production and Development, Nickelodeon.  She adds responsibilities for made-for-TV movies, as well as sourcing UK live action series, in partnership with Nickelodeon UK, for potential US development.  Based in London, Hahn continues to report to Steve Grieder, EVP, Nickelodeon International.  Hahn will co-report to Nickelodeon/MTVN Kids and Family Group US’ Brown Johnson, President/Animation and Marjorie Cohn, EVP/Development and Original Programming, and Nick UK’s Howard Litton, SVP and MD.  Congrats to you Nina!


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 4/13-4/19/09 , 6a-6a:
K2-11                                             Total Delivery (000)
NICK:    SpongeBob SquarePants (4/17; 8p)              3316
NICK:    SpongeBob SquarePants (4/18; 9:30a)         2983
NICK:    SpongeBob SquarePants (4/17; 8:30p)         2870
NICK:    Penguins of Madagascar (4/18; 10a)             2842
NICK:    SpongeBob SquarePants (4/19; 9:30a)         2717
NICK:    Penguins of Madagascar (4/19; 10a)             2651
NICK:    SpongeBob SquarePants (4/17; 7:30p)         2430
NICK:    SpongeBob SquarePants (4/17; 9p)              2411
NICK:    SpongeBob SquarePants (4/19; 9a)              2370
DSNY*: Hannah Montana (4/19; 7:30p)                    2369
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 4/13-4/19/09 , 6a-6a:
K6-11                                              Total Delivery (000)
NICK:    SpongeBob SquarePants (4/17; 8p)              2030
DSNY*:  Hannah Montana (4/19; 7:30p)                    1947
NICK:    SpongeBob SquarePants (4/18; 9:30a)         1909
NICK:    Penguins of Madagascar (4/18; 10a)             1766
NICK:    SpongeBob SquarePants (4/17; 8:30p)         1763
NICK:    SpongeBob SquarePants (4/19; 9:30a)         1687
DSNY*: Wizards of Waverly Place (4/19; 8:30p)         1646
DSNY*: Suite Life on Deck (4/14; 7:30p)                   1630
NICK:    Penguins of Madagascar (4/19; 10a)             1605
NICK:    SpongeBob SquarePants (4/19; 9a)              1581
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 4/13-4/19/09 , 6a-6a:
Tweens 9-14                                    Total Delivery (000)
DSNY*:  Hannah Montana (4/19; 7:30p)                      2045
DSNY*:  Wizards of Waverly Place (4/19; 8:30p)          1642
DSNY*:  Sonny With a Chance (4/19; 8p)                    1479
FOX:      American Idol (4/14; 8-9:04p)                       1415
NICK:    SpongeBob SquarePants (4/17; 8p)                1389
DSNY*:  Suite Life on Deck (4/17; 8p)                         1357
DSNY*:  Suite Life on Deck (4/14; 5p)                         1347
FOX:      American Idol (4/15; 9-10p)                          1331
NICK:    SpongeBob SquarePants (4/18; 9:30a)           1313
DSNY*:  Suite Life on Deck (4/14; 7:30p)                    1294
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 4/13-4/19/09 , 6a-6a:
Teens 12-17                                   Total Delivery (000)
FOX:       American Idol (4/14; 8-9:04p)                    1287
FOX:       American Idol (4/15; 9-10p)                       1224
DSNY*:   Hannah Montana (4/19; 7:30p)                   1222
DSNY*:   Wizards of Waverly Place (4/19; 8:30p)         991
DSNY*:   Sonny With A Chance (4/19; 8p)                   868
USA:       WWE Entertainment (4/13; 9-10p)                811
FOX:       Family Guy (4/19; 9p)                                  807
ADSM**: Family Guy (4/16; 11p)                                787
DSNY*:   Hannah Montana (4/14; 4:30p)                     782
DSNY*:   Suite Life on Deck (4/14; 7:30p)                   752
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, April, 18, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.9/4 Avg. (9a-1p)
The Emperor’s New School 1.0/5; The Replacements 1.0/5; That’s So Raven 1.0/5; That’s So Raven 0.9/5; Hannah Montana 1.1/5; Suite Life of Zack & Cody 1.0/5; Power Rangers RPM 0.6/3; Power Rangers 0.5/3
CW (TheCW4Kids) 0.8/4 Avg. (7a-12p)
Huntik 0.4/4; Sonic X 0.8/6; Gogoriki 1.0/5; Gogoriki 1.0/5; Dinosaur King 0.8/4; Teenage Mutant Ninja Turtles 0.9/4; Chaotic 0.9/4; Chaotic 0.9/4; Yu-Gi-Oh 5D 0.6/3; Kamen Rider Dragon Knight 0.5/3
CBS (KEWLopolis on CBS) 0.3/1 Avg. (7-10a/10a-12p)
Cake 0.2/1; Horseland 0.4/2; Dino Squad 0.3/1; Strawberry Shortcake 0.1/1; Care Bears 0.3/2; Sushi Pack 0.4/2
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
VeggieTales 0.2/1; 3-2-1 Penguins 0.2/1; Turbo Dogs 0.3/1; Babar 0.3/2; Zula Patrol 0.2/1; My Friend Rabbit 0.2/1

Final K6-11 Ratings for Saturday, April, 18, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.7/27 Avg. (7a-1p)
Jimmy Neutron 1.3/14; Jimmy Neutron 2.1/17; Fairly OddParents 3.0/20; Fairly OddParents 4.1/22; SpongeBob SquarePants 6.1/29; SpongeBob SquarePants 7.8/36; Penguins of Madagascar 7.2/33; Back at the Barnyard 5.5/27; Mighty B! 4.5/25; SpongeBob SquarePants 5.2/29; SpongeBob SquarePants 5.1/29; SpongeBob SquarePants 4.8/27
DISNEY CHANNEL 2.3/13 Avg. (7a-1p)
My Friends Tigger & Pooh 1.4/17; Mickey Mouse Clubhouse 1.5/13; Special Agent Oso 2.0/13; Special Agent Oso 2.3/12; Handy Manny 2.1/10; Handy Manny 1.8/8; Handy Manny 2.1/9; Handy Manny 2.0/10; Phineas & Ferb 2.6/14; Phineas & Ferb 3.1/17; Halloweentown High (95 minutes) 3.2/19
CARTOON NETWORK 1.7/9 Avg. (7a-1p)
George of the Jungle 1.7/14; Transformers: Animated 1.9/12; Secret Satrudays 2.2/12; Pokemon: Diamond and Pearl  Battle Dimension 2.2/11; Star Wars: Clone Wars 2.0/9; Ben 10: Alien Force 1.8/8; Batman: Brave & The Bold 2.0/10; Bakugan 1.3/7; League of Super Evil 1.0/5; Ben 10: Alien Force 1.0/6; Ben 10: Alien Force 1.1/6
DISNEY XD 0.7/4 Avg. (7a-1p)
Suite Life of Zack & Cody 0.6/6; Phineas & Ferb 1.0/9; Phineas & Ferb 1.3/9; Jimmy two Shoes 0.8/5; Kid vs. Kat 0.9/4; Phineas & Ferb 0.9/4; Monster Buster Club 0.9/4; Yin Yang Yo 0.8/4; Spectacular Spider-Man 0.5/3; Spectacular Spider-Man 0.5/3; Spectacular Spider-Man 0.4/2; Iron Man 0.3/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, April 22, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1180; K6-11 492; TWEENS 9-14 360
DISNEY CHANNEL:     K2-11   779; K6-11 474; TWEENS 9-14 425
CARTOON NETWORK: K2-11   451; K6-11 260; TWEENS 9-14 181
DISNEY XD:               K2-11   103; K6-11   71; TWEENS 9-14   59
Source: MTVN Research from Nielsen Media Research Data


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Friday Fun Fact: 
Dirty snow melts faster than clean snow.

Answer to Yesterday’s Trivia Question:   What is the name of the PBS how-to show host who painted “happy trees”?  BOB ROSS  Kudos to:  Kyle Luna-Animation Insider/Tobyhanna, PA; Jan Medina-Mad Fusion Media/NY; David A. Danowski-Cookie Jar Entertainment/NY; Monica Lenti-MTV Networks/New York; Scott Woodard/LA; Matthew C. Bergeron-Disney ABC Cable Networks Group, Research/Burbank; Steve Behling-Disney Publishing Worldwide/Glendale; Claire Wilmut-Boomstone Animation Inc./Ottawa, ON; Julie Stowell-Tribune Media Services/Queensbury, NT; Maytal Nissim-Zebra TV Channels Ltd./Tel Aviv

Today’s Trivia Question:  Who lives on Third Earth?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SR MGR, INTEGRATED MKTG /DISCOVERY/LA: TLC: Dvlp, execute integrated on-air ad sales partnerships. Mng relationships w/clients & agencies. Must have 7+ yrs on-air mkt exp. Apply: #8919 (4/30)

JOB OPENING: DIRECTOR MKTG/The Sportsman Channel/NY, NY: Lead mktg team’s consumer awareness efforts & affiliate mktg. 5+ yrs exp in TV or digital media. Apply: [email protected] (4/30)

JOB OPENING: VP AFFILIATE SALES/MKTG/The Sportsman Channel/Denver, CO: Lead sales & retention efforts in Western territory. 5+ yrs exp in cable television industry. Apply: [email protected] (4/30)

JOB OPENING: DIR, OPERATIONS/TLC/LA: Strat/Ops/bus planning, dev. new business, partner w/CFO & execs., 5+ yrs bus. dev./tv prod. exp., MBA desired. Apply: #8836 (4/30)

JOB OPENING: SVP AD SALES (1) /NY-CGO-LA/ TV Network: 10+ Yrs Sales & Mgmt. Oversee all aspects of new, fast growing TV ntwrk ad sales effort. Emphasis on mgmt, new biz dev, growing existing biz. Med travel. [email protected] (4/30)

JOB OPENING: MGR, INTL MKTG/PROGRAMMING/RCN CORP./Herndon, VA: Mng/execute Int’l mktg strategy initiatives; negotiate Int’l mktg plans; 5+yrs exp /Int’l mktg exp. Pref’d. Apply & send resume to: [email protected] (4/30)

JOB OPENING: INTERNET SALES DIR: Mng fast growing websites, mobile platforms. Train AE’s aspects of int. & dvlpmnt of results mktg campaigns. Proven track rec of int sales success media, mktg/sales. Ltr/res: [email protected] EOE (4/30)

JOB OPENING: DIRECTOR, OUT OF HOME DEVELOPMENT/mtvU/NYC: 5+yrs exp w/Digital Out of Home Sales, Strg OOH contacts w/agencies and clients, Successful track record in building partnerships EOE/M/F/D/AAP. Apply (4/29)

JOB OPENING: REV ANALYST/Univision Ad Sales/NY: Strong analytical/comm/Excel skills.Asst dir w/collection of info & dissemination of sales forecasts & other reports.Work w/all levels Sales/Sales Mngmnt. EOE Res: [email protected] (4/29)

JOB OPENING: DIRECTOR, DIST MKTG/LA: Dvlp-exec mktg strats/campaigns/promo/materials. Work w/ nat’l accts, aff sales/ad sales/proj mgmt/Exp aff mktg. (4/28)

JOB OPENING: DIRECTOR, STANDRD PRACTICES/DISNEY/BURBANK: Manage Kids S&P team. Revw orgnl and acquired program, ovrsee edit, revw online content, update policy. Knwldg kids prog & S&P needed. REQ 193526  (4/25)

JOB OPENING: NON-FICTION DEVEL EXEC/Greenwich CT: 2 yrs prior exp at non-fiction net or prod co. Cover Letter, CV and 2 related writing samples to [email protected]. No calls pls. (4/25)

JOB OPENING: RESEARCH ANALYST/BET Ad Sales NY: Support busy Res. Dept. Strong analytical/comm/computer/presentation skills, PPT & Excel. Knwldg Nielsen NPower, Marketbreaks, AdViews, MRI/Simmons a+  Email: [email protected] (4/25)


Television has the power to enlighten, create awareness and encourage positive change.

Thursday, April 30, 2009

Join Host Dana Delany, and presenters Kenneth Branagh, Tippi Hedren, Joe Mantegna,
Rene Russo, Keyshawn Johnson and Brad Garrett to celebrate this year’s honorees:
A Home for the Holidays — Breaking The Huddle — Brothers & Sisters
Extreme Makeover: Home Edition — God On Trial — Stand Up To Cancer
30 Days Whale Wars


INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDIT ONLY: MARKETING INTERN/truTV, NY: Support marketing department (consumer, affiliate, & ad sales). Majors: Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. Apply Online: – Requisition # 112159BR (4/30)

SUMMER INTERNSHIP CREDIT ONLY: here! Networks ( ) and Regent Studios ( ) Westwood office. Qualified applicants will have a strong interest in Development for Film & TV. Email: [email protected] (4/30)

SUMMER INTERNSHIP CREDIT ONLY: MEDIA RSRCH /NY: Opp to work with media rsrch team. This professional opp will provide you w/ the hands-on exp, entail active assignments, & learn from the colleagues. Strong MS Office Skills req’d. Res: [email protected] (4/28)

SUMMER INTERNSHIP CREDIT ONLY: EMMY AWARD WINNING INT’L. LANGUAGE DUBBING/SUBTITLING CO. seeking students interested in languages, int’l. business. Language skills a plus. Contact  [email protected] (4/25)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Audience Warm-up Artist; AP/RESEARCHER . Network-level warm-up,all types of shows; Also have clip shows, pdcn & development bkgd w/ 6 projects in hands of major prod co.. LA/NY. Contact: Steve @ [email protected] (4/30)

SITUATION WANTED: College Student. NJ/NY/CT. A summer internship with hands on exp (paid or unpaid). Majoring in INTERNATIONAL BUS at Sacred Heart University, CT. Diligent; hard working; open to all industries. [email protected] (4/30)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT, PT or Temporary position: immediate start. Please contact [email protected] (4/30)

SITUATION WANTED: SENIOR MEDIA BUYER (NYC): Experienced National Broadcast Senior Buyer, worked with diverse blue chip clients across all dayparts. Team player, organized and detail oriented. Contact at: [email protected] (4/30)

SITUATION WANTED: PA/COORD (NY) Prod/Admin experience. Team player, highly organized, detail oriented. Natural multi-tasker seeks FT, PT, freelance work in TV/Film prod. Email: [email protected] (4/30)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/30)

SITUATION WANTED: MARKETING EXECUTIVE in NYC area. View my web folio for resume and accomplishments: (4/30)

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel. [email protected] (4/29)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (4/29)

SITUATION WANTED: FLYAWAY PRODUCER – 10 years experience: Available to consult, produce, fix or install your format any where in the world. Able to travel in 24 hours, based in Los Angeles, [email protected] (4/29)

SITUATION WANTED: CHILDREN’S WRITER with exp at various prod co’s & Kids’ CBC. Portfolio in educational & comedic works for kids.Exp. in development, creative consulting, editing. Freelance. Contact [email protected] (4/29)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (4/29)

SITUATION WANTED: PA/DIGITAL EDITOR/CONTENT PRODUCER Nonfiction media, project mgmt. BU grad. Fresh ideas. Corporate grooming. [email protected], . Will relocate at own expense (4/28)

SITUATION WANTED: College Student/NJ/NY/CT: Seeking an educational, hands-on summer internship. Business Management major at Sacred Heart University. Dedicated and strong work ethic. [email protected] (4/28)

SITUATION WANTED: CONTRACT ADMINISTRATOR: 10 yrs Contract/Sales Admin, reporting, etc., looking to work out of home office, or locally in Rochester, NY. Contact e-mail: [email protected] (4/25)

SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC)  [email protected] (4/25)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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