• USA is #1 in 2Q09 YTD – P18-49, P25-54 & Total Viewers

•  More P18-49 than TBS (+30%), TNT (+37%) and FX (+83%)

•  More P25-54 than TNT (+42%), TBS (+58%) and DISC (+98%)

•  1Q09 marked USA’s 11th consecutive quarter at #1 in P18-49

SOURCE: Nielsen Media Research. Click here for the full source data

Cynopsis

04.28.09

Good morning. It’s Tuesday, April 28, 2009, and this is your first early morning briefing.  

Tonight’s Premiere:
Investigation Discovery: Dallas DNA at 10p

Tonight’s Finales:
BBC America: Last Restaurant Standing
SCI FI Channel: WCG Ultimate Gamer at 10p (note: we mistakenly put this in yesterday’s edition for Monday night. The finale is definitely airing tonight!)

A CYNOPSIS MESSAGE FROM SOAPnet

In a major shift within the talent representation business, leaders from the 111-year old WMA and the 14-year old Endeavor voted to merge forming WME Entertainment. The new super-sized agency combines the cash assets of WMA through its music, tours and television show legacy deals with the client-rich roster of Endeavor. Leading WME Entertainment will be Jim Wiatt as Chairman (formerly WMA’s CEO), while Endeavor heads Ari Emanuel and Patrick Whitesell and WMA president Dave Wirtschafter will oversee the new entity’s operations. WME Entertainment will also be headed by a nine-person board of directors including five executives from WMA and four from Endeavor. By the end of 2009, WME Entertainment will likely be headquartered in Beverly Hills at a building WMA is in the process of designing. But, possibly in the next few months layoffs are expected within WMA’s ranks as WMA has nearly four times the number of agents than Endeavor.

Programming Note: This Wednesday night, President Obama will cap his 100^th day in office with a live one-hour primetime press conference starting at 8p. Most broadcast and cable news networks will cover the press conference live including ABC, CBS, NBC, CNBC, MSNBC, Fox News Channel, Fox Business Channel, BBC America and presumably CNN tho we were not able to confirm that. FOX, the missing network, is opting to run a new episode of Lie To Me instead, though the network will run an on-screen graphic directing viewers who want to watch the press conference to its sister cable networks, Fox News Channel or Fox Business Network. Previously this year, FOX has had to move American Idol twice because of other President Obama press conferences.

CBS made several changes to its May primetime schedule affecting some season finale dates and times:

• Starting May 2, Harper’s Island moves to Saturdays at 9p
• Regular episodes of Rules of Engagement and The New Adventures of Old Christine air May 13 beginning at 8p.
• On May 14, the season finale of CSI: NY will air at 10p following the season finale of CSI
• Season finales of The New Adventures of Old Christine and Gary Unmarried are moving to May 20 at 8p and 830p respectively
• The two-hour season finale of Criminal Minds will now air on May 20 at 9p.

TLC confirmed the fifth season premiere of Jon & Kate Plus 8 from Figure 8 Films on Memorial Day May 25 at 9p followed by the series premiere of Cake Boss produced by High Noon Entertainment at 10p. Additionally on May 29 at 9p, the seventh season of What Not To Wear opens from BBC Worldwide Productions, featuring Mayim Bialik, star of the 1990s series Blossom.

This is a month away, yet be sure and Tivo or watch HISTORY’s eight-part television event Expedition Africa: Stanley & Livingstone beginning May 31 at 10p. Four modern-day explorers travel 970 miles across Africa, reliving American journalist Henry Morton Stanley’s dangerous journey to find the missing Dr. David Livingstone. Mark Burnett Productions produces this fascinating series.

Upfront Presentation Round-Up: All broadcast networks will continue with plans for upfront presentation parties during the week of May 18 in New York City, though all are cutting back on celebrity appearances and the glitz this year. Per THR, a brief idea of what to expect from each network:

• NBC opens its upfront with several “infront” presentations starting May 4 in New York with a Q&A with Ben Silverman, NBC co-chairman and Mike Pilot, head of sales. 
• Leading off the big week, FOX will present first on May 18 at New York City Center followed by an after party at Wollman Rink.
• ABC is moving its upfront presentation to 3p from 4p on May 19 at Lincoln Center with late-night host Jimmy Kimmel in tow. Following their show, ABC will host a cocktail reception and dinner for media buyers.
• Also on May 19, NBC is hosting a Town Hall following ABC’s presentation, featuring its late-show guys Jay Leno, Conan O’Brien and Jimmy Fallon as well as Rainn Wilson and possibly Jerry Seinfeld.
• CBS will again use Carnegie Hall as its stage on May 20 and will host a quieter post-upfront party this year.
• The CW is the final presenter on May 21 at Madison Square Garden Theatre with a low-key party at Gramercy Park Hotel afterwards.
• And add in on Wednesday morning during the broadcast upfront week, Turner Networks at 930am at the Hammerstein Ballroom in midtown.

A new hi-def digital network, Live Well HD Network launched yesterday on 10 ABC O&Os in top markets, penetrating 24% of US homes. The advertiser-supported multi-platform network, developed for emerging digital channels in local markets, also includes online and wireless components and will likely launch in other markets in future months. Programming on Live Well HD Network includes multiple plays of six original 30m series produced by ABC Owned Television Stations and its online and wireless content is accessible 24-hours. The initial series consists of an interior design show, Home with Lisa Q; a healthy cooking show, Let’s Dish; a show focused on beauty and fashion, Mirror/Mirror; a health and medicine show called Say Ahh …; an outdoor activity program, Motion; and one centered on personal growth titled Advice for Life. The ten ABC O&Os launching the network yesterday are: WABC/New York, KABC/Los Angeles, WLS/Chicago, WPVI/Philadelphia, KGO/San Francisco, KTRK/Houston, WTVD/Raleigh-Durham, KFSN/Fresno, WJRT/Flint and WTVG/Toledo.

Fans of the 1980s cop drama Cagney & Lacey take note: MGM Studios Inc. is partnering with TV.com making full episodes from seasons two and three available to TV.com’s online consumers. There are plans to launch other seasons of Cagney & Lacey in the future. In conjunction with this launch, MGM scheduled a publicity tour with series stars Sharon Gless, Tyne Daly and executive producer Barney Rosenzweig who is married to Gless. Cagney & Lacey aired on CBS from 1982 through 1988.

A CYNOPSIS MESSAGE from TV GUIDE NETWORK^TM

APT Worldwide, the international sales unit of American Public Television, will now represent the international rights for Wolves in Paradise, a wildlife documentary produced by William Campbell, Homefire Productions, KUSM-TV/Montana PBS and The Independent Television Service.

This August, The Style Network introduces viewers to newlywed couple Giuliana and Bill Rancic in the new 30m reality series Giuliana and Bill. Giuliana is currently an anchor for E! News and Bill is a former winner on NBC’s The Apprentice and now a real estate developer in Chicago. The two fell in love following an E! News interview and in 2007, Style featured the couple’s wedding in Italy during the special Marry Me in Capri. Now, viewers will watch the couple juggle demanding careers that separates them much of the time with Bill in Chicago and Giuliana in L.A. Comcast Entertainment Productions produces the series.

MTV will have its own fashion competition series as the network will announce a series order for The Stylist from Bunim-Murray during today’s upfront presentation, reports THR. The show will follow a group of top-drawer fashion stylists as they compete for a contract with a major agency.

Timothy Olyphant landed the lead role in FX’s drama pilot based on the Elmore Leonard short story Fire in the Hole, per THR. The untitled project will begin production in late May, produced by Sony TV and Timberman/Beverly Productions. The series is about US Marshal Raylan Givens (Olyphant) returning to his hometown in Kentucky. Most recently, Olyphant appeared on a season of FX’s Damages.

Casting Call: Nancy Glass Productions is searching for professional exterior designers/landscape artists for an upcoming pilot for a major network to be filmed in and around the Philadelphia area. The selected candidate must be an expert at landscaping, hardscaping and be able to design the exterior of a house. To apply, send a headshot and resume to
. Demo reels can be submitted to Nancy Glass Productions, Attention Casting, 211 Rock Hill Road, Bala Cynwyd, PA 19004.

CYNOPSIS DIGITAL – TODAY’S TOP STORY:  One of the longest running patent battles in the tech space has finally come to an end. Qualcomm agreed to pay rival Broadcom $891 million over four years in a settlement of all their legal disputes. The two chip makers have been fighting for 4+ years across three venues over patent issues related to mobile processing and the battle has significantly slowed the evolution of 3G mobile technology.  Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  Several years into their deal Sony Pictures and Aardman Features are moving forward with two Aardman Animations animated feature films, Arthur Christmas and Pirates!, per THR.  A stop-motion animated movie, Pirates! will be co-directed by Aardman co-founder Peter Lord (co-director Chicken Run with Nick Park) with Jeff Newitt.  The movie is based on the book series Pirates! (In an Adventure with Scientists) by author Gideon Defoe, who is also penning the script.  For Arthur Christmas, Aardman is teaming with Sony Pictures Imageworks to produce the CGI animated project that will be c0-directed by Sarah Smith and Barry Cook from a script by Peter Baynham (Borat). Full edition: CYN KIDS.

A CYNOPSIS MESSAGE FROM IFC + SUNDANCE

Friday – A18-49 Analysis: CBS collected a win Friday night among A18-49 with a 1.8/6 according to final national ratings from Nielsen Media Research.CBS won with Ghost Whisperer at 8p and a 2.2/8 followed by a tie between ABC’s Wife Swap and UNIV’s Cuidado con el Angel at 1.3/5 each. UNIV came on strong during 9p as Manana es para Siempre did best at 2.0/7 with CBS’ Flashpoint next at 1.6/5. It was ABC’s turn to be #1 through 10p with 20/20 at 2.2/7, while CBS’ ratings added up to a second place score of 1.8/6 for Numb3rs.

Live + Same Day Household Ratings: Friday, April 24, 2009 (May Sweep Day 2) time period averages. Source: NTI Galaxy, as dated. Live+SD

CBS 5.8/11      Ghost Whisperer 6.1/12, Flashpoint 5.3/10, Numb3rs 5.8/10

ABC 3.9/7         Wife Swap 2.6/5, 20/20 4.5/8

NBC 2.9/5         Howie Do It 1.9/4, Howie Do It 1.8/3, Dateline 3.4/6

FOX 2.0/4         Prison Break 2.1/4, Dollhouse 1.9/3

UNIV 2.0/4        Cuidado con el Angel 1.9/4, Manana es para Siempre 2.5/4, La Rosa de Guadalupe 1.8/3

MNT 1.6/3         WWE Friday Night Smackdown 1.6/3

CW 1.0/2           Everybody Hates Chris 1.1/2, The Game 1.2/2, America’s Next Top Model [r] 0.8/2

TELE 0.6/1        Dona Barbara 0.6/1, El Rostro de Analia 0.6/1, Sin Senos No Hay Paraiso 0.6/1, El Cartel 0.6/1

ION 0.4/1         MASH 0.3/1, MASH 0.4/1, Movie: Deep Blue Sea [r] 0.4/1

A18-49:  CBS 1.8/6, ABC 1.7/6, UNIV 1.5/5, NBC 1.2/4, FOX 1.1/4, MNT 1.0/4, CW 0.6/2, TELE 0.5/2, ION 0.2/1

Island Def Jam Music Group elevated Gabriela Schwartz to Senior Director/Marketing where she will develop marketing and advertising plans, handle artist development and image strategy for the artists she is responsible for including Mariah Carey, Rihanna, Fall Out Boy among several others. Gabriela is based in New York.
 
Lenny Daniels advanced to the new position of EVP/COO with Turner Sports. In his new capacity, Lenny, who has been with Turner for 13 years, will now supervise all daily operations and strategic direction for Turner Sport’s linear and digital properties. He will be in charge of strategic planning and initiating business operations across all of Turner Sport’s brands including NBA, MLB, NASCAR and pro golf in addition to the various league websites and the jointly managed NBA Digital portfolio consisting of NBA TV, NBA.com, WNBA.com, D League.com and NBA LEAGUE PASS. Lenny will continue to be based in Atlanta, reporting directly to David Levy, president, Turner Sports and Turner Broadcasting Ad Sales. Furthermore, SVP/Executive Producer, Jeff Behnke; SVP/GM of NBA Digital, Bryan Perez; and SVP/Marketing and Programming, Jenny Storms will all now report directly to Lenny.
 
Former Weather Channel executive Rick Booth joins NESN, New England Sports Network as Director/Creative Services. At NESN, Rick will oversee the on-air broadcast design and visual focus on the network and will also manage the creation and execution of all branding and promotional materials.
 
Roger Goodman, long-time Director with ABC News is leaving his position as of May 1 to expand his own production company. Roger will continue to be involved with ABC News as a consultant. Throughout his career at ABC News, Roger has directed special events from war coverage, the millennium, the recent election night coverage to past Olympics.
 

A CYNOPSIS MESSAGE FROM KCET

This day in History:    1789 – A mutiny on the British ship Bounty took place when a rebel crew took the ship and set sail to Pitcairn Island. The mutineers left Captain W. Bligh and 18 sailors adrift.

Answer to Yesterday’s Trivia Question:    What was the name of the helicopter service that was the cover for Airwolf?  SANTINI AIR  Kudos to: Gloria L. Price-CBS News/NYC; Douglas Kneissl-A&E Television Networks/Stamford; Jonathan Lipson-Active Media/Pearl River; Lance Werth-Showtime Networks/NY; Ted Tremper-20 West Productions/Chicago; Cheddy Hart/Studio CIty; Rob Paine/Los Angeles; Tony Munoz-CBS Studio Center/Studio City; Chin Thammasaengsri-CBS Spot Sales/Los Angeles

Today’s Trivia Question:  If you’re standing in the lobby of Sandpiper Air and Aromas, what show are you on?   (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
04.28.09

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A CYNOPSIS MESSAGE from ACADEMY OF TELEVISION ARTS & SCIENCES

Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: DIR, OXYGEN PRGRM RSRCH/NY: Mng all top line & detailed analyses/ratings reporting, audience profiling, presentations & highlights covering Oxygen & its competitors. Visit: www.nbcunicareers.com using job# 1019442 (5/5)

JOB OPENING: DIR, BRAND MKTG/SPEED/NC: 10+ yrs exp in mktg/adv/social ntwrkg/brand pos/strategic initiatives. Must have exp with trad and nontrad media platforms. Resumes to: www.foxcareers.com ref: FNG15901 (5/5)

JOB OPENING: ASSOCIATE ACCOUNT EXECUTIVE/MARATHON VENTURES, NY: Sale of short/long form direct response inventory. DR exp req. Sales or Buying exp req. Apply:
(5/5)

JOB OPENING: DIRECTOR, ND&S/Hallmark Channel/Studio City: Increase distribution for Hallmark Channel & Movie Channel SD/HD. Min. 5 yrs. sales exp. See full posting & apply @ www.hallmarkchannel.com (5/2)

JOB OPENING: SALES COORDINATOR/LA/Ent-Media research co: Complete admin support to bus devel team. Strong multi-tasking/project mgmt skills a must.  Sales Force exp a plus. http://www.epollresearch.com/corp/aboutus/careers.view (5/2)

JOB OPENING: SR MGR, INTEGRATED MKTG /DISCOVERY/LA: TLC: Dvlp, execute integrated on-air ad sales partnerships. Mng relationships w/clients & agencies. Must have 7+ yrs on-air mkt exp. Apply: http://corporate.discovery.com/careers/ #8919 (4/30)

JOB OPENING: DIRECTOR MKTG/The Sportsman Channel/NY, NY: Lead mktg team’s consumer awareness efforts & affiliate mktg. 5+ yrs exp in TV or digital media. Apply:
(4/30)

JOB OPENING: VP AFFILIATE SALES/MKTG/The Sportsman Channel/Denver, CO: Lead sales & retention efforts in Western territory. 5+ yrs exp in cable television industry. Apply:
(4/30)

JOB OPENING: DIR, OPERATIONS/TLC/LA: Strat/Ops/bus planning, dev. new business, partner w/CFO & execs., 5+ yrs bus. dev./tv prod. exp., MBA desired. Apply: http://corporate.discovery.com/careers/ #8836 (4/30)

JOB OPENING: SVP AD SALES (1) /NY-CGO-LA/ TV Network: 10+ Yrs Sales & Mgmt. Oversee all aspects of new, fast growing TV ntwrk ad sales effort. Emphasis on mgmt, new biz dev, growing existing biz. Med travel.
(4/30)

JOB OPENING: MGR, INTL MKTG/PROGRAMMING/RCN CORP./Herndon, VA: Mng/execute Int’l mktg strategy initiatives; negotiate Int’l mktg plans; 5+yrs exp /Int’l mktg exp. Pref’d. Apply www.rcn.com & send resume to:
(4/30)

JOB OPENING: INTERNET SALES DIR: Mng fast growing websites, mobile platforms. Train AE’s aspects of int. & dvlpmnt of results mktg campaigns. Proven track rec of int sales success media, mktg/sales. Ltr/res:
EOE (4/30)

JOB OPENING: DIRECTOR, OUT OF HOME DEVELOPMENT/mtvU/NYC: 5+yrs exp w/Digital Out of Home Sales, Strg OOH contacts w/agencies and clients, Successful track record in building partnerships EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/29)

JOB OPENING: REV ANALYST/Univision Ad Sales/NY: Strong analytical/comm/Excel skills.Asst dir w/collection of info & dissemination of sales forecasts & other reports.Work w/all levels Sales/Sales Mngmnt. EOE Res:
(4/29)

A CYNOPSIS MESSAGE

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at
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SUMMER INTERNSHIP CREDIT ONLY: PROD ASST/Zoo Productions: Asst with TV production, creative dvlpmnt rsrch, & general office tasks. College SO, JR, SR interested in TV Prod. Available May 12 – August 1 for 16-40 hrs/wk
(5/5)

SUMMER INTERNSHIP CREDITS ONLY: DESIGN INTERN/NYC:  Opp to design branded apparel for an exciting, new on-demand website.  Strong Photoshop and Illustrator Skills req¹d. Contact:
(5/2)

SUMMER INTERNSHIP CREDIT ONLY: MARKETING INTERN/truTV, NY: Support marketing department (consumer, affiliate, & ad sales). Majors: Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. Apply Online: www.turnerjobs.com – Requisition # 112159BR (4/30)

SUMMER INTERNSHIP CREDIT ONLY: here! Networks ( www.regentmedia.com ) and Regent Studios ( www.regentstudios.com ) Westwood office. Qualified applicants will have a strong interest in Development for Film & TV. Email:
(4/30)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: PRODUCTION MANAGER (DC metro)-seasoned professional with experience on docs, corporate and commercial video-studio & remote production and post; available immediately for freelance or FT work.
(5/5)

SITUATION WANTED: REALITY PRODUCER/WRITER/DIR : NBC, TLC, CMT, CNN, E!, Discovery, pilots, sales tapes, internet; I’ll write your reality show treatment and develop your ideas. LA Based; travels well;
(5/5)

SITUATION WANTED: INTERACTIVE MEDIA SPECIALIST: LA: 18 yrs of media expertise & MBA. Research, plan, neg. & execute online campaigns; Can integrate w/non-traditional media. Avail F/P or freelance.
(5/5)

SITUATION WANTED: Audience Warm-up Artist; AP/RESEARCHER . Network-level warm-up,all types of shows; Also have clip shows, pdcn & development bkgd w/ 6 projects in hands of major prod co.. LA/NY. Contact: Steve @
(4/30)

SITUATION WANTED: College Student. NJ/NY/CT. A summer internship with hands on exp (paid or unpaid). Majoring in INTERNATIONAL BUS at Sacred Heart University, CT. Diligent; hard working; open to all industries.
(4/30)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT, PT or Temporary position: immediate start. Please contact
(4/30)

SITUATION WANTED: SENIOR MEDIA BUYER (NYC): Experienced National Broadcast Senior Buyer, worked with diverse blue chip clients across all dayparts. Team player, organized and detail oriented. Contact at:
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SITUATION WANTED: PA/COORD (NY) Prod/Admin experience. Team player, highly organized, detail oriented. Natural multi-tasker seeks FT, PT, freelance work in TV/Film prod. Email:
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SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:
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SITUATION WANTED: MARKETING EXECUTIVE in NYC area. View my web folio for resume and accomplishments: www.webprofile.info/jrayher/ (4/30)

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel.
(4/29)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: www.ChaztizedMedia.com (4/29)

SITUATION WANTED: FLYAWAY PRODUCER – 10 years experience: Available to consult, produce, fix or install your format any where in the world. Able to travel in 24 hours, based in Los Angeles,
(4/29)

SITUATION WANTED: CHILDREN’S WRITER with exp at various prod co’s & Kids’ CBC. Portfolio in educational & comedic works for kids.Exp. in development, creative consulting, editing. Freelance. Contact
(4/29)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun!
(4/29)

E-mail
or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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WHAT’S ON TONIGHT –  TUESDAY, APRIL 29, 2009

ABC: According to Jim, According to Jim, Dancing with the Stars, Cupid
AZTECA: Los Que Callamos Las Mujeres Edicion Especial, Los 25 Mas, Al Extremo
CBS: NCIS, The Mentalist, Without a Trace
CW: Reaper, 90210
FOX: American Idol, Fringe
ION: Boston Legal, Boston Legal, Boston Legal
MNT: Street Patrol, Street Patrol, Jail, Jail [r]
NBC: Biggest Loser: Couples, L&O: SVU [r]
PBS: Nova, Frontline, Independent Lens
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso, El Cartel
UNIV: Cuidado con el Angel, Manana es para Siempre, Aqui y Ahora

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