Editions

Sheltering at Home Hits OOH Numbers

Social distancing and sheltering at home have, not surprisingly, taken a big toll on OOH viewing. Comparing the weeks of February 22 and March 14, overall OOH usage is down 47%. The impacts are not the same across all locations and are not yet seeing the full effect; still, the mix of locations has changed […]

Broadband Consumption Surges in a COVID-19 World

In a COVID-19 world, business hours broadband consumption has risen by more than 41% and overall usage in March is on track to outpace the previous monthly records, according to OpenVault. Highlights include: Subscribers’ average usage during the 9 am-to-5 pm daypart has risen to 6.3 GB, 41.4% higher than the January figure of 4.4 […]

Viral Gains Launches AI Technology to Predict Consumer Sentiment

Viral Gains announced the launch of its VoiceAlike™ artificial intelligence technology, which leverages consumer interaction and proprietary AI to help marketers maximize customer response to their advertisements. Viral Gains magnifies brands’ ability to gauge sentiment from consumers through predicting survey responses for those who saw an advertisement with a ViralGains’ survey, but did not answer; […]

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Out-of-Home Viewing Takes Dramatic Drop Amid COVID-19 Crisis

Out of Home has taken on new meaning these days. During the first half of the week of March 9,  OOH usage levels remained consistent with previous weeks. Then the media world changed on Wednesday with Trump’s address on the coronavirus, and Thursday and Friday, OOH usage was down 16% and 18% from earlier in […]

TV Time’s Binge Report for the Week of March 9

TV Time’s Binge Report for the Week of March 9th Elite (Netflix) – 12.27% On My Block  (Netflix) – 2.84% Riverdale (The CW) – 2.01% Friends (NBC) – 1.82% Grey’s Anatomy (ABC) – 1.60% Brooklyn Nine-Nine (NBC) – 1.42% Vikings (history) – 1.21% I Am Not Okay with This (Netflix) – 1.20% The 100 (The CW) – 1.17% […]

Late Night Ratings the Week of March 9

Broadcast Late Night Ratings the Week of March 9, 2020   11:35p-12:35a CBS: Late Show 3.243 million viewers, 0.38/3 A18-49 ABC: Jimmy Kimmel Live! 2.085 million viewers, 0.38/3 NBC: Tonight: 1.958 million viewers, 0.38/3 A18-49 12:35-1:05a ABC: Nightline 1.272 million viewers, 0.24/2 A18-49 12:35-1:35 CBS: Late Late Show 1.209 million viewers, 0.19/2 A18-49 NBC: Late […]

USIM Teams with Inscape to Drive Foot Traffic to Retail Clients

Media agency USIM announced a strategic relationship with Inscape, the provider of smart TV viewing data, enabling USIM to utilize Inscape’s smart TV viewing data to better understand how to use media to more precisely drive foot traffic to specific locations of its retail brand clients. “Smart TV viewing data allows USIM to better target consumers […]

Netflix’s On My Block Tops TV Time Rankings

TV Time’s Shows on the Rise for the Week of March 9th On My Block (Netflix) – 94.1% Red Band Club (TF1) – 93.1% Elite (Netflix) – 91.1% Steven Universe Future (Cartoon Network) – 89.3% The Daily Show (Comedy Central) – 88.3% Paradise PD (Netflix) – 85.4% Kingdom (Netflix) – 83.9% General Hospital (ABC) – 82.3% […]

Streaming Premieres the Week of March 15

March 16 CBS All Access: Tooning Out the News   March 17 BritBox: Living the Dream   March 18 Hulu: Little Fires Everywhere   March 19 BET+: Ruthless Hulu: Motherland Netflix: Feel Good   March 20 Netflix: Tiger King: Murder, Mayhem and Madness, Self Made: Inspired by the Life of Madam C.J. Walker, The English […]

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