TVision’s Rankings for Ad Viewability for February 2020. Ad viewability means that someone was in the room with the opportunity to view. Top Broadcast primetime, new episodes, for ad viewability Carol’s Second Act, CBS – 79% ad viewability The Good Doctor, ABC 78.9% ad viewability The Resident, Fox 78.9% ad viewability Last Man Standing, Fox […]
Editions
New Study Looks at How – And Why – Consumers View Video
The Anatomy of a Video Experience, a study conducted by MAGNA, IPG Media Lab and Vevo, explores the ways consumers view video across OTT, linear TV, PC and mobile, and what motivates their viewing habits. The study found that viewers have no true “go-to” device to watch video – instead, device selections are made in the […]
AI Platform Aims to Help Content Producers Understand Subconscious Reactions
Monet has launched a new AI platform it says enables content producers to understand subconscious and conscious reactions, with content testing, audience analytics and consumer insights platform that captures and correlates subconscious (Facial Coding, Eye Trace) and conscious reactions (Emoji Reactions, User Annotations, Attitude & Opinion Surveys) to content to help content creators, editors, programmers […]
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Acorn TV Premieres Miss Fisher Movie
Phryne Fisher, featured in the bestselling series by Kerry Greenood, Miss Fisher’s Murder Mysteries, as well as the Australian TV series, will get her first cinematic treatment in Acorn TV’s Miss Fisher and the Crypt of Tears. This will be the series’ first new installment in five years and will stream exclusively on Acorn TV […]
Out-of-Home Viewing for Sports, Entertainment the Week of March 10
DataWalk Announces Software for Identifying Coronavirus Carriers
DataWalk, provider of intelligence analysis software, announced it has demonstrated a solution it says can proactively identify potential supercarriers, patients zero and people at risk of contracting Coronavirus by connecting and correlating data such as immigration records, individuals who are known to be affected, and anonymized cell phone data. DataWalk claims it can help identify: […]
WarnerMedia Teams With Shareablee for Insights Tool
WarnerMedia Ad Sales announced the launch of a custom-built insights tool in partnership with social data company Shareablee and its new Social Center of Excellence, aimed at powering comprehensive and customized branded content campaigns. The offering has been built to focus on three key areas: Actionable audience insights Competitive analysis Brand highlights “As the industry […]
Xandr Announces Enhanced TV Solutions With Xandr Invest
Xandr announced the next evolution of Xandr Invest, a strategic buying platform. For advertisers, Xandr Invest’s enhanced TV solutions offer new ways to plan and activate audiences more consistently across TV programmers through a self-serve UI, simplifying campaign execution while providing insights from AT&T data to improve the effectiveness of media buying. Participating media companies […]
I Am Not Okay With This Most-Binged Show the Week of March 2
TV Time’s Binge Report for the Week of March 2 I Am Not Okay with This (Netflix) – 2.95% Riverdale (The CW) – 2.15% Friends (NBC) – 2.08% Altered Carbon (Netflix) – 2.07% The 100 (The CW) – 1.92% Grey’s Anatomy (ABC) – 1.78% Brooklyn Nine-Nine (NBC) – 1.64% Vikings (History) – 1.42% Locke & […]
The Bachelor #1 in OOH Rankings for March 9
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AI Ads Are Forcing the Industry to Get Privacy Right, Finally
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The entertainment industry has no shortage of networks, agencies, and production shops. But Max Cutler,...
