Sheltering at Home Hits OOH Numbers

Social distancing and sheltering at home have, not surprisingly, taken a big toll on OOH viewing. Comparing the weeks of February 22 and March 14, overall OOH usage is down 47%. The impacts are not the same across all locations and are not yet seeing the full effect; still, the mix of locations has changed considerably between periods. The closure of casinos (although not yet universal during the time of the comparison) has led to a drop of more than 80% in the amount of OOH usage. Other highly social locations are voluntarily closing and seeing above averages declines such as gyms, colleges, and bars all above 60%. Offices, schools, and religious venues are all showing lower than average drops from period to period. News continues to dominate OOH viewing with 60 of the top 60 and 97 of the top 100 programs during the March period being news related.

 

Related Stories

02/26/21: “The Twilight Zone” won’t be migrating to Paramount+

"The Twilight Zone" won't be migrating to Paramount+

    body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: […]

02/26/21: The NBA made its first global deal with Hennessy

NBA toasts global Hennessy deal

    Friday February 26, 2021 Hennessy has become the NBA’s first global spirits partner. The multi-year agreement expands on the cognac company’s North American deal, which was announced in February 2020. The expanded partnership will tip off in Africa, Asia-Pacific, Europe and South America with the launch of an adaptation of the “Hennessy x […]

02/25/21: Tegna launching female-focused Twist

Tegna launching female-focused Twist

  A CYNOPSIS MESSAGE FROM A+E NETWORKS   WE HAVE THE PROOF BREAKING OUT OF TRADITIONAL DEMOS BOOSTS BUSINESS… ADULTS 55+ ARE TWICE AS LIKELY TO RECALL BRANDS AND MESSAGES FROM TV ADS VS. ADULTS 18-34 A+E NETWORKS HAS THE ADVANCED TARGETING TOOLS TO UNLEASH OPTIMAL VALUE FROM YOUR MEDIA BUYS HISTORY | A&E | […]

02/25/21: HP announced that it had acquired HyperX

HP gets Hyper

    Thursday February 25, 2021 Good morning! This is your weekly Esports Brief. HP Inc. unveiled a definitive agreement to acquire HyperX, the gaming division of Kingston Technology Company. HyperX’s product portfolio includes a range of gaming peripherals, including headsets, keyboards, mice, mouse pads, USB microphones, and console accessories. “HyperX is a leader in […]

02/24/21: Cynopsis Jobs

Shaking Hands

  DIGITAL MANAGING DIRECTOR SPECTRUM NETWORKS NYC   Lead the talented and resourceful journalists, manage digital teams in multiple locations and editorial content; encourage innovation and unique story telling techniques. Impeccable integrity and ability to support our writers and editors in making tough journalistic calls in fast-moving news cycles. Full info HERE […]

CynCity

Cynsiders

Instagram