Out of Home has taken on new meaning these days. During the first half of the week of March 9, OOH usage levels remained consistent with previous weeks. Then the media world changed on Wednesday with Trump’s address on the coronavirus, and Thursday and Friday, OOH usage was down 16% and 18% from earlier in the week. Saturday and Sunday were down 50% and 47%, respectively, as the seriousness set in.
How long does it take you to decide what to watch after you turn your TV on?
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Here’s the news to watch in today’s edition:
The Media Agency Black Box Is Breaking – A Final Q&A By Lynn Leahey
Media And Entertainment Leaders Predict The Future Of Television
The Motion Picture Association And ByteDance Agree On An AI Restriction Framework For Studio IP
“IT: Welcome to Derry” Returns With Season 2
No amount of magic can convince these directors to disregard the sociopolitical convictions of J.K. Rowling, the prolific fantasy writer behind “Harry Potter.”
Actor Dylan Walsh recently paused his Cameo account after accidentally sharing details about “Heated Rivalry” Season 2.
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