Out of Home has taken on new meaning these days. During the first half of the week of March 9, OOH usage levels remained consistent with previous weeks. Then the media world changed on Wednesday with Trump’s address on the coronavirus, and Thursday and Friday, OOH usage was down 16% and 18% from earlier in the week. Saturday and Sunday were down 50% and 47%, respectively, as the seriousness set in.
Thursday, July 30, 2026 Good morning! Audience targeting is getting sharper. Rights deals are reshaping how fans access live sports. The regulatory tug-of-war over streaming is producing winners and losers. This week’s news reflects an industry still sorting out where the money flows, who controls the pipes and how advertisers make sense of […]
Wednesday, July 29, 2026 Happy Wednesday, readers! Here’s what’s on the docket for today: FCC Alumni Call Out Current Chair Brendan Carr KSM Media President Chad Maxwell Talks AI In The Agency World HBO Max Is Rolling Out Its Own Vertical Video Feed Don’t forget, keep the feedback about our new redesign coming! Top News […]
Tuesday July 28, 2026 The Key To Local Broadcasters’ Future Is Digital DNA By Nicki Harkrider-Probey, CRO of Madhive Local broadcasting has always evolved along with the communities it serves. From the rise of cable to the expansion of digital newsrooms, broadcasters have repeatedly adapted to changes in how audiences consume information and how advertisers […]
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Monday, July 27, 2026 Happy Monday! The media business is in the middle of one of its great reshufflings — consolidation at the top, contraction in the middle and reinvention everywhere else. The old playbook is getting rewritten in real time, and today’s news is a pretty clean cross-section of exactly that. In today’s news: […]
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