Out of Home has taken on new meaning these days. During the first half of the week of March 9, OOH usage levels remained consistent with previous weeks. Then the media world changed on Wednesday with Trump’s address on the coronavirus, and Thursday and Friday, OOH usage was down 16% and 18% from earlier in the week. Saturday and Sunday were down 50% and 47%, respectively, as the seriousness set in.
Wednesday December 4, 2024 COUNSEL, LEGAL & BUSINESS AFFAIRS >> MLB NETWORK/SECAUCUS, NJ: Responsible for a variety of matters, including services agreements, production related agreements, talent agreements, software and other technology related agreements, licensing and programming agreements, third party rights clearances, distribution agreements, contract summaries, confidentiality, and general contract matters. Full info
Wednesday December 4, 2024 IN THE NEWS In its annual ad-spending forecast, Dentsu offered a sunnier projection than it did last year, upgrading growth estimates for both its US and worldwide outlooks through 2027. Dentsu now estimates global ad spending will expand 6.8% this year, up 2.2 percentage points from its last release in […]
Tuesday December 3, 2024 IN THE NEWS TelevisaUnivision is implementing “significant and necessary changes,” wrote CEO Daniel Alegre in a memo to employees on Monday. In addition to layoffs, those changes include a major adjustment to the company’s organizational structure. Jose Luis Fabila, currently Head of Content and Strategy at TelevisaUnivision in Mexico, will […]
Monday December 2, 2024 IN THE NEWS The Macy’s Thanksgiving Day Parade on NBC attracted more than 30 million viewers, its largest audience ever. NBC reports the 98th annual event drew 31.3 million viewers Thursday across linear and digital platforms, up 10% from 28.5 million in 2023. About 24 million watched on the NBC […]
Wednesday November 27, 2024 COUNSEL, LEGAL & BUSINESS AFFAIRS >> MLB NETWORK/SECAUCUS, NJ: Responsible for a variety of matters, including services agreements, production related agreements, talent agreements, software and other technology related agreements, licensing and programming agreements, third party rights clearances, distribution agreements, contract summaries, confidentiality, and general contract matters. Full info
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