Out of Home has taken on new meaning these days. During the first half of the week of March 9, OOH usage levels remained consistent with previous weeks. Then the media world changed on Wednesday with Trump’s address on the coronavirus, and Thursday and Friday, OOH usage was down 16% and 18% from earlier in the week. Saturday and Sunday were down 50% and 47%, respectively, as the seriousness set in.
A CYNOPSIS MESSAGE FROM MADHIVE Tuesday June 16, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · Fox Buys Roku? Who Saw That Coming? · “House Of The Dragon” Has Finally Built A Strong Foundation · The FIFA World Cup Opens To World-Breaking Records IN […]
Monday June 15, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · MrBeast Hits a Half-Billion YouTube Subscribers · Waymo Starts Running TV Commercials · The 2026 FIFA World Cup Sees Record Viewership IN THE NEWS YouTube is a different beast … right? MrBeast – or Jimmy […]
Friday June 12, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · The Knicks Celebrate a Record Comeback · Emmy Voting is Officially Underway · “Doctor Who?” More like “Doctor When’s This Show Coming Back?” IN THE NEWS He shoots, he scores! The New York Knicks pulled […]
Thursday June 11, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · Fubo TV Gets Its Peacock Back · Same Game, New Stream: “The Circle” Lands at Hulu · Rich Kids, Dark Secrets — Ryan Murphy’s Summer Is Here IN THE NEWS NBCUniversal networks are back on […]
Wednesday June 10, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · Paramount Accuses Netflix of Trying to Kill its WBD Deal · World Cup Fans Are Power Users of Streaming and Social Media · Conan O’Brien Is Now a Cybersecurity Weapon IN THE NEWS Paramount Skydance […]
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