Out of Home has taken on new meaning these days. During the first half of the week of March 9, OOH usage levels remained consistent with previous weeks. Then the media world changed on Wednesday with Trump’s address on the coronavirus, and Thursday and Friday, OOH usage was down 16% and 18% from earlier in the week. Saturday and Sunday were down 50% and 47%, respectively, as the seriousness set in.
Friday July 10, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · Nexstar Pushes to Loosen Tegna Merger Restrictions · MRC Sets AI Ground Rules for Media Measurement · Levi’s Turns FIFA Ban Into Viral Sensation IN THE NEWS Nexstar is asking the courts […]
Thursday July 9, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · Solving the Sports Streaming Puzzle · Hispanic Television: Beyond Language · Emmy Nomination Highlights IN THE NEWS Sports streaming bundles are becoming a key weapon in the battle for telco customers. New research from subscription […]
Wednesday July 8, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · Netflix Thinks Small · FAST Surges, Metadata Stumbles · “Avatar” Film Release Date Changes, Again IN THE NEWS Netflix is taking a bite out of short-form video. The streamer is adding more […]
In Five Years, Great American Media Built the Only Scaled Faith and Family Entertainment Ecosystem in America NEW YORK, NY – July 7, 2026 – Great American Media celebrates five years of remarkable growth and innovation, establishing itself as one of the fastest-growing independent media companies in America and the leading destination for faith, family, […]
Tuesday July 7, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · It’s Not You, It’s Your UX: Streaming Apps Blamed for Breakups · Streaming Giants Hit “Non” to France’s New Content Rules · Versant Takes Big Swing in Sports Tech IN THE NEWS A poor user […]
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