Out of Home has taken on new meaning these days. During the first half of the week of March 9, OOH usage levels remained consistent with previous weeks. Then the media world changed on Wednesday with Trump’s address on the coronavirus, and Thursday and Friday, OOH usage was down 16% and 18% from earlier in the week. Saturday and Sunday were down 50% and 47%, respectively, as the seriousness set in.
Friday May 22, 2026 Good morning and welcome to Cynopsis, the media industry’s essential morning read. Lots of Netflix news today — and heartfelt goodbyes to “The Late Show” and Stephen Colbert. Please note we will not publish Monday, in observance of Memorial Day. IN THE NEWS Sports content accounts for fastest-growing portion of […]
Thursday May 21, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. IN THE NEWS News chief Bari Weiss has the “full support of Paramount, studio says. Paramount pushed back on a report that its leadership is weighing a reduced role for CBS News editor-in-chief Bari […]
A Cynopsis Message From ITN Wednesday May 20, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. We want to know what you think: how do you see Upfront negotiations playing out this year? Share your thoughts at Lynn@Cynopsis.com — we’ll be sharing a selection […]
Tuesday May 19, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. The Upfronts are wrapped — now the real work begins. We want to know what you think: how do you see negotiations playing out this year? Share your thoughts at Lynn@Cynopsis.com — we’ll be sharing […]
Monday May 18, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. The Upfront presentations have wrapped, and now the real work begins. Did something stand out to you this season? Share your favorite moment at Lynn@Cynopsis.com. IN THE NEWS Stephen Colbert is closing out his run in style. […]
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