Editions

10 TV Characters With No Names

By Paula Hendrickson Most nameless TV characters are inconsequential, but some are lead characters — like those on Fleabag and Remington Steele. Despite being named on the first episode of Gilligan’s Island,  Jonas Grumby was better known as The Skipper (Alan Hale, Jr.). And while some nameless characters’ names are revealed at or near the […]

Yext Debuts Enhanced Search Offering

Yext, Inc., the platform for Brand Verified Answers in search, announced the next generation of the Yext platform, including enhancements enabling businesses to answer consumer questions about them via search, using voice assistants and chatbots, and on their own websites. “There’s a massive paradigm shift going on in the world of search from chaotic results […]

Sizing Up Advertising’s Future

By Charlene Weisler   Video advertising is not only on a healthy trajectory, it will be powered by programmatic, according to   Lauren Fisher, Principal Analyst, eMarketer who presented research findings at the recent VideoNuze conference. “U.S. advertisers invest nearly 2 times the amount of dollars in digital for every $1 in television spending today,” she […]

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TV Characters Known by a Single Name

Sure, some of these characters may have last names, but they’re so iconic that most people will recognize them by just a single name. The lead character of PBS’s British import, Inspector Morse, always went by his last name, and when the current prequel series, Endeavour, debuted in 2012, we knew why: His first name […]

Classic Sitcom Moms

Here, in chronological order, are a ten of our favorite classic TV sitcom moms…   Harriett Nelson (Harriet Nelson), The Adventures of Ozzie and Harriett (ABC, 1952-66) — In the long-running series, Harriet, the actress, played a fictionalized version of herself alongside her real-life husband and sons. Together, they depicted the all-American nuclear family of […]

Simulmedia’s Dave Morgan Seeks Bold Change

By Charlene Weisler Dave Morgan, CEO Simulmedia, made headlines recently when he resigned from the board of the ARF, citing the need for bolder action in fixing ad measurement.  According to Morgan, “We do not have a trusted way to measure the basics of impression reach and frequency across channels, even just the big media […]

Getting Emotional with Movies at the Screenvision Upfront

By Charlene Weisler “The true magic of cinema,” stated John Partilla, CEO Screenvision Media, “engages audiences through emotions” and creates “moments of wonder.” Screenvision’s 2019 upfront, held at the Ziegfeld Theater, highlighted not only the unique experience of attending a movie in a theater but also the unique quality of that type of content. “The […]

Kantar Launches Trust-Based Network for Human Understanding

Kantar announced the launch of the Kantar Profiles Network, a new proprietary, single source access point, aimed at making it easier for CMOs and their marketing teams to develop or optimize marketing strategies based on human understanding at scale. This includes the ability to seamlessly and compliantly connect Kantar’s proprietary customer profile data with other […]

Nielsen Expands Local Nielsen Impact

Local Nielsen Media Impact, a solution that provides local media planning and cross-channel optimization across Local TV and Radio, is expanding to include 19 additional markets.  Local NMI enables agencies, advertisers, and media sellers to plan media for advance audience segments in 44 DMAs (inclusive of all 48 PPM metros) representing 25 Local People Meter and […]

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