It’s the Great Pumpkin, Charlie Brown is arguably the most memorable of the 45 Peanuts TV specials based on Charles Schultz’ lovable characters, thanks in large part to Linus’ naive faith that The Great Pumpkin will rise from the pumpkin patch and deliver toys to believers, a la Santa Claus. The third Peanuts animated special—written […]
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A Bunch of Brady Spin-offs
The story began 50 years ago, on September 26, 1969, when ABC introduced its audience to a Lovely Lady who married a Man Named Brady and formed one of television’s most popular and enduring blended families, The Brady Bunch (ABC, 1969-74). The series’ golden anniversary is one reason you’ve probably seen original cast members appearing […]
Epoll Study Finds that Streaming Hardware is Critical to Success
By Charlene Weisler A recent study by Epoll found that streaming hardware is vitally important to consumers as part of their enjoyment of content. The study concludes that, “with cord-cutting becoming a reality for more consumers today, devices that connect to these services will need to appeal to the masses.” An example of this […]
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Write Label Unveils Software Platform to Manage TV Script Projects
Crowd-sourced writing solutions company Write Label has designed a proprietary software platform that manages TV script projects, and is customized to interface with enterprise customers. Recently, the platform worked with 12 local U.S. TV station groups for a pilot program that clearly demonstrated its efficacy in generating new revenue. The pilot included only revenue from new […]
Final Version of MRC Standards Announced
The Media Rating Council issued a final version of its Cross-Media Audience Measurement Standards, setting forth provisions to guide the measurement of video advertising and content delivered through television, OTT and digital, including both desktop and mobile, and produced in collaboration with an industry working group of more than 175 companies and supported by the ANA, 4As and […]
Back to School with TV’s Favorite Teachers
By Paula Hendrickson Teachers play a pivotal role in our lives, so it’s natural that teachers also play major roles on TV dramas and sitcoms. We found so many that we had to set parameters to narrow down this list: No animated series, so The Simpsons’ Mrs. Krabappel and South Park’s Mr. Garrison aren’t shown. […]
The Unconscious Path to Purchasing Decisions
By Charlene Weisler The mind works in mysterious ways, unless you are tracking the path to purchase. According to Daniel Codella, Senior Content Marketing Manager, Wrike, there are 7 psychological triggers that marketers can use to ascertain how consumers think and feel. Triggers are common psychological motivators, cognitive biases and behavior patterns. Knowing them can […]
Democratic Debates’ Strong Out-of-Home Performance
By Charlene Weisler Viewers are interested in what the Democratic candidates for President have to say. At least that is what the out-of-home viewership data shows. According to Tunity, the performances of the two recent Democratic debates, which aired at the end of July, reached millions of viewers and improved over the strong performances of […]
TV’s Most Successful Music Competition Stars
American Idol (Fox 2002-16; ABC 2018-present) launched careers for some of today’s most popular performers, and the original syndicated version of Star Search (1983-95)— which had teen and junior categories—showcased the nascent talents of some of entertainment’s brightest stars. But other competition series have made a mark, too. Here’s a list of a few famous […]
Brand Keys Ranks Most Innovative Tech Brands
By Charlene Weisler Brand Keys is a research company that measures brand loyalty and emotional connections to brands. For the past seven years they have conducted a study measuring consumers’ perceptions of tech brand innovation. According to the recently released report, 5,127 B2C, B2B, and D2C consumers aged 16-65 were polled to identify the top […]
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Putting YouTube First
Before most legacy outlets had started thinking seriously about YouTube, Rachel Stockman, President of Law&Crime,...Gen Z Isn’t Loyal to Media Platforms – They’re Loyal to Relevance
By Julie Clark, SVP, Diversified Markets, Media & Entertainment Streaming habits, social behavior and content...From Automation to Alliance: Redefining the Publisher-Advertiser Relationship for the New Era
By Will Bachrach, Chief Revenue Officer at Next Millennium Media Many publishers today find themselves...
